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All Journal MIX : Jurnal Ilmiah Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hexagro Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Eka Prasetya Journal of Empowerment Community Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Manajemen Kreatif dan Inovasi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Metta: Jurnal Penelitian Multidisiplin Ilmu Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia Journal of Society and Development Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab JIMEK Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Image : Jurnal Riset Manajemen
Ari Arisman
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Impact Of Electronic Word Of Mouth And Influencer On Buying Decisions (Survey On Skincare Somethinc Consumer Products In The University Environment Of Tasikmalaya) Milawatul Aulia; Askolani Askolani; Ari Arisman
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1420

Abstract

This study aims to determine and analyze the influence of electronic word of mouth and influencers simultaneously and partially on consumer purchasing decisions for Somethinc products in the Universitas Perjuangan Tasikmalaya environment. The method used in this research is descriptive analysis method. The data used in this study are primary data derived from questionnaires that have been distributed to consumers using Something skincare. Data analysis in this study used multiple linear regression analysis, correlation coefficient, and determination coefficient using SPSS version 26 software. The results of this study are that Electronic Word of Mouth has a significant effect on Purchase Decisions. Influencers have a significant effect on purchasing decisions. In the simultaneous test, Electronic Word of Mouth and Influencers have a significant effect on purchasing decisions.  
The Influence Of Lifestyle And Customer Experience On Purchasing Decision Brand Handphone Iphone (Survey on iPhone Brand Mobile Phone Users at Tasikmalaya City) Dewi Sri Rahayu; Ari Arisman; Depy Muhamad Pauzy
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1423

Abstract

This purpose of this study to determine the influence of lifestyle and customer experience on purchasing decision brand handphone iPhone (Survey on iPhone Brand mobile Phone users at Tasikmalaya City). The method used is a quantitative method with a research sample of 100 respondents who are a iPhone mobile users at Tasikmalaya City. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously lifestyle and customer experience has a significant influence on purchasing decision. Partially lifestyle has negative and unsignificant influence on purchasing decision. Partially customer experience has positive and significant on purchasing decision.
The Effect Of Price Perception And Promotion On Purchasing Decisions Of Ice Cream Aice At Delapan Belas Kiarajangkung Tasikmalaya Stores (Survey on sales of ice cream Aice at Delapan Belas Kiarajangkung Stores) Neng Siti Ambariyah; Depy Muhamad Pauzy; Ari Arisman
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1424

Abstract

This purpose of this study to determine the effect of price perception and promotion on purchasing decisions of ice cream Aice at Delapas Belas Kiarajangkung Tasikmalaya Stores (Survey on sales of ice cream Aice at Delapan Belas Kiarajangkung Stores). The method used is a quantitative method with a research sample of 100 respondents who are customer ice cream Aice at Delapan Belas Kiarajangkung Stores. The data is used primary data and secondary data. The analitycal tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously price perception and promotion has a significant influence on purchasing decisions. Parrtially price perception has a significant influence on purchasing decisions. Parrtially promotion has a significant influence on purchasing decisions.
The Influence Of Price Perception And Service Quality On Consumer Satisfaction (Survey on Consumer Alfa Studios at Tasikmalaya City) Gilang Dayu Pangestu; Ari Arisman; Suci Putri Lestari
Journal of Indonesian Management Vol. 3 No. 3 (2023): September
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1431

Abstract

This purpose of this study to determine the influence of price perception and service quality on consumer satisfaction (Survey on Consumer Alfa Studios at Tasikmalaya City). The method used is a quantitative method with a research sample of 100 respondents who are a consumer Alfa Studios at Tasikmalaya City. The data is used primary data and secondary data. The analitytical tool in this research is multiple regression using by SPSS version 25. The result showed that simultaneously price perception and service quality has a significant influence on consumer satisfaction. Partially price perception has positive and significant influence on consumer satisfaction. Partially service quality has positive and significant on consumer satisfaction.
The Influence of Product Innovation and E-Commerce on Competitive Advantage (Survey on Consumers of Compass Shoe Products) Yusuf Muharam; Arga Sutrina; Ari Arisman
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1543

Abstract

The objectives of this research were to find out and analyze the innovation product, E-Commerce, and competitive advantage of Compass shoes, and the influence of the innovation product and E-Commerce competitive advantage on Compass shoes. The research method used in this research is survey methods, data used in this research are primary and secondary data. The object of this research was consumers of Compass shoes, using an accidental sampling method. The analysis technique used Multiple Regression Analysis. The results proved that an innovative product and E-Commerce influence the competitive advantage of Compass shoes.
Millennial Workers in Ride-Hailing Start-Ups: Preferences, Work-Life Balance, and Retention Raisa Hillia Aini Syifa; Ari Arisman; Heny Hendrayati; Mochamad Achyarsyah; Herdiyanti Herdiyanti; Mahardi Mahardi; Krisztina Taralik; Hayatuk Safrah Salleh
Image : Jurnal Riset Manajemen Vol. 13 No. 1 (2025): November 2024 - April 2025
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/18qn0322

