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Pengaruh Iklan Digital Terhadap Minat Beli Konsumen di Angkringan Sedulur, Pekanbaru Darmawati Darmawati; Anisa Febriyanti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1444

Abstract

This article discusses the effect of digital advertising on consumers' purchasing interests, focusing on Angkringan Sedulur in Pekanbaru. This study shows that informative, attractive, and easily accessible digital advertising can increase consumers' purchasing interest, although its influence is still relatively weak compared to other factors. Through a case study of Shopee and Tokopedia users, it was found that effective digital marketing strategies can increase brand awareness and encourage purchasing. Therefore, Angkringan Sedulur is advised to develop innovative and relevant digital advertising, as well as utilize social media to reach more customers. This study emphasizes the importance of regular evaluation of the effectiveness of digital advertising to increase sales and customer loyalty.
Analisis Semiotika Fotografi Prewedding Karya Govindarumi Darmawati Darmawati; Muhammad Rizki Riyanda
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 1 No. 4 (2024): Desember: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i4.453

Abstract

This research is based on the development of photography not only as a service but also as a visual communication medium that can convey a message as well as the story in it. With the rapid development, types of photography have also developed further, one of which is prewedding photography. Govinda Rumi as one of the leading prewedding photographers in Indonesia managed to combine elements of a deep story with beautiful scenery in each of his prewedding photos. This research is intended to analyze the meaning of some of Govinda Rumi's prewedding photos. The approach used is Roland Barthes' Semiotics theory, which includes two stages of signification, namely denotative as the first stage and connotative as the second stage. This research was conducted with a qualitative method of descriptive type. Data collection was done through observation, interview, and documentation. The results showed that Govinda Rumi was able to present a story in each of his prewedding photos without putting aside other aspects.
Memanusiakan Komunitas Anak Punk Melalui Pendampingan Dan Pemberdayaan di Kelurahan Labuh Baru Barat Kota Pekanbaru Miftahuddin, Miftahuddin; Suhaimi, Suhaimi; Darmawati, Darmawati; Saleh, Habibis; Zatrahadi, M Fahli
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 21, No 3 (2021): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.01510

Abstract

Anak Punk  di Pekanbaru muncul  dari  beberapa  kelas  sosial  di masyarakat. mulai kelas bawah sampai yang hanya sebagai gaya, anak punk  yang berada di Pekanbaruanak-anak jalanan yang hidup dipinggir jalan,  tidur  di  trotoar,  nongkrong  di  pom  bensin. Kerjaan sehari-hari mereka biasanya mengamen, jualan koran, atau aktivitas lain yang bisa menghasilkan uang recehan disetiap  persimpangan  traffic light biasanya  mereka  terlihat di depan Mall SKA Pekanbaru Riau. Mereka (anak punk-red) yang di kelas sosial ini adalah orang yang  sangat  miskin  hidupnya. Peserta kegiatan program pendampingan terdiri atas 10 orang anak punk yang mengikuti 3 bentuk kegiatan. Peserta dikumpulkan melalui kerjasama antara kepolisian dengan tim pengabdian di sektor tempat kegiatan dilakukan yakni di tanah masyarakat di daerah Kelurahan Labuh Baru Barat Kecamatan Payung Sekaki. Dari hasil kegiatan pendampingan kepada anak punk dapat diantaranya Tim pengabdian memberikan penyuluhan dan pelatihan tentang pembuatan kompos dan manfaat kompos bagi tanaman. Tim juga memperkenalkan juga komoditas tanaman yang di pilih ialah sawi, bayam dan jagung yang menjadi dasar pemilihan ini dikarenakan kemudahan dalam menanam dan cepat dalam hasil produksi panen sehingga tidak membutuhkan waktu yang lama dalam pembelajaran dan praktek, serta memberikan pelatihan pembuatan pupuk kompos kepada komunitas anak punk. Berikutnya Tim pengabdian dan pemberdayaan mengambil sampel kripik bayam dari hasil tanam yang akan menjadi nilai ekonomis yang lebih tinggi dari bahan mentah bayam yang bisa layu. hasil pelatihan literasi media dalam hal ini pembuatan blog, anak punk memiliki kesulitan yakni sebagian anak punk tidak memiliki e-mail dan kesulitan dalam mengoperasikan media komputer, namun ada juga yang mampu mengikuti karena sudah mampu mengoperasikan komputer namun belum maksimal karena hasil akhir belum tercapai.
Online Counseling on Global Issues: Systematic Literature Review Ifdil, Ifdil; Zatrahadi, Muhammad Fahli; Darmawati, Darmawati; Istiqomah, Istiqomah; Bakar, Abu Yazid Abu
JOIV : International Journal on Informatics Visualization Vol 9, No 3 (2025)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.9.3.2448

