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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal EMT KITA Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) Share : Journal of Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Manajerial MANAZHIM JURNAL MANAJEMEN Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen Kesatuan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) INNOVATION RESEARCH JOURNAL Didaktika: Jurnal Pemikiran Pendidikan Journal of Economics and Business UBS Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Nusantara Hasana Journal DedikasiMU: Journal of Community Service Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan EKONOMIKA45 Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Economic Reviews Journal Journal of Social And Economics Research Jurnal Mahasiswa Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Indonesian Vocational Research Journal Jurnal Ilmiah Research and Development Student Jurnal Ekonomi dan Bisnis JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Pengabdian Masyarakat dan Lingkungan Jurnal Pengabdian Manajemen Majapahit Journal of Islamic Finance dan Management Jurnal Inovasi Bisnis Manajemen dan Akuntansi VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management JER journal of social and economic research Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Tarbiyatuna As-Syirkah: Islamic Economic & Financial Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Moh. Agung Surianto
Universitas Muhammadiyah Gresik
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : INNOVATION RESEARCH JOURNAL

 1 
Analysis Strategies Using Social Media as Strategy to Attract Tourists in Setigi Tarisa Eka Syafitri; Moh. Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 3 No 1 (2022)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v3i1.3724

Abstract

ABSTRACT This research aims to analyze the social media as a strategy to attract tourists in Setigi. The research method used in this research is a qualitative descriptive approach. The results of the research analysis of strategies for using social media as a strategy to attract tourist in Setigi, various social media platforms as a place for Setigi publications through facebook fanpage, instagram advertising, and tiktok. Facebook and instagram accounts are connected directly with the aim of facilitating the dissemination of content and information by utilizing features that support to attract tourist including re-post, tags, hashtags, caption, instagram story, facebook story. The existence of a timeline of content updates on a regular basis make followers interest stronger, with this an insight feature that can control post and know account performance, so that they can control the promotions that are carried out to be more effective and relevant. The existence of the share feature makes it easier for users to share with each other, Setigi makes a policy that all employees share and upload about Setigi on each employee’s social media platform so that dissemination can be faster. Key words: Setigi, Social Media, Management of Setigi, Tourist.
The Effect of Advertising, Prices, and Public Relations on Red and White Cement Purchase Decisions in Gresik Regency Mukhammad Alfan Abdillah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.5095

Abstract

The background in this research is the sale of Semen Merah Putih does not meet the target. This study aims to examine the influence of advertising, price, and public relations on the purchasing decision of Red and White Cement in Gresik Regency. This study uses quantitative methods. The population in this study were consumers who had purchased Semen Merah Putih products, while the sample was taken using the Probability Sampling technique using simple random sampling. The reason is because of the way of taking samples from members of the population using random regardless of the strata (levels) in the members of the sample population. The sample studied by the researcher was 96 96 people who had made a purchase of Red and White Cement products. The analysis technique uses instrument testing, classical assumption test, and hypothesis testing. For the test tool, the Statistical Package for the Social Sciences (SPSS) is used. The results of this study indicate that advertising has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, and public relations has a positive and significant effect on purchasing decisions.
The Influence Of Service Quality, Customer Satisfaction And Company Image On Customer Loyalty At PT X Nur Lailatul Rizqiyah; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 5 No 1 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v5i1.7790

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis bagaimana Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan dan Citra Perusahaan terhadap Loyalitas Pelanggan pada PT X. Pada penelitian ini peneliti menggunakan sampel yang berjumlah 32 responden. Teknik sampling dalam penelitian ini menggunakan teknik sampling jenuh. Data dalam penelitian ini diambil menggunakan kuesioner yang diukur dengan skala likert. Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa variabel Kualitas Pelayanan berpengaruh secara parsial terhadap variabel Loyalitas Pelanggan dengan nilai t hitung 4,300 > nilai t tabel 1,694, namun variabel Kepuasan Pelanggan dengan nilai t hitung 1,463 < nilai t tabel 1,694 dan variabel Citra Perusahaan dengan nilai t hitung 0,688 < nilai t tabel 1,694 tidak berpengaruh secara parsial terhadap variabel Loyalitas Pelanggan. Hasil penelitian ini juga menunjukkan bahwa variabel Kualitas Pelayanan, variabel Kepuasan Pelanggan dan variabel Citra Perusahaan berpengaruh secara simultan terhadap variabel Loyalitas Pelanggan.
Promotion Mix Optimization: A Case Study of BPR Bank Gresik Tita Hayuning Sukma; Moh. Agung Surianto; Al Kusani Al Kusani
INNOVATION RESEARCH JOURNAL Vol 4 No 2 (2023)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v4i2.6844

