Article Per Year (5 Year)
p-Index From 2021 - 2026
3.592
P-Index
This Author published in this journals
All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Master Pariwisata (JUMPA) International Journal of Social Science and Business Jurnal Sekretari Universitas Pamulang Dinasti International Journal of Education Management and Social Science Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics International Journal of Economics and Management Sciences Global Management: International Journal of Management Science and Entrepreneurship E-Jurnal Manajemen BORJUIS (JURNAL OF ECONOMY) NETIZEN (JOURNAL OF SOCIETY AND BUSSINESS)
Putu Saroyini Piartrini
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Influence of Marketing Mix on Repurchase Intention for Azarine Sunscreen Product in Denpasar City Arini Maharani Zahra; Putu Saroyini Piartrini
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2371

Abstract

The beauty industry in Indonesia has experienced rapid development in recent years with significant growth in the cosmetics sector. One of the important products in skin care is sunscreen, which protects the skin from harmful ultraviolet rays. Azarine, a local Indonesian brand, has succeeded in establishing its position in the market. This research aims to analyze the influence of the marketing mix on repurchase intention for Azarine sunscreen products in Denpasar City. This research uses quantitative methods with a survey approach to users of Azarine sunscreen products in Denpasar City. Data was collected through questionnaires distributed to 140 respondents. Data analysis was carried out using the multiple linear regression method to test the influence of product quality, price suitability, distribution channels and promotional effectiveness on repurchase intention. The results of the research show that product quality on repurchase intention obtained a significance value of 0.000, which shows that product quality has a positive and significant effect on repurchase intention. Price suitability for repurchase intention obtained a significance value of 0.000, which means price suitability has a positive and significant effect on repurchase intention. The distribution channel on repurchase intention obtained a significance value of 0.009, which means that the distribution channel has a positive and significant effect on repurchase intention. The effectiveness of promotions on repurchase intention obtained a significance value of 0.000, which means that promotion effectiveness has a positive and significant effect on repurchase intention. The research results show that the variables of product quality, price suitability, distribution channels, and promotional effectiveness have a positive and significant influence on the intention to repurchase Azarine sunscreen products. It is hoped that these findings can contribute to Azarine's management in formulating more effective marketing strategies to increase customer loyalty. This research also provides empirical contributions to academic literature in the field of marketing.
Peran Mediasi Brand Image pada Pengaruh Kualitas Produk terhadap Purchase Intention Sepatu Casual Bata (Studi pada Toko Sepatu Bata di Jalan WR. Supratman Denpasar) I Gusti Agung Made Galang Pradnya Suara1; Putu Saroyini Piartrini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5468

Abstract

The World Footwear Yearbook 2023 ranks Indonesia as the fifth-largest consumer of footwear globally, indicating that the country is one of the most promising footwear markets. Bata, once a leading brand in the Indonesian casual shoe industry, has experienced a significant decline in reputation and sales, particularly in its store on WR. Supratman Street in Denpasar. This decline is suspected to be influenced by customers’ perceptions of the product quality and the brand’s image. This study aims to investigate the relationship between the brand image of Bata casual shoes and the impact of product quality on consumers’ purchase intention. The study used purposive sampling as part of a non-probability sampling strategy, focusing on customers who had previously purchased Bata shoes at the specified store. The results indicate that product quality not only plays a crucial role in building a positive brand perception but also has a direct and significant impact on consumers’ purchase intention. Moreover, the analysis reveals that the correlation between product quality and purchase intention is largely mediated by the brand image, which has a substantial impact on increasing purchase intention. Based on these findings, it can be concluded that improving product quality standards can enhance customers’ perceptions of the Bata brand, which in turn is likely to drive higher purchase intention. Therefore, companies should focus on improving product quality and brand image management strategies to attract greater consumer interest in the Indonesian casual shoe market.
The influence of Accounting Information Quality on Investment Decisions: Investor Perspective in the Capital Market Putu Saroyini Piartrini; PA Andiena Nindya Putri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2453

