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All Journal Jurnal The Messenger Ganaya: Jurnal Ilmu Sosial dan Humaniora Wacana: Jurnal Ilmiah Ilmu Komunikasi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Economics and Digital Business Review Daengku: Journal of Humanities and Social Sciences Innovation Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Dialog Journal of Language and Literature Studies Jurnal Indonesia Sosial Teknologi eProceedings of Management Innovative: Journal Of Social Science Research PIKAT Indonesian Journal of Digital Public Relations Nanggroe: Journal Of Scholarly Service Mediator: Jurnal Komunikasi Jurnal Pustaka Dianmas Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Tri Bhakti Jurnal Bakti Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Abdimas, Jurnal Pengabdian Masyarakat
Lusy Mukhlisiana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Construction of the Meaning of the Boycott According to the Boycotters on the Israeli-Palestinian Issue Yolanda Tristania Ashari; Lusy Mukhlisiana
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.1269

Abstract

The boycott movement is a public action in response to the genocide situation between Israel and Palestine, which was highlighted by the media at the end of 2023. The public uses all forms of media to spread awareness as widely as possible regarding this boycott movement, one of which is using social media. However, this action did not last long, as can be seen from the fact that several outlets considered pro-Israel were busy again after several months of the boycott movement. So this research was conducted with the aim of finding out the construction of the meaning of boycott according to people who boycott products with the Pro-Israel label. This research focuses on how people construct meaning in a movement that is currently being carried out by society, namely the boycott movement as part of cancel culture. This research was conducted using qualitative research methods with a phenomenological approach proposed by Alfred Schutz to find out how the intrapersonal communication of each boycott perpetrator was formed into a personal construction of meaning regarding the boycott movement they carried out.
The Use of AI In Digital Transformation Ethics and Public Relations Strategies Tabitha Gloria Perangin Angin; Lusy Mukhlisiana
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.7044

Abstract

The use of artificial intelligence (AI) has become a significant trend in various sectors, including in public relations practice. This research aims to examine the ethics and strategies of using artificial intelligence in public relations practice. The research method used in this research is qualitative, which is based on literature review studies; data was collected from the Sinta Journal, Scopus, and Garuda Ristek Dikti databases. The scope and focus of the article search apply explicitly to the topic of ethics and Artificial Intelligence-based strategies using search queries based on the Google Scholar search engine. Supporting data comes from books and other relevant reference sources. The research results highlight the importance of maintaining balance and diversity of data and maintaining its confidentiality by applicable privacy regulations. Strategically, AI can help parse text to accurately identify public sentiment, improve interactions withchatbots and virtual assistants, and use recommendation systems based on browsing history or user interactions. The practical implications of this research emphasize the need for PR practitioners to develop transparent and responsible policies for managing data processed by AI, as well as ensuring its use is in line with organizational communication goals and to improve relations with the public. There are also opportunities for further research into the ethical and strategic implications of the use of AI in PR, as well as the development of more sophisticated methods for applying this technology in organizational communications contexts.
Communication Management Model for Mental Health Prevention and Intervention Program at Telkom University Maulana, Daris Rohmansyah; Mukhlisiana, Lusy
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.8612

Abstract

This study aims to analyze the management of internal and external communication in Telkom University's mental health prevention and handling program and to formulate a suitable communication management model to enhance the program’s effectiveness. The research is motivated by the high urgency of mental health issues among students and the need for an integrated communication system between internal stakeholders and students as the primary target. Adopting a qualitative case study approach grounded in constructivist theory, this research employs in-depth interviews with key stakeholders—including the Head of Student Affairs, academic advisors, counselors, and students—followed by thematic analysis using Miles and Huberman’s interactive model. The findings reveal that internal communication has been systematically designed by the Directorate of Student Affairs, Career, and Alumni (Ditmawa) through a hierarchical structure involving the Vice Dean II, heads of student affairs, department heads, academic advisors, and counselors. The main challenges in implementation include limited technical human resources (administrative staff) and the low active engagement of academic advisors. External communication employs a multi-channel approach, utilizing social media, MyTelU, iGracias, and other campus programs. However, its effectiveness is still influenced by students' digital literacy and their initiative in accessing information. The proposed communication management model consists of four stages: planning, implementation, monitoring & feedback, and evaluation. This model emphasizes stakeholder collaboration and the optimization of integrated digital channels to effectively reach students. Theoretically, this study strengthens organizational communication perspectives in the context of mental health in higher education. Practically, the model can serve as a strategic reference for building an adaptive and collaborative communication system. 
Rethinking disability empowerment:Inclusive communication management in arts-based social entrepreneurship Mukhlisiana, Lusy; Ramadhanisa, Nayla; Nabila, Khansa Dei; Firdaus, Indi Aires
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.9106