Abstract

The integration of expertise in counseling with a deep comprehension of contemporary technology is essential. Developing a sustained method is crucial for creating a practical framework to address the psychological ramifications associated with the escalating complexities of global challenges. Therefore, this study was conducted to explore the use and challenges of online counseling (e-counseling) for global issues using the systematic literature review (SLR) method. The search was carried out in the Scopus database to obtain 637 documents after limitations in the year of publication, starting in 2020–2023. Another limitation was the use of the English language, and after quality assessment, a 25-article document analysis was conducted. The results showed that e-counseling was critical in addressing challenges and impacted many individuals in different regions. According to NVivo analysis, the practical implementation of online counseling (e-counseling) encountered several challenges, such as using potentially vulnerable technology, constraints within interpersonal relationships, and incorporating different methods.
Do surau strategies go beyond modern schooling? a qualitative study on efforts to sustain existence and strengthen community education Suhaimi Suhaimi; Arwan Arwan; Miftahuddin Miftahuddin; Darmawati Darmawati; Syarifah Syarifah; M. Fahli Zatrahadi; Rahmad Rahmad; Meylani Fitria
Jurnal Konseling dan Pendidikan Vol. 13 No. 4 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1188600

Abstract

This research aims to reveal the management strategy of surau as a traditional Islamic educational institution that still exists and is even able to surpass modern Islamic schools in various dimensions of educational management. Using a descriptive qualitative approach and field research method, this research was conducted in three representative locations in Kampar Regency Bangkinang (urban), Gadang Island (border area), and Simalinyang (rural). The data was obtained through in-depth interviews, participatory observations, and document analysis involving ustaz, community leaders (ninik mamak), and village government officials as the main sources. Data analysis is phenomenologically conducted through the process of reduction, categorization, and interpretation of social significance to find a form of strategy for managing surau amid the current modernization of Islamic education. Research results show that surau has eight main strategies that are its managerial advantages. First, the emotional and social closeness between the management of the surau and the community that strengthens the sense of belonging and collective trust. Second, the flexibility of the management and learning system that allows adjustment to the social and economic needs of the community. Third, the integration of local spiritual, social, and cultural values into all educational activities. Fourth, accessibility and affordable education costs, make the surau inclusive for all levels of society. Fifth, an active role in the formation of the character and spirituality of students through exemplary practice and worship habitation. Sixth, the ability to adapt to modernization, including the use of digital media and simple administrative systems. Seventh, people's collective participation in institutional management, which strengthens the social and economic sustainability of the surau. Eighth, the charismatic and transformational leadership of my lords and ustaz, who inspired and encouraged the community to achieve common goals. The results of this study confirm that the power of surau lies in the ability to combine traditional values with modern management practices, forming relevant, adaptive, and community-based hybrid management models. With this strategy, surau is able to offer more humanistic, inclusive, and contextual Islamic education alternatives than modern formal educational institutions. These findings contribute conceptually to the development of value-based and community-based Islamic education management in the face of the challenges of globalization.
Kecemasan guru dalam praktik pendidikan: kajian kepustakaan tentang peran komunikasi edukatif dalam isu kekerasan anak Darmawati Darmawati
JPGI (Jurnal Penelitian Guru Indonesia) Vol. 11 No. 1 (2026): JPGI
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/026764jpgi0005

Abstract

Meningkatnya kasus kriminalisasi guru akibat tindakan pendisiplinan telah memunculkan kecemasan dalam praktik pendidikan. Guru berada pada situasi dilematis antara menjalankan fungsi disipliner dan menghindari risiko sosial serta hukum yang berkaitan dengan isu kekerasan terhadap anak. Penelitian ini bertujuan untuk mengkaji secara kepustakaan fenomena kecemasan guru dalam praktik pendidikan serta menelaah peran komunikasi edukatif dalam merespons persoalan tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian kepustakaan melalui penelusuran sumber-sumber akademik yang relevan. Analisis dilakukan dengan analisis isi dan analisis tematik untuk membangun sintesis konseptual. Hasil kajian menunjukkan bahwa kecemasan guru berkaitan erat dengan belum terbangunnya komunikasi edukatif yang preventif, empatik, dan berkelanjutan antara guru, peserta didik, dan orang tua. Lemahnya komunikasi tersebut mendorong munculnya sikap defensif dan pembiaran dalam pendidikan. Penelitian ini menyimpulkan bahwa penguatan komunikasi edukatif yang dialogis dan transparan merupakan kunci untuk mengurangi kecemasan guru sekaligus menjaga praktik pendidikan yang aman, humanis, dan bertanggung jawab.
Pola komunikasi dalam mengatasi konflik antar suku Nias dan Batak Desa Tanjung Mas Kampar Kiri Suhaimi Suhaimi; Darmawati Darmawati; M. Fahli Zatrahadi; Yurnalis Yurnalis; Miftahuddin Miftahuddin
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 5 No. 1 (2020): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/3003604000

Abstract

A conflict, defined as a clash of interest, derives from incompatible interactions whether individuals or groups in social entities, economic, political, and cultural activities, and in turns, conflict that arises create social instability. The current research objectives are to figure out the conflict that occurs in Tanjung Mas Village and to determine the right communication patterns in resolving existing matters. Conducted through qualitative case study, the chosen location was Tanjung Mas Village, Kampar Kiri Riau, the informants were the village head, the head of the Nias and the Batak tribes. The results obtained in this line of research demonstrated that the most common factors that lead to conflict are economic factor, the Nias people are generally stronger but receive cheaper salary than the Batak, thus an employer would prefer the Nias rather than the Batak, hence it gives way to conflict, another factor is also due to sport. In this regard, conflict resolution stages conducted by the head of the tribes is through mediation.
A comparative study: an analysis of the role of local radio in conveying spiritual and cultural values Darmawati Darmawati; Fathimah Adelia Putri; M. Fahli Zatrahadi; Reizki Maharani; Listiawati Susanti
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 10 No. 4 (2025): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30036617000

