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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Visi Manajemen (JVM) Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Kepada Masyarakat Indonesia
Enik Rahayu
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Role of Satisfaction in Mediating the Influence of Service Quality, Customer Experience, and Trust on Consumer Loyalty of 4 Star Hotels in Semarang City Henry Yuliamir; Yuniarto Satatoe R; Syamsul Hadi; Enik Rahayu; Dyah Palupiningtyas
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.58358

Abstract

Peran Kepuasan dalam Memediasi Pengaruh Kualitas Layanan, Customer Experience, dan Kepercayaan terhadap Loyalitas Hotel Bintang 4 Semarang. Dirumuskan permasalahan penelitian: Bagaimana kualitas layanan, customer experience, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas, Bagaimana kualitas layanan, customer experience, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas melalui kepuasan. Untuk mengetahui apakah kualitas layanan, customer experience, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas. Dan apakah terhadap  loyalitas  melalui kepuasan. Metode yang digunakan dalam penelitian ini adalah kuantitatif. berdasarkan perhitungan mengunakan rumus slovin, jadi sampel ada studi ini sebanyak 100 responden. Ada pengaruh positif dan signifikan kualitas layanan terhadap loyalitas konsumen. Ada pengaruh positif dan signifikan customer experince terhadap loyalitas konsumen. Ada pengaruh positif dan signifikan kepercayaan terhadap loyalitas konsumen. Loyalitas berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kepuasan memediasi pengaruh kualitas pelayanan terhadap loyalitas konsumen. Kepuasan tidak memediasi pengaruh customer experince terhadap loyalitas. Kepuasan memediasi pengaruh kepercayaan terhadap loyalitas konsumen. Secara umum dapat disimpulkan bahwa kepuasan tidak memediasi customer experince terhadap loyalitas konsumen. Sedangkan kepuasan memediasi pengaruh kualitas pelayanan dan kepercayaan terhadap loyalitas konsumen.
ELECTRONIC WORD OF MOUTH ANTESEDEN DAN KONSEKUENSI DALAM PENINGKATAN INTENTION TO STAY: SEBUAH INVESTIGASI EMPIRIS Sukrisno Sukrisno; Wenefrida Ardhian Ayu Hardiani; Enik Rahayu; Pranoto Pranoto
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1314

Abstract

AbstrakPenelitian ini bertujuan untuk mengembangkan model konseptual baru berdasarkan peran E-WOM (Electronic Word Of Mouth) sebagai variabel mediasi. Kritik akademik dilakukan sebagai upaya meningkatkan pertemuan antara Green environment dan media sosial untuk meningkatkan tingkat hunian hotel bagi generasi milenial. Metodologi studi struktural yang digunakan dalam penelitian ini dengan mengambil sampel sebanyak 160 pengunjung hotel di Kota Semarang dan telah meluangkan waktunya secara individual. Dengan sukarela memberikan wawancara dan mengisi kuesioner dalam proses pengumpulan data model diuji dan dihipotesiskan menggunakan Amos 25 dan dari sekitar 160 sampel dianalisis lebih lanjut. Hasil hipotesis penelitian yang diajukan dalam penelitian ini diterima dan terdapat dua strategi untuk meningkatkan intention to stay. Penelitian ini juga memberikan implikasi praktis dan teoritis.Kata Kunci: Media Sosial, Persepsi, E-WOM, Intention to StayAbstractThis study aims to develop a new conceptual model based on the role of E-WOM (Electronic Word Of Mouth) as mediating variables. Academic criticism is carried out as an effort to increase the meeting between Green environmental and social media to increase the hotel occupancy rate for the millennial generation. The structural study methodology used in this study by adopting a sample of 160 hotel visitors in Semarang City and they have given their time individually. Volunteered to provide interviews and fill out questionnaires in the data collection process the model was tested and hypothesized using Amos 25 and from about 160 samples were further analyzed. The results of the research hypothesis proposed in this study were accepted and there were two strategies for increasing intention to stay. This research also provides practical and theoretical implication.Keywords: Social Media, Perceptions, E-WOM, Intention To Stay
Effect of hr development on employee performance where work environment and work communication as moderating variables Palupi Martasari; Sapto Supriyanto; Enik Rahayu
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232081

Abstract

The purpose of this study is to analyze and explain of human resource development on employee performance where the work environment and work communication as moderating variables (study at the Regional Secretariat of Demak Regency). Research data was obtained through secondary data documentation and questionnaires with sample used in the  research was 106 respondents. The results of the study are expected to provide useful information for employees and the Regional Secretariat of Demak Regency. The data obtained were processed using  descriptive analysis and quantitative statistical analysis.  This  study uses moderated regression with the interaction method or often referred to as Moderated Regression Analysis (MRA), but before the test is carried out, the validity and reliability tests are carried out first and hypothesis testing. The results of the analysis show that human resource development has a positive and significant influence on employee performance at the Regional Secretariat of Demak Regency. The work environment and work communication moderated positively and significantly the influence of human resource development on employee performance at the Regional Secretariat of Demak Regency.
Memaksimalkan Kepuasan Tamu dan Keuntungan Finansial: Pendekatan Terintegrasi dalam Manajemen Hotel Wimarion Septa Intiar; Enik Rahayu; Bayu Ade Prabowo
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.510