Abstract

Indonesia’s 22.5 million persons with disabilities face multilayered exclusion, such as physical, communicative, attitudinal, and systemic, resulting in low labor force participation (49,2%). While social entrepreneurship has emerged as a strategic mechanism for inclusive participation, the specific role of communication management in art-based disability empowerment remains underexplored, creating a critical gap between theory and practice. A qualitative multiple case study was conducted at two Bandung-based social enterprises. Tab Space (technology-oriented, providing platforms for artists with disabilities) and PUKA (culturally-oriented, adapting traditional Sundanese arts for diverse disabilities), from February to July 2025. Data were collected through in-depth interviews, participatory observations, and focus group discussions with 10 informants. Data analysis was done using thematic analysis with the help of NVIVO 15 software. Analysis identified two core dimensions: Brand Awareness (175 coding references), dominated by Brand Recognition (39%) and Brand Recall (34%); and Communication Management (98 coding references), led by Interpersonal Communication (36%) and Competence (25%). PUKA employs a “product-first” strategy, while Tab Space adopts a “personal-adaptive” approach. Multi-level challenges were identified, spanning microsystem emotional dynamics to macrosystem cultural stigma. The study introduces the Integrated Model of Inclusive Communication for Social Entrepreneurship (IMCSE), synthesizing asset-based communication, multi-level engagement strategies, and a paradigm shift from charity-based to rights-based communication, social entrepreneurship theory, and disability studies within the Indonesian art context. IMCSE recognizes people with disabilities as equal partners in the inclusive social entrepreneurship ecosystem.
Social Enterprise Communication Management Tab Space in Supporting Disabled Artists Nayla Ramadhanisa; Lusy Mukhlisiana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 25, No. 1 June 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v25i1.5422

Abstract

Artists with disabilities often face limited access and information in promoting their work. Tab Space, a studio based in Bandung, takes on the role of a social enterprise   that supports artists with disabilities through art and creative products. This study aims to explore how Tab Space manages its communication strategies in supporting artists with disabilities. Using a qualitative approach with a case study method and an interpretive paradigm, data were collected through in-depth interviews, observations, and documentation. Informants included the board of directors, Art facilitators, artists with disabilities, and expert informants. The findings reveal that Tab Space’s communication management is based on three main pillars: consistency, innovation, and collaboration. The consistency pillar is reflected in ongoing internal support for the creative process. Innovation is demonstrated through the adaptation of artworks into commercial products such as merchandise. Meanwhile, collaboration is established through partnerships with various external parties to expand reach and social impact. The study also identified communication barriers, both internal and external, which can potentially hinder the effectiveness of communication management. These findings highlight the importance of communication that is well-directed, responsive, and inclusive, to keep Tab Space a productive and sustainable space for artists with disabilities.
Konsep Diri Ceu Epik Sebagai Food Influencer dengan Kearifan Lokal di Tiktok Zalfa Dzihni Aulia; Lusy Mukhlisiana
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.5416

Abstract

This study examines the self-concept of Ceu Epik as a food influencer who carries local wisdom on TikTok, a phenomenon reflecting how ordinary individuals construct digital identities rooted in cultural authenticity. The research problem centers on how self-concept is formed and expressed through content creation in a local culinary context. This study uses a qualitative descriptive research method; data were obtained through in-depth interviews with Ceu Epik and two of her TikTok followers, along with observations of the @ceuepik TikTok account, and documentation. The findings show that Ceu Epik’s self-concept as a food influencer was shaped by her evolution from a housewife with a culinary hobby into a local content creator who consistently upholds Sundanese cultural identity. This identity is expressed through the stage name “Ceu Epik”, the use of the Sundanese language in her voice-overs, and the signature slogan “Bismillah Huapkeun”. Her content management on TikTok follows three approaches: conceptual, spontaneous, and collaborative content. Through these strategies, Ceu Epik not only promotes local culinary heritage but also contributes to its preservation.
Strategi Branding dan Inovasi Produk untuk Meningkatkan Akses Pasar UMKM Kabupaten Bandung Lusy Mukhlisiana; Sri Dewi Setiawati
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Maret 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i2.660

