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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Fokus Ekonomi EDUKATIF : JURNAL ILMU PENDIDIKAN AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Bubungan Tinggi: Jurnal Pengabdian Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Mitra Mahajana: Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) Journal Of Human And Education (JAHE) Scientific Journal of Management and Business
Lambertus Langga
Universitas Flores
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Improving the Creative Economy of the Community Through Training and Processing the Local Potential of Candlenut and Utilizing Digitalization as A Marketing Medium in Emburia Village, Ende Sub-District Jamu, Maria Endang; Langga, Lambertus; Sari, Santy Permata; Byre, Rafael Octavianus
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.738

Abstract

Local potential is the natural, cultural, and natural resources of a region.  Emburia Village, Ende Sub-District, Ende Regency is one of the villages that is the largest producer of candlenuts in Ende Regency, but this large candlenut potential has not been maximally utilized for the economic income of the community. The candlenuts produced are only sold to traders in Ende city. Therefore, this community service activity is deemed important to be carried out in Emburia village with the target participants being PKK (Family Welfare Empowerment) women. Community service activities go through several stages including the preparation stage, preparation and implementation stage until the finished product with the brand name MIKERIA (Emburia hazelnut oil). This activity is expected to provide understanding to participants in improving the creative economy through training and utilization of digital marketing in marketing products, namely hazelnut oil
Improving the Creative Economy of the Community Through Training and Processing the Local Potential of Candlenut and Utilizing Digitalization as A Marketing Medium in Emburia Village, Ende Sub-District Jamu, Maria Endang; Langga, Lambertus; Sari, Santy Permata; Byre, Rafael Octavianus
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.738

Abstract

Local potential is the natural, cultural, and natural resources of a region.  Emburia Village, Ende Sub-District, Ende Regency is one of the villages that is the largest producer of candlenuts in Ende Regency, but this large candlenut potential has not been maximally utilized for the economic income of the community. The candlenuts produced are only sold to traders in Ende city. Therefore, this community service activity is deemed important to be carried out in Emburia village with the target participants being PKK (Family Welfare Empowerment) women. Community service activities go through several stages including the preparation stage, preparation and implementation stage until the finished product with the brand name MIKERIA (Emburia hazelnut oil). This activity is expected to provide understanding to participants in improving the creative economy through training and utilization of digital marketing in marketing products, namely hazelnut oil
Co-Authors Avianita Rachmawati Ayu Wahyuni Baka, Bernadetha Serlina Basri, Andi Bhili, Fatmawati Bia, Fransiska Karmila Bie, Yosefa Dhedhe, Kristiani Dhoe, Veronika Djata, Vikalis Moses Mottu Gabriel Tanusi Geme, Santy Permata Geme, Theresia Anjelina Hariyanti, Nunung Hyronimus Hyronimus Hyronimus Se Hyronimus, Hyronimus Langga, Gabriel Lawi, Ewaldina W. Lawi, Ewaldina Widianti Leo, Makarius Lewar, Karolina Kibo Madja, Octaviani Sherlina Yosefina mansyur abdul hamid Mari, Yuliana Anamara Maria Endang Jamu Maria Helena Carolinda Dua Mea Maria Yunita Ina Mariyanti Mariyanti Meo, Maria Ermelinda Mere, Agustinus Mosa, Hyronimus Dje Lali Muku, Laurensia Mulianti, Fifin Ndenda, Maria Antonia Nggua, Anastasia Oktavia, Annamaria Tania Owa, Ermelinda Azi Paso, Maria Guadalupe Peba, Lensiana Rawi Pogo, Maria Goreti Je Rafael Octavianus Byre Raka, Albertus Bai Reve, Maria Supriyati Evantris Reyna Virginia Nona Riti, Hendrikus Radja Rosmiati Rosmiati Rosmiati Rua, Sabina Sada, Cryspina Daifura Santy Permata Sari Sara, Angela Sedho, Emerensiana Ser, Yultiana Sere, Yosep Sika, Helmina Sila, Adelina Sofia Simo, Maria Novtasia Simpli, Apriliana Ivana Sogen, Lusia Lelu Tey, Meliana Timbu, Maria Alfonsa Rima Wawo, Mateus Wela, Hipolitus Tua Within, Dorothea Helena Yovens, Yosef Velderamos Yulius Laga