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Journal : CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION

BLUE FIRE SEBAGAI SUMBER IDE PERANCANGAN IDENTITAS VISUAL DAN PROMOSI IJEN BATIK DI BONDOWOSO MELALUI DESAIN KOMUNIKASI VISUAL Sriwahyuni, Titin; Herry Prilosadoso, Basnendar
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3522

Abstract

Ijen Batik is one of the new batik industries in Tamanan Subdistrict, Bondowoso Regency, which has its own characteristics compared to other batik industries, namely from the main motive inspired by the blue fire Ijen Crater, as one of the best known natural attractions in Bondowoso. The motif coloring uses the spray technique which produces a gradation color which is a distinctive feature for Ijen Batik. In its development, promotion is carried out only from mouth to mouth and there is no visual identity and promotional media used by Ijen Batik, many people inside and outside Bondowoso do not know about this batik industry, so it is necessary to design a visual identity in accordance with the character of the company and promotional media through communication design. visuals in order to produce an effective media to introduce and promote to the wider community. The initial stage of this design is by collecting data through the approach of observation, interviews, analyzing data with qualitative methods, SWOT analysis and promotional design methods, so that Ijen Batik can create a visual identity according to the company's character, namely using blue fire as a design concept that differentiates it from other industries. The identity created is then applied to various promotional media such as stationery, sign systems, packaging, paper bags and merchandise, posters, billboards, banners, and websites that visually look thematic to form a distinctive image. It is hoped that this design can make this industry known to the public with its uniqueness and character and can have a positive impact on the development of Ijen Batik.  
BLUE FIRE SEBAGAI SUMBER IDE PERANCANGAN IDENTITAS VISUAL DAN PROMOSI IJEN BATIK DI BONDOWOSO MELALUI DESAIN KOMUNIKASI VISUAL Sriwahyuni, Titin; Herry Prilosadoso, Basnendar
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 2 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i2.3522

Abstract

Ijen Batik is one of the new batik industries in Tamanan Subdistrict, Bondowoso Regency, which has its own characteristics compared to other batik industries, namely from the main motive inspired by the blue fire Ijen Crater, as one of the best known natural attractions in Bondowoso. The motif coloring uses the spray technique which produces a gradation color which is a distinctive feature for Ijen Batik. In its development, promotion is carried out only from mouth to mouth and there is no visual identity and promotional media used by Ijen Batik, many people inside and outside Bondowoso do not know about this batik industry, so it is necessary to design a visual identity in accordance with the character of the company and promotional media through communication design. visuals in order to produce an effective media to introduce and promote to the wider community. The initial stage of this design is by collecting data through the approach of observation, interviews, analyzing data with qualitative methods, SWOT analysis and promotional design methods, so that Ijen Batik can create a visual identity according to the company's character, namely using blue fire as a design concept that differentiates it from other industries. The identity created is then applied to various promotional media such as stationery, sign systems, packaging, paper bags and merchandise, posters, billboards, banners, and websites that visually look thematic to form a distinctive image. It is hoped that this design can make this industry known to the public with its uniqueness and character and can have a positive impact on the development of Ijen Batik.  
Co-Authors Abidah, Dinah Adila Putri, Melani Agariadne Dwinggo Samala Ahmaddul Hadi Aksa, Moh. Alajai, Rafly Almasri Arie Findi Pratama Arrum Pramesti Atmadinata, Trisna Ayu Fatimah Budi Prasetyo Dedy Irfan Dekry, Muhammad Reviza Denny Kurniadi Dony Novaliendry Efrizon Efrizon Efrizon Efrizon Elgi Janliza Putra Fadhli Harzian Syah Fahlevi, Muhammad Farel Faridah Hanum Fauzan Jamza Firza, Fahira Utami Geovanne Farell Hadyan, Farraz Hanesman Hanesman Hasan Basri Hermansyah Hermansyah Herry Prilosadoso, Basnendar Ika Parma Dewi Ilahi, Akbar Insan Aljundi, Ihsanul Izzan Muhamad Urfan Jusmardi Kaswari . Kurniadi, Denny Lativa Mursyida Legiman Slamet Levran, Abel Makmur, Brian Marina Elfera Muadzah, Kayla Nahda Muhamad Tegar Putra Perdana Muhammad Adri Muhammad Adri MUHAMMAD ANWAR Mustakim Mustakim Musthafa Ramadhan Mutia Ahsanul Husna Mutia Oktavia Nandi Pinto Setiawan Naufan Islami, Fattan Nelda Azhar Nova Perdana Roza Putri Noviani, Noviani Noviko, Heri Nur Fadilah Nurindah Dwiyani Oktoria Oktoria Oslan Khalid Pati Harau, Frans Surya Phooja Sakhena Pingky Fernanda Damid Primadani Viandra Putra Jaya Radia Afnur Rahmawari Azril Ramadhan, Heri Ratmi, Ratmi Resmi Darni Resmidarni, Resmidarni Risna, Mega S.Pd, Zulfadli Salsabila, Unik Hanifah Sanlifa Faja Rani Silvia Tauriska P Siti Muthmainnah Sofya, Rani Suci Indah Kemala Dewi Sugiyono . Sukaya Sukaya Surianto, Teddy Syafrijon, Syafrijon Ta Ali Ta Ali, Ta Ali Ta'ali, Ta'ali Taali, Taali Taufik Mardatillah Ta’ali, Ta’ali Tsaqif Luthfan Yasdinul Huda Yeka Hendriyani Yones, Indra Z, Faredna Zubair Shobrun Jamil