Abstract

Branding menjadi salah satu aspek penting yang sering kali diabaikan oleh pelaku UMKM. Padahal, strategi branding yang tepat dapat membantu UMKM membangun identitas produk yang kuat, meningkatkan loyalitas konsumen, dan membuka peluang baru di pasar yang lebih kompetitif. Selain itu, inovasi produk juga menjadi kunci dalam memenangkan persaingan, terutama di era digital dimana selera dan kebutuhan konsumen berubah dengan cepat. Meskipun jumlah pelaku UMKM terus meningkat , bukan berarti para pelaku UMKM tidak menghadapi permaslahan dalam mengembangkan usaha. Kendala yang banyak dihadapi para pelaku UMKM adalah terkait dengan pemasaran. Permasalahan pemasaran pelaku UMKM bukan terfokus pada kualitas produk, tetapi bagaimana meningkatkan nilai tambah pada produk tersebut, sehingga konsumen dapat merasakan nilai lebih dari produknya. Permasalahan ini dapat ditanggulangi melalui strategi Branding. Kegiatan Pengabdian kepada Masyarakat ini dilakukan agar dapat memberikan solusi untuk menyelesaikan masalah branding UMKM adalah Strategi Branding dan Inovasi Produk Untuk Meningkatkan Akses Pasar UMKM Kabupaten Bandung.
Pendampingan Komunikasi Digital Inovatif bagi Pengrajin Tahu Sumedang dalam Mendukung Gastrodiplomasi Daerah Sri Dewi Setiawati; Lusy Mukhlisiana; Martha Tri Lestari
ABDIMAS : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2025): Desember 2025
Publisher : PT. ZIVANA CENDEKIAWAN BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tahu Sumedang merupakan produk gastronomi khas yang merepresentasikan identitas budaya dan potensi ekonomi Kabupaten Sumedang. Namun, industri Tahu Sumedang yang didominasi oleh UMKM masih menghadapi tantangan berupa pola komunikasi dan pemasaran yang cenderung konservatif serta belum optimal memanfaatkan media digital. Kondisi ini membatasi peran Tahu Sumedang sebagai instrumen gastrodiplomasi daerah. Kegiatan Pengabdian kepada Masyarakat ini bertujuan mengembangkan kompetensi komunikasi digital pengrajin Tahu Sumedang melalui pendampingan komunikasi digital inovatif untuk mendukung penguatan gastrodiplomasi Kabupaten Sumedang. Metode yang digunakan adalah pendampingan partisipatif berbasis komunitas yang dilaksanakan secara bertahap, meliputi pemetaan awal kompetensi komunikasi digital, literasi gastrodiplomasi, pendampingan digital storytelling, aktivasi media digital, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan kesadaran dan kapasitas pengrajin dalam memaknai komunikasi digital tidak hanya sebagai sarana promosi, tetapi sebagai media pembentukan narasi, identitas, dan citra gastronomi daerah. Pengrajin mulai mampu menyusun cerita produk yang menonjolkan nilai tradisi, keaslian, dan identitas lokal, serta mengelola komunikasi digital secara lebih konsisten. Analisis menunjukkan bahwa integrasi literasi digital, narrative persuasion, dan brand trust memperkuat komunikasi digital sebagai instrumen gastrodiplomasi berbasis komunitas.
Museum Digital Gerabah Sitiwinangun: Pengembangan Dokumentasi Warisan Budaya Kriya Berbasis Komunitas di Kabupaten Cirebon Lusy Mukhlisiana; Aaz Muhammad Hafidz Azis
Jurnal Bakti Nusantara Vol. 4 No. 1 (2026): Jurnal Bakti Nusantara
Publisher : Pustaka Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63763/jutira.v4i1.190

Abstract

Warisan budaya kriya gerabah Desa Sitiwinangun, Kabupaten Cirebon, menghadapi ancaman kepunahan akibat terhentinya regenerasi pengrajin, dari sedikitnya 157 unit usaha pada periode 1990–2000 menjadi sekitar 73 pengrajin aktif pada 2018 yang sebagian besar berusia lanjut. Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan dokumentasi digital warisan budaya kriya Sitiwinangun yang terstruktur dan dapat diakses publik, sekaligus meletakkan fondasi bagi pengelolaan konten oleh perangkat desa. Pendekatan yang digunakan adalah Community-Based Participatory Research (CBPR) yang dipadukan dengan kerangka Digital Heritage dan Digital Curation. Kegiatan dilaksanakan pada Maret hingga Juni 2026 melalui tiga tahap, yaitu pengumpulan data partisipatif melalui wawancara mendalam dengan enam pengrajin senior dan sesepuh desa beserta sesi pengenalan awal pengelolaan konten bagi perangkat desa, pengembangan website, serta dokumentasi dan refleksi kegiatan. Hasil kegiatan berupa website Museum Digital Gerabah Sitiwinangun yang dapat diakses publik dengan lima menu utama dan satu menu bertingkat, memuat 126 entri koleksi produk dan pola motif dalam tujuh kategori, profil enam pengrajin senior, dokumentasi lima tahapan produksi, tur virtual 360°, serta narasi sejarah desa sejak abad ke-15. Setiap entri motif dilengkapi tiga bidang deskriptif, yaitu sejarah dan asal-usul, teknik produksi, serta makna filosofis. Sesi pengenalan awal pengelolaan konten bagi perangkat desa telah terselenggara sebagai fondasi menuju pelatihan teknis lanjutan pada program berikutnya. Kegiatan ini menunjukkan bahwa dokumentasi warisan budaya takbenda berbasis komunitas dapat diwujudkan dalam bentuk yang konkret dan terstruktur, sementara keberlanjutan pengelolaannya masih berada pada tahap perintisan dan memerlukan pemantauan lanjutan.
Constructing Women’s Safety in Indonesian KRL Crisis Discourse: A Critical Analysis of a Ministerial Doorstop Statement and Clarification Mukhlisiana, Lusy; Setiawati, Sri Dewi; Lestari, Martha Tri
Journal of Language and Literature Studies Vol. 6 No. 3 (2026): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jolls.v6i3.5185

