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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Social Science Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Journal of Social Science
Khairul Bahrun
Universitas Muhammadiyah Bengkulu
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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The Effect of Perceptions of Service Quality on Parents' Decisions in Making Choices at IT Rabbani Private Middle School Bengkulu City Alvafindo Alvafindo; Khairul Bahrun
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1283

Abstract

This study aims to determine the influence of the influence of perceived service quality on the decisions of parents in making choices at private junior high schools IT Rabbani Bengkulu City. This type of research uses a quantitative descriptive research method. The population used in this study were parents of IT Rabbani Private Middle School students, Bengkulu City. The number of respondents in this study amounted to 132 people. The data collection method uses a questionnaire and uses analytical techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the regression equation Y = 10.646 + 0.436X and the results of the t-test and f-test of this study can be concluded that the perception of service quality has a significant effect on student parents' decisions. 7.909 > 1.657) and (sig α = 0.03 <0.50). This means H_0 is rejected and H_a is accepted. Perceptions of Service Quality (X) have a significant direct effect on Student Parents' Decisions (Y) at Private Junior High School IT Rabbani City of Bengkulu, this is evidenced by the F test showing the value of F_count>F_table, namely (62,545 > 3.16) and (sig α = 0.000 <0.050, this means that H_0 is rejected and H_a is accepted.
Co-Authors Adi Sismanto Agnes Monica Ahmad Junaidi Alvafindo Alvafindo Alvafindo Anggun Vimandita Damaya Sinta Desva Rita Eko Sunandar Erwin Erwin Eti Arini Ety Arini Gunawan Gunawan Hatifa Syaputra Hernadianto, Hernadianto Intan Faradilla Islamudin Islamudin Jipi Listari Krisna Gusti Putra Lancha Durti Sumantri Lia Puspitas Sari Muhamat Yusuf Mukadar, Amir Nopi Indar Pertiwi Ratna Wili Rina Yuniarti, Rina Setiorini, Hesti Vijai Satria Vina Gracenia Yudi Partama Putra Zufiyardi Zufiyardi