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All Journal PIRAMIDA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism Jurnal Master Pariwisata (JUMPA) International Journal of Social Science and Business Jurnal Sekretari Universitas Pamulang Dinasti International Journal of Education Management and Social Science Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics and Management Sciences Global Management: International Journal of Management Science and Entrepreneurship E-Jurnal Manajemen
Putu Saroyini Piartrini
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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THE MEDIATION ROLE OF PERCEIVED QUALITY AND PRICE ON THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE ON PURCHASE INTENTION: (Study of Sunscreen Innisfree in Denpasar City) Ketut Ari Satya Utami; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

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Abstract

The appeal of beauty products among today's teenagers has encouraged skincare products from various countries to enter the Indonesian market. The beauty products most widely used by Indonesian women are products made in Korea. Sunscreen is the most popular type of skin care in Denpasar City. A business phenomenon was found which was indicated by a decline in sales of Innisfree products and was followed by a lack of purchase intention for Innisfree sunscreen products in Denpasar City. This research aims to predict the influence of country of origin image on Innisfree sunscreen purchase intention from a Signaling Theory perspective, taking into account perceived quality and price. The survey data used in this research was 120 respondents in Denpasar City using a purposive sampling method. The results of path and sobel analysis reveal that country of origin image has a positive and significant effect on purchase intention, country of origin image has a positive and significant effect on perceived quality, country of origin image has a positive and significant effect on price, perceived quality has a positive and significant effect on purchase intention, price has a positive and significant effect on purchase intention, perceived quality positively and significantly mediates the effect of country of origin image on purchase intention, and price positively and significantly mediates the effect of country of origin image on purchase intention of Innisfree sunscreen consumers in Denpasar City. The results of this research provide implications for developing business strategies to pay more attention to purchase intention by considering country of origin image, perceived quality, price. It is recommended that further research test the consistency of the findings by including the luxury brand perception variable in the conceptual model.
THE INFLUENCE OF MERCHANDISE ASSORTMENT, CUSTOMER EXPERIENCE, AND SERVICE QUALITY ON REPURCHASE INTENTIONSOCIOLLA STORE Made Astarani Krisna Putri; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

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Abstract

The growth of the beauty industry is increasing in line with the growth of the number of beauty business industries. The high competition between companies involved in the beauty sector has caused competition between cosmetic stores in Bali to be very tight. Sociolla is one of the cosmetic stores in Bali that was established in 2015 with its head office in West Jakarta. This study aims to predict merchandise assortment, customer experience, and service quality from the perspective of The Stimulus-Organism-Response Theory by considering repurchase intention. Based on survey data from 130 Sociolla consumers, the results of multiple regression analysis revealed that merchandise assortment, customer experience, and service quality have a positive effect on the repurchase intention of Sociolla consumers. The implications of this finding recommend that Sociolla management or similar companies pay attention to the factors that cause repurchase intention. Further research is suggested to test the consistency of the findings by including customer satisfaction as a moderator in the conceptual model.
THE MEDIATION ROLE OF BRAND IMAGE ON THE INFLUENCE OF PRODUCT QUALITY ON INTENTION TO PURCHASE THE SAMSUNG S24 ULTRA SMARTPHONE: (Study of Smartphone Users in Denpasar City) Komang Prasetya Wahyu Nugraha; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

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Abstract

Lifestyles and the economy are starting to be driven by mobile applications, making the existence of smartphones increasingly important, causing an increase in demand for various types of communication devices and will result in an increasing number of business actors providing/manufacturing communication equipment, resulting in increased competition in the business world in the telecommunications sector. Samsung is the smartphone most often used in Indonesia. The discovery of a business phenomena was evidenced by a drop in Samsung smartphone product sales and a subsequent absence of consumer buy intents. This research aims to analyze the mediating role of brand image on the influence of product quality on purchase intentions for the Samsung S24 Ultra smartphone in Denpasar City from a Signaling Theory perspective, taking into account brand image. The survey data used was 130 customers using purposive sampling. The results of path, Sobel, and VAF analyzes found that The study found that there was a positive and substantial correlation between product quality and buy intention. Additionally, there was a positive and significant correlation between product quality and brand image, and brand image mediated the effect of product quality on purchase intention. for Samsung S24 Ultra smartphone users in Denpasar City. The results of this research have implications for developing business strategies to pay more attention to product quality and brand image so that they can increase purchasing intentions for the Samsung S24 Ultra smartphone in Denpasar City. It is advised that future studies assess consistency by incorporating price into the conceptual model as a moderator.
The Role of Self Esteem in Moderating the Influence of Discount Prices on Purchase Intention Aurora Yesaya Luhulima; Putu Saroyini Piartrini
International Journal of Economics and Management Sciences Vol. 1 No. 4 (2024): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i4.251

