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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi ProTVF Sociae Polites: Majalah Ilmiah Sosial-Politik PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Kajian Jurnalisme Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research Asian Journal of Community Services (AJCS) Journal Research of Social Science, Economics, and Management Jurnal Inovasi Global Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Global Research on Economy, Business, Communication, and Information
Imam Nuraryo
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Marketing Communication Strategy Through Social Media Instagram @tntbeautyofficial Velia, Natasha; Nuraryo, Imam
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1756

Abstract

On these days, technology has a significant progress which caused the business competition is also getting tougher. To be able to compete with other business, they need a good marketing communication strategy by utilizing the technology development itself. The research was conducted to determine the role of marketing communication strategies in forming a well-known business. Based on internet marketing theory, they used internet in order to promote their business and maintain long relationship with consumers. This research method is descriptive qualitative and data collection technique from observation, documentation, and direct interview. The results of the research shows that marketing communication strategies which has been carried out by TnT Beauty Shop through social media Instagram @tntbeautyofficial are personal selling, sales promotion, and public relations. They actively create various contents such as informative content, promotional content, and other content in order to make their followers feel more confident in buying the products. So it was concluded that the role of marketing communication strategies through social media Instagram has become one of important tools to carry out TnT Beauty Shop.
Co-Authors Awad, Siraj Ribhi Deifty Dianita Katiandagho Dyah Nurul Maliki Fadly Husain Harum Kusumanafisa, Shabira Idrus, Mustafa Habibie Kristianto, Raymond Kuhu, Silke Esmeralda Lusyana Mardewi, Criana Melisa Arisanty Ratu Nadira Elfandari Rizqy Aziz Basuki Sedyaningsih, Sri Simatupang, Rosida Siti Meisyaroh Siti Meisyaroh, Siti Suatmi, Bernadetta Dwi Velia, Natasha Wiradharma, Gunawan Yosaphat Danis Murtiharso Yosefi, Alvina Zulfikar Ikhsan Pane