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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi ProTVF Sociae Polites: Majalah Ilmiah Sosial-Politik PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Kajian Jurnalisme Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research Asian Journal of Community Services (AJCS) Journal Research of Social Science, Economics, and Management Jurnal Inovasi Global Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Global Research on Economy, Business, Communication, and Information
Imam Nuraryo
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Manajemen komunikasi museum dan pengaruhnya pada kepuasan pengunjung museum sejarah di Bandung Nuraryo, Imam
Manajemen Komunikasi Vol 4, No 2 (2020): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Faculty of Communication Sciences Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v4i2.24519

Abstract

The purpose of this study was to determine how much influence the management of communication consisting of providing information on national and historical values to museum visitors, maintaining good communication between officers and visitors of the museum, and implementing the etiquette and manners to the satisfaction of the visitors to one of the historical museums of struggle in the city of Bandung.The concept used in this study is the three functions of public relations from Bertrand R Canfield, which have been modified into three functions of communication management of museum services. In addition, this study also uses Service Quality Theory from Parasuraman, Zeithaml and Bery. The research method used was an explanatory survey. Samples taken are the visitors who come to the museum from the 5th (fifth) to the 17th (seventeenth) August 2019.The results of this study indicate that communication management consisting of providing information on national and historical values to museum visitors (X1), maintaining good communication between officers and visitors of the museum (X2), and implementing etiquette and manners in serving museum visitors ( X3) affect the satisfaction of visitors (Y) of 67.2%. While the remaining 32.8% is the influence of other variables not examined.The conclusion is that the management of the museum's communication services to visitors has given satisfaction to its visitors during this period. In addition, it needs to be re-examined what factors can increase museum visitor satisfaction
Pengaruh Strategi Komunikasi Pemasaran Digital Shopee (Artificial Scarcity) Terhadap Pembelian Impulsif Melalui Fear of Missing Out (Fomo) Pada Konsumen Generasi Z Kelapa Gading Nurhayati, Dewi; Nuraryo, Imam
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5132

Abstract

Penelitian ini mengeksplorasi secara komprehensif dampak Strategi Pemasaran Digital berbasis Artificial scarcity terhadap Pembelian Impulsif di kalangan konsumen Generasi Z di Kelapa Gading yang dimediasi oleh Fear of Missing Out (FOMO). Penelitian kuantitatif ini menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa Strategi Pemasaran Digital Artificial scarcity memiliki pengaruh positif dan signifikan dalam meningkatkan FOMO, kemudian FOMO mendorong Pembelian Impulsif. Selain itu, Strategi Pemasaran Digital Artificial scarcity juga berpengaruh langsung pada Pembelian Impulsif, dan efek tersebut dimediasi secara moderat oleh FOMO. Secara spesifik, meskipun terdapat pengaruh signifikan, ditemukan kesenjangan dimana taktik scarcity berbasis waktu memiliki efektivitas terlemah (dengan rata-rata terendah) dalam memicu perilaku terburu-buru, menunjukkan adanya resistensi konsumen. Saran praktis menekankan perlunya Shopee melakukan riset kualitatif mendalam melalui Group Chat Instagram untuk memahami resistensi tersebut dan menemukan cara yang lebih otentik dalam menyampaikan urgensi demi membangun loyalitas jangka panjang. Penelitian selanjutnya disarankan untuk mengkaji variabel tingkat skeptisisme konsumen atau perbandingan antara promosi berbasis kelangkaan dan penghematan (seperti gratis ongkir) untuk mengukur mana yang lebih dominan dalam memicu impulsivitas.
Co-Authors Awad, Siraj Ribhi Deifty Dianita Katiandagho Dewi Nurhayati Dyah Nurul Maliki Fadly Husain Harum Kusumanafisa, Shabira Idrus, Mustafa Habibie Kristianto, Raymond Kuhu, Silke Esmeralda Lusyana Mardewi, Criana Melisa Arisanty Ratu Nadira Elfandari Rizqy Aziz Basuki Sediyaningsih, Sri Simatupang, Rosida Siti Meisyaroh Siti Meisyaroh, Siti Suatmi, Bernadetta Dwi Velia, Natasha Wiradharma, Gunawan Yosaphat Danis Murtiharso Yosefi, Alvina Zulfikar Ikhsan Pane