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All Journal TEKNIK REKA RACANA Diponegoro Journal of Accounting Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Teknik Industri Journal of Business Management Education (JBME) E-Dimas: Jurnal Pengabdian kepada Masyarakat JIE (Journal of Islamic Education) Madania: Jurnal Ilmu-Ilmu Keislaman JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Kamaya: Jurnal Ilmu Agama Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JURNAL PENDIDIKAN TAMBUSAI JUMANJI (Jurnal Masyarakat Informatika Unjani) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Buletin Ilmiah Sarjana Teknik Elektro Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Indonesia Berdaya SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Penelitian Agama Hindu Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora An-natiq Jurnal Kajian Islam Interdisipliner Jurnal Pemikiran Islam (JPI) Warisan: Journal of History and Cultural Heritage INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Lex Suprema Jurnal Kajian Ilmu Pendidikan (JKIP) Khazanah : Journal of Islamic Studies ANWARUL: Jurnal Pendidikan dan Dakwah Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research Kartika: Jurnal Studi Keislaman Local History & Heritage Communication & Social Media Intellect : Indonesian Journal of Learning and Technological Innovation Algebra Journal of Islamic Education Journal of Islamic Community Development
Muhammad Faishal
Jurusan Akuntansi Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : TEKNIK

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Analysis of Halal and Marketing Strategy for Broiler Chickens' Supply Chain during Covid-19 : A Case Study in Yogyakarta, Indonesia Asih, Hayati Mukti; Firmansyah, Fahri; Faishal, Muhammad
TEKNIK In Press
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/teknik.v41i3.31296

Abstract

Corona virus has a destructive impact on the world's economy, especially in Indonesia, making a large-scale social restriction policy (SRL). Many restaurants, hotels, schools, and colleges in Yogyakarta are closed. Consumers, mostly students from outside Yogyakarta, have to return to their hometowns. This case impacts the decline in chicken prices to cover losses due to excess supply and decreasing demand. This research aims to analyze the decline in chicken prices, halal products' and the concept of marketing strategies impact on the chicken supply chain during the Covid-19 outbreak in Yogyakarta. This research used SEM to obtain accurate analysis and descriptive results to overview phenomena from society under study. The analysis using SEM shows that halal factors do not significantly affect consumer decisions in buying chicken. However, it was found that there was an increase in consumers in online shopping, which could create new strategies in marketing strategies. The application of online marketing strategies will improve consumers' services so that it is expected to be a novel value that can increase consumer buying interest during the Covid-19 outbreak in Yogyakarta, Indonesia.
Co-Authors Abidin, Syahrul Achriah, Achriah Aini, Fitriatul Alfaizal, Muhammad Hasby Alfikri, Muhammad Alfitri, Fadhilla Ali Maksum Alisyah, Salsabiela Nuru Amelia, Putri Andy, Safria Aprilia, Dinda Arfan, Muhammad Noor Ariyanto, Dimas Yusuf Armando Harahap, Hengki Sugeng Asih, Hayati Mukti Baihaki, Abdillah Batubara, Muhammad Aziz Bestari, Pretty Choirul Bariyah, Choirul Dalimunthe, Hazra Ria Habibah Efriyanti, Liza Endah Utami Faisal Riza, Faisal Febriani, Feby Firmansyah, Fahri Hasan Asari Hasibuan, Apri Gunawan Hibaturrachman, Farid Hikam, Faiz Muhamad Irwansyah Irwansyah Jamhari Jamhari Jones, Anna Hendri Soleliza Juniarti, Rahmat Khairul Amri Khoirunnisa, Widiatri Lisna Zahrotun Maliansyah, Harri Marhamah Marhamah Masharyono Masharyono Mayra, Tri Okti Mohamad, Effendi Muzahadah, Fadiya Nasution, Dwi Rizki Nabila Natasya, Cindy Nur Hikmah Nurhayati Nurhayati Nurhidayah Nurhidayah Nursapia Harahap Nuryanti, B Lena Okka Adiyanto P. Basuki Hadiprajitno Paraswati, Diyah Ayu Putri, Mahdiani Adinda Putri, Rizky Pratama Rafhika, Aufha Reni Dwi Astuti Ritonga, Adenan Robbani, Tsabit Aqdam Rohani, Laila Romlah Safitri, Wahyu Fita Selsabela, Adelia Ageng Yumna Shafira, Finka Egha Simbolon, Ihza Yudha Sitorus, Faisal Nugraha Sofyan Triana, Sofyan Supriyanto Supriyanto Syafitra Rezki, Muhammad Adhzerian Tri Budiyanto Tsalats, Zulfikar Ahmad Utaminingsih Linarti, Utaminingsih Watulfa, Dwi Chintia Wibowo, Agam Husein Widyanti, Asri Wijaksana, Muhammad Aditya Yudistira, U Rizky Zaleyata, Nailus Zahrani Zannah, Nur Alifiah