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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Master Pariwisata (JUMPA) International Journal of Social Science and Business Jurnal Sekretari Universitas Pamulang Dinasti International Journal of Education Management and Social Science Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics International Journal of Economics and Management Sciences Global Management: International Journal of Management Science and Entrepreneurship Journal of Management E-Jurnal Manajemen BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS) Optimal: Jurnal Ekonomi dan Manajemen
Putu Saroyini Piartrini
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Role Of Product Quality On The Purchase Decisions Putu Saroyeni Piartrini; Rudiana; Yana Maulana; Zulfi Bagja Nugraha
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The shift in views that happens in individuals who are becoming more oriented toward something quick is a chance to compete with entrepreneurs. This adjustment resulted in the immediate and beautiful presentation of a broad variety of commercial items. The drinking water business sector is now one of the most popular business sectors for micro and medium-sized enterprises, owing to the increasing demand for clean water and the decrease in the availability of clean water, so that packaging water is a solution that allows One of the companies named Balian Water to be the subject of this research. This study is quantitative in its technique, kind, and character. A frequency distribution table, line graph, bar graph, circle diagram, and histogram are common ways to depict data. Quality, pricing, and advertising all have a significant impact on purchasing decisions. Because the quality, pricing, and promotional efforts of a product influence people's purchasing decisions.
Pengaruh Brand Trust dan Influencer Credibility terhadap Repurchase Intention: Studi pada Serum Skintific 5X Ceramide di Surabaya Dewa Ayu Diva Saraswati; Putu Saroyini Piartrini
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12797

Abstract

The skincare industry in Indonesia is growing rapidly, encouraging Skintific to strengthen Brand Trust and utilize Influencer Credibility to maintain consumers’ Repurchase Intention toward Skintific 5X Ceramide Serum in Surabaya. This study aims to analyze the influence of Brand Trust and Influencer Credibility on Repurchase Intention of Skintific 5X Ceramide Serum in Surabaya. This research uses the Theory of Reasoned Action (TRA) as the theoretical basis, which explains that beliefs and social influences can shape consumers’ behavioral intentions. The research method used is a quantitative approach with an explanatory research design. The sampling technique employed purposive sampling with a total of 140 respondents who are users of Skintific 5X Ceramide Serum in Surabaya. Data were collected through online questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results show that Brand Trust has a positive and significant effect on Repurchase Intention. Influencer Credibility also has a positive and significant effect on Repurchase Intention. Simultaneously, Brand Trust and Influencer Credibility significantly influence consumers’ Repurchase Intention toward Skintific 5X Ceramide Serum in Surabaya. Companies are advised to continuously improve product quality, maintain consumer trust, and collaborate with highly credible influencers to strengthen consumer loyalty and Repurchase Intention toward Skintific products.
Co-Authors Anak Agung Pertiwi Kumala Sari Anak Agung Sagung Shinta Kumaladewi Arini Maharani Zahra Aurora Yesaya Luhulima Ayu Diah mahardani Bonifacius Nugroho Anindhito Desak Ketut Sintaasih Dewa Ayu Diah Kumala Dewi Dewa Ayu Diva Saraswati Dewa Ngakan Putu Haris Aricandra Djoko Widagdo I G M RIKO HENDRAJANA I Gede Riana I Gst Ayu Luna Purantari Putri I Gusti Agung Made Galang Pradnya Suara1 I Gusti Ayu Ari Warmadewi I Gusti Ayu Manuati Dewi I Gusti Ayu Putu Wita Indrayani I Made Dena Julio Mahendra Saputra I Nengah Asta Gina Jaya Artha I Putu Gde Sukaatmadja I Putu Indra Setiawan I Wayan Gede Supartha Ida Ayu Agung Hutami Pramesti Ida Ayu Candra Dewi Kusuma K. Saha Aswina Dharmawan Kadek Krisna Permana Putra Ketut Ari Satya Utami Komang Ardana Komang Ayu Trishantika Dewi Komang Prasetya Wahyu Nugraha Kusuma, AA Made Indra Wijaya LAUNTU, ANSIR Luh Willa Yasmira Dewi Made Astarani Krisna Putri Marsitha zubha Sakinah Basalama Mira Minarsari Muhamad Hasbi Ni Made Asti Aksari Ni Putu Cyntia Maseni PA Andiena Nindya Putri PA Andiena Nindya Putri Ralen Rouli Agustina Rumapea Rudiana Runa, Maria Reginna Permata Sagung Binda Karmita Sauri Sauri Shamia Shamia Siti Anggriana umiarti sri rejeki Yana Maulana Zulfi Bagja Nugraha