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Riesa, Rafidola Mareta
Destinasi Pariwisata, Politeknik Negeri Padang, Padang, Indonesia
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Potensi Sumatera Barat Sebagai Destinasi Pariwisata Heritage Alfatah Haries; Rafidola Mareta Riesa; Leydia Ajeng Qansa Marifa
Journal of Scientech Research and Development Vol 5 No 2 (2023): JSRD, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v5i2.215

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi Sumatera Barat sebagai Destinasi Pariwisata heritage. Penelitian ini merupakan penelitian yang bersifat deskriptif kualitatif. Data dikumpulkan melalui observasi, studi dokumentasi, dan wawancara lalu akan dilakukan reduksi data, penyajian data dan simpulan. Hasil penelitian menunjukkan banyak potensi heritage Sumatera Barat hanya saja belum maksimalnya pengelolaan destinasi wisata, kurangnya ekspos terhadap nilai filosofis budaya dan jarak yang jauh masih menjadi tantangan yang harus dihadapi.
PELATIHAN SADAR WISATA POKDARWIS PAINGAN DESA WISATA NAGARI GUGUAK KURANJI HILIR PADANG PARIAMAN Rafidola Mareta Riesa; Alfatah Haries; Zengga; Sepri Neswardi; Leydia Ajeng Qanza Marifa
Journal of Community Service Vol 5 No 2 (2023): JCS, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v5i2.125

Abstract

Desa Wisata Guguak Kuranji Hilir yang berlokasi di Kab. Padang Pariaman memiliki lebih dari 14 potensi wisata yang bisa dikembangkan, namun sampai saat ini belum terkelola dengan baik. Kendala utamanya adalah minimnya sumber daya manusia (SDM) Kelompok Sadar Wisata (Pokdarwis) Paingan yang sadar wisata. Sadar wisata merupakan kunci utama bagi Pokdarwis untuk mengelola seluruh potensi wisata yang ada. Kerjasama dan peran serta masyarakat desa untuk menjadikan pariwisata sebagai income generator desa sangat diperlukan. Kegiatan Pengabdian Masyarakat ini bertujuan untuk meningkatkan kualitas sadar wisata para anggota Pokdarwis Paingan. Metode yang digunakan yaitu ceramah dengan pendekatan partisipatif sehingga anggota Pokdarwis Paingan terlibat langsung dalam diskusi yang interaktif. Kegiatan pengabdian ini dapat membantu meningkatkan sadar wisata dari anggota Pokdarwis Paingan Desa Wisata Guguak Kuranji Hilir akan potensi wisata yang ada di daerah mereka sehingga bisa menjadi sektor peningkatan ekonomi masyarakat desa.
Motivasi Wisatawan Berkunjung Pada Objek Wisata Pantai Ujung Batu Kota Padang Monalisa; Riesa, Rafidola Mareta; Novadilastri
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 1 No. 1 (2023): Mei-Agus 2023
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v1i1.92

Abstract

Indonesian tourism which has many tourist destinations makes foreign tourists and domestic tourists have the motivation to visit them. One of the cities that is a tourist destination for visiting is the city of Padang with one of the attractions, namely the Ujung Batu Beach tourist attraction. This study discusses the motivation of tourists to visit the Ujung Batu Beach tourist attraction in Padang City. The sampling technique used is accidental sampling. The data collection method was carried out by means of a questionnaire which was distributed online via the Google form. The data analysis method used is descriptive quantitative using interval scale. The results showed that the motivation of tourists to visit Ujung Batu Beach, Padang City consisted of 1) Motivation to relate to other people was in the Very Good category, followed by 2) Motivation to meet physical needs was classified as a good category 3) Motivation to know culture was classified as a good category and 4 ) Motivation to obtain status and prestige are both in the good category.
Eksplorasi Monumen dan Tugu Bersejarah di Kota Padang dalam Perspektif Generasi Z Dwikinanti, Putri Kenanga; Riesa, Rafidola Mareta; Husna, Rifdatul
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 2 No. 2 (2024): September-Desember 2024
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jkph.v2i2.1579