Abstract

Gender-responsive transportation policy is increasingly recognised as an important instrument for women’s safety in public space, yet the discourse through which such policies are communicated by state actors in moments of crisis remains underexplored. This study examines how women’s safety is discursively constructed in two short, publicly available statements by Indonesia’s Minister of Women’s Empowerment and Child Protection (PPPA) following the fatal Kereta Rel Listrik (KRL) Commuter Line accident at Bekasi Timur Station in April 2026: an unscripted doorstop media statement (Corpus 1; five turns; approximately 100 words) and a subsequent formal clarification (Corpus 2; six turns; approximately 110 words). Using Fairclough’s (1995, 2003) three-dimensional Critical Discourse Analysis framework, supported by Halliday’s (1994) transitivity system for clause-level coding, the two verbatim transcripts were analysed descriptively, interpretively, and explanatorily, with a complete clause inventory constructed for both corpora. The analysis suggests four patterns. First, in Corpus 1 women occupy the roles of Senser and Carrier in every finite clause and appear as Actor in only one embedded, non-finite construction, indicating a discourse that positions women predominantly as recipients rather than agents of safety. Second, the entity from whom protection is required is not lexicalised; this omission is interpreted, as one plausible contextual reading among several, as activating a cultural assumption of male threat, while spatial relocation of the carriage is proposed as the primary response. Third, the doorstop genre, produced without institutional preparation, is associated with hedged, tentative language that this study interprets as a mismatch with the response prescribed for an accidental-crisis cluster. Fourth, the clarification statement follows a four-move rhetorical structure resembling institutional impression management that moderates surface-level framing, while women’s earlier representational pattern largely, though not entirely, persists: women are subsumed under society and are named as equal subjects of safety alongside men only once, in Corpus 2. These findings are offered as an exploratory, corpus-specific contribution to research on gendered crisis communication in Indonesian public institutions, with implications for gender-responsive public-speaking training.
Co-Authors Aaz Muhammad Hafidz Azis Ade Suryana Ahmad Rudyt Haidar Ali, Aditya Amalia Djuwita Angin, Tabitha Gloria Perangin Anisa Diniati Ayub Ilfandy Imran Dhea Sindy Mustikasari Dina Alamianti Dina Fitriah Dudi Yudhakusuma Emi Rachmawati Fachmi Herdiansyah Firdaus, Indi Aires Firdaus, Indi Aires Firman Alamsyah Taufik Robbi Fitriah, Dina Husnita Intan Primasari Martha Tri Lestari Maulana, Daris Rohmansyah Moch Armien Syifaa Sutarjo Moh Faidol Juddi Nabila, Khansa Dei Nabila, Khansa Dhei Nayla Ramadhanisa Nurhaliza, Sabrina Nursafitri, Meicinda Permatasari, Feyza Karima Pramesti, Farida Prasetia, Michael Yudhi Purba, Nisrina Diffa Zahra Pusparini, Nia Rachmawati, Emi Ramadhanisa, Nayla Ramdhan Pratama Rannie Dyah K Rachaju Reshandy Prima Rizha Rifqi Abdul Aziz Rinas Guntari Sakinah, Fauzi Nurul Slamet Parsono Sri Dewi Setiawati Syifaa, Moch. Armien Tabitha Gloria Perangin Angin Tasya Nurbani Tita Melia Milyane Vania Maharani Wangsa Venedi, Gabriele Fagarrosa Vina Happy Luthfiana Weni Anggraini Yolanda Tristania Ashari Yuli Pangesti Zalfa Dzihni Aulia