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All Journal Jurnal Komunikasi Jurnal Ilmu Komunikasi ProTVF Sociae Polites: Majalah Ilmiah Sosial-Politik PRofesi Humas Kajian Jurnalisme Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen Ikomik: Jurnal Ilmu Komunikasi dan Informasi Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomi Perusahaan International Journal of Media and Communication Research Asian Journal of Community Services (AJCS) Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Global Research on Economy, Business, Communication, and Information
Imam Nuraryo
Institut Bisnis Dan Informatika Kwik Kian Gie
Religion Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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Digital Political Communication and Netizen Responses to the Merah Putih Cabinet Reshuffle: An Analysis of @detikcom Instagram Imam Nuraryo
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2392

Abstract

The rapid expansion of social media has reshaped political communication by providing citizens with greater opportunities to engage in political discussions through digital interactions. Among these platforms, Instagram has emerged as a significant arena for the dissemination of political information and public debate. This study explores netizens' reactions to reports on the Merah Putih Cabinet reshuffle published on the official Instagram account of @detikcom between September and October 2025. A qualitative netnographic approach was adopted to investigate public engagement by observing online interactions and interpreting user-generated comments. Data were gathered through systematic online observation and documentation of comments related to cabinet reshuffle coverage. The analysis draws upon an integrated theoretical framework that combines Public Sphere Theory, Social Construction Theory, and Digital Political Communication perspectives. The findings demonstrate that most users responded with criticism, skepticism, and satire toward the cabinet reshuffle. Humor, sarcasm, and symbolic expressions emerged as the dominant forms of communication within the comment sections. Furthermore, the study highlights that Instagram's comment space operates as a digital public sphere where citizens negotiate political meanings, assess governmental decisions, and collectively shape public opinion. These findings enrich the literature on digital political communication by illustrating the active role of social media audiences in constructing public discourse surrounding political developments in Indonesia.
Co-Authors Awad, Siraj Ribhi Deifty Dianita Katiandagho Dewi Nurhayati Dyah Nurul Maliki Fadly Husain Harum Kusumanafisa, Shabira Idrus, Mustafa Habibie Kristianto, Raymond Lusyana Mardewi, Criana Mas Budi Widiyo Iryanto Ratu Nadira Elfandari Rizqy Aziz Basuki Simatupang, Rosida Siti Meisyaroh Siti Meisyaroh, Siti Suatmi, Bernadetta Dwi Velia, Natasha Yosaphat Danis Murtiharso Zulfikar Ikhsan Pane