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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Soulmath : Jurnal Edukasi Pendidikan Matematika Buana Matematika : Jurnal Ilmiah Matematika dan Pendidikan Matematika Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Surya Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat BALANCE: Economic, Business, Management and Accounting Journal Zonasi: Jurnal Sistem Informasi Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Jurnal Surya Masyarakat Indonesian Journal of Law and Economics Review Procedia of Social Sciences and Humanities Journal Research of Social Science, Economics, and Management Nuras : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Multiperspectives on Accounting Literature International Journal Multidisciplinary Journal of Social Comunity Services Jurnal Ekonomi, Manajemen, Akuntansi IJOT Proceeding of International Conference on Social Science and Humanity Academia Open Synergy: Journal of Business, Finance and Management
Bayu Hari Prasojo
Program Studi Manajemen, Fakultas Ekonomi Bisnis, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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ANALYZING OF SYSTEM USABILITY SCALE IN USER EXPERIENCE EVALUATION OF DANA APPLICATIONS Fuaida, Famrotul; Prasojo, Bayu Hari; Racmadany , Andry; Almanfaluti , Istian Kriya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.237

Abstract

Objective: The rapid development of financial technology (FinTech) has transformed how individuals conduct financial transactions, particularly through e-wallets. Dana, one of the leading e-wallet applications in Indonesia, has garnered significant attention due to its widespread usage and user feedback. Method: This study evaluates the user experience (UX) of the Dana application using the System Usability Scale (SUS) that provides a quick and quantitative measure of usability, Data were collected from 153 respondents through a questionnaire. Results: The SUS analysis yielded an average score of 65. According to SUS interpretation scales, this score categorizes Dana as "Marginal" in Acceptability Ranges, "C" on Grade Scale, and "OK" on Adjective Rating, with users classified as "Passive" based on Net Promoter Score (NPS). Novelty: This study emphasizes the importance of systematic UX evaluation in identifying user needs and evaluation for the app, providing actionable recommendations to improve the Dana application. These recommendations aim to enhance usability, user satisfaction, and competitiveness in the FinTech sector.
THE INFLUENCE OF AFFILIATE LIVE STREAMING ON SHOPEE IN CONSUMER BUYING INTEREST Ludiana, Dina; Prasojo, Bayu Hari; Racmadany, Andry; Pebrianggara , Alshaf
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.239

Abstract

Objective: This study aims to determine the effect of live streaming affiliates at shopee in consumer buying interest to see how Live Streaming and Affiliate Marketing have an impact on Consumer Purchase Interest at Shopee. Method: The method used in this research is quantitative descriptive method, by distributing questionnaires and processing dala in this study using the Partial Least Square (PLS) method. Results: The results showed that live streaming and affiliate marketing have a positive influence on consumer buying interest, but this influence is not statistically significant. This suggests that both strategies need to be further optimised to have a greater impact on customer purchasing decisions. Novelty: The study examines the specific role of live streaming and affiliate marketing on Shopee—a combination of digital strategies not yet extensively studied together in the context of consumer purchase interest—offering new insights into the nuanced impact of these tools on online shopping behavior.
THE ROLE OF SOCIAL MEDIA IN CUSTOMER RELATIONSHIP MANAGEMENT AND BRAND IMAGE ENHANCEMENT Shakira, Maulidia; Pebrianggara, Alshaf; Almanfaluti , Istian Kriya; Prasojo , Bayu Hari
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.240

Abstract

Objective: The times are gradually changing along with digitalization. Today, people are starting to use social media as a long-distance communication tool that is very influential in everyday life. With so many social media users today, social media is not only used as a means of social interaction. Changes in consumer behavior, which now more often rely on digital platforms, make social media can be used as a strategic tool in a business that can manage customer relationships and improve brand image. Method: Social media allows a business or company to communicate directly with consumers. Both businesses and companies can know and understand the needs and wants of customers and respond quickly if there are complaints or questions raised by customers. Results: With the right approach, this interaction can increase customer loyalty. In addition, it is also important to understand that social media allows businesses or companies to build and improve brand image through content that customers find interesting, interactive and relevant. Novelty: Social media can be used as a platform to convey their brand identity to a wider audience. An effective marketing strategy on social media can help create a positive impression, increase brand awareness and influence consumer purchasing decisions.
TIKTOK SOCIAL MEDIA INSIGHTS IN DIGITAL MARKETING Masayu, Shafira Alfi; Prasojo, Bayu Hari; Yulianto , Mochamad Rizal; Racmadany , Andry
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.244

