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Pengaruh Online Customer Review terhadap Minat Menginap Konsumen pada Hotel di Kota Bandung Aprilliana Dwi Handayani; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3074

Abstract

This study aims to analyse the influence of Online Customer Reviews on consumers’ intention to stay at four-star hotels in Bandung City. The development of information technology and digital platforms has made online customer reviews one of the primary sources of information for consumers when choosing accommodation. This research employs a quantitative approach using a survey method by distributing questionnaires to 170 respondents who have accessed hotel reviews online. The independent variables include review credibility, review valence, information quality, review quantity, and rating score, while the dependent variable is consumers’ intention to stay. Data were analysed using reliability testing and multiple linear regression analysis with the assistance of IBM SPSS Statistics software. The results indicate that the research instruments are reliable, with Cronbach’s Alpha values of 0.809 for the Online Customer Review variable and 0.771 for the intention to stay variable. Partially, review valence (? = 0.568; sig < 0.05), information quality (? = 0.260; sig < 0.05), and rating score (? = 0.587; sig < 0.05) have a positive and significant effect on consumers’ intention to stay. Review quantity (? = -0.417; sig < 0.05) has a significant but negative effect, while review credibility (sig > 0.05) does not have a significant effect. The most dominant factor influencing intention to stay is rating score, followed by review valence. These findings indicate that consumers rely more on aggregated ratings and overall sentiment rather than the credibility of individual reviewers. Therefore, managing ratings, improving review quality, and enhancing guest experience are crucial strategies to increase consumers’ intention to stay.
Implementasi Kebijakan Kompensasi dan Benefit serta Implikasinya pada Kepuasan Kerja Karyawan di Laris Ambarawa Mencari Lase; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3061

Abstract

This article aims to analyse the implementation of compensation and benefits policies and their implications for employee job satisfaction at Laris Ambarawa, Semarang Regency. The problem focuses on how compensation and benefits policies are implemented in organizational practice and how they are perceived by employees in shaping job satisfaction. To approach this issue, the study applies human resource management theory, particularly compensation and job satisfaction theories, emphasising fairness, motivation, and job security. Data were collected through in-depth interviews, observation, and documentation, and analysed qualitatively using thematic analysis. The findings reveal that the compensation system has been implemented through position-based salaries, performance-based incentives, holiday allowances, and benefits such as social security and annual leave. These policies contribute to employees’ sense of security, loyalty, and organisational commitment, although greater transparency in performance evaluation is still required. This study concludes that job satisfaction is influenced not only by the amount of compensation but also by the clarity of the system, consistency of implementation, and perceived fairness of policy execution.
Dinamika Psikologis dan Sosial dalam Pembentukan Minat Investasi Keuangan pada Mahasiswa Arniman Harefa; Enik Rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3051

Abstract

This article aims to analyse the psychological and social dynamics in shaping investment interest among undergraduate Management students at STIEPARI Semarang, as well as to reveal the integrative contribution between internal and external factors in forming students’ investment intentions. The problem focuses on how motivation, financial literacy, self-efficacy, and risk perception interact with peer influence, family support, lecturers, and social media in developing investment interest. To approach this issue, the study employs the Theory of Planned Behaviour enriched with a behavioural finance perspective to explain the relationship between attitudes, subjective norms, and perceived behavioural control in the student context. Data were collected through in-depth interviews with twelve students and three supporting informants, observations, and documentation, and were analysed qualitatively using a thematic approach. The results show that investment interest is not influenced partially, but is formed through a dynamic interaction between self-efficacy and social validation that reinforce each other. The novelty of this study lies in the finding that investment experience acts as a mediating factor linking financial literacy to the development of self-confidence and risk-taking behaviour. This study concludes that students’ investment interest is a multidimensional construct influenced by the integration of psychological and social factors within the academic environment.
Hubungan Skala Usaha dan Efisiensi Pengelolaan Keuangan pada KSP Makmur Mandiri Bernad Adi Juang Eho Giawa; enik rahayu
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 4 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), Mei 2026
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i4.3070

Abstract

This article aims to analyse the relationship between business scale and financial management efficiency at KSP Makmur Mandiri, Semarang Regency. The problem focuses on how the growth in membership, assets, and financing volume affects governance effectiveness and financial performance. The study employs theories of business scale, organisational efficiency, and cooperative governance. Data were collected through in-depth interviews with board members, managers, and cooperative members, along with financial document analysis, and were examined using thematic analysis. The findings reveal that: (1) business scale growth drives administrative system improvement and digitalisation of financial records; (2) financial efficiency improves through better cost control and fund circulation; and (3) strengthened internal supervision is a key factor in maintaining financial stability. This study concludes that business scale positively contributes to financial management efficiency, but the relationship depends on managerial readiness and adaptive governance. This research contributes by providing a qualitative perspective on cooperative efficiency at the local level.