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The Peran Customer Satisfaction Dan Service Quality Terhadap Repurchase Intention Di Miss Glam, Padang Putra, Zulfajri Febryan; Rena M , Ni Wayan; Nirmala, Bagus Putu Wahyu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 4 No. 9 (2025): Jurnal Pariwisata dan Bisnis Internasional
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v4i11.1092

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana kepuasan pelanggan dan kualitas layanan mempengaruhi niat pelanggan Miss Glam untuk membeli kembali di Kota Padang. Latar belakang penelitian ini adalah meningkatnya persaingan di sektor kecantikan, yang mendesak perusahaan untuk meningkatkan kepuasan pelanggan dan kualitas layanan agar pelanggan tetap setia. 55 responden yang merupakan klien Miss Glam diberikan kuesioner sebagai bagian dari metode pengumpulan data kuantitatif penelitian ini. Regresi linier berganda, uji validitas dan reliabilitas, dan uji asumsi tradisional digunakan untuk menilai data. Temuan penelitian menunjukkan bahwa niat membeli kembali dipengaruhi secara positif dan signifikan, baik secara parsial maupun bersamaan, oleh kepuasan pelanggan dan kualitas layanan. Hasil ini memiliki konsekuensi yang berguna bagi perusahaan kecantikan, yang harus mengutamakan pengalaman pelanggan untuk menumbuhkan loyalitas yang langgeng.   The purpose of this study is to examine how customer happiness and service quality affect Miss Glam customers' intentions to repurchase in Padang City.  The study's backdrop is the escalating competition in the beauty sector, which forces companies to enhance customer satisfaction and service quality in order to keep customers loyal. 55 respondents who are Miss Glam clients were given questionnaires as part of this study's quantitative data gathering methods.  Multiple linear regression, validity and reliability tests, and traditional assumption tests were used to assess the data.  The findings indicate that repurchase intention is positively and significantly impacted, partially and concurrently, by both customer satisfaction and service quality.  These results have useful ramifications for beauty companies, who should put the customer experience first in order to foster enduring loyalty.
Analisis Kepuasan Wisatawan Terhadap Layanan Transportasi Online Untuk Mobilitas Pariwisata Dengan Metode Fuzzy Survqual (Studi Kasus Provinsi Bali) I Kadek Suyadnya; I Putu Satwika; Bagus Wahyu Putu Nirmala
Smart Techno (Smart Technology, Informatics and Technopreneurship) Vol. 4 No. 1 (2022)
Publisher : Primakara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.783 KB) | DOI: 10.59356/smart-techno.v4i1.55

Abstract

Development of technology and information in the modern era that is now sophisticated, the dissemination and receipt of information is now very easy for everyone to do. Technological advances have also led to trends in the use of information technology in various aspects and the media globally. One aspect of the use of this technology can be used in the field of tourism which is commonly referred to as smart tourism where in general smart tourism aims to develop infrastructure and information and communication capabilities in order to improve management/governance, facilitate service/product innovation, and improve the tourist experience.Bali Province is one of the most prominent provinces in Indonesia in the field of tourism where many tourists vacation in Bali. However, in the field of transportation, Bali does not yet have mass transportation that is connected throughout Bali. Because the problems that are not only in Bali, there is the use of technology with the existence of startups in the field of online transportation. This online transportation provider provides various services such as delivery, purchasing food, paying for tickets and others. The existence of online transportation is an alternative for tourists for their mobility, to evaluate the satisfaction of using this transportation, the Fuzzy Servqual method is used. Fuzzy Servqual measures per dimension attribute of service quality so that the accuracy of the data per dimension can be known.
Between Social Media and Social Capital: Synergizing Algorithms and Gotong Royong in Digital-Based Tourism Promotion in Penglipuran Village Bagus Putu Wahyu Nirmala; I Made Darsana
Mandalika Journal of Business and Management Studies Vol 1 No 1 (2023): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i2.408