Abstract

Penelitian ini bertujuan untuk mengeksplorasi persepsi dari Generasi Z di Kota Padang terhadap monumen dan tugu bersejarah yang ada di Kota Padang. Metode penelitian yang dilakukan dalam penelitian ini adalah metode deskriptif kualitatif dengan teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Untuk mengetahui bagaimana persepsi dari Generasi Z terhadap monumen dan tugu bersejarah di Kota Padang dapat ditinjau menggunakan teori persepsi dengan menggunakan tiga aspek yaitu 1) aspek kognitif, 2)aspek afektif dan 3)aspek konatif. Serta melakukan wawancara bersama Dinas Pendidikan dan Kebudayaan Kota Padang. Adapun hasil dari penelitian ini yaitu :pada aspek afektif dan aspek kognitif terdapat variasi dalam tingkat pengetahuan, respon emosional, dan motivasi kunjungan Generasi Z di Kota Padang terhadap monumen dan tugu bersejarah. Mayoritas Generasi Z memiliki pengetahuan yang baik tentang Monumen Gempa Padang dan merasakan keterikatan emosional yang kuat. Namun terdapat kurangnya pengetahuan dan apresiasi terhadap tugu lainnya, seperti Tugu Jong Sumatranen Bond. Dalam aspek konatif, motivasi kunjungan mereka dipengaruhi oleh faktor rasa penasaran, keunikan desain, dan ketertarikan terhadap sejarah lokal, meskipun beberapa informan menunjukkan minat yang rendah karena kurangnya promosi dan kegiatan edukatif terkait sejarah. Penelitian ini menekankan pentingnya pendekatan kreatif, seperti penggunaan media sosial dan pengembangan paket wisata khusus, untuk meningkatkan pemahaman dan apresiasi Generasi Z terhadap warisan sejarah Kota Padang.
INTEGRASI MEMORABLE TOURISM EXPERIENCES DALAM PENGELOLAAN DESTINASI BERKELANJUTAN: TINJAUAN LITERATUR Haries, Alfatah; Riesa, Rafidola Mareta
Journal of Scientech Research and Development Vol 6 No 2 (2024): JSRD, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v6i2.600

Abstract

Penelitian ini mengeksplorasi integrasi Memorable Tourism Experiences (MTE) dalam pengelolaan destinasi berkelanjutan melalui tinjauan literatur. Dengan menggunakan pendekatan naratif, studi ini menganalisis hubungan antara dimensi emosional, keaslian budaya, dan teknologi pintar dalam menciptakan pengalaman wisata yang berkesan. Hasil penelitian menunjukkan bahwa MTE memiliki peran signifikan dalam meningkatkan loyalitas wisatawan, keterlibatan emosional, dan citra positif destinasi. Elemen MTE seperti kebaruan dan keterlibatan emosional dapat mendorong perilaku wisatawan yang bertanggung jawab, termasuk kunjungan ulang dan dukungan terhadap praktik keberlanjutan. Temuan juga menyoroti pentingnya kolaborasi dengan komunitas lokal serta pemanfaatan teknologi pariwisata pintar untuk menciptakan pengalaman yang unik dan mendalam. Implikasi penelitian ini adalah perlunya strategi inovatif yang mengintegrasikan MTE ke dalam pengelolaan destinasi, sehingga dapat meningkatkan daya tarik wisata, memperkuat loyalitas wisatawan, dan mendukung keberlanjutan ekonomi, sosial, dan lingkungan destinasi.
POTENSI DAYA TARIK WISATA ALAM NAGARI SUNGAI BATANG KABUPATEN AGAM Riesa, Rafidola Mareta; Dwikinanti, Putri Kenanga; Rahmawati, Mutiara Fahmi; Salas, Tantriana Dika; Kurniawan, Topik
Jurnal Pariwisata Vol 11, No 2 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i2.22772

