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All Journal Media Konstruksi : Jurnal Ilmiah Teknik Sipil Stabilita : Jurnal Ilmiah Teknik Sipil Fakultas Teknik Universitas Halu Oleo Kendari Journal Publicuho Journal of Innovative and Creativity Media Konstruksi : Jurnal Ilmiah Teknik Sipil
Muammar Makmur
Universitas Halu Oleo
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Social Sciences Transportation Other

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Journal : Journal Publicuho

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KAJIAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN DI KOTA KENDARI Candra Puspita Ningtyas; Munawir Makmur; Muammar Makmur
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.282

Abstract

In the context of the property market, consumer perceptions can be influenced by factors such as location, price, facilities, design and housing brand. Therefore, understanding consumer perceptions can help developers design housing products that suit consumer needs and desires, thereby increasing consumer interest in purchasing housing products. This research seeks to determine consumer perceptions of housing purchasing decisions in Kendari City. This research uses descriptive quantitative research methods. The research results show that the calculated F value is 28.695> the F table value is 2.463 and the sig value. namely 0.0000<0.05, then Ho is rejected and Ha is accepted, meaning that the variables of location, price, product quality and promotion influence consumer decisions. The calculated t value of the price variable influences consumer decisions in purchasing housing in Kendari City. The influence of price on housing purchasing decisions shows that the price factor has a significant role in the consumer decision-making process. The location, product quality, and promotion variables have no effect on consumer decisions when purchasing housing in Kendari City.
Co-Authors Adris Ade Putra Awilliambuth Lewikinta Candra Puspita Ningtyas Edward Ngiil Eko Andhika Putra Elkris Vebriana Saleppang Erich Nov Putra Razak Fikri Aris Munandar Fitriah Masud I Komang Arya Yogi Paramita La Ode Abdul Razak La Welendo Mappa Nashrun Muh. Handy Dwi Adityawan Muh. Thahir Azikin Munawir Makmur Muzammil Makmur Nasrul Nasrul Raymond N. Mangiri Ridwan Syah Nuhun Rini Sriyani Romy Suryaningrat Edwin Romy Talanipa Siti Nurjanah Ahmad Slamet Slamet Sulha Sulha Takdir, Riyan Abdillah Try Sugiyarto Wiranago