Abstract

Abstract: In the Tourism 4.0 era, social media algorithms play an important role in determining the visibility of tourism destinations. This study examines how social capital, through trust, norms, and social networks, supports collective digital action in promoting Penglipuran Village, Bali. Using an exploratory qualitative case study approach, the research explores how the local community appropriates digital technology to strengthen tourism promotion. The findings show that strong relational trust encourages residents to voluntarily engage in activities such as liking, sharing, and promoting village-related content, which helps increase visibility on social media platforms. Community norms rooted in the Tri Hita Karana philosophy ensure that digital promotion remains authentic and culturally appropriate, while social networks facilitate coordinated online participation. The study also finds that the community adapts traditional gotong royong practices into organized digital creative activities, demonstrating strong dynamic capabilities in responding to technological change. These processes contribute to a collaborative tourism promotion model involving residents, tourists, and other stakeholders. The study concludes that successful digital transformation in tourism villages depends not only on technological infrastructure but also on the effective mobilization and reconfiguration of social capital.
Tourismpreneurship: Local Wisdom-Based Innovation And Market Expansion For Silver Jewelry In Bali Sang Ayu Putu Shinta Setia Dewi; Bagus Putu Wahyu Nirmala; Putu Wibby Prasetya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 9 No. 1 (2026): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v9i1.393

Abstract

The creative economy industry, particularly the craft and fashion sectors, continues to show positive growth in Bali as a world tourism center. This study aims to analyze product development strategies and market expansion of silver jewelry SMEs facing global challenges and digital disruption. The object of this research is Atma Silver Jewelry, which innovated through the "Luwih Jewelry" product line. Using a descriptive qualitative approach with data collection through documentation of business proposals, financial reports, and observation of marketing activities, the study finds that innovation based on Balinese cultural wisdom (Tri Hita Karana) and feminine aesthetics successfully meets the needs of the modern market. Furthermore, the implementation of digital marketing through social media and marketplaces, as well as collaboration with influencers, has succeeded in expanding the market reach internationally. Consequently, this business model not only generates profit but also empowers local artisans in Celuk Village and supports sustainable business practices.
Dampak Penggunaan Aplikasi Aku-Online Terhadap Pertumbuha Wisatawan di Kabupaten Buleleng Bagus Putu Wahyu Nirmala; I Made Darsana; Bagus Made Sabda Nirmala
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1540

Abstract

Studi kasus menunjukkan adanya peningkatan kunjungan wisatawan ke Buleleng melalui Aku-Online, tetapi survei mendalam mengungkapkan bahwa terdapat kendala informasi dan konsistensi layanan yang tersedia. Ketidakpastian ini menyoroti pentingnya memperbaiki infrastruktur dukungan teknis dan pemeliharaan sistem untuk memastikan pengalaman pengguna yang konsisten dan aman. Analisis data menunjukkan Aku-Online membuat peningkatan kunjungan wisatawan. Aplikasi ini berhasil memperkuat citra Buleleng sebagai destinasi pariwisata yang modern dan terjangkau, namun evaluasi mendalam terhadap strategi pemasaran diperlukan untuk mempertahankan daya tarik yang berkelanjutan. Sinergi yang lebih erat antara Aku-Online dengan pelaku industri lokal akan membantu memperbaiki infrastruktur pariwisata dan meningkatkan kualitas layanan yang ditawarkan kepada wisatawan. Secara keseluruhan, sementara Aplikasi Aku-Online memberikan kemudahan akses dan pengalaman yang lebih baik bagi wisatawan, tantangan yang dihadapi memerlukan pendekatan yang holistik dan terus-menerus. Pengembangan teknologi yang lebih baik, manajemen risiko yang efektif, dan kemitraan yang kuat dengan komunitas lokal adalah kunci untuk memastikan bahwa aplikasi ini tidak hanya membawa manfaat ekonomi yang substansial, tetapi juga berkontribusi positif terhadap pertumbuhan pariwisata yang berkelanjutan di Buleleng.
Inovasi Green Breeding sebagai Model Kewirausahaan Berkelanjutan pada Industri Pet Care Eidelvio Candraini Tendean; Bagus Putu Wahyu Nirmala; Ni Made Ayu Natih Widhiarini
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11671

