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Tingkat Pengetahuan Pemirsa pada Isi Pesan Iklan Layanan Masyarakat TBC di Televisi -, Juwito
Jurnal Aplikasi Manajemen Vol. 7 No. 4 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1629.986 KB)

Abstract

The purpose of this research is to know level of knowledge society in Surabaya concerning content order society service advertisement about TBC in television. The variable of this Research is knowledge level by using scale of ordinal as measurement scale. This Research population is society of Surabaya beholder of television, while sample taken with method of multistage sampling random cluster. its Method data collecting to quesioner and to know level knowledge of participant used by frequency distribution. Result of this research indicate that level knowledge of society most residing in category indicating that basically society have owned knowledge which pathological enough Tuberkulosis (TBC). after seeing society service advertisement in television knowledge of responder become more understanding and comprehending is pathological of Tuberkulosis, cause and how curing it. Conclusion and suggestion able to be taken away from this research is that level knowledge of society most residing at high category which indicate that because education level had by society of Surabaya assessed high enough so that can analyse various given information in around disease of Tuberkulosis (TBC), besides all the responder have owned good awareness about is important [of] him keep in good health ownself and also all family. Mount knowledge which is “ high” indicating that basically society of Surabaya have owned knowledge which many is pathological of Tuberkulosis from various source of like when there is counselling performed by on duty local health. Keywords: Knowledge, society, service advertisement, TBC
The Influence of Service Quality, Brand Image, and Patient Experience on Patient Loyalty through Patient Satisfaction: Empirical Study From RAA Soewondo Pati Regional Hospital, Indonesia Juwito, J.; Bisri, Muhammad Cholil
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1717

Abstract

This study aims to determine the effect of service quality, brand image, and patient experience on patient loyalty with patient satisfaction as an intervening variable at RAA Soewondo Pati Regional Hospital, Indonesia. The variables in this study are service quality, brand image, patient experience, patient satisfaction, and patient loyalty. This study uses a quantitative approach. This type of research is associative research that tests the influence between variables. The number of samples is 240 respondents from a population of patients who have been hospitalized at RAA Soewondo Pati Regional Hospital, totaling 17,026 patients. Sampling used a non-probability sampling technique with a purposive sampling technique, namely BPJS patients who regularly receive treatment at RAA Soewondo Pati Regional Hospital. Data collection used a questionnaire. Data analysis used SEM on AMOS 24 software. The results of this study are: service quality has a positive and significant effect on patient satisfaction, brand image has a positive and significant effect on patient satisfaction, patient experience has no effect on patient satisfaction, service quality has a positive and significant effect on patient loyalty, brand image has no effect on patient loyalty, patient experience has a positive and significant effect on patient loyalty, and patient satisfaction has no effect on patient loyalty.