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All Journal Ulul Albab: Jurnal Studi Islam Religio : Jurnal Studi Agama-agama AL QUDS : Jurnal Studi Alquran dan Hadis Islamika Inside: Jurnal Keislaman dan Humaniora MAGHZA: Jurnal Ilmu Al-Qur´an dan Tafsir Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan NUR EL-ISLAM : Jurnal Pendidikan dan Sosial Keagamaan Jurnal Ilmiah Ilmu Ushuluddin Journal Analytica Islamica Jurnal Teknologi Sistem Informasi dan Aplikasi Jurnal Studi Ilmu-ilmu Al-Qur'an dan Hadis Al - Tadabbur: Jurnal Ilmu Al-Qur'an dan Tafsir Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Mashdar: Jurnal Studi Al-Qur'an dan Hadis Jurnal Ilmiah Edunomika (JIE) Proceedings of Annual Conference for Muslim Scholars Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Mutawatir : Jurnal Keilmuan Tafsir Hadith GUYUB: Journal of Community Engagement MUSHAF: Jurnal Tafsir Berwawasan Keindonesiaan Jurnal Ahsana Media : Jurnal Pemikiran, Pendidikan dan Penelitian ke-Islaman Maghza: Jurnal Ilmu al-Qur'an and Tafsir QOF: Jurnal Studi Al-Qur'an dan Tafsir Jurnal Islam Nusantara Islam Realitas: Journal of Islamic and Social Studies Takwil: Journal of Quran and Hadith Studies Islamika Inside: Jurnal Keislaman dan Humaniora TAJDID: Jurnal Ilmu Ushuluddin SmartComp Maharot : Journal of Islamic Education KAMBOTI Journal of Education Research and Development (Jurnal Ilmu Al-Qur'an dan Tafsir) Journal of Innovation and Computer Science MAHABBAH : Jurnal Ilmu Ushuluddin Dan Pemikiran Islam
Ahmad Fawaid
Universitas Nurul Jadid
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
ANALISIS KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA PADA SIARAN TV KABEL PESONA DI PULAU KANGEAN KEC. ARJASA Fawaid, Ahmad; Aryati, Ida; Hamidah, Raisa Aribatul
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9789

Abstract

The purpose of this study was to determine the effect of service quality, product quality, and price on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Researchers used a descriptive quantitative approach. The research was conducted on Kangean Island, Kec. Arjasa. This research was conducted for 3 months, namely during October-December 2022. The population used in this study were subscribers who used Pesona cable TV broadcasts on Kangean Island, Kec. Arjasa, which has 1,233 customers. The researcher chose 123 respondents who use Pesona cable TV as a sample. The technique of determining the sample from this study uses the probability sampling method. The results of this study indicate that based on the t test, the results of service quality, product quality, and price have a positive and significant effect on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Based on the F test, it shows that service quality, product quality, and price have a simultaneous and significant effect on purchasing decisions on Pesona Cable TV Broadcasts on Kangean Island, Kec. Arjasa. Keywords: Product Quality, Lifestyle, Quality of Service Purchasing Decisions.
Co-Authors A. Halil Thahir Achmad Naufal Baidawi Adi Susanto Afsa, Ach. Fauzan Ali Agustina, Fina Dwi AHMAD LUTFI Ainayya, Qurrotu Aini, Intan Nur Amalia, Nayla Amatillah, Alvina Aprilia, Iza Ferdina Aries Saifudin Arif, Syaifulloh Aryati, Ida Ayyubi, Moh. Hazmi Busro, B. Ed-Dally, Ahmad Wildanun Najin Elmiyatus Soliha Fadli Hidayat, M. Noer Faisal Amri Fani, Della violita Beauty Firdaus, Alifia Sabila Hamidah, Raisa Aribatul Hidayatullah, Adi Rahmat Karimah, Viatul Khoir, Nadiatul Khummayroh, Lutfia Laili, Nor Linggato, Aco Mardlatillah, Nafi'ah Masmitasari, Siti Maulidin, Ahmad Muhajjalin, Ghurratul Muhammad Arif Muhammad Zaimul Millah Munawwaroh, Maulidatul Musolli, Musolli Muttaqin, Khoirul Nafi'ah Mardlatillah Nashihah, Rifqiya ‘Afifatin Noviyanti, Shobihatul Fitroh Nur Khofifah Nusantara, Irkhas Prakosa, Arif Ega Rahmatulloh, Ahmad Miftahul Iqbal Rif'ah Hasanah Romzi, Moh Salsabillah, Amalia Nuriski Siti Aisiyah Siti Arofah Sukma, Muhammad Suhandar Sultoni, Ahmad Bakir Sunarto, Muhammad Zainuddin Syamsuri Syukron Jazila Thoriqotul Faizah Tutik Hamidah Windi Astutik Wirendri, Dwiki Oktafiana Zayyadi, Ach. Zulmin, Lana Farhan Alafy