Abstract

This study aims to analyze the implementation of green entrepreneurship through green breeding innovation as a sustainable entrepreneurship model in the pet care industry, with Pussy Kennel in Bali as the research object. The study employed a qualitative approach using a case study method supported by a simple survey involving 50 respondents. Data were collected through observation, in-depth interviews, documentation, and questionnaires distributed to cat enthusiasts, adopters, and individuals interested in pet care. The results indicate that Pussy Kennel successfully implements green entrepreneurship by integrating sustainability, animal welfare, green marketing, and business innovation into its business operations. The implementation is reflected in the use of a cage-free system, biodegradable cat litter, organic waste management into compost, health and pedigree certification, Green Adoption Kits, and after-adoption consultation services. In addition, community-based digital marketing strategies through social media and websites strengthen brand awareness and build long-term relationships with consumers. Survey findings reveal that 86% of respondents are willing to pay more for cats raised through ethical and environmentally friendly breeding practices. These findings indicate that consumer awareness regarding animal welfare and sustainability is increasing, making green breeding a promising sustainable business model in the pet care industry. This study concludes that green breeding innovation not only generates economic benefits but also creates positive social and environmental impacts while serving as a competitive differentiation strategy in the modern pet breeding industry.
Co-Authors A. A. Istri Ita Paramitha Aditya Mudji Priambodo Anak Agung Ayu Putri Ardyanti Ashshiddiqy, Nur Rohman Astawa, Ni Luh Putu Ning Septyarini Putri Astrama, I Made Bagus Made Sabda Nirmala Damaraditya, Made Ngurah Dedi Rapsanjani Denok Lestari Doni Saputra Eidelvio Candraini Tendean Eka Grana Aristyana Dewi Febriana Santana Febriana Santana Firman Sinaga Haskara Wijana, Putu I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Putu Krisna Juliharta I Gst Bgs Harris Young Perdamaian Wibawa I Gusti Lanang Agung Raditya Putra I Kadek Agus Virgo Wahyudi I Kadek Dwi Antoro Oka I Kadek Suyadnya I Ketut Gde Nata Adi Putra I Made Darsana I Made Darsana I Made Darsana I Made Ochlan Pramana Putra I Nyoman Yudi Anggara Wijaya I Putu Eko Wira Dharma I Putu Satwika I Wayan Eka Mahendra I Wayan Putra Aditya, I Wayan I Wayan Wegha Nanda Kusuma Ida Bagus Dwi Dharma Putra Januarta, I Nyoman Adi Kartika, I Wayan Darya Ketut Queena Fedlina, Ketut Queena Kimberley Kimberley Komang Tri Werthi Kusuma, I Wayan Wegha Nanda Lalu Sulistiawan Akbar Nengah Widya Utama Nengah Widya Utami Ni Made Ayu Natih Widhiarini Ni Putu Elina Trisna Jayanti Nur Rohman Ashshiddiqy Nurwijayanti Nyoman Surya Wijaya Putra, I Gede Juliana Eka Putra, Made Adi Paramartha Putra, Zulfajri Febryan Putri Agung Permata Sari Putri Agung Pertama Sari Putu Agus Eka Putra Putu Agus Pradana Adi Putra Putu Diva Krisna Maharani Putu Eka Wirawan Putu Wibby Prasetya Rena M , Ni Wayan Rita Dwi Susiowati, Rita Dwi Sang Ayu Putu Shinta Setia Dewi Santana, Febriana Sephy Lavianto Utama, Nengah Widya Utami, Nengah Widya Utik Kuntariati Wardana, Miko Andi Widhyadanta, I Gede Dirga Surya Arya Yani, Ni Wayan Mega Sari Apri