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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JMM (Jurnal Masyarakat Mandiri) Jambura Science of Management Jurnal Pendidikan dan Konseling Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) JELAJAH: Journal of Tourism and Hospitality Jurnal Pengabdian Masyarakat Bestari (JPMB) International Journal of Applied Business and International Management Journal of Management, Economic and Accounting (JMEA) Journal Research of Social Science, Economics, and Management Jurnal Bisnis, Manajemen, dan Keuangan Journal of Business Application
Agung Kresnamurti Rivai Prabumenang
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Do Monetary Incentives Policy Drive EV Adoption? Evidence from Jakarta and Bangkok Andi Muhammad Sadat; Solikhah Solikhah; Agung Kresnamurti Rivai Prabumenang; Kattareeya Prompreing
International Journal of Applied Business and International Management Vol 11, No 1 (2026): April 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i1.4551

Abstract

This study investigates the factors influencing consumers' intention to buy electric vehicles in Jakarta and Bangkok. It examines the impact of price value, driving range, charging station availability, and monetary incentive policies on purchase intention. The research employs a quantitative technique, which data was collected through an online survey using convenience sampling, targeting individuals aged 17 and above with knowledge and experience related to electric vehicles. The sample consists of 302 respondents, with 167 from Jakarta and 135 from Bangkok. Structural Equation Modeling (SEM) with Partial Least Square (PLS) is used for hypothesis testing. The results reveal that price value, driving range, and charging station availability significantly affect the intention to purchase electric vehicles, while monetary incentive policies do not show a significant impact in both cities. The moderating role of monetary incentive policy on the relationship between price value and purchase intention is also not supported in both cities. The findings provide valuable insights for manufacturers and policymakers in promoting electric vehicle adoption. Future studies could explore additional factors and cover a wider population to guide decision-makers in implementing appropriate adoption of electric vehicles.
Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Tasya Rizki Nur Ofifah; Agung Kresnamurti Rivai P; Nofriska Krissanya
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.
Studi Eksplorasi Minat Beli Mobil Listrik pada Generasi Milenial Adelia Nur Aprili; Andi Muhammad Sadat; Agung Kresnamurti Rivai P
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p139-158

Abstract

This study aims to find out what factors that influence the purchase intention of electric vehicles on millennials in Jabodetabek and what factors contribute the most to the purchase intention. The sample and population in this study were 334 millennials in Jabodetabek using the purposive sampling method and distributing questionnaires through various social media platforms. This study uses the theory of TAM and TPB with the analytical method through Exploratory Factor Analysis (EFA) approach and linear regression analysis to process the data through SPSS 25. The result of the study found that there were nine factors that influence the purchase intention of electric cars on millennials in Jabodetabek. The ninth factor is product knowledge, perceived behavioral control, price and advertising, social influence, product perception, environmental concern, ease of use, perceived benefits, and costs. Among the nine factors, price and advertising are the factors that contribute most to the purchase intention. It is hoped that this study can be used by electric car manufacturers as a basis for developing marketing and sales strategies through consumer purchase intention.
Co-Authors Adelia Nur Aprili Andi Muhammad Sadat Andi Muhammad Sadat Annisa Dayani Azzah Aqilah Basrah Saidani Desyana Pratiwi Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dini Dwi Wulandary Dwi Asri Ningrum Ghiffary Ramadhan Syahzan Hana Zyadzya Harfiana Dewi Haura Kurniati Ika Febrilia Kattareeya Prompreing Komariah Ulan M. Edo Suryawan M. Edo Suryawan Siregar Mohamad Rizan Muhamad Lutfi Prayitno Nofriska Krissanya Novita Ayu Wulandari Olivia Citra Octaviani Rahmi Rahmi Rahmi Rahmi Ryna Parlina Ryna Parlyna Shalfa Shabrina Nurul An nisa Shandy Aditya Shandy Aditya Sholikhah Sholikhah Sholikhah, Sholikhah SITI NURJANAH Sofhia Nurul Azizah Sohwa Rizkia Rizal Solikhah Solikhah Tasya Rizki Nur Ofifah Usep Suhud Youana Agustina Lopies