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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat LINIMASA: JURNAL ILMU KOMUNIKASI JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA Economics and Digital Business Review Daengku: Journal of Humanities and Social Sciences Innovation Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Dialog Jurnal Indonesia Sosial Teknologi eProceedings of Management Innovative: Journal Of Social Science Research PIKAT Indonesian Journal of Digital Public Relations Nanggroe: Journal Of Scholarly Service Mediator: Jurnal Komunikasi Jurnal Pustaka Dianmas Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Tri Bhakti JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Abdimas, Jurnal Pengabdian Masyarakat
Lusy Mukhlisiana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pendampingan Komunikasi Digital Inovatif bagi Pengrajin Tahu Sumedang dalam Mendukung Gastrodiplomasi Daerah Setiawati, Sri Dewi; Lusy Mukhlisiana; Martha Tri Lestari
ABDIMAS : Jurnal Pengabdian Masyarakat Vol. 3 No. 7 (2025): Desember 2025
Publisher : PT. ZIVANA CENDEKIAWAN BANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tahu Sumedang merupakan produk gastronomi khas yang merepresentasikan identitas budaya dan potensi ekonomi Kabupaten Sumedang. Namun, industri Tahu Sumedang yang didominasi oleh UMKM masih menghadapi tantangan berupa pola komunikasi dan pemasaran yang cenderung konservatif serta belum optimal memanfaatkan media digital. Kondisi ini membatasi peran Tahu Sumedang sebagai instrumen gastrodiplomasi daerah. Kegiatan Pengabdian kepada Masyarakat ini bertujuan mengembangkan kompetensi komunikasi digital pengrajin Tahu Sumedang melalui pendampingan komunikasi digital inovatif untuk mendukung penguatan gastrodiplomasi Kabupaten Sumedang. Metode yang digunakan adalah pendampingan partisipatif berbasis komunitas yang dilaksanakan secara bertahap, meliputi pemetaan awal kompetensi komunikasi digital, literasi gastrodiplomasi, pendampingan digital storytelling, aktivasi media digital, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan peningkatan kesadaran dan kapasitas pengrajin dalam memaknai komunikasi digital tidak hanya sebagai sarana promosi, tetapi sebagai media pembentukan narasi, identitas, dan citra gastronomi daerah. Pengrajin mulai mampu menyusun cerita produk yang menonjolkan nilai tradisi, keaslian, dan identitas lokal, serta mengelola komunikasi digital secara lebih konsisten. Analisis menunjukkan bahwa integrasi literasi digital, narrative persuasion, dan brand trust memperkuat komunikasi digital sebagai instrumen gastrodiplomasi berbasis komunitas.
The Construction of the Meaning of the Boycott According to the Boycotters on the Israeli-Palestinian Issue Yolanda Tristania Ashari; Lusy Mukhlisiana
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.1269

Abstract

The boycott movement is a public action in response to the genocide situation between Israel and Palestine, which was highlighted by the media at the end of 2023. The public uses all forms of media to spread awareness as widely as possible regarding this boycott movement, one of which is using social media. However, this action did not last long, as can be seen from the fact that several outlets considered pro-Israel were busy again after several months of the boycott movement. So this research was conducted with the aim of finding out the construction of the meaning of boycott according to people who boycott products with the Pro-Israel label. This research focuses on how people construct meaning in a movement that is currently being carried out by society, namely the boycott movement as part of cancel culture. This research was conducted using qualitative research methods with a phenomenological approach proposed by Alfred Schutz to find out how the intrapersonal communication of each boycott perpetrator was formed into a personal construction of meaning regarding the boycott movement they carried out.
The Use of AI In Digital Transformation Ethics and Public Relations Strategies Tabitha Gloria Perangin Angin; Lusy Mukhlisiana
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.7044

Abstract

The use of artificial intelligence (AI) has become a significant trend in various sectors, including in public relations practice. This research aims to examine the ethics and strategies of using artificial intelligence in public relations practice. The research method used in this research is qualitative, which is based on literature review studies; data was collected from the Sinta Journal, Scopus, and Garuda Ristek Dikti databases. The scope and focus of the article search apply explicitly to the topic of ethics and Artificial Intelligence-based strategies using search queries based on the Google Scholar search engine. Supporting data comes from books and other relevant reference sources. The research results highlight the importance of maintaining balance and diversity of data and maintaining its confidentiality by applicable privacy regulations. Strategically, AI can help parse text to accurately identify public sentiment, improve interactions withchatbots and virtual assistants, and use recommendation systems based on browsing history or user interactions. The practical implications of this research emphasize the need for PR practitioners to develop transparent and responsible policies for managing data processed by AI, as well as ensuring its use is in line with organizational communication goals and to improve relations with the public. There are also opportunities for further research into the ethical and strategic implications of the use of AI in PR, as well as the development of more sophisticated methods for applying this technology in organizational communications contexts.
Konsep Diri Ceu Epik Sebagai Food Influencer dengan Kearifan Lokal di Tiktok Aulia, Zalfa Dzihni; Mukhlisiana, Lusy
Jurnal Pustaka Komunikasi Vol 9, No 1 (2026): (In press)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v9i1.5416

Abstract

This study examines the self-concept of Ceu Epik as a food influencer who carries local wisdom on TikTok, a phenomenon reflecting how ordinary individuals construct digital identities rooted in cultural authenticity. The research problem centers on how self-concept is formed and expressed through content creation in a local culinary context. This study uses a qualitative descriptive research method; data were obtained through in-depth interviews with Ceu Epik and two of her TikTok followers, along with observations of the @ceuepik TikTok account, and documentation. The findings show that Ceu Epik’s self-concept as a food influencer was shaped by her evolution from a housewife with a culinary hobby into a local content creator who consistently upholds Sundanese cultural identity. This identity is expressed through the stage name “Ceu Epik”, the use of the Sundanese language in her voice-overs, and the signature slogan “Bismillah Huapkeun”. Her content management on TikTok follows three approaches: conceptual, spontaneous, and collaborative content. Through these strategies, Ceu Epik not only promotes local culinary heritage but also contributes to its preservation.
Co-Authors Ade Suryana Aditya Ali Ahmad Rudyt Haidar Amalia Djuwita Angin, Tabitha Gloria Perangin Anisa Diniati Aulia, Zalfa Dzihni Ayub Ilfandy Imran Dhea Sindy Mustikasari Dina Alamianti Dina Fitriah Dudi Yudhakusuma Emi Rachmawati Fachmi Herdiansyah Firdaus, Indi Aires Firman Alamsyah Taufik Robbi Fitriah, Dina Husnita, Husnita Intan Primasari Martha Tri Lestari Moch Armien Syifaa Sutarjo Moh Faidol Juddi Nabila, Khansa Dhei Nurhaliza, Sabrina Nursafitri, Meicinda Permatasari, Feyza Karima Pramesti, Farida Prasetia, Michael Yudhi Purba, Nisrina Diffa Zahra Pusparini, Nia Rachmawati, Emi Ramdhan Pratama Rannie Dyah K Rachaju Reshandy Prima Rizha Rifqi Abdul Aziz Rinas Guntari Sakinah, Fauzi Nurul Slamet Parsono Sri Dewi Setiawati Syifaa, Moch. Armien Tabitha Gloria Perangin Angin Tita Melia Milyane Vania Maharani Wangsa Venedi, Gabriele Fagarrosa Vina Happy Luthfiana Weni Anggraini Yolanda Tristania Ashari Yuli Pangesti