Abstract

Despite the continued relevance of radio in Indonesia, existing studies tend to examine religious broadcasting, cultural preservation, or audience engagement separately, leaving limited understanding of how da‘wah and entertainment radio comparatively respond to audience needs for spiritual meaning and cultural identity. Addressing this gap, this study analyses and compares the roles of da‘wah-oriented and entertainment-oriented radio in conveying cultural and spiritual values in the Malay Riau context, focusing on Pekanbaru and Bangkinang. Grounded in Uses and Gratifications Theory, the study views audiences and broadcasters as active agents negotiating media use to fulfil spiritual, social, and cultural needs. Employing a qualitative phenomenological design, data were collected through interviews, participant observation, and documentation at four local radio stations, involving eight purposively selected informants, and analysed using NVivo 12. The findings show that da‘wah radio primarily fulfils cognitive and spiritual gratifications through Islamic programmes, while entertainment radio addresses social and affective gratifications by reinforcing Malay cultural identity. Both operate complementarily in sustaining spiritual awareness and cultural continuity.
Dari Tatap Muka ke Layar: Perubahan Pola Komunikasi Keluarga dalam Perspektif Generasi Z (Systematic Literature Review) Muhammad Dzakwan Fadhilah; Ikhwanul Ihsan; Darmawati Darmawati
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 03 (2026): JUNI - JULI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah secara signifikan pola komunikasi keluarga dari interaksi tatap muka menuju komunikasi yang dimediasi oleh perangkat digital khususnya dalam konteks Generasi Z. Perubahan tersebut menimbulkan berbagai pertanyaan terkait bagaimana transformasi ini memengaruhi kualitas dan dinamika relasi keluarga. Penelitian ini bertujuan untuk mensintesis temuan-temuan empiris terkait perubahan pola komunikasi keluarga dalam perspektif Generasi Z melalui pendekatan Systematic Literature Review. Metode penelitian dilakukan dengan melakukan penelusuran literatur pada joined basis data ilmiah yang bereputasi, seleksi artikel berdasarkan kriteria pori kuota Inklusi dan eksklusi, serta analisis tematik berbasis untuk identifikasi pola, tema, pola, dan hubungan antar temuan-temuan penelitian. Hasil penelitian ini menunjukkan adanya pergeseran menuju komunikasi keluarga yang bersifat hybrid yang di mana interaksi tatap muka ditambah dengan komunikasi digital berjalan secara bersamaan. Temuan ini juga mengindikasikan bahwa teknologi digital tersebut dapat bekerja dan berperan sebagai penguat maupun pelemah kualitas hubungan keluarga tergantung pada pola penggunaan dan konteks interaksinya. Penelitian ini berimplikasi pada perlunya pengembangan literasi komunikasi digital dalam keluarga serta integrasi perspektif teknologi dalam kajian komunikasi interpersonal untuk mendukung terciptanya hubungan keluarga yang adaptif dan berkualitas di era digital.
Analisis Dampak Perundungan terhadap Kesehatan Mental dan Interaksi Komunikasi Siswa di Lingkungan Sekolah Lilis Karmila; Rafifah Qurratul Ain; Rhaudatun Mardiah; Syarifah Aanisatul Arribah Al-atas; Darmawati Darmawati
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 02 (2026): APRIL - MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perundungan merupakan permasalahan yang masih sering terjadi di lingkungan sekolah dan berdampak pada kesehatan mental serta interaksi komunikasi siswa. Penelitian ini bertujuan untuk menganalisis dampak perundungan terhadap kesehatan mental dan interaksi komunikasi siswa melalui kajian literatur. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan jenis penelitian kepustakaan (library research) yang bersumber dari jurnal dan penelitian terdahulu yang relevan. Hasil penelitian menunjukkan bahwa perundungan memberikan dampak signifikan terhadap aspek psikologis, sosial, akademik, dan fisik siswa. Secara psikologis, korban mengalami depresi, kecemasan, stres, dan penurunan rasa percaya diri. Dari aspek komunikasi dan sosial, korban cenderung menarik diri, mengalami kesulitan dalam berinteraksi, serta menunjukkan kecemasan dalam berkomunikasi interpersonal. Selain itu, perundungan juga berdampak pada menurunnya motivasi dan prestasi belajar, serta berpotensi menimbulkan gangguan kesehatan fisik dan trauma jangka panjang. Oleh karena itu, diperlukan upaya pencegahan dan penanganan yang melibatkan berbagai pihak guna menciptakan lingkungan sekolah yang aman, suportif, dan kondusif bagi perkembangan kesehatan mental serta komunikasi siswa.