Abstract

This study delves into an integrative management approach within the context of Wimarion Hotel, with a dual focus on augmenting guest satisfaction and enhancing financial viability. Through the incorporation of pivotal factors encompassing front office services, pricing dynamics, customer communication strategies, interior design aesthetics, and overarching business strategies, the research endeavors to pinpoint variables that can be optimized to synergistically boost employee productivity and fiscal gains. Employing a quantitative cross-sectional methodology, data was gathered from a sample of 100 randomly chosen hotel patrons via questionnaire dissemination. Analysis underscores a statistically significant positive correlation between guest satisfaction, financial profitability, and the realization of an integrated management framework. These findings underscore the imperative of adopting comprehensive strategies in hotel administration, underscoring the intrinsic linkages between guest contentment and fiscal prosperity in achieving overarching management cohesion
Optimization of Human Resources in the Housekeeping Department Case Study of The Alana Hotel Malang Shanhaji Shanhaji; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2542

Abstract

This study aims to analyze the factors that influence performance and service quality in the housekeeping department and provide strategic recommendations for optimizing human resource management. The main focus of the study includes low work motivation due to inadequate incentives, limited relevant training, high turnover rates, and ineffective leadership at the supervisor level. This analysis is based on theories of work motivation, training and development, and leadership theories. Data were collected through three-month observations in three-star hotels in Semarang, in-depth interviews with 15 housekeeping employees and five supervisors, and analysis of documentation related to HR policies. This study uses a descriptive qualitative approach to understand the impact of these factors on employee performance. The results showed that the lack of incentives has an impact on low work motivation, with 70% of respondents stating that current compensation does not encourage optimal performance. In addition, irrelevant training hinders skill development, while high turnoverwith an average employee turnover of 30% per yeardisrupts team stability. Ineffective leadership also worsens working conditions and reduces productivity. As a solution, the study recommends increasing the training budget, implementing a performance-based reward system, improving managerial skills for supervisors, more effective recruitment strategies during the holiday season, and implementing more consistent and standardized standard operating procedures (SOPs). Implementing these strategies is expected to increase employee motivation, reduce turnover, and improve the overall quality of housekeeping services.
PENCANANGAN TEGALREJO PENANAMAN POHON BERSAMA KELURAHAN TEGALREJO STIEPARI, IKAPARI DAN UKSW henry yuliamir; enik rahayu; wenefrida ardhian ayu hardiani
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 1 (2022): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i1.62

Abstract

Pencanangan pohon di Tegalrejo para partisipasi menunjukan berbagai kalangan untuk pelestarian dalam penanaman pohon di Tegalrejo di Salatiga, Dalam menindak lanjuti kerjasama antara pemerintah Kota Salatiga dengan STIEPARI Semarang dalam Tridharma Perguruan Tinggi, maka dosen STIEPARI senantiasa melakukan pengabdian kepada Masyarakat. Dalam pelaksananan pengabdian deskripsif kualitatif, Pelaksanaan kegiatan dilakukan dalam tahapan. Tahapan kegiatan pengabdian masyarakat dalam pencanangan tanaman di Kelurahan Tegalrejo Melakukan sosialisasi kegiatan pengabdian ini kepada masyarakat Kelurahan Tegalrejo yang berasal dari pelaku, dan UKM, Melakukan persiapan pelatihan peralatan dan yang membangun pelestarian tanaman. Melaksanakan tim dalam pencanangan tanaman dalam pelestarian lingkungan dan sesi tanya jawab dengan peserta. Upaya dalam peningkatan kelestarian dan penghijuan di kelurahan Tegalrejo upaya melestarikan lingkungan di kota Salatiga.
Comparison of Visitor Preferences and Satisfaction Between Old and New Markets in Semarang City Enik Rahayu; Hendrajaya Hendrajaya; C. Susmono Widagdo
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.2928

Abstract

This study examines visitor satisfaction and market preferences in traditional and modern markets in Semarang City, Indonesia, focusing on five key variables: product price, product quality, service quality, market facilities, and market atmosphere. The research addresses the declining competitiveness of traditional markets amid urban modernization and the rise of modern and digital retail systems. The goal is to identify dominant factors influencing consumer preferences and satisfaction in hybrid market competition. A quantitative method was used, involving a structured questionnaire distributed to market visitors. Data were analyzed using multiple linear regression to determine the impact of each variable on consumer satisfaction and market preferences. The results indicate that service quality is the most influential factor, followed by product quality and market facilities. While product price and market atmosphere also play roles, their effects are less significant. These findings suggest that consumer behavior is shaped not only by economic considerations, but also by the overall shopping experience and service interactions. The model used in this study has a high explanatory value (R² = 0.914), reflecting the strength of the predictive framework. This confirms that enhancing service and improving physical infrastructure are key to increasing the appeal of traditional markets. This research contributes to discussions on retail transformation and offers insights for local governments, market administrators, and vendors. It emphasizes the need to balance modernization efforts with improvements in traditional retail spaces. However, the study is limited to a specific region and does not explore digital market influences. Future research should broaden the geographic scope, incorporate online shopping behavior, and use longitudinal approaches to better inform policy and strategic development.
Persepsi Pengguna terhadap Kinerja Sistem Pembayaran Tiket dalam Mendukung Manajemen Keuangan BRT Trans Jateng Adelia Hidayatunnisa; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3048

