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ANALISIS DIKSI PROMOSI PADA KONTEN MEDIA SOSIAL UNTUK MENINGKATKAN DAYA TARIK KULINER TRADISIONAL DI PASAR LAMA KOTA TANGERANG Hayati, Asfitri; Anggraini, Nori; Nuraida, Ida
Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13, No 3 (2024)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/lgrm.v13i3.13455

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis penggunaan bahasa pada konten promosi media sosial yang bertujuan untuk meningkatkan daya tarik kuliner tradisional di pasar lama Kota Tangerang. Pasar Lama adalah kuliner populer yang menyajikan berbagai makanan tradisional dengan nilai budaya yang tinggi. Namun, karena industri kuliner menjadi semakin kompetitif, strategi periklanan yang efektif, termasuk pemilihan kata-kata yang menarik, akan menjadi faktor kunci dalam menarik perhatian konsumen. Penelitian ini menggunakan metode kualitatif deskriptif dengan menggunakan teknik analisis isi. Data dikumpulkan melalui pengamatan konten media sosial, wawancara dengan pedang masakan atau makanan khas Tradisional dan tinjauan pustaka. Analisis ini dilakukan untuk mengidentifikasi pola penggunaan bahasa persuasif, emosional, dan deskriptif dalam berbagai postingan iklan. Penelitian menunjukkan bahwa bahasa yang mengungkapkan cita rasa, keunikan, dan nostalgia masakan tradisional dapat memiliki daya tarik emosional yang besar. Postingan yang menggunakan kata-kata yang menekankan “asli”, “legendaris”, dan “tradisi” akan mendapat respon lebih tinggi dari konsumen dibandingkan postingan yang sekadar bersifat informasional. Selain itu, visualisasi makanan yang didukung oleh cerita menarik merupakan kombinasi kunci untuk meningkatkan keterlibatan penonton video pada sosmedia Tiktok dan Instagram. Kesimpulan penelitian ini adalah pemilihan bahasa pada saat mempromosikan produk kuliner tradisional berperan penting dalam menciptakan daya tarik dan mempengaruhi minat konsumen. beberapa penelitian lain yang relevan, penggunaan diksi yang menggugah selera, menyertakan elemen lokalitas, dan menceritakan kisah di balik kuliner dapat memperkuat citra positif dan meningkatkan minat konsumen. Pengusaha kuliner di Pasar Lama Tangerang sebaiknya memanfaatkan kesempatan ini untuk menciptakan konten promosi yang menarik, komunikatif, dan autentik, serta memperhatikan aspek kredibilitas dalam penyampaian informasi.Kata kunci: diksi, promosi, media sosial, kuliner tradisional, Pasar Lama
Pembelajaran Berdeferensiasi dalam Mata Pelajaran Bahasa Indonesia Putri Ayu Marshinta Wulandari; Nori Anggraini
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 2 No. 3 (2025): Juli: Education and Community
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/nztma168

Abstract

This study aims to examine the application of differentiated learning in Indonesian language teaching at the junior high school level through a literature review approach. By analyzing scientific articles relevant to the research title, the author found that differentiated learning is effective in increasing student motivation, engagement, and learning outcomes. In the context of the Merdeka Curriculum, it aligns with the reinforcement of the Pancasila Student Profile and promotes inclusive, student-centered learning. However, its implementation still faces challenges, particularly in terms of teacher readiness and resource limitations. Therefore, ongoing professional development is essential to ensure the successful application of differentiated instruction in Indonesian language classrooms.
Improving the Ability to Use Punch Marks in Short Texts Using the Talking Stick Method for Students Prastyaningsih, Hasti; Yani, Juli; Anggraini, Nori
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study focuses on the understanding of punctuation in short story writing skills with the aim of knowing the improvement of the ability to use punctuation in short story texts using the talking stick method in class IX students of SMPN 27 Tangerang City. The research method used in this study used Classroom Action Research (CAR). CAR makes it easier for educators to conduct research in finding out problems that occur in the classroom and finding solutions to problems found before and during the research. This study was carried out in three stages, namely pre-cycle, cycle I, and cycle II. The research instrument in the study was assisted by using an analysis table containing the results of improving students' abilities in each cycle. The data collection techniques used were tests and field notes. The data that had been collected were then reviewed based on the findings of the use of punctuation in each sentence used by students in writing short story texts. The sample in this study was 35 class IX students of SMP Negeri 27 Tangerang City.
COMPARISON OF CULTURAL VALUES IN THE NOVEL TENGGELAMNYA KAPAL VAN DER WIJCK BY BUYA HAMKA AND THE NOVEL TANAH PARA BANDIT BY TERE LIYE (SOCIOLOGICAL STUDY OF LITERATURE) Nopiyanti, Nopiyanti; Kamiri, Kamiri; Anggraini, Nori
Jurnal Dinamika UMT Vol 8, No 1 (2023)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dinamika.v8i1.10916

