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All Journal SEGMEN Jurnal Manajemen dan Bisnis Adi Widya : Jurnal Pengabdian Masyarakat Community Empowerment JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen Bisnis Kewirausahaan Jurnal Pemberdayaan Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Global Management: International Journal of Management Science and Entrepreneurship International Conference on Digital Advanced Tourism, Management, and Technology Green Economics: International Journal of Islamic and Economic Education Journal of Digital Marketing and Search Engine Optimization Brilliant International Journal of Management and Tourism Progress: Jurnal Manajemen dan Akuntansi Prospect : Jurnal Manajemen dan Akuntansi
Hesti Respatiningsih
STIE Rajawali Purworejo
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Efektifitas Dan Kontribusi Pbb-P2 Terhadap Pendapatan Asli Daerah Kabupaten Purworejo Tahun 2018-2022 Aries Prasetyo Wibowo; Hesti Respatiningsih; Dewi Shanti Nugrahani
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

The purpose of this study is to determine the level of effectiveness and contribution of Rural and Urban Land and Building Tax (PBB-P2) to the Original Regional Income of Purworejo Regency in 2018-2022. The stages in analyzing the level of effectiveness are carried out by comparing the target revenue and the realization of PBB-P2 revenue. Contribution analysis can be carried out by comparing the realization of PBB-P2 revenue and the realization of Original Regional Income owned by Purworejo Regency. The data analysis technique used is quantitative descriptive. Quantitative descriptive analysis is used to explain and present data obtained from agencies by providing a general description in accordance with the reality at the time of conducting research analyzing the level of effectiveness of Rural and Urban Land and Building Tax (PBB-P2). Based on the research conducted by the author, the results of the study were obtained, namely the level of effectiveness of Rural and Urban Land and Building Tax (PBB-P2) revenues in Purworejo Regency in 2018-2022 averaged 109.712% and showed very effective criteria, the level of contribution of Rural and Urban Land and Building Tax (PBB-P2) revenues to Purworejo Regency's Original Regional Income in 2018-2022 averaged 9.46% and fell into the very poor criteria.
Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Fahri Ichsan; Hesti Respatiningsih; Anes Arini
Progress Vol. 18 No. 1 (2025): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

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Abstract

There are three major e-commerce platforms in Indonesia, namely Tokopedia, Shopee, and Lazada. These three e-commerce platforms compete to win the hearts of consumers. There are several factors that can influence purchasing decisions, one of which is social media marketing. Based on this background, the author is interested in conducting a study entitled The Influence of Social Media Marketing on Purchasing Decisions. The population in this study consists of consumers who have made purchases on Shopee, domiciled in Purworejo Regency, and have a Shopee application account. The exact number is unknown due to the lack of available data. The sample was taken using purposive sampling, totaling 100 respondents. Data analysis techniques used include simple linear regression, coefficient of determination, and t-test. The results of the simple linear regression test showed a constant value of 9.052 with an a b value of 0.947. The results of the coefficient of determination test showed an R square value of 51.8%. The results of the t-test show that the calculated t-value is greater than the t-table value (10.258 > 1.661) with a significance value of 0.000 (< 0.05).
Integration of Sustainability Keywords in Digital Marketing for Green Branding Hesti Respatiningsih; Tri Wahyu Lestari
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 2 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/czattw53

Abstract

This study investigates how sustainability-oriented keywords can be strategically integrated into digital marketing to strengthen green branding performance among environmentally conscious consumers. The objective of this research is to identify the most effective sustainability keywords, examine their influence on brand perception, and develop a practical framework for optimizing keyword integration across digital marketing channels. Using a mixed-methods approach, the study combines keyword analytics from 1,200 online search queries with qualitative interviews conducted with 15 digital marketing professionals in sustainable business sectors. Findings reveal three dominant keyword clusters—eco-friendly, carbon-neutral, and sustainable materials—that significantly increase search visibility and positively influence perceptions of corporate environmental responsibility. The implications include offering practical guidance for marketers to align keyword strategies with sustainability values, enhancing brand authenticity and competitiveness. The originality of the research lies in presenting an empirically validated green-keyword integration framework that bridges SEO strategy with sustainability communication, a topic understudied in prior digital marketing literature.
Building Purchase Decisions For Fashion Products in E-Commerce: The Role Of Social Media Endorsers, Viral Marketing, And Perceived Quality Lilis Purwitasari; Hesti Respatiningsih; Dewi Shanti Nugrahani
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.162

Abstract

The purpose of this study was to see how social media endorsements, viral advertising, and perceived quality can build Shopee consumers' decisions in Purworejo Regency to buy fashion products in e-commerce. We conducted data analysis using regression, t-test, and F-test on a sample of 107 respondents. The results showed that social media endorser and viral marketing variables had a positive and significant effect on purchase decisions, while perceived quality did not show a significant positive impact. These findings highlight the importance of marketing strategies that incorporate social media endorsers and viral marketing in influencing consumer purchase decisions. This research provides valuable insights for marketers in designing effective campaigns for fashion products on e-commerce platforms.
Product Quality, Service, and Price: Their Impact on Customer Satisfaction and Loyalty at Indomaret in Purworejo Regency Mega Indah Sartika; Hesti Respatiningsih; Anes Arini
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 3 (2026): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i3.756

