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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Manajemen Resort dan Leisure Tourism & Hospitality Essentials Journal Tawarikh : Journal of Historical Studies Ganaya: Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Tourism, Hospitality and Recreation Tourism Scientific Journal Jurnal Samudra Geografi Inovasi Kurikulum Jurnal Manajemen Perhotelan Abdi Widya: Jurnal Pengabdian Masyarakat Media Bina Ilmiah
Rosita Rosita
Study Program Of Management Resort And Leisure, Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Eksplorasi Pengaruh UGC Media Sosial Terhadap Perencanaan Wisata Regina Candrika; Sri Marhanah; Rosita Rosita
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5342

Abstract

With the rapid development of social media as a major source of information for tourists in planning their trips, User Generated Content (UGC), such as reviews, photos, and travel experiences shared by other users, is considered more authentic and trustworthy than official promotions. This study aims to analyze the factors of User Generated Content (UGC) posted on social media that influence tourists’ travel planning, in order to understand tourists’ perceptions of the benefits of social media and the factors affecting the use of information in travel planning. This study employs a quantitative approach using a survey method involving tourists who utilize social media to access UGC related to tourism in their travel planning process. A total of 157 respondents who undertook trips during the period of October–November 2025 participated in this study. Data were analyzed using descriptive statistics and Exploratory Factor Analysis (EFA) to identify the underlying dimensions of UGC usage in travel planning, based on eigenvalues, factor loadings, and Varimax rotation. The results reveal that two main factors were identified, namely ease of use and trust in social media, as well as risk reduction and perceived benefits of social media, which together explain 60.879% of the total variance. These findings indicate that UGC plays a significant role in supporting tourists’ travel planning process.
Pemanfaatan Media Sosial sebagai Strategi Promosi Destinasi Wisata Berbasis Masyarakat di Strawberry Hills Pangalengan Syaira Najlalivia; Suminar Suminar; Nazla Aisha Noor Maylani; Kezia Marta Viona; Firdaus Rizky Ramdani; Armandha Redo Pratama; Fitri Rahma Fitria; Widyastuti Widyastuti; Rosita Rosita
Abdi Widya: Jurnal Pengabdian Masyarakat Vol 5 No 1 (2026): Abdi Widya: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/awjpm.v5i1.6150

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan mendukung pengembangan agrowisata Strawberry Hills Pangalengan melalui penyediaan media promosi digital dan visual berbasis partisipasi masyarakat. Permasalahan utama yang dihadapi adalah rendahnya visibilitas destinasi akibat keterbatasan media informasi dan belum adanya promosi digital. Metode yang digunakan adalah Participatory Rural Appraisal (PRA) melalui observasi, wawancara, dan Focus Group Discussion (FGD). Hasil kegiatan meliputi pembuatan peta kawasan, banner informasi, akun Instagram resmi, serta konten digital yang mulai diunggah pada 14 November 2025. Evaluasi menunjukkan peningkatan jangkauan media sosial dengan 11.558 tayangan dan 324 interaksi dalam satu minggu, namun berdasarkan wawancara lanjutan pada 22 November 2025 belum terjadi peningkatan kunjungan wisatawan. Temuan ini menunjukkan bahwa promosi digital mampu meningkatkan visibilitas, tetapi memerlukan konsistensi dan strategi berkelanjutan agar berdampak pada peningkatan kunjungan.
Co-Authors A.H.G Kusumah Ahmad Hudaiby Galih Kusumah ahmad yani Anggi Ratna Juwita Armandha Redo Pratama Asep Mulyadi Dian Tiur Ulina Pakpahan Erry Sukriah, Erry Firdaus Rizky Ramdani Fitri Rahma Fitria Fitri Rahmafitria, Fitri Hindayani, Purna Irma Juni Sudaryanti, Irma Juni Kezia Marta Viona Lestari, Munny Cahya Lilis Widaningsih, Lilis Lina Rosliana Liyani, Dewi Mei Nazla Aisha Noor Maylani Oke Laksmi Noor Vibriyani Siti Hasanah, Oke Laksmi Noor Vibriyani Siti Putri Wafda Fauziah R. Rusman Ramadhani, Alya Fitri Regina Candrika Retno Palupi Rudi Susilana, Rudi Rusman Rusman Salsabila, Audita Sri Marhanah, Sri Suminar Suminar Syaira Najlalivia Taupan Setiady, Taupan Theresia Theresia Widyastuti Widyastuti Witami, Rizki Widya Woro Hanoum Wahadi, Woro Hanoum