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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Mantik Jurnal Manajemen Perhotelan dan Pariwisata Journal of Innovation Research and Knowledge Jurnal Visi Manajemen (JVM) Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Kepada Masyarakat Indonesia
Enik Rahayu
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Online Customer Review terhadap Minat Menginap Konsumen pada Hotel di Kota Bandung Aprilliana Dwi Handayani; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3074

Abstract

This study aims to analyse the influence of Online Customer Reviews on consumers’ intention to stay at four-star hotels in Bandung City. The development of information technology and digital platforms has made online customer reviews one of the primary sources of information for consumers when choosing accommodation. This research employs a quantitative approach using a survey method by distributing questionnaires to 170 respondents who have accessed hotel reviews online. The independent variables include review credibility, review valence, information quality, review quantity, and rating score, while the dependent variable is consumers’ intention to stay. Data were analysed using reliability testing and multiple linear regression analysis with the assistance of IBM SPSS Statistics software. The results indicate that the research instruments are reliable, with Cronbach’s Alpha values of 0.809 for the Online Customer Review variable and 0.771 for the intention to stay variable. Partially, review valence (? = 0.568; sig < 0.05), information quality (? = 0.260; sig < 0.05), and rating score (? = 0.587; sig < 0.05) have a positive and significant effect on consumers’ intention to stay. Review quantity (? = -0.417; sig < 0.05) has a significant but negative effect, while review credibility (sig > 0.05) does not have a significant effect. The most dominant factor influencing intention to stay is rating score, followed by review valence. These findings indicate that consumers rely more on aggregated ratings and overall sentiment rather than the credibility of individual reviewers. Therefore, managing ratings, improving review quality, and enhancing guest experience are crucial strategies to increase consumers’ intention to stay.
Implementasi Kebijakan Kompensasi dan Benefit serta Implikasinya pada Kepuasan Kerja Karyawan di Laris Ambarawa Mencari Lase; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3061

Abstract

This article aims to analyse the implementation of compensation and benefits policies and their implications for employee job satisfaction at Laris Ambarawa, Semarang Regency. The problem focuses on how compensation and benefits policies are implemented in organizational practice and how they are perceived by employees in shaping job satisfaction. To approach this issue, the study applies human resource management theory, particularly compensation and job satisfaction theories, emphasising fairness, motivation, and job security. Data were collected through in-depth interviews, observation, and documentation, and analysed qualitatively using thematic analysis. The findings reveal that the compensation system has been implemented through position-based salaries, performance-based incentives, holiday allowances, and benefits such as social security and annual leave. These policies contribute to employees’ sense of security, loyalty, and organisational commitment, although greater transparency in performance evaluation is still required. This study concludes that job satisfaction is influenced not only by the amount of compensation but also by the clarity of the system, consistency of implementation, and perceived fairness of policy execution.
Dinamika Psikologis dan Sosial dalam Pembentukan Minat Investasi Keuangan pada Mahasiswa Arniman Harefa; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3051

Abstract

This article aims to analyse the psychological and social dynamics in shaping investment interest among undergraduate Management students at STIEPARI Semarang, as well as to reveal the integrative contribution between internal and external factors in forming students’ investment intentions. The problem focuses on how motivation, financial literacy, self-efficacy, and risk perception interact with peer influence, family support, lecturers, and social media in developing investment interest. To approach this issue, the study employs the Theory of Planned Behaviour enriched with a behavioural finance perspective to explain the relationship between attitudes, subjective norms, and perceived behavioural control in the student context. Data were collected through in-depth interviews with twelve students and three supporting informants, observations, and documentation, and were analysed qualitatively using a thematic approach. The results show that investment interest is not influenced partially, but is formed through a dynamic interaction between self-efficacy and social validation that reinforce each other. The novelty of this study lies in the finding that investment experience acts as a mediating factor linking financial literacy to the development of self-confidence and risk-taking behaviour. This study concludes that students’ investment interest is a multidimensional construct influenced by the integration of psychological and social factors within the academic environment.
Hubungan Skala Usaha dan Efisiensi Pengelolaan Keuangan pada KSP Makmur Mandiri Bernad Adi Juang Eho Giawa; enik rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3070

