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All Journal JURNAL SISTEM INFORMASI BISNIS RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang FIRM: Journal of Management Studies Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Dan Bisnis G-Tech : Jurnal Teknologi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Abdidas Pena : Jurnal Ilmu Pengetahuan dan Teknologi Jurnal Ekonomika dan Bisnis DEDIKASI PKM Jurnal Litbang Kota Pekalongan Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Minfo Polgan (JMP) Society: Jurnal Pengabdian Masyarakat Indonesian Community Journal RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) PENA ABDIMAS : Jurnal Pengabdian Masyarakat JOMPA ABDI: Jurnal Pengabdian Masyarakat Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bangsa International Journal of Economics, Management and Accounting Surya Informatika DIMASEKA SOCIRCLE : Journal Of Social Community Services Jurnal Ekonomika dan Bisnis E-Amal: Jurnal Pengabdian Kepada Masyarakat
Ari Muhardono
Universitas Pekalongan
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Indonesian Community Journal

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Pelatihan Optimalisasi Konten Marketing menggunakan Aplikasi Artificial Intellegence (AI) bagi UMKM Kampoeng Batik Kauman Pekalongan Ari Muhardono; Wenti Ayu Sunarjo; Daru Anggara Murty; Supajar Bayu Aji; Tri Lidia Sari
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5108

Abstract

Kampoeng Batik Kauman Pekalongan, a destination for shopping, cultural, and educational batik tourism in Pekalongan City, Central Java, faces significant challenges in promotion and competition with imitation products. This community service activity aims to enhance the promotional skills of batik SMEs through training in the use of artificial intelligence (AI) applications for marketing content creation. The training involved 18 participants from Kampoeng Batik Kauman SMEs and covered the use of AI applications such as ChatGPT, Gemini AI, Bing Image Creator, Canva AI, Photoroom AI, and Gamma AI to assist SMEs in generating ideas and creating engaging marketing content. Participant satisfaction data showed that 72.2% rated the training as very satisfactory, 24.5% as satisfactory, and 3.2% as moderately satisfactory. These findings demonstrate that AI-based marketing content training is highly beneficial for supporting the business promotion of Kampoeng Batik Kauman Pekalongan SMEs, particularly in marketing content creation.
Co-Authors Achmad Darodjat, Tubagus Adinda Permata Kammy Aditya Pamungkas Ahmad Adi Fadhilah Amalia M.Si SE. Ilmiani Anggun Fitrianingsih Annora Callista Ramadhani Arina Sa'adah Arya Ajhie Saputra Bambang Kurniawan Chalimah Choliq Sabana Danang Satrio Daru Anggara Murty Diana Khairuna Diani Syahrani Didha Putri Citradika Dina Amalia Mahmudah Dini Hari Mentariku Lahir Dwi Edi Wibowo Dwi Susilo Dwi Susilo Dwi Susilo Ervania Mulya Dewi Fadhilah, Wafa Khansa Farah Ulayya Fathia Zulfa Fianika Salsa Wahyuningrum Firmansyah, M. Adi FITRIA NINGSIH Hasna Salsabila Rosyidah Heni Indah Lestari Ina Rotul Mila Istianah, Laili Jalu Duta Nagara Kalina Fardisha Widodo Kharismatul Khasanah Khilda alfi nabila Kirana Zullfa Kamila Lia Febianti Lifiyani Risa Anjani M. Zidni Ifham6 Maghfiroh Maghfiroh Mahardika Diazwara Mahirun Mahirun Mar'ah Mar'ah Maroah, Siti Mazidatul Karimah Mazidatul Khasanah Meliza Meliza Milla Imadiya Mohamad Iqbal Mohamad Iqbal Mohamad Shodikur Rifqi Mohammad Sigit Taruna Muhammad Baqo Muhammad Fanni Firmansyah Mukhamad Adzhar Sultan Nadia Chusna Nalda Raist Sahara Fitri Namiya Rizqina Ni'mah, Syarifatun R Rizal Isnanto Rika Adriyana Riki Andi Fajar Riska Kirania Agustin Rosulika, Issabila Salsa Wahyuningrum, Fianika Saputra, Pryamitra Agus Sari, Tarismha Winda Siti Yunitarini Supajar Bayu Aji Supajar Bayu Aji Syafa, Muhammad Arju Taruna, Sigit Titi Rahayu Prasetiani Tri Lidia Sari Tsamara Tsamara Wafa Khansa Fadhilah Wei Widia Utami Wenti Ayu Wenti Ayu Sunarjo Wenti Ayu Sunarjo Yovita Christi Zahro Zahro