Abstract

This research aims to explain the influence of discount prices on the intention to purchase ZARA store products in Denpasar City, the influence of self-esteem on the intention to purchase ZARA stores in Denpasar City, the role of self-esteem in moderating the role of discount prices on purchase intentions. This research was conducted in Denpasar City with a sample of 160 respondents who knew about the ZARA brand but had never made a purchase or transaction with a minimum of high school/equivalent education. The data analysis techniques used in this research are descriptive analysis, classical assumption testing and inferential analysis in the form of Moderate Regression Analysis (MRA). The results of this research show that discount prices have a positive and significant effect on the intention to buy products from the ZARA brand, self-esteem has a positive and significant effect on the intention to buy products from the ZARA brand, the interaction of discount prices and self-esteem has a positive and significant effect on the intention to buy ZARA brand products. The theoretical implications of this research can strengthen the relationship with previous research which investigated the relationship between discount prices and self-esteem on purchase intentions. In addition, it was found that self-esteem plays a moderator role that strengthens the influence of discount prices on purchase intentions. Positive and significant practical implications, especially for the ZARA brand. It is hoped that this research will be able to provide additional references regarding achieving profits and increasing sales of products from the ZARA brand, so that it can increase consumers' purchasing intentions to buy and use products from the ZARA brand.
The Influence of Marketing Mix on Repurchase Intention for Azarine Sunscreen Product in Denpasar City Arini Maharani Zahra; Putu Saroyini Piartrini
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2371

Abstract

The beauty industry in Indonesia has experienced rapid development in recent years with significant growth in the cosmetics sector. One of the important products in skin care is sunscreen, which protects the skin from harmful ultraviolet rays. Azarine, a local Indonesian brand, has succeeded in establishing its position in the market. This research aims to analyze the influence of the marketing mix on repurchase intention for Azarine sunscreen products in Denpasar City. This research uses quantitative methods with a survey approach to users of Azarine sunscreen products in Denpasar City. Data was collected through questionnaires distributed to 140 respondents. Data analysis was carried out using the multiple linear regression method to test the influence of product quality, price suitability, distribution channels and promotional effectiveness on repurchase intention. The results of the research show that product quality on repurchase intention obtained a significance value of 0.000, which shows that product quality has a positive and significant effect on repurchase intention. Price suitability for repurchase intention obtained a significance value of 0.000, which means price suitability has a positive and significant effect on repurchase intention. The distribution channel on repurchase intention obtained a significance value of 0.009, which means that the distribution channel has a positive and significant effect on repurchase intention. The effectiveness of promotions on repurchase intention obtained a significance value of 0.000, which means that promotion effectiveness has a positive and significant effect on repurchase intention. The research results show that the variables of product quality, price suitability, distribution channels, and promotional effectiveness have a positive and significant influence on the intention to repurchase Azarine sunscreen products. It is hoped that these findings can contribute to Azarine's management in formulating more effective marketing strategies to increase customer loyalty. This research also provides empirical contributions to academic literature in the field of marketing.
Peran Mediasi Brand Image pada Pengaruh Kualitas Produk terhadap Purchase Intention Sepatu Casual Bata (Studi pada Toko Sepatu Bata di Jalan WR. Supratman Denpasar) I Gusti Agung Made Galang Pradnya Suara1; Putu Saroyini Piartrini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5468

