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All Journal PIRAMIDA Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Master Pariwisata (JUMPA) International Journal of Social Science and Business Jurnal Sekretari Universitas Pamulang Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Penelitian Ekonomi Manajemen dan Bisnis International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics and Management Sciences Global Management: International Journal of Management Science and Entrepreneurship
Putu Saroyini Piartrini
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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THE MEDIATION ROLE OF BRAND IMAGE ON THE INFLUENCE OF PRODUCT QUALITY ON INTENTION TO PURCHASE THE SAMSUNG S24 ULTRA SMARTPHONE: (Study of Smartphone Users in Denpasar City) Komang Prasetya Wahyu Nugraha; Putu Saroyini Piartrini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 11 (2024): November
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lifestyles and the economy are starting to be driven by mobile applications, making the existence of smartphones increasingly important, causing an increase in demand for various types of communication devices and will result in an increasing number of business actors providing/manufacturing communication equipment, resulting in increased competition in the business world in the telecommunications sector. Samsung is the smartphone most often used in Indonesia. The discovery of a business phenomena was evidenced by a drop in Samsung smartphone product sales and a subsequent absence of consumer buy intents. This research aims to analyze the mediating role of brand image on the influence of product quality on purchase intentions for the Samsung S24 Ultra smartphone in Denpasar City from a Signaling Theory perspective, taking into account brand image. The survey data used was 130 customers using purposive sampling. The results of path, Sobel, and VAF analyzes found that The study found that there was a positive and substantial correlation between product quality and buy intention. Additionally, there was a positive and significant correlation between product quality and brand image, and brand image mediated the effect of product quality on purchase intention. for Samsung S24 Ultra smartphone users in Denpasar City. The results of this research have implications for developing business strategies to pay more attention to product quality and brand image so that they can increase purchasing intentions for the Samsung S24 Ultra smartphone in Denpasar City. It is advised that future studies assess consistency by incorporating price into the conceptual model as a moderator.
The Role of Self Esteem in Moderating the Influence of Discount Prices on Purchase Intention Aurora Yesaya Luhulima; Putu Saroyini Piartrini
International Journal of Economics and Management Sciences Vol. 1 No. 4 (2024): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i4.251

Abstract

This research aims to explain the influence of discount prices on the intention to purchase ZARA store products in Denpasar City, the influence of self-esteem on the intention to purchase ZARA stores in Denpasar City, the role of self-esteem in moderating the role of discount prices on purchase intentions. This research was conducted in Denpasar City with a sample of 160 respondents who knew about the ZARA brand but had never made a purchase or transaction with a minimum of high school/equivalent education. The data analysis techniques used in this research are descriptive analysis, classical assumption testing and inferential analysis in the form of Moderate Regression Analysis (MRA). The results of this research show that discount prices have a positive and significant effect on the intention to buy products from the ZARA brand, self-esteem has a positive and significant effect on the intention to buy products from the ZARA brand, the interaction of discount prices and self-esteem has a positive and significant effect on the intention to buy ZARA brand products. The theoretical implications of this research can strengthen the relationship with previous research which investigated the relationship between discount prices and self-esteem on purchase intentions. In addition, it was found that self-esteem plays a moderator role that strengthens the influence of discount prices on purchase intentions. Positive and significant practical implications, especially for the ZARA brand. It is hoped that this research will be able to provide additional references regarding achieving profits and increasing sales of products from the ZARA brand, so that it can increase consumers' purchasing intentions to buy and use products from the ZARA brand.
The Influence of Marketing Mix on Repurchase Intention for Azarine Sunscreen Product in Denpasar City Arini Maharani Zahra; Putu Saroyini Piartrini
International Journal of Management Research and Economics Vol. 2 No. 4 (2024): November : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i4.2371