Abstract

ABSTRAK Sumatera Barat sebagai tujuan destinasi wisata di Indonesia ikut menyumbangkan banyak potensi daya tarik wisata alam yang bisa dinikmati oleh wisatawan. Salah satunya di Kabupaten Agam khususnya di Nagari Sungai Batang. Namun, potensi daya tarik wisata alam belum dimaksimalkan secara baik oleh masyarakat sebagai income generator pariwisata di Nagari Sungai Batang. Penelitian ini bertujuan untuk memetakan secara deskriptif apa saja objek wisata yang merupakan potensi daya tarik wisata alam yang terdapat di Nagari Sungai Batang Kabupaten Agam, sehingga mampu dimanfaatkan secara maksimal sebagai income generator pariwisata. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data yang dilakukan dengan cara observasi dan wawancara untuk mencari informasi-informasi terkait objek wisata yang menjadi temuan dalam penelitian ini. Hasil dari penelitian ini berfokus kepada objek daya tarik wisata alam di Nagari Sungai Batang yang terdiri dari 1) Aia Bajurai (Jorong Labuah), 2) Ulu Ranggeh View (Jorong Labuah), 3) Tapian Kualo (Jorong Kubu), 4) Puncak Tampuniak (Jorong Tanjung Sani), 5) Kawasan Wetland Danau Maninjau (Jorong Tanjung Sani), dan 6) Air Terjun Sarasah Hulu Aia (Jorong Data Kampung Dadok). Dengan dipetakannya objek-objek wisata alam ini, diharapkan kedepan masyarakat mampu memaksimalkan potensi daya tarik wisata alam yang ada sehingga bisa dikunjungi wisatawan dan dikelola oleh masyarakat sehingga menjadi income generator pariwisata di Nagari Sungai Batang. Keyword : Potensi, Daya Tarik Wisata, Alam, Nagari Sungai Batang ABSTRACT West Sumatra as a tourist destination in Indonesia contributes many potential natural tourist attractions that can be enjoyed by tourists. One of them is in Agam Regency, especially in Nagari Sungai Batang. However, the potential of natural tourist attractions has not been maximized properly by the community as a tourism income generator in Nagari Sungai Batang. This research aims to descriptively map what tourist objects are potential natural tourist attractions in Nagari Sungai Batang, Agam Regency, so that they can be utilized optimally as tourism income generators. This research uses a qualitative descriptive approach with data collection techniques carried out by means of observation and interviews to search for information related to the tourist attractions that are the findings in this research. The results of this research focus on natural tourist attractions in Nagari Sungai Batang which consist of 1) Aia Bajurai (Jorong Labuah), 2) Ulu Ranggeh View (Jorong Labuah), 3) Tapian Kualo (Jorong Kubu), 4) Puncak Tampuniak (Jorong Tanjung Sani), 5) Lake Maninjau Wetland Area (Jorong Tanjung Sani), and 6) Sarasah Hulu Aia Waterfall (Jorong Data Kampung Dadok). By mapping these natural tourist objects, it is hoped that in the future the community will be able to maximize the potential of existing natural tourist attractions so that they can be visited by tourists and managed by the community so that they become tourism income generators in Nagari Sungai Batang. Kata kunci: Potential, Tourist Attraction, Nature, Nagari Sungai Batang
Perancangan Website Blogger UMKM “Rumah Parfum Lolong” Sebagai Media Pemasaran Produk Debi Yulanda; Abhinaya Agusto Dayoh; Silva Melasari; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to design the Rumah Parfum Lolong website as a medium for digital product development and marketing. In today's digital era, websites function as an important platform to increase market reach, facilitate transaction processes, and strengthen business image. This study uses a descriptive approach with literature study methods, observation, needs analysis, and direct testing of website design, customers, and potential customers. The results of the study show that the website that is designed is responsive, user-friendly, and equipped with e-commerce features that can improve operational efficiency and user convenience. Customers provide positive feedback on the visual design and ease of navigation, as well as the online ordering feature. Recommendations for further development include the addition of interactive elements, the development of product content personalization features, and strengthening digital marketing strategies through social media and email marketing. In conclusion, this website functions as an effective tool to support business development and online marketing of Rumah Parfum Lolong products.
Digital Web sebagai Strategi Meningkatkan Jual Beli UMKM Yal Collection di Bukittinggi Reni Puji Rahayu; Nicho Syaputra; Nailul Mardiah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Yal Collection, an MSME located in Pasar Aur Kuning, Bukittinggi, West Sumatra, only produces batik trousers with the aim of preserving local culture and improving the economy of the local community. Even though batik pants products have broad market potential, the Yal Collection faces challenges in terms of marketing, especially in utilizing digital platforms. Lack of skills in digital marketing and social media management hinders these MSMEs from reaching a wider market and increasing product competitiveness. This community service program aims to help Yal Collection strengthen its marketing strategy through digital marketing training which includes social media management, content optimization and online promotion strategies. The method used is a participatory approach, namely direct training and assistance in creating visual content and implementing digital marketing strategies. Results showed increased brand visibility, number of social media followers, and online product sales. In conclusion, proper strengthening of digital marketing can increase Yal Collection's competitiveness and expand the market for their products significantly .
Strategi Pengembangan Pemasaran Digital Menggunakan Aplikasi Blogger pada UMKM Atceare Essensial Oil di Kota Padang Fitri Fadila; Yudha Ananda; Raihana Mardhiyyah; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