Abstract

This article aims to analyze users’ perceptions and satisfaction with the performance of the ticket payment system in supporting the financial management of BRT Trans Jateng. The problem is focused on the extent to which the non-cash payment system is able to meet users’ expectations while functioning as an instrument for control, transparency, and efficiency in public transportation financial management. To address this issue, the study adopts an integrative approach based on the Technology Acceptance Model, user satisfaction theory, and public sector financial management concepts. Data were collected through in-depth interviews with users and managers of BRT Trans Jateng, field observations, and supporting documentation, and were analyzed qualitatively using a thematic analysis approach. The findings indicate that the performance of the non-cash payment system not only shapes user satisfaction through aspects of convenience, speed, and security, but also contributes to enhancing transparency and accuracy in financial management. This study reveals that the integration between payment system performance and financial management functions is a key factor in improving the quality of public transportation services. The novelty of this research lies in the integration of user satisfaction and financial management perspectives within a unified analytical framework, which have previously been examined separately. This study concludes that the BRT Trans Jateng ticket payment system functions not only as a transaction tool but also as a strategic mechanism supporting effective and sustainable financial governance.
Peran Sistem Pengendalian Internal dalam Efisiensi Biaya Operasional pada Joglo Gym Rizki Miftah; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3049

Abstract

This article aims to analyze the role of internal control systems in supporting operational cost efficiency at Joglo Gym Bergas, Semarang Regency. The problem focuses on how internal control systems are implemented in a local-scale fitness service business and their role in controlling and improving operational cost efficiency. To address this issue, the study adopts theoretical perspectives on internal control systems and operational cost efficiency within the context of small and medium-sized enterprises. Data were collected through in-depth interviews with the owner and manager, direct observation of operational activities, and simple documentation related to cost records, and were analyzed qualitatively using a case study approach. The findings indicate that the internal control system is implemented informally through task division, direct supervision, and centralized decision-making on expenditures, and plays a role in improving efficiency in electricity costs, equipment maintenance, and labor management without reducing service quality. The novelty of this study lies in the finding that informal internal control systems based on daily managerial practices remain effective in promoting cost efficiency in local-scale fitness service businesses. This study contributes theoretically by expanding the understanding that the effectiveness of internal control systems is not solely determined by their level of formality, but also by the consistency of implementation and their alignment with the business context.
Peran Struktur Modal dalam Meningkatkan Nilai Perusahaan pada BPR Wita Retenia Gulo; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3050

Abstract

This article aims to analyse the role of capital structure in the management and enhancement of firm value in Rural Banks (Bank Perkreditan Rakyat/BPR) in Bawen, Semarang Regency. The study focuses on how capital structure is understood, formulated, and implemented by BPR management as a strategic policy to maintain operational stability, ensure compliance with banking regulations, and support long-term business sustainability. To address this issue, capital structure theories, particularly the trade-off theory and signalling theory, are employed to explain managerial considerations in financing decisions. Data were collected through in-depth interviews, observation, and documentation, and were analysed qualitatively using a thematic approach. The findings indicate that capital structure in BPR is implemented conservatively by emphasising core capital adequacy and prudent management of third-party funds, in line with the institution’s risk profile and regulatory requirements. A sound capital structure indirectly enhances firm value by strengthening customer trust, reinforcing institutional reputation, and fostering positive perceptions of bank soundness. This study highlights a theoretical contribution by demonstrating that the application of capital structure theories in BPR is contextual and largely influenced by regulatory factors and local characteristics, thus differing from large-scale corporate practices. The novelty of this research lies in revealing the role of capital structure as a trust-based strategic mechanism in enhancing firm value in locally scaled banking institutions.
Co-Authors Adelia Hidayatunnisa Aprilliana Dwi Handayani Arniman Harefa Aswan, Mukhamad Kholil Bayu Ade Prabowo Bernad Adi Juang Eho Giawa Bima Prahar Adilase C. Susmono Widagdo Denik Risyanti, Yustina Ganda Subrata Hardiani, Wenefrida Ardhian ayu Hendrajaya Hendrajaya Julian Andriani Putri Marhendi, Mengku Mencari Lase Palupi Martasari Palupiningtyas, Dyah Pranoto Pranoto Rizki Miftah Samtono Samtono Sapto Supriyanto Septa Intiar Shanhaji Shanhaji Sukrisno Sukrisno Syamsul Hadi Tri Maryani Wita Retenia Gulo Yuliamir, Henry Yuniarto Satatoe R