Abstract

Objective: The development of technology and social media has changed the dynamics of digital marketing, with TikTok as one of the most prominent platforms. This article discusses insights into TikTok's use in digital marketing, highlighting how the platform offers a new approach to engaging with audiences. Method: This research uses qualitative methods to analyze data from various sources. Results: Through its For You Page (FYP) algorithm, TikTok leverages user behavior data to deliver relevant content, increasing engagement and brand reach. The TikTok Live feature provides opportunities for businesses, especially MSMEs, to interact directly with consumers, strengthening promotional strategies through real-time interactions. In addition, collaboration with influencers and personalized content has proven effective in increasing brand awareness and purchase intent. The results confirm the importance of creative and interactive content in attracting users' attention and encouraging them to make purchases. Novelty: TikTok offers a new approach to engaging with audiences by leveraging user behavior data and real-time interaction features, presenting unique advantages for businesses to boost brand awareness and drive purchase intent through creative, personalized content strategies.
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Navaro, Muhammad Saddam; Prasojo, Bayu Hari; Pebrianggara, Alshaf; Yulianto, Mochamad Rizal
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1027

Abstract

The Indonesian skincare industry has experienced rapid growth, driven by increasing consumer awareness of skin health and a strong inclination toward trends promoted on digital platforms. Among emerging local brands, Glad2Glow has leveraged social media marketing and celebrity endorsements to enhance visibility and consumer engagement. This study aims to analyze the influence of Social Media Marketing and Celebrity Endorser on Purchase Decision of Glad2Glow skincare products. This research employed a quantitative approach using an online questionnaire survey distributed to Glad2Glow product users in Indonesia. Data analysis was carried out using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0 software. The results reveal that Social Media Marketing has a positive and significant effect on Purchase Decision, and similarly, Celebrity Endorser also has a positive and significant effect on Purchase Decision. These findings shed light that social media marketing strategies combined with celebrity endorsement can effectively enhance consumer interest and purchasing decisions for Glad2Glow products.
Unveiling the Sway of Marketing Mix on Student Decisions: A Study on Higher Learning Institutions: Mengungkap Pengaruh Bauran Pemasaran terhadap Keputusan Mahasiswa: Sebuah Studi pada Institusi Pendidikan Tinggi Febriansah, Rizky Eka; Yani, Muhammad; Prasojo, Bayu Hari
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.960

Abstract

This research delves into the pivotal process of student decision-making within higher learning institutions, focusing on the dynamic interplay of marketing mix services encompassing product, price, promotion, and place. Through an analysis of alumni and current student cohorts at a prominent university, this study empirically demonstrates the profound influence exerted by product quality, strategic promotion, and favorable institutional positioning on students' selection choices. Notably, while price emerges as a comparatively weaker determinant, the collective impact of product, place, and promotion proves instrumental in shaping prospective students' decisions. These findings illuminate the complex landscape of student preferences, offering valuable insights for crafting targeted marketing strategies that effectively guide students' educational trajectories. Highlight: Influence of Marketing Mix Dynamics: This study examines the interaction of product, price, promotion, and place in shaping student decisions within higher learning institutions, revealing their collective impact on choice. Empirical Insights: Analysis of alumni and current students from a renowned university highlights the significant sway of product quality, strategic promotion, and favorable institutional positioning on student selection choices. Role of Price in Decision-making: While price emerges as a less potent factor, the study underscores the pivotal role played by the interplay between product, place, and promotion in molding the educational preferences of prospective students. Keyword: Student Decision-Making, Higher Learning Institutions, Marketing Mix Services, Product Quality, Strategic Promotion
PENDAMPINGAN SISTEM PENGENDALIAN INTERNAL DAN BRANDING DIGITAL FUNDRAISING LAZISMU JAWA TIMUR Arizanda Rahayu, Ruci; Hari Prasojo, Bayu; Biduri, Sarwenda; Nugraha Dini, Amelia; Zakiyah, Luluk
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 9 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i9.3279-3284