Abstract

Obtained are based on the formulation, objectives, results, and discussion in the analysis of cultural values in the novel Tenggelamnya Kapal Van Der Wijck by Buya Hamka and Novel Tanah Para Bandit by Tere Liye previously stated, described as follows. The results of the analysis of cultural values in the novel The Sinking of the Van Der Wijck Ship by Buya Hamka and the novel Tanah Para Bandits by tere Liye contain 79 data. The data obtained is divided into cultural values in human relations with God, cultural values in human relations with nature, cultural values in human relations with society, cultural values in human relations with others, and cultural values in human relations with oneself.
ANALYSIS OF LANGUAGE POLITICS AND SPEECH ACTIONS IN THE JANUARY 2023 EPISODE OF MATA NAJWA'S TALK SHOW PROGRAM Oktafiani, Nurul; Anggraini, Nori; Siafri, Frimadhona
Jurnal Dinamika UMT Vol 8, No 1 (2023)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dinamika.v8i1.10917

Abstract

Errors in writing absorption elements were not found in the thesis of Indonesian Language and Literature Education students Batch 2022. Errors in the use of effective sentences in the thesis of Indonesian Language and Literature Education students Batch 2022 found 123 cases of errors. These errors are caused by excessive sentences/words and improper choice of words/diction. The cause of the occurrence of these errors because of the lack of thoroughness of students when writing thesis. It can be seen that there is a removal of phoneme elements in a word and sentences that are redundant or redundant so that the sentence becomes ineffective
Intrinsic Elements and Moral Values in The Anthology of Aim Short Stories by Kholifatul Fauziah Risma Tartila; Anggraini, Nori; Faizah, Punky Nurul
Aksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 7 No. 1 (2023): AKSIS: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : LPPM State University of Jakarta (Program Studi Pendidikan Bahasa dan Sastra Indonesia dan LPPM Universitas Negeri Jakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/AKSIS.070105

Abstract

The selection of AIM's short story anthology aims to understand and know the aspects of structuralism and moral values. The research design used is descriptive qualitative. The source of the data for this study was the Anthology of the short stories Aim by Kholifatul Fauziah and DPND Class which were then chosen as the object of research because this anthology of short stories contains many elements of literary works and a clear moral message. This research was conducted in several stages, namely: (1) the planning stage, listening and reading carefully the AIM Short Anthology. (2) the implementation stage, collecting data, classifying and analyzing the structural approach in short stories. (3) the reporting stage, involving the writing and publication of the results of this research so that they can be read, known, and used by other people who need them. The results of the research show that the intrinsic structure in structural studies is in the form of themes, plot, characters and characterizations, setting, point of view, style of language, message, and moral values. This structure can be a successful builder of conveying the meaning of the story from the writer to the reader.
PENGARUH MODEL PEMBELAJARAN SQ4R TERHADAP KETERAMPILAN MEMBACA PUISI PADA SISWA KELAS X SMK MAHAKARYA CIKUPA Dewi, Annisa Aprillia; Anggraini, Nori; Ariyana, Ariyana
Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 13, No 2 (2024)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/lgrm.v13i2.12119

Abstract

Penelitian ini bertujuan untuk mengetahui ada atau tidaknya pengaruh terhadap pembelajaran dengan menggunakan model pembelajaran SQ4R terhadap kemampuan membaca puisi pada siswa kelas X SMK Mahakarya Cikupa. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif yang berjenis True eksperimen. Populasi dalam penelitian ini yaitu 180 siswa kelas X SMK Mahakarya Cikupa dan sampel dalam penelitian ini yaitu 60 siswa. Teknik pengambilan sampel mengunakan teknik claster random sampling kepada 60 siswa yang diambil pada kelas X AP 1 kelas kontrol dan kelas X TKJ 2 kelas eksperimen. Intrumen yang digunakan oleh peneliti adalah tes lisan, yaitu melakukan test pretest dan posttest pada kelas kontrol dan kelas eksperimen. Hal tersebut dilakukan dengan penelitian pada uji hipotesis dengan menggunakan model the separate model T-test yaitu uji-t posttes yang menujukan thitung 3,80 ≥ ttabel 2,00. Hasil uji-t posttest menunjukan adanya pengaruh terhadap kemampuan membaca puisi dengan penggunaan model pembelajaran SQ4R dengan peserta didik yang hanya menggunakan model pembelajaran konverensional. Kata Kunci: model pembelajaran, puisi, SQ4R
Planning literature education in schools based on literary ecology Nori Anggraini; Ariyana, Ariyana
BAHASTRA Vol. 44 No. 2 (2024): BAHASTRA
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/bs.v44i2.1052

Abstract

This study aims to describe how ecological values that emphasize environmental awareness can be incorporated into literature education in schools. This research is qualitative, using an ecocritical and collaborative approach. The results show that literature serves not only to entertain but also to educate and can be used to raise awareness among students by integrating ecological values into literature learning. The application of these values can be observed through the teaching of reading and writing literary works with themes about the current state of nature, the beauty of nature if undisturbed by human activity, how humans can protect the universe, and the consequences of environmental destruction for the survival of humanity and all it encompasses. This application can be implemented by adapting reading and writing materials to literary ecology within the Learning Objectives Flow, which will be developed in the Lesson Plan (RPP). It includes the use of learning resources aligned with the materials in the RPP, employing relevant learning media based on literature-based ecological reading and writing materials, and designing effective teaching methods suited to the material. By incorporating ecological values into literature education in schools, it is hoped that students will gain ecological awareness to contribute to saving the earth from further degradation.