Abstract

The World Footwear Yearbook 2023 ranks Indonesia as the fifth-largest consumer of footwear globally, indicating that the country is one of the most promising footwear markets. Bata, once a leading brand in the Indonesian casual shoe industry, has experienced a significant decline in reputation and sales, particularly in its store on WR. Supratman Street in Denpasar. This decline is suspected to be influenced by customers’ perceptions of the product quality and the brand’s image. This study aims to investigate the relationship between the brand image of Bata casual shoes and the impact of product quality on consumers’ purchase intention. The study used purposive sampling as part of a non-probability sampling strategy, focusing on customers who had previously purchased Bata shoes at the specified store. The results indicate that product quality not only plays a crucial role in building a positive brand perception but also has a direct and significant impact on consumers’ purchase intention. Moreover, the analysis reveals that the correlation between product quality and purchase intention is largely mediated by the brand image, which has a substantial impact on increasing purchase intention. Based on these findings, it can be concluded that improving product quality standards can enhance customers’ perceptions of the Bata brand, which in turn is likely to drive higher purchase intention. Therefore, companies should focus on improving product quality and brand image management strategies to attract greater consumer interest in the Indonesian casual shoe market.
The influence of Accounting Information Quality on Investment Decisions: Investor Perspective in the Capital Market Putu Saroyini Piartrini; PA Andiena Nindya Putri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2453

Abstract

This article delves into the critical role of accounting information quality in shaping investment decisions from the perspective of investors in the capital market. The research aims to explore how the quality of accounting information impacts the decision-making processes of investors, particularly in terms of assessing investment opportunities and managing risks. A comprehensive literature review is conducted to analyze previous studies and theories related to accounting information quality, investment decisions, and investor behavior. The findings suggest that high-quality accounting information positively influences investors' ability to evaluate investment options accurately, enhances transparency, reduces information asymmetry, and fosters confidence in financial markets. Conversely, poor-quality accounting information can lead to misinformed decisions, increased uncertainty, and potential financial losses for investors. The implications of these findings highlight the significance of reliable and transparent financial reporting practices in facilitating informed investment decisions and promoting efficiency in capital markets.
The Influence of Brand Trust and Product Involvement on Brand Engagement : Study on Kamen Rarebali Customers Dewa Ngakan Putu Haris Aricandra; Putu Saroyini Piartrini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.450

Abstract

This study confirms that brand trust and product involvement have an important role in increasing brand engagement among Kamen RareBali consumers. The analysis results show that brand trust has a significant positive effect, meaning that the higher the level of consumer trust in the brand, the greater their involvement with the brand, both through interactions on social media and product purchases. This is in line with the theory that trust in the brand is an important foundation in building loyalty and long-term relationships with consumers. Meanwhile, product involvement also shows a significant positive effect, indicating that consumers who feel more involved, interested, or care about the product tend to be more active in brand engagement . These findings indicate that Kamen RareBali needs a strategy that emphasizes improving consumer experience with the product, including through educational content, interactive promotions, and personalized services. Simultaneously, these two variables explain 63.1% of the variation in brand engagement , implying that other factors such as service quality, shopping experience, and communication strategy also influence consumer engagement. The practical implication is that companies should focus on building brand trust through positive reputation, testimonials, and transparency, as well as increasing product engagement through emotional experiences and meaningful interactions.
Data-Driven Marketing Strategy to Reach Millennial Consumers Putu Saroyini Piartrini; PA Andiena Nindya Putri; Djoko Widagdo; Ansir Launtu; Sauri Sauri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2452

Abstract

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.
CONSUMER ETHNOCENTRISM DAN COUNTRY OF ORIGIN TERHADAP PERILAKU PEMBELIAN: TINJAUAN LITERATUR SISTEMATIS A.A Made Indra Wijaya Kusuma; I Putu Gde Sukaatmadja; Putu Saroyini Piartrini; Ni Made Asti Aksari
E-Jurnal Manajemen Vol. 15 No. 2 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2026.v15.i2.p05