Abstract

The beauty industry in Indonesia has experienced rapid development in recent years with significant growth in the cosmetics sector. One of the important products in skin care is sunscreen, which protects the skin from harmful ultraviolet rays. Azarine, a local Indonesian brand, has succeeded in establishing its position in the market. This research aims to analyze the influence of the marketing mix on repurchase intention for Azarine sunscreen products in Denpasar City. This research uses quantitative methods with a survey approach to users of Azarine sunscreen products in Denpasar City. Data was collected through questionnaires distributed to 140 respondents. Data analysis was carried out using the multiple linear regression method to test the influence of product quality, price suitability, distribution channels and promotional effectiveness on repurchase intention. The results of the research show that product quality on repurchase intention obtained a significance value of 0.000, which shows that product quality has a positive and significant effect on repurchase intention. Price suitability for repurchase intention obtained a significance value of 0.000, which means price suitability has a positive and significant effect on repurchase intention. The distribution channel on repurchase intention obtained a significance value of 0.009, which means that the distribution channel has a positive and significant effect on repurchase intention. The effectiveness of promotions on repurchase intention obtained a significance value of 0.000, which means that promotion effectiveness has a positive and significant effect on repurchase intention. The research results show that the variables of product quality, price suitability, distribution channels, and promotional effectiveness have a positive and significant influence on the intention to repurchase Azarine sunscreen products. It is hoped that these findings can contribute to Azarine's management in formulating more effective marketing strategies to increase customer loyalty. This research also provides empirical contributions to academic literature in the field of marketing.
PERAN KREDIBILITAS CELEBRITY ENDORSER DALAM MEMODERASI PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP NIAT BELI Ayu Diah Mahardani; Putu Saroyini Piartrini
E-Jurnal Manajemen Vol 13 No 5 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i05.p04

Abstract

Produk kecantikan menjadi kebutuhan utama bagi Wanita, salah satunya lipstik. Lipstik dapat memberikan kesan lebih fresh dan dapat meningkatkan kepercayaan diri. Oleh karena itu, brand yang mengeluarkan produk lipstik dituntut untuk terus melakukan inovasi sesuai dengan permintaan konsumen setiap tahunnya. Penelitian ini bertujuan untuk menjelaskan peran kredibilitas celebrity endorser memoderasi pengaruh kualitas produk dan harga terhadap niat beli produk lipstik Hanasui di Kota Denpasar dengan menggunakan pendekatan teori keseimbangan. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling. Berdasarkan data survei dari 200 responden, hasil analisis moderated regression analisys (MRA) menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap niat beli. Harga berpengaruh positif dan signifikan terhadap niat beli. Kredibilitas celebrity endorser tidak memoderasi pengaruh kualitas produk terhadap niat beli. Kredibilitas celebrity endorser mampu memoderasi memperlemah pengaruh harga terhadap niat beli. Implikasi temuan ini dapat menjadi referensi bagi perusahaan Hanasui untuk mencapai keuntungan dan peningkatan penjualan dengan memperhatikan kualitas produk, harga, dan kredibilitas celebrity endorser sehingga konsumen tertarik untuk membeli produk Lipstik Hanasui. This study aims to explain the role of celebrity endorser credibility in moderating the effect of product quality and price on purchase intention of Hanasui lipstick products in Denpasar city by using a balance theory approach. The sampling technique used in this study is non-probability sampling. Based on survey data from 200 respondents, the results of the moderated regression analysis (MRA) show that product quality has a positive and significant effect on purchase intention. Price has a positive and significant effect on purchase intention. Celebrity endorser credibility does not moderate the effect of product quality on purchase intention. Celebrity endorser credibility is able to moderate and weaken the effect of price on purchase intention. The implications of this finding can be a reference for Hanasui companies to achieve profits and increase sales by paying attention to product quality, price, and celebrity endorser credibility so that consumers are interested in buying Hanasui Lipstick products.
Peran Mediasi Brand Image pada Pengaruh Kualitas Produk terhadap Purchase Intention Sepatu Casual Bata (Studi pada Toko Sepatu Bata di Jalan WR. Supratman Denpasar) I Gusti Agung Made Galang Pradnya Suara1; Putu Saroyini Piartrini
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 3 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i3.5468