Abstract

Millennial workers, as the majority of the workforce in Indonesia, possess unique characteristics such as quick adaptation to technology, a preference for work flexibility, and a high need for work- life balance. However, they also have weaknesses, such as high mobility, dependency on technology, and vulnerability to stress due to high expectations. This study aims to analyze the characteristics of millennial workers in start-up companies, particularly in the ride-hailing sector. A survey method was employed, involving 404 respondents from Go-Jek, Grab, and Maxim. The data were analyzed descriptively to describe demographics, educational levels, tenure, and work preferences. The results show that millennial workers prioritize flexibility, innovation, and technology but tend to have short tenures. These findings provide recommendations for companies to adopt management strategies based on technology, flexibility, and approaches that support employee engagement to enhance retention and productivity.
DEVELOPMENT OF TARGET MARKETS THROUGH THE UTILIZATION OF MINI LATHE IN MOTORCYCLE WORKSHOPS IN TASIKMALAYA CITY Ari Arisman; Titin Patimah
Inaba of Community Services Journal Vol. 2 No. 1 (2023): Volume 2 No. 1, June 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i01.153

Abstract

The purpose of this Community Service activity is to provide an understanding of the development of the target market through the use of technology in the form of mini lathe machines for motorcycle repair shops in Tasikmalaya City. This activity is like counselling and assistance to business actors who are the main resource in services so that it can create business growth, especially from the marketing aspect. Equipment and supplies are also provided by the proposer to expedite the process of implementing this community service activity by providing a tutorial on using a mini lathe machine. The number of activity participants was 9 people including partners who are business actors in the field of motorbike repair services/services in the City of Tasikmalaya. Participants enthusiastically took part in the series of activity events and felt happy because they could develop types of services for their businesses by utilizing new technology in the form of using mini lathes.
Penguatan Pemahaman UMKM terhadap Perhitungan Modal Kerja dan Penggunaan Artificial Intelligence dalam Peningkatan Operasional Usaha Nita Fauziah Oktaviani; Rita Tri Yusnita; Ari Arisman; Gista Rismayani; Evilia Sri Yuniar; Irly Artiara Irawan
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21766

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota dan Kabupaten Tasikmalaya mengenai pengelolaan modal kerja dan pemanfaatan Artificial Intellegence (AI) dalam kegiatan usaha. Metode pelaksanaan meliputi tiga tahap, yaitu identifikasi dan persiapan awal melalui observasi lapangan serta pre-test, tahap sosialisasi dan pelatihan interaktif dengan praktik langsung menggunakan perangkat digital, dan tahap evaluasi melalui post-test serta refleksi bersama peserta. Materi pelatihan difokuskan pada perhitungan modal kerja dan penguatan penerapan teknologi AI dan untuk mendukung efisiensi operasional. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada nilai rata-rata post-test dibandingkan pre-test, yang mencerminkan peningkatan pemahaman dan keterampilan peserta. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital pelaku UMKM serta mendorong terwujudnya ekosistem usaha yang lebih adaptif, efisien, dan berdaya saing di era transformasi digital.
Understanding Traditional Culinary Engagement: The Impact of Income Levels, Lifestyle Patterns, and Sensory Branding Ari Arisman; Isyana Rahayu; Mohamad Herdi Faizal; Teuku Dhani Al Ramdhani; Viska Putria Ananda
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.008

Abstract

The study aims to address the limited empirical studies that simultaneously examine economic, psychographic, and sensory factors in shaping traditional culinary experiences, with a focus on Nasi Tutug Oncom in Tasikmalaya.Objectives: The study examines the influence of income level, lifestyle, and sensory branding on the culinary consumption experience of traditional food consumers.Methodology: The study used a quantitative survey approach using an online questionnaire that was sent to 272 participants that were selected using Cochran's formula. Data were analyzed using SPSS, which included validity, reliability, linearity, and multiple regression analysis.Findings: The results suggest that while lifestyle has no discernible impact, income level and sensory branding have a positive and considerable impact on the gastronomic consumption experience. The F-test shows that the model fits the data well, suggesting that the independent variables together account for the variation in gastronomic consuming experience.Conclusion: The study concludes that while lifestyle has little bearing on traditional culinary experiences, financial ability and sensory stimuli are important factors in enhancing them.
Co-Authors Acep Miftah Fauzi Adhitya Rahmat Taufiq Ady Nurwana Ai Reka Pebrianti Akbar Maula Fachreza Alvisyah Zanatunnisa Alwa Assaigof Andina Eka Mandasari Arga Sutrina Arga Sutrisna Askolani Askolani Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Danil Prabowo Denthanika Shena Bagia Depy Muhamad Pauzy Destia Nur Wiardi Dewi Sri Rahayu Didan Muhammad Faizal Dwi Yanti Anjani Evilia Sri Yuniar Fahmi Nurul Awalin Fahmi Saepullah Astari Fawzia Pratama Putra Herlambang febi alin purnama Febri Herdiana Fuad Hilmi Gilang Dayu Pangestu Gista Rismayani H. Cece Rakhmat Hayatuk Safrah Salleh Heny Hendrayati Herdiyanti Irly Artiara Irawan Isyana Rahayu Kiki Wulansari Krisztina Taralik Kusuma Agdhi Rahwana Leli Nispi Fauzi Mahardi Mahardi Milawatul Aulia Mochamad Achyarsyah Mohamad Herdi Faizal Mohammad Dava Rifqi Hermawan Mohammad Soleh Soeaidy Muhamad Faiz Alawi Neng Siti Ambariyah nfn Windari Nita Fauziah Oktaviani Nur Muhammad Ali Wildani Nurwahyuni Rizkiani Peppy Luthfiyyah Faatin Raisa Hillia Aini Syifa Raisa Hillia Aini Syifa Rangga Koswara Ratih Purnamasari Reza Nurfauzi Ricardo Prambudi Rita Tri Yusnita Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizqi Insani Rusliana, Nanang Shintya Nisawaty Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Taufik Amin Teuku Dhani Al Ramdhani Titin Patimah Viska Putria Ananda Yusuf Muharam