With the rapid development of technology and social media, MSMEs are faced with new opportunities and challenges in marketing their products. Competition in the business world is increasingly fierce, making entrepreneurs look for the right strategy to market their products. One of them is using digital in the marketing and sales process, and marketing in the form of creating a website using the Blogger application. This research focuses on Atceare Essential Oil MSMEs which are engaged in the sale of essential oils. The research results show that using Blogspot provides benefits such as expanding market reach and interaction with customers. The research method used is a case study with a qualitative approach, involving in-depth interviews. It is hoped that this research can provide practical guidance to MSMEs in utilizing Blogspot as an effective promotional tool in the digital era, as well as contributing to sustainable local economic growth in facing market competition and achieving sustainable growth..
Meningkatkan Penjualan Produk Menggunakan Blogger Pada UMKM Gabin Fla Susu MS.SR di Kota Padang Elsa R. Sigalingging; Ziza Fazira; Susan Olivia; Sularno; Rafidola Mareta Riesa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Currently, technology and information have developed and everything is digital, of course this also has an impact in the business world, so business owners must be able to keep up with technological developments and utilize them effectively so that business products are better known. Many media can be used to promote business products, one of which is Blogger. This research is a blog design for UMKM Gabin Fla Susu MS. SR, this Project Base Learning (PBL) program is a form of realization of the Web Design Course. The goal is to help MSME businesses to market their products, increase sales and product popularity through bloggers. In this study, the methods used were observation and interviews with business owners before a blog was created for MS.SR Gabin Fla Susu MS.
Co-Authors Abhinaya Agusto Dayoh Afifah, Afifah Alfatah Haries Alfatah Haries Alhapen Ruslin Chandra Aulia Rahmi Debi Yulanda Derizal, Derizal Desi Ratna Sari Dewi, Ranti Komala Dhea vega Anandha Dwikinanti, Putri Kenanga Elsa R. Sigalingging Emrizal Erica Aneysa Fachrul Nugraha Fauzan Azmi Fitri Fadila Hannisa Syifa Salsabilla Haries, Alfatah Husna, Rifdatul Kurniawan, Topik Leydia Ajeng Qansa Marifa Leydia Ajeng Qanza Marifa Monalisa Muhammad Rakha Nailul Mardiah Nandy Phinto Neswardi, Sepri Neswardi, Sepri Nicho Syaputra Novadilastri Primadona Rahmawati, Mutiara Fahmi Raihana Mardhiyyah Ranti Komala Dewi Rasyid, Agung Ar Reni Puji Rahayu Rifdatul Husna Salas, Tantriana Dika Salsabila Muntaz Sari Mustika Sarmiadi Sepri Neswardi Silva Melasari Siti Komaryah Sularno Susan Olivia Tuti Azra Wandi, Selvia Ananda Yolanda Irma Julia Putri Yudha Ananda Yudhytia Wimeina Zengg, Zengg Zengga Zengga Zengga Ziza Fazira