Abstract

This article delves into the critical role of accounting information quality in shaping investment decisions from the perspective of investors in the capital market. The research aims to explore how the quality of accounting information impacts the decision-making processes of investors, particularly in terms of assessing investment opportunities and managing risks. A comprehensive literature review is conducted to analyze previous studies and theories related to accounting information quality, investment decisions, and investor behavior. The findings suggest that high-quality accounting information positively influences investors' ability to evaluate investment options accurately, enhances transparency, reduces information asymmetry, and fosters confidence in financial markets. Conversely, poor-quality accounting information can lead to misinformed decisions, increased uncertainty, and potential financial losses for investors. The implications of these findings highlight the significance of reliable and transparent financial reporting practices in facilitating informed investment decisions and promoting efficiency in capital markets.
The Influence of Brand Trust and Product Involvement on Brand Engagement : Study on Kamen Rarebali Customers Dewa Ngakan Putu Haris Aricandra; Putu Saroyini Piartrini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.450

Abstract

This study confirms that brand trust and product involvement have an important role in increasing brand engagement among Kamen RareBali consumers. The analysis results show that brand trust has a significant positive effect, meaning that the higher the level of consumer trust in the brand, the greater their involvement with the brand, both through interactions on social media and product purchases. This is in line with the theory that trust in the brand is an important foundation in building loyalty and long-term relationships with consumers. Meanwhile, product involvement also shows a significant positive effect, indicating that consumers who feel more involved, interested, or care about the product tend to be more active in brand engagement . These findings indicate that Kamen RareBali needs a strategy that emphasizes improving consumer experience with the product, including through educational content, interactive promotions, and personalized services. Simultaneously, these two variables explain 63.1% of the variation in brand engagement , implying that other factors such as service quality, shopping experience, and communication strategy also influence consumer engagement. The practical implication is that companies should focus on building brand trust through positive reputation, testimonials, and transparency, as well as increasing product engagement through emotional experiences and meaningful interactions.
Data-Driven Marketing Strategy to Reach Millennial Consumers Putu Saroyini Piartrini; PA Andiena Nindya Putri; Djoko Widagdo; Ansir Launtu; Sauri Sauri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2452

Abstract

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.
CONSUMER ETHNOCENTRISM DAN COUNTRY OF ORIGIN TERHADAP PERILAKU PEMBELIAN: TINJAUAN LITERATUR SISTEMATIS A.A Made Indra Wijaya Kusuma; I Putu Gde Sukaatmadja; Putu Saroyini Piartrini; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p05