Abstract

Penelitian ini merupakan sebuah tinjauan literatur sistematis yang bertujuan untuk mengkaji pengaruh Consumer Ethnocentrism (CE) dan Country of Origin (COO) terhadap perilaku pembelian konsumen. Metode PRISMA digunakan sebagai alat analis pada penelitian ini, sebanyak 200 artikel dari Google Scholar berhasil dikumpulkan dan diseleksi, menghasilkan 34 artikel yang relevan untuk dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa CE dan COO memberikan pengaruh yang signifikan terhadap keputusan pembelian konsumen. Konsumen dengan tingkat etnosentrisme tinggi cenderung menunjukkan preferensi terhadap produk lokal dan memiliki sikap negatif terhadap produk asing. Sebaliknya, persepsi positif terhadap COO dapat meningkatkan persepsi kualitas, kepercayaan, serta niat untuk membeli produk luar negeri. Namun, dalam kondisi tertentu seperti pandemi Covid-19, faktor harga dan ketersediaan produk menjadi lebih dominan dalam menentukan pilihan konsumen. Temuan ini menekankan pentingnya strategi pemasaran yang mempertimbangkan aspek etnosentrisme dan persepsi COO guna menciptakan pendekatan promosi yang lebih efektif dan relevan. Selain itu, faktor keasingan merek juga terbukti memengaruhi perilaku konsumen di berbagai negara, termasuk Vietnam, Turki, Thailand, Uni Emirat Arab, Tiongkok, Malaysia, serta negara-negara di kawasan Afrika, menunjukkan adanya variasi budaya dalam dinamika perilaku konsumen global saat ini.   This study is a systematic literature review that aims to examine the influence of Consumer Ethnocentrism (CE) and Country of Origin (COO) on consumer purchasing behavior. The PRISMA method is used as an analytical tool in this study, as many as 200 articles from Google Scholar were successfully collected and selected, resulting in 34 relevant articles for in-depth analysis. The results of the study indicate that CE and COO have a significant influence on consumer purchasing decisions. Consumers with high levels of ethnocentrism tend to show a preference for local products and have a negative attitude towards foreign products. Conversely, positive perceptions of COO can increase perceptions of quality, trust, and intention to buy foreign products. However, in certain conditions such as the Covid-19 pandemic, price and product availability factors become more dominant in determining consumer choices. These findings emphasize the importance of marketing strategies that consider aspects of ethnocentrism and COO perceptions in order to create a more effective and relevant promotional approach. In addition, the factor of brand foreignness has also been shown to influence consumer behavior in various countries, including Vietnam, Turkey, Thailand, the United Arab Emirates, China, Malaysia, and countries in the African region, indicating cultural variations in the dynamics of global consumer behavior today.
Co-Authors A.A Made Indra Wijaya Kusuma Anak Agung Pertiwi Kumala Sari Arini Maharani Zahra Aurora Yesaya Luhulima Ayu Diah mahardani Bonifacius Nugroho Anindhito Desak Ketut Sintaasih Dewa Ayu Diah Kumala Dewi Dewa Ngakan Putu Haris Aricandra Djoko Widagdo I G M RIKO HENDRAJANA I Gede Riana I Gusti Agung Made Galang Pradnya Suara1 I Gusti Ayu Ari Warmadewi I Gusti Ayu Manuati Dewi I Gusti Ayu Putu Wita Indrayani I Made Dena Julio Mahendra Saputra I Nengah Asta Gina Jaya Artha I Putu Gde Sukaatmadja I Putu Indra Setiawan I Wayan Gede Supartha Ida Ayu Agung Hutami Pramesti Ida Ayu Candra Dewi Kusuma K. Saha Aswina Dharmawan Kadek Krisna Permana Putra Ketut Ari Satya Utami Komang Ardana Komang Ayu Trishantika Dewi Komang Prasetya Wahyu Nugraha LAUNTU, ANSIR Made Astarani Krisna Putri Marsitha zubha Sakinah Basalama Mira Minarsari Muhamad Hasbi Ni Made Asti Aksari Ni Putu Cyntia Maseni PA Andiena Nindya Putri PA Andiena Nindya Putri Ralen Rouli Agustina Rumapea Runa, Maria Reginna Permata Sagung Binda Karmita Sauri Sauri Shamia Shamia Siti Anggriana umiarti sri rejeki