Abstract

This article aims to analyse the relationship between business scale and financial management efficiency at KSP Makmur Mandiri, Semarang Regency. The problem focuses on how the growth in membership, assets, and financing volume affects governance effectiveness and financial performance. The study employs theories of business scale, organisational efficiency, and cooperative governance. Data were collected through in-depth interviews with board members, managers, and cooperative members, along with financial document analysis, and were examined using thematic analysis. The findings reveal that: (1) business scale growth drives administrative system improvement and digitalisation of financial records; (2) financial efficiency improves through better cost control and fund circulation; and (3) strengthened internal supervision is a key factor in maintaining financial stability. This study concludes that business scale positively contributes to financial management efficiency, but the relationship depends on managerial readiness and adaptive governance. This research contributes by providing a qualitative perspective on cooperative efficiency at the local level.
DAMPAK KOMUNIKASI INTERPERSONAL PADA KEPUASAN PELANGGAN DI CV. TIRTA MAKMUR UNGARAN JAWA TENGAH Hendrajaya; Erna Nur Wahidah; C. Susmono Widagdo; Enik Rahayu; Hendrajaya Hendrajaya
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v5i5.11408

Abstract

Investigating the connection between interpersonal communication and customer satisfaction at CV in Tirta Makmur Ungaran, Central Java, is the goal of this study. This study's research methodology is quantitative. The research's data source was primary survey data obtained through the distribution of questionnaires. Customers of CV. Tirta Makmur Ungaran, Central Java are the research subjects. Non-probability sampling was used to obtain data, and 100 respondents were given questionnaires. Validity and reliability tests are used in this study's testing, and the t-test is used for hypothesis testing and basic linear analysis tests in the analytic tools. The study's findings show that interpersonal communication significantly and favorably affects customer satisfaction at CV. Tirta Makmur Ungaran, Central Java.
Analisis Perilaku Penggunaan Kredit Digital dan Dampaknya terhadap Kesehatan Keuangan Konsumen: Studi pada Mahasiswa Pengguna ShopeePay Later Ayu Rahayu; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2983

Abstract

This article aims to analyze the behavior of digital credit usage through ShopeePay Later and its impact on the financial health of university students in Semarang Regency. The problem focuses on how usage intensity, consumption motives, perceived ease of use, and the management of digital credit repayment obligations influence students’ financial conditions. To address this issue, the study draws on theories of financial behavior and consumer financial health. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with purposively selected student users of ShopeePay Later, supported by limited observation and relevant documentation, and were analyzed qualitatively using thematic analysis. The findings indicate that the use of ShopeePay Later among students is driven by perceived ease of access, payment flexibility, and digital promotional features, which tend to encourage short-term and consumptive spending patterns. Intensive and poorly controlled use negatively affects students’ financial health, as reflected in difficulties managing debt, reduced saving capacity, and weakened short-term financial stability. However, the selective use of digital credit that is aligned with financial capability does not necessarily result in negative outcomes. This study concludes that the impact of digital credit on students’ financial health is largely determined by user behavior, particularly self-control, financial planning, and awareness of digital debt risks.
Manajemen Sumber Daya Manusia dalam Meningkatkan Daya Saing UMKM: Studi Kasus Khanza Fashion Store Mesaria Zendrato; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2988

Abstract

This article aims to analyze the implementation of human resource management in enhancing the competitiveness of SMEs at Khanza Fashion Store Ambarawa, Semarang Regency. The problem focuses on how human resource management practices applied by the business owner contribute to operational effectiveness, service quality, and business sustainability. To address this issue, the study adopts theoretical perspectives on human resource management and business competitiveness that emphasize human resources as strategic organizational assets. Data were collected through in-depth interviews with the business owner and employees, direct observation of daily operational activities, and supporting documentation, and were analyzed qualitatively using thematic analysis. The findings indicate that human resource management at Khanza Fashion Store is implemented in a simple, flexible, and contextual manner, yet it effectively supports the improvement of employee skills, work motivation, and service quality. Harmonious working relationships and a personal approach to employee motivation foster loyalty and work commitment, which in turn strengthen the firm’s competitive position. This study concludes that human resource management plays a strategic role in enhancing SME competitiveness, even though it has not been implemented through formal and well-documented management systems.
Peran Inovasi Keuangan Digital dalam Mendukung Efisiensi Pengelolaan Keuangan Derita Telaumbanua; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2984