Abstract

Penelitian ini merupakan sebuah tinjauan literatur sistematis yang bertujuan untuk mengkaji pengaruh Consumer Ethnocentrism (CE) dan Country of Origin (COO) terhadap perilaku pembelian konsumen. Metode PRISMA digunakan sebagai alat analis pada penelitian ini, sebanyak 200 artikel dari Google Scholar berhasil dikumpulkan dan diseleksi, menghasilkan 34 artikel yang relevan untuk dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa CE dan COO memberikan pengaruh yang signifikan terhadap keputusan pembelian konsumen. Konsumen dengan tingkat etnosentrisme tinggi cenderung menunjukkan preferensi terhadap produk lokal dan memiliki sikap negatif terhadap produk asing. Sebaliknya, persepsi positif terhadap COO dapat meningkatkan persepsi kualitas, kepercayaan, serta niat untuk membeli produk luar negeri. Namun, dalam kondisi tertentu seperti pandemi Covid-19, faktor harga dan ketersediaan produk menjadi lebih dominan dalam menentukan pilihan konsumen. Temuan ini menekankan pentingnya strategi pemasaran yang mempertimbangkan aspek etnosentrisme dan persepsi COO guna menciptakan pendekatan promosi yang lebih efektif dan relevan. Selain itu, faktor keasingan merek juga terbukti memengaruhi perilaku konsumen di berbagai negara, termasuk Vietnam, Turki, Thailand, Uni Emirat Arab, Tiongkok, Malaysia, serta negara-negara di kawasan Afrika, menunjukkan adanya variasi budaya dalam dinamika perilaku konsumen global saat ini.   This study is a systematic literature review that aims to examine the influence of Consumer Ethnocentrism (CE) and Country of Origin (COO) on consumer purchasing behavior. The PRISMA method is used as an analytical tool in this study, as many as 200 articles from Google Scholar were successfully collected and selected, resulting in 34 relevant articles for in-depth analysis. The results of the study indicate that CE and COO have a significant influence on consumer purchasing decisions. Consumers with high levels of ethnocentrism tend to show a preference for local products and have a negative attitude towards foreign products. Conversely, positive perceptions of COO can increase perceptions of quality, trust, and intention to buy foreign products. However, in certain conditions such as the Covid-19 pandemic, price and product availability factors become more dominant in determining consumer choices. These findings emphasize the importance of marketing strategies that consider aspects of ethnocentrism and COO perceptions in order to create a more effective and relevant promotional approach. In addition, the factor of brand foreignness has also been shown to influence consumer behavior in various countries, including Vietnam, Turkey, Thailand, the United Arab Emirates, China, Malaysia, and countries in the African region, indicating cultural variations in the dynamics of global consumer behavior today.
The role of visitor satisfaction in mediating the effect of museum image and museum quality on the intention to revisit the Bali Museum. Runa, Maria Reginna Permata; Putu Saroyini Piartrini
E-Jurnal Manajemen Vol. 15 No. 1 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i1.p05