Abstract

Masyarakat Indonesia mayoritas muslim, sehingga memiliki potensi untuk membantu mengurangi kemiskinan dan penanganan fakir miskin melalui lembaga yaitu Lazismu. Lazismu Jawa Timur sebagai sebuah lembaga amal yang telah berdiri cukup lama, namun masih terdapat kendala yang dihadapi yaitu tidak adanya kebijakan sistem pengendalian internal karena latar belakang pendidikan bagian keuangan Lasizmu Jawa Timur bukanlah dari jurusan akuntansi dan penerapan digital fundraising dalam proses penghimpunan dana belum berjalan. Tujuan pengabdian kepada masyarakat ini adalah untuk membantu Lazismu Jawa Timur mengenai penyusunan dokumen kebijakan pengendalian internal pada kegiatan operasional terutama penerimaan kas dan digital fundraising. Metode pelaksanaan pengabdian yaitu deming model yang kemudian melakukan analisis deskriptif. Deming model ini meliputi perencanaan, melakukan, pemeriksaan dan tindak lanjut pendampingan. Hasil dari pengabdian ini menunjukkan bahwa Lazismu Jawa Timur memahami secara baik mengenai pengendalian internal dan fundraising berbasis digital marketing. Maka, pendampingan ini relevan dan menjadi solusi dalam mengatasi kendala yang dihadapi Lazismu Jawa Timur.
OPTIMIZING SOCIAL MEDIA CONTENT AS A MARKETING STRATEGY TO INCREASE ENGAGEMENT AT KYOU HOBBY SHOP Putra, Candra Lucas Diansa; Prasojo, Bayu Hari
Journal of Social Comunity Services Vol. 3 No. 1 (2026): Journal of Social Community Service (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v3i1.419

Abstract

Objective: This study aims to examine the effectiveness of short-form video content on Instagram Reels as a digital marketing strategy to increase customer engagement at Kyou Hobby Shop, a business specializing in hobby-related products. Method: The research employed a descriptive qualitative approach using a case study design conducted during a campus internship program. Data were obtained through direct involvement in content production, observation of audience interactions, and analysis of engagement metrics. Various types of video content were developed, including product reviews, tutorials, and interactive videos tailored to audience interests and platform characteristics. Results: The findings indicate that short-form video content significantly improves engagement indicators, particularly views, comments, and shares, compared to static content. Additionally, the consistent delivery of relevant and engaging information contributed to strengthening customer loyalty and fostering more interactive communication between the business and its audience. Novelty: This study offers practical empirical evidence on how internship-based content creation strategies can be systematically utilized to optimize Instagram Reels for small retail businesses, highlighting the integration of experiential learning and digital marketing practices as an effective approach to enhancing social media engagement.
Effectiveness of the Student Entrepreneurship Development Program at Muhammadiyah University of Sidoarjo: Efektivitas Program Pembinaan Mahasiswa Wirausaha di Universitas Muhammadiyah Sidoarjo Bayu Hari Prasojo; Mohammad Alim Ahaddin; Dwi Maya Rahmawati
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.5910