Abstract

The World Footwear Yearbook 2023 ranks Indonesia as the fifth-largest consumer of footwear globally, indicating that the country is one of the most promising footwear markets. Bata, once a leading brand in the Indonesian casual shoe industry, has experienced a significant decline in reputation and sales, particularly in its store on WR. Supratman Street in Denpasar. This decline is suspected to be influenced by customers’ perceptions of the product quality and the brand’s image. This study aims to investigate the relationship between the brand image of Bata casual shoes and the impact of product quality on consumers’ purchase intention. The study used purposive sampling as part of a non-probability sampling strategy, focusing on customers who had previously purchased Bata shoes at the specified store. The results indicate that product quality not only plays a crucial role in building a positive brand perception but also has a direct and significant impact on consumers’ purchase intention. Moreover, the analysis reveals that the correlation between product quality and purchase intention is largely mediated by the brand image, which has a substantial impact on increasing purchase intention. Based on these findings, it can be concluded that improving product quality standards can enhance customers’ perceptions of the Bata brand, which in turn is likely to drive higher purchase intention. Therefore, companies should focus on improving product quality and brand image management strategies to attract greater consumer interest in the Indonesian casual shoe market.
The influence of Accounting Information Quality on Investment Decisions: Investor Perspective in the Capital Market Putu Saroyini Piartrini; PA Andiena Nindya Putri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2453

Abstract

This article delves into the critical role of accounting information quality in shaping investment decisions from the perspective of investors in the capital market. The research aims to explore how the quality of accounting information impacts the decision-making processes of investors, particularly in terms of assessing investment opportunities and managing risks. A comprehensive literature review is conducted to analyze previous studies and theories related to accounting information quality, investment decisions, and investor behavior. The findings suggest that high-quality accounting information positively influences investors' ability to evaluate investment options accurately, enhances transparency, reduces information asymmetry, and fosters confidence in financial markets. Conversely, poor-quality accounting information can lead to misinformed decisions, increased uncertainty, and potential financial losses for investors. The implications of these findings highlight the significance of reliable and transparent financial reporting practices in facilitating informed investment decisions and promoting efficiency in capital markets.
The Influence of Brand Trust and Product Involvement on Brand Engagement : Study on Kamen Rarebali Customers Dewa Ngakan Putu Haris Aricandra; Putu Saroyini Piartrini
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.450

Abstract

This study confirms that brand trust and product involvement have an important role in increasing brand engagement among Kamen RareBali consumers. The analysis results show that brand trust has a significant positive effect, meaning that the higher the level of consumer trust in the brand, the greater their involvement with the brand, both through interactions on social media and product purchases. This is in line with the theory that trust in the brand is an important foundation in building loyalty and long-term relationships with consumers. Meanwhile, product involvement also shows a significant positive effect, indicating that consumers who feel more involved, interested, or care about the product tend to be more active in brand engagement . These findings indicate that Kamen RareBali needs a strategy that emphasizes improving consumer experience with the product, including through educational content, interactive promotions, and personalized services. Simultaneously, these two variables explain 63.1% of the variation in brand engagement , implying that other factors such as service quality, shopping experience, and communication strategy also influence consumer engagement. The practical implication is that companies should focus on building brand trust through positive reputation, testimonials, and transparency, as well as increasing product engagement through emotional experiences and meaningful interactions.
Co-Authors Anak Agung Pertiwi Kumala Sari Arini Maharani Zahra Aurora Yesaya Luhulima Ayu Diah mahardani Bonifacius Nugroho Anindhito Desak Ketut Sintaasih Dewa Ayu Diah Kumala Dewi Dewa Ngakan Putu Haris Aricandra I G M RIKO HENDRAJANA I Gede Riana I Gusti Agung Made Galang Pradnya Suara1 I Gusti Ayu Ari Warmadewi I Gusti Ayu Manuati Dewi I Gusti Ayu Putu Wita Indrayani I Made Dena Julio Mahendra Saputra I Nengah Asta Gina Jaya Artha I Putu Gde Sukaatmadja I Putu Indra Setiawan I Wayan Gede Supartha Ida Ayu Agung Hutami Pramesti Ida Ayu Candra Dewi Kusuma K. Saha Aswina Dharmawan Kadek Krisna Permana Putra Ketut Ari Satya Utami Komang Ardana Komang Ayu Trishantika Dewi Komang Prasetya Wahyu Nugraha Made Astarani Krisna Putri Marsitha zubha Sakinah Basalama Mira Minarsari Muhamad Hasbi Ni Putu Cyntia Maseni PA Andiena Nindya Putri Ralen Rouli Agustina Rumapea Sagung Binda Karmita Shamia Shamia Siti Anggriana umiarti sri rejeki