Abstract

This research aims to evaluate and analyze the promotional mix used in an effort to increase the number of credit customers at the BPR Bank Gresik Regional Public Company. This research uses a descriptive qualitative method approach. Data was collected through interviews, documentation and observation from several informants. Data triangulation was carried out to ensure the accuracy and validity of the findings. The results of the research show that the Perumda BPR Bank Gresik Credit Account Officer uses a promotional mix, namely personal sales, advertising, sales promotions, public relations and direct marketing. The findings of this research indicate that the application of the promotional mix that has been carried out by Credit Account Officers is classified as less than optimal due to several obstacles, such as limited time divided between promotions and the credit application analysis process, tight competition with commercial banks and cooperatives, lack of understanding by Credit Account Officers regarding features. social media.
The Influence of Service Quality, Price and Delivery Accuracy on Customer Satisfaction at PT YZ Fitria Wulandari; Moh Agung Surianto
INNOVATION RESEARCH JOURNAL Vol 5 No 1 (2024)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v5i1.7789

Abstract

Penelitian ini merupakan upaya untuk secara sistematis mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi kepuasan pelanggan di PT YZ di Pulau Jawa. Faktor-faktor tersebut termasuk kualitas pelayanan, harga, dan ketepatan pengiriman. Metode penelitian yang digunakan adalah kuantitatif, yang memungkinkan pengukuran yang lebih objektif terhadap variabel-variabel yang diteliti. Penelitian ini menggunakan metode pengambilan sampel Slovin, menghasilkan 146 distributor sebagai sampel. Data dikumpulkan melalui kuesioner dengan skala Likert. Non Probability Sampling digunakan sesuai dengan karakteristik populasi yang relevan. Analisis dilakukan dengan regresi linier berganda menggunakan SPSS versi 25. Hasil menunjukkan variabel kualitas pelayanan dan harga tidak signifikan terhadap kepuasan pelanggan (masing-masing dengan nilai statistik 0.499 dan 0.340 > 0.05). Namun, variabel ketepatan pengiriman berpengaruh signifikan terhadap kepuasan pelanggan (nilai statistik 0.000 < 0.05), menandakan perannya yang penting dalam meningkatkan kepuasan pelanggan di PT YZ.
The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik Ahmad, Nur Khalidah; Surianto, Moh Agung
INNOVATION RESEARCH JOURNAL Vol 6 No 1 (2025)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v6i1.9475

Abstract

Rapid economic and technological developments in Indonesia have changed consumer behavior, especially in purchasing patterns that have shifted from physical stores to e-commerce. One industry that is experiencing significant growth is beauty care products, which are a primary need for many women. Competition in the cosmetics industry is increasing along with the development of beauty trends and product innovation. Data from the Ministry of Industry shows that the cosmetics industry increased by 9% in 2019. Many factors influence purchasing decisions, including viral marketing, buyer reviews and customer trust. Direct experience in trying the product. Even though online shopping is growing in popularity, many consumers still consider purchasing beauty products in person. One local brand that is experiencing rapid growth is Scarlett Whitening, which ranks second in sales of local skincare products with total sales of IDR 17.7 billion in the short period of 2022. This product has received BPOM permission and continues to grow as one of the most popular skincare brands in Indonesia. This research aims to determine the influence of Viral marketing, Online customer reviews, and Customer trust on Purchase decisions for Scarlett whitening products at E-Commerce Shope among Management students at Muhammadiyah University Gresik. The research method uses quantitative methods with a sample of 100 respondents. The data obtained was analyzed using multiple linear regression analysis techniques using the SPSS 20 program. The results of the research showed that Viral Marketing had a positive and significant influence on Purchase Decisions, Online Customer Reviews had a positive and significant influence on Purchase Decisions, while Customer Trust had a positive but not significant influence on Purchase Decisions.
Co-Authors ., Dela Abdullah, Mochammad