Abstract

This study purposed was to determine the effectiveness of the Entrepreneurial Student Developmen Program at Universitas Muhammadiyah Sidoarjo. This study used qualitative descriptive research type. Data collection techniques using the method of observation, interviews, and documentation. Data analysis techniques using data reduction steps, data presentation, and conclusions. The results showed from the indicators of measuring the effectiveness of Understanding of the program shows that the higher education implementers understand their duties and responsibilities in accordance with their respective main tasks and functions, besides that students also understand what requirements are needed in managing student entrepreneurship. Right on target, it can be said to be effective in achieving predetermined targets, namely being able to exceed the target of the Key Performance Indicators (IKU), namely forming entrepreneurs who have business legality.Timeliness, shows that it is said to be effective because from the start the activity, implementation and reporting went according to a predetermined timeline. The achievement of the goals went well, this can be seen in the program achievements, starting from product development, human resource development and managing business legality from the student entrepreneur implementing team.Real Change, said to be effective, can be seen in being able to make entrepreneurial opportunities for students, having confidence in carrying out entrepreneurship, expanding market reach and the addition of business profits earned. By fulfilling the above effectiveness indicators, the Student Entrepreneurial Development Program (P2MW) at the Universitas Muhammadiyah Sidoarjo runs effectively. Highlights: Understanding and fulfillment of program requirements by higher education implementers and students. Achievement of predetermined targets, including exceeding Key Performance Indicators (IKU) and forming entrepreneurs with business legality. Timely implementation, reporting, and successful goal achievement, leading to real change in entrepreneurial opportunities, student confidence, market reach, and business profits. Keywords: Entrepreneur, Student, Development Program, Effectiveness, Universitas Muhammadiyah Sidoarjo
Macro-Factors' Impact on Stock Returns: Insights from Exchange-Diversified Shares: Dampak Faktor Makro terhadap Return Saham: Wawasan dari Saham yang Terdiversifikasi di Bursa Mochamad Rizal Yulianto; Dafita Wahyu Mekarsari; Heri Widodo; Nurasik Nurasik; Bayu Hari Prasojo
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8248

Abstract

This study investigates the impact of fundamental and macroeconomic factors on diversified stock returns, crucial for investment decisions. Employing purposive sampling, key analysis methods included coefficient of determination (R2), multiple regression, paired t-tests, and classic assumption tests. Results reveal that inflation, market price, profitability, and leverage insignificantly affect share prices, challenging conventional assumptions. These findings underscore the need for a reevaluation of factors influencing stock returns, prompting a rethinking of investment strategies and risk assessment in global markets. Highlights : Methodological Rigor: Utilized purposive sampling and robust statistical techniques like regression and t-tests to analyze the impact of diverse factors on stock returns. Challenging Conventional Wisdom: Findings contradict traditional assumptions about the influence of inflation, market price, profitability, and leverage on share prices. Implications for Investment Strategy: Emphasizes the necessity for a paradigm shift in investment strategies, urging a reassessment of risk evaluation and decision-making processes in global markets. Keywords : Stock returns, Fundamental factors, Macroeconomic factors, Investment decisions, Risk assessment
Co-Authors Adika Surya Perdana Adryan Surya Susila Afridah , Naylatul Ahaddin, Mohammad Alim Alakbar Himawan Alshaf Pebrianggara Amelia, Nitya Andry Rachmadany Arizanda Rahayu, Ruci Aulia Widyasmara, Bunga Biduri , Sarwendah Candra Lucas Diansa Putra Chylen Setiyo Rini Dafita Wahyu Mekarsari Detak Prapanca Dewi Andriani Duwi Rahayu Dwi Cahya Yuniar Dwi Maya Rahmawati Eni Fariyatul Fahyuni Eny Maryanti Errent Geraldie, Bertrand Fandy Al Ubaidah Fitri Nur Latifah Fuaida, Famrotul Heri Widodo Heri Widodo Imelda Dian Rahmawati Istian Kriya Almanfaluti Krisnawati, Vivi Ludiana, Dina M. Rizal Yulianto Machfudz Efendi Marwah, Siti Masayu, Shafira Alfi Masruchin Masruchin Meiliza, Dewi Ratiwi Mekarsari, Dafita Wahyu Mochamad Rizal Yulianto Mohammad Alim Ahaddin Muhammad Yani, Muhammad Navaro, Muhammad Saddam Ningdiyah, Endra Wahyu Novia Ariyanti Nugraha Dini, Amelia Nurasik Nurasik Nurasik, Nurasik Nuril Lutvi Azizah pratiwi, rossy Putra, Candra Lucas Diansa Racmadany , Andry Racmadany, Andry Rahmawati, Dwi Maya Rizky Eka Febriansah Sarwenda Biduri Shakira, Maulidia Widyasmara, Bunga Aulia Zakiyah, Luluk