Abstract

This study aims to analyze the influence of product quality, service quality, and price on customer satisfaction and its impact on customer loyalty among Indomaret consumers in Purworejo Regency. This study uses a quantitative approach with a causal-associative design, through a five-point Likert scale questionnaire distributed to 120 respondents selected using a non-probability sampling technique, namely a combination of purposive and accidental sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS software. The results show that product quality, service quality, and price each have a positive and significant effect on customer satisfaction, with product quality being the strongest direct determinant. Customer satisfaction was found to have a positive and strong effect on customer loyalty, and to act as a full mediator in the relationship between the three exogenous variables and loyalty. All eight proposed hypotheses were supported by the data. These findings enrich the understanding of customer satisfaction and loyalty formation in minimarket retail within non-metropolitan areas, and suggest that management prioritize customer satisfaction, supported by consistent product quality, service quality, and fair pricing, as an integrated strategy to strengthen long-term customer loyalty.
Disaster-Resilient Village Development: Implementing Landslide Detection Tools and a Solar Cell-Based Coffee Processing System Adi Sucipto; Hesti Respatiningsih; Rusmiyatun Rusmiyatun; Suyitno Suyitno; Murry Harmawan Saputra; Jeki Mediantari Wahyu Wibawanti
Jurnal Pemberdayaan Masyarakat Vol 5, No 2 (2026)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jpm.v5i2.658

Abstract

This community service article talks about the results of the Kolaborasi Sosial Membangun Masyarakat (KOSABANGSA) program in Donorejo, Purworejo. The program combines landslide Early Warning System (EWS) technology with solar-powered coffee processing after harvest to help reduce disaster risk and boost the economy. The program's goal was to make communities more resilient to hydrometeorological hazards while also making local coffee more productive and easier to sell by sharing technology and building capacity through collaboration. The intervention was carried out using a participatory, descriptive, qualitative method. It included socialization, technical training, technology installation, focused mentoring, and long-term evaluation with the FPRB and Bangun Semi Farmers' Group. The results showed that participants made big strides in being ready for disasters, running their businesses, getting to alternative energy sources, and coming up with new products. The program comes to the conclusion that people should be involved in their communities and use the right technology.
Technology-based empowerment and disaster resilience strengthening for coffee farmer groups in Donorejo Village, Purworejo Sucipto, Adi; Respatiningsih, Hesti; Rusmiyatun, Rusmiyatun; Suyitno, Suyitno; Saputra, Murry Harmawan; Wibawanti, Jeki Mediantari Wahyu; Wicaksana, Yoga; Saputra, Singgih Maulana Wira Adi; Aji, Satrio Budi; Nurkhasanah, Aprilia Dewi; Widyastuti, Talita Erina Tri
Community Empowerment Vol. 11 No. 2 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.16004

Abstract

Coffee farming is a major source of livelihood for rural communities, but its sustainability is threatened by weak managerial capacity, low technology adoption, and landslide risks. This community service activity aims to strengthen the economic independence of the “Bangun Semi” Coffee Farmer Group in Donorejo Village, Purworejo. The program was implemented using a Participatory Action Research (PAR) approach through the stages of socialization, training, technology application, mentoring, and evaluation. Interventions included digital bookkeeping training, strengthening the branding and digital marketing of Kopi Semi, installing a solar-powered coffee roasting machine, utilizing coffee husk waste into fermented animal feed, and implementing a Landslide Early Warning System (LEWS). The results showed an increase in business capacity and partner resilience. The selling price of coffee increased by more than 120%, roasting productivity rose from 2 kg/day to 12 kg/day, and energy costs decreased by up to 88%. In addition, the utilization of coffee husk waste reduced feed costs by up to 20%, while LEWS strengthened early warning and community preparedness. This integrated model is effective in strengthening a resilient local economic independence and has the potential to be replicated in other disaster-prone areas.
Co-Authors Adi Sucipto Adi Sucipto, Adi Aelok Tabah Mungawanah Ahmad Muzaki Ahmad Muzaki Aisya Putri Sintowati Aji, Satrio Budi Anes Arini Anna Probowati Aries Prasetyo Wibowo Arkan Salsabila Asegaf Bayu Kurniawan Chairani Putri Permata Dewi Chirzah Dewi Fitrianingsih Dewi Shanti Dewi Shanti Nugrahani Dewi Shanti Nugrahani Dewi Siti Nur Aisyah Dewi Yuliyanti Diana Rosalinda Kusuma Dewi Dita Ayu Nur Saputri Dita Ayu Nur Saputri Dwi Rahmadani, Anisa Fahri Ichsan Hesti Respatiningsih Hilda Nova Indira Indah Purwaningsih Irawati, Dwi Jeki Mediantari Wahyu Wibawanti Lilis Purwitasari Lina Dwi Wulandari Makhzumi Jundana Mega Indah Sartika Murry Harmawan Saputra Murry Harmawan Saputra NANI WAHYUNI Nani Wahyuni Nova ari Pangesti Nur Farichatul Ngaisah Nurdiyanto, Ahmad Dwi Nurkhasanah, Aprilia Dewi Nurlaila Fatmawati Riski Nur Wulandari Rizki Dewantara Rizki Dewantara Rizky Dewantara Rusmiyatun Rusmiyatun Safina Yuliani Saputra, Singgih Maulana Wira Adi Selmadea Oktaviana Siyami, Nur Suyitno Suyitno Suyitno Suyitno Tri Wahyu Apriyani Tri Wahyu Lestari Tri Wahyu Lestari Tutik Rosiani Usmiyatun Usmiyatun Vista Alifia Indriyani Wibawanti, Jeki Mediantari Wahyu Wicaksana, Yoga Widyastuti, Talita Erina Tri Yoga Wicaksana