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All Journal Jurnal Ilmu Manajemen Jurnal Siasat Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Al Ishlah Jurnal Pendidikan Jurnal Manajemen dan Bisnis Indonesia Jurnal Eksplora Informatika AFEBI Management and Business Review Jurnal Surya Masyarakat CCIT (Creative Communication and Innovative Technology) Journal To Maega: Jurnal Pengabdian Masyarakat Altasia : Jurnal Pariwisata Indonesia Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Surya Masyarakat Jurnal Fokus Manajemen Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Management Science and Information Technology (IJMSIT) Empowerment: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Studi Akuntansi, Keuangan, dan Manajemen Seminar Nasional Ilmu Terapan Research Horizon International Journal of Management Research and Economics Salus Publica International Journal of Humanities and Social Sciences Reviews Ignite: Journal Islamic Global Network for Information Technology and Entrepreneurship Economic and Business Horizon Jurnal Pendidikan Buddha dan Isu Sosial Kontemporer (JPBISK) Digismantech (Jurnal Program Studi Bisnis Digital) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Tony Wijaya
Universitas Negeri Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Transportation Veterinary Other

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Decoding Loyalty: A Bibliometric Analysis of the Path from Coffee Consumption to Brand Commitment Nur Afifah M. Z; Tony Wijaya; Penny Rahmawaty
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1037

Abstract

This study aims to conduct a bibliometric analysis to map trends, cognitive structure, and thematic developments of research on the relationship between consumer behavior, which includes purchase decisions, and the achievement of brand commitments in the Coffeeshop industry. The data was collected from the Scopus database using a combination of the keywords brand loyalty and coffee shop. A total of 170 documents published from 1999 to 2025 were analyzed using VOSviewer. Bibliometric analysis shows that research on loyalty in the coffee shop industry has attracted attention, as evidenced by the significant surge in publications since 2015. In terms of contributors, institutions from South Korea and the United States are the main contributors to literature, while Indonesia occupies the third largest position internationally. In terms of this theme, it is identified that the research is now beyond conventional managerial issues with a shift in attention to integrating the latest contextual factors, such as social media, pandemics, and trust into loyalty models. Fundamentally, loyalty has evolved from just a repeat purchase to a deep psychological commitment driven by customer experience, brand value alignment, and eco-friendly practices. These discoveries serve as an important strategic basis for business actors in a highly competitive market.
Evolution of Customer Satisfaction, Delight, and Retention Drivers in the Service Industry: A Bibliometric Analysis Niken Ayu Rahmawati; Tony Wijaya; Agung Utama
Economic and Business Horizon Vol. 5 No. 3 (2026): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.3.2026.1178

Abstract

Increasing dynamics of the global service industry require a shift in focus from mere customer satisfaction toward deeper emotional engagement and customer experience to sustain loyalty. The aim of this research is to map the intellectual structure and development of studies related to customer satisfaction, customer experience, and customer delight within the service marketing literature. The method employed is a bibliometric approach based on 271 documents retrieved from the Scopus database, analyzed using VOSviewer through keyword co-occurrence analysis to identify major clusters and research trends. The results reveal five main clusters encompassing cognitive evaluation dimensions, customer experience, emotional and service interaction, brand perception, and long-term relational loyalty. The findings also indicate a paradigm shift toward experience-based and personalization-oriented approaches, with customer experience acting as a key mediating construct between service quality and customer loyalty, while customer delight remains relatively underexplored. In conclusion, the literature reflects a transition from a transactional model to an emotionally driven experience-based model. The implications suggest that service organizations should prioritize strategies focused on creating emotionally engaging experiences to enhance sustainable customer loyalty.
A Global Bibliometric Analysis of Consumer Susceptibility to Interpersonal Influence Research: Trends, Themes, and Intellectual Structure (1992–2025) Audita Sarashanty Aisha; Tony Wijaya
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7108

Abstract

The increasing influence of digital platforms and social media on consumer decision-making has intensified academic interest in Consumer Susceptibility to Interpersonal Influence (CSII), making a comprehensive bibliometric review increasingly important. This study aims to examine the global development of CSII research over the period 1992–2025 using a bibliometric approach. Data were collected from the Scopus database, resulting in a final dataset of 56 relevant documents. The analysis was conducted using VOSviewer version 1.6.20 through four stages: descriptive publication analysis, keyword co-occurrence network analysis, overlay visualization, and density mapping. The findings reveal a fluctuating yet evolving publication trend, with a significant increase after 2010, a peak in 2015, and renewed growth between 2021 and 2023, reflecting the growing importance of social influence in digital consumer environments. The co-occurrence analysis identified seven major research clusters, including consumer behavior and social values, attitudes and product evaluation, interpersonal sensitivity and cultural differences, group influence and purchase intention, emotional and generational factors, sustainable consumption, and digital decision-making. These findings indicate that CSII has evolved from a traditional psychological construct into a multidimensional framework integrating social, cultural, and technological dimensions in understanding consumer behavior. This study contributes to the literature by providing a comprehensive mapping of the intellectual structure and thematic evolution of CSII research. The findings also offer practical implications for marketing strategies, particularly in leveraging social influence, digital trust, and consumer engagement within online platforms. Future research is encouraged to expand data sources and integrate complementary analytical approaches to enrich the understanding of CSII across diverse contexts.
Co-Authors Aditya Fadzri Kusuma Agung Utama Agung Utama Aminuyati Anas Hidayat Andreas M Kuncoro Andreas M. Kuncoro Andrew Ruslie Anis Okta Cahyaningrum Anita Mustikasari Arif Wibowo Audita Sarashanty Aisha Fajar Agung Pangestu Feizal Septya Pradana Izal Fikaria Br Tarigan Ganing Indria Maharani Glisina Dwinoor Rembulan Jaizatul Malik Faizal Septianto Jordy Jordy Lamirin Mamengko, Rullyana Puspitaningrum Mina Wongso Nerys Lourensius L.T L.T. Niken Ayu Rahmawati Nur Afifah M. Z Nurhadi Nurhadi Nurul Infitah Penny Rahmawaty Rama Adi Saputra Sunadynatha Rutnauli Butar-butar Suryanto Suryanto W Winarno Wardana Wardana Winarno Winarno