Abstract

This article aims to analyze and describe the role of digital financial innovation in supporting the efficiency of financial management at Alfamart Bawen, Semarang Regency, as a modern retail unit with a high transaction volume. The study focuses on how the implementation of digital financial innovations such as integrated point of sales systems, cashless payment methods, and digital-based financial reporting contributes to transaction recording efficiency, cash flow management, financial reporting accuracy, and internal control at the store level. To address these issues, the study draws upon theories of innovation, financial management, and technology acceptance within organizations. Data were collected through in-depth interviews, direct observation, and documentation at the Alfamart Bawen outlet, with informants selected purposively based on their direct involvement in financial management activities. The data were analyzed qualitatively using thematic analysis through the stages of data reduction, data display, and conclusion drawing. The findings indicate that digital financial innovation plays a strategic role in improving the efficiency of store-level financial management through the automation of transaction recording, enhanced accuracy and timeliness of financial reports, improved cash flow management, and strengthened internal control, although its effectiveness remains influenced by the readiness of human resources and the stability of supporting systems.
Dinamika Kepemimpinan dan Sistem Kompensasi dalam Mendukung Kinerja Karyawan: Studi Kasus Restoran Baba Kopitiam Muhammad Fakhri Hanif; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2989

Abstract

This article aims to analyze the dynamics of leadership and compensation systems in supporting employee performance at Baba Kopitiam Restaurant, Gajahmungkur, Semarang. The problem is focused on how leadership practices and compensation systems are implemented in daily operational activities and how these aspects are perceived by employees in relation to their work performance. To address this issue, the study is grounded in leadership theory, human resource management theory, and compensation equity theory. Data were collected through in-depth interviews, non-participant observation, and documentation involving the owner or manager, supervisors, and operational employees, and were analyzed qualitatively using an interactive analysis model. The results indicate that direct and participative leadership, with active managerial involvement in daily operations, fosters open communication, clarifies work instructions, and enhances employee discipline and teamwork. A simple yet consistent compensation system contributes to maintaining employee trust, althou gh perceptions of fairness are influenced by variations in workload under certain conditions. This study concludes that sustainable employee performance is determined not only by the level of compensation but also by leadership quality and management’s ability to adapt human resource policies to the dynamic operational conditions of the restaurant.
Analisis Peran Kompetensi Sumber Daya Manusia dalam Meningkatkan Kinerja Karyawan Elisabeth Yusri Ratna Nehe; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 3 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Februari
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i3.2985

Abstract

This article aims to analyze the role of human resource competencies in improving employee performance at Klinik Rizky Putri Husada. The study focuses on how employees’ mastery of knowledge, technical and non-technical skills, as well as work attitudes, contributes to the effectiveness, efficiency, and quality of clinic services. To address this issue, the study refers to human resource management and performance management theories, including professional and interpersonal competencies as key performance determinants. Data were collected through in-depth interviews, direct observation, and documentation related to work practices and employee competency development, and then analyzed qualitatively using thematic analysis. The study concludes that human resource competencies play a strategic role in achieving employee performance. Mastery of knowledge and technical skills serves as the primary foundation, while non-technical skills, work attitudes, and continuous competency development act as drivers of service success. Employee performance tends to improve with increasing competency mastery, making holistic and systematic human resource management, including training, mentoring, and periodic evaluation, essential to ensure professional and satisfactory clinic services.
Co-Authors Adelia Hidayatunnisa Agnes Elsy Wardhany Sihura Aprilliana Dwi Handayani Arniman Harefa Aswan, Mukhamad Kholil Ayu Rahayu Bayu Ade Prabowo Bernad Adi Juang Eho Giawa Bima Prahar Adilase C. Susmono Widagdo Denik Risyanti, Yustina Derita Telaumbanua Elisabeth Yusri Ratna Nehe Erna Nur Wahidah Firman Waruwu Ganda Subrata Hardiani, Wenefrida Ardhian ayu Hendrajaya Hendrajaya Hendrajaya Jamroh Jamroh Julian Andriani Putri Marhendi, Mengku Mencari Lase Mesaria Zendrato Muhammad Fakhri Hanif Palupi Martasari Palupiningtyas, Dyah Pranoto Pranoto Rahayu Rizki Ramadhani Rizki Miftah Samtono Samtono Sapto Supriyanto Septa Intiar Servasius Gervasius Zalukhu Shanhaji Shanhaji Sukrisno Sukrisno Syamsul Hadi Tri Maryani Widi Maulana Kurnia Aji William Wanseven Gulo Wita Retenia Gulo Yuliamir, Henry Yuniarto Satatoe R