Abstract

Indonesia memiliki kekayaan budaya dan etnis yang beragam, dengan Bali sebagai salah satu destinasi utama yang dikenal karena seni dan budayanya. Museum merupakan salah satu daya tarik wisata yang termasuk dalam kategori wisata budaya (Priyanto, 2021). Museum Bali bertujuan untuk memelihara, melestarikan dan memamerkan kekayaan budaya Bali dari zaman prasejarah hingga perkembangan budaya Bali yang lebih modern. Penelitian ini berfokus pada kepuasan pengunjung, citra museum, dan kualitas museum untuk menentukan faktor-faktor yang memengaruhi niat pengunjung untuk kembali. Penelitian ini dilakukan pada siswa SMAK Thomas Aquino di Jalan Tangeb, Abianbase, Kecamatan Mengwi, Kabupaten Badung, Bali. Jumlah sampel yang diambil sebanyak 100 responden yang sudah pernah berkunjung ke Museum Bali. Penelitian menerapkan analisis kuantitatif dengan menggunakan uji asumsi klasik, analisis jalur, dan uji Sobel sebagai teknik analisisnya. Berdasarkan temuan penelitian, dapat disimpulkan bahwa citra dan kualitas Museum Bali secara positif dan signifikan memengaruhi kepuasan pengunjung serta niat mereka untuk kembali berkunjung kembali.   Indonesia boasts a rich diversity of cultures and ethnicities, with Bali standing out as a primary destination renowned for its art and culture. Museums are a tourist attraction falling under the category of cultural tourism. The Bali Museum aims to maintain, preserve, and exhibit Bali's cultural richness, spanning from prehistory to its more modern development. This research focuses on visitor satisfaction, museum image, and museum quality to determine the factors that influence visitors' intention to return. The study was conducted on students of SMAK Thomas Aquino located on Jalan Tangeb, Abianbase, Mengwi District, Badung Regency, Bali. A total sample of 100 respondents who had previously visited the Bali Museum was taken. The research employs quantitative analysis using the classical assumption test, path analysis, and the Sobel test as its analytical techniques. Based on the research findings, it can be concluded that the Bali Museum's image and quality positively and significantly influence both visitor satisfaction and their intention to return.
PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION KEDAI BERBAGI RUANG DAN KOPI I Gst Ayu Luna Purantari Putri; Putu Saroyini Piartrini
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 4 (2025): AGUSTUS
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of social media marketing on purchase intention, with brand awareness serving as a mediating variable, at Kedai Berbagi Ruang dan Kopi. Employing a quantitative approach, data were collected offline via questionnaires from 100 purposively sampled respondents active social media users in Peguyangan Kangin subdistrict. Data analysis was conducted using path analysis in SPSS version 26. The results indicate that: (1) social media marketing has a positive and significant impact on purchase intention; (2) social media marketing positively and significantly influences brand awareness; (3) brand awareness positively and significantly affects purchase intention; and (4) brand awareness positively mediates the relationship between social media marketing and purchase intention. Based on these findings, it is recommended that Kedai Berbagi Ruang dan Kopi’s management implement creative promotions such as offering discounts to followers who post stories tagging the café’s account to boost brand awareness and position the café as consumers’ preferred choice.
PERAN KEPUASAN KONSUMEN MEMEDIASI PENGARUH KUALITASPELAYANAN TERHADAP REPURCHASE INTENTION DI TKD COFFEE &EATERY BALI Anak Agung Sagung Shinta Kumaladewi; Putu Saroyini Piartrini
NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Vol. 1 No. 9 (2025): AGUSTUS
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality on repurchase intention mediated by customer satisfaction at TKD Coffee & Eatery Bali. The research is motivated by the sales fluctuations experienced by TKD Coffee & Eatery over the past three years, which are suspected to be caused by a decline in service quality. This is a quantitative causal associative study using path analysis and Sobel test. A total of 100 respondents were selected using the Slovin formula and were limited to consumers residing in Kesiman Village. The results show that: (1) service quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on repurchase intention, (3) customer satisfaction has a positive and significant effect on repurchase intention, and (4) customer satisfaction partially mediates the effect of service quality on repurchase intention. These findings highlight the importance of improving service quality as a strategy to enhance customer satisfaction and increase repurchase intention. The study recommends performance evaluation and service training for staff to optimize customer satisfaction
Co-Authors A.A Made Indra Wijaya Kusuma Anak Agung Pertiwi Kumala Sari Anak Agung Sagung Shinta Kumaladewi Arini Maharani Zahra Aurora Yesaya Luhulima Ayu Diah mahardani Bonifacius Nugroho Anindhito Desak Ketut Sintaasih Dewa Ayu Diah Kumala Dewi Dewa Ngakan Putu Haris Aricandra Djoko Widagdo I G M RIKO HENDRAJANA I Gede Riana I Gst Ayu Luna Purantari Putri I Gusti Agung Made Galang Pradnya Suara1 I Gusti Ayu Ari Warmadewi I Gusti Ayu Manuati Dewi I Gusti Ayu Putu Wita Indrayani I Made Dena Julio Mahendra Saputra I Nengah Asta Gina Jaya Artha I Putu Gde Sukaatmadja I Putu Indra Setiawan I Wayan Gede Supartha Ida Ayu Agung Hutami Pramesti Ida Ayu Candra Dewi Kusuma K. Saha Aswina Dharmawan Kadek Krisna Permana Putra Ketut Ari Satya Utami Komang Ardana Komang Ayu Trishantika Dewi Komang Prasetya Wahyu Nugraha LAUNTU, ANSIR Made Astarani Krisna Putri Marsitha zubha Sakinah Basalama Mira Minarsari Muhamad Hasbi Ni Made Asti Aksari Ni Putu Cyntia Maseni PA Andiena Nindya Putri PA Andiena Nindya Putri Ralen Rouli Agustina Rumapea Runa, Maria Reginna Permata Sagung Binda Karmita Sauri Sauri Shamia Shamia Siti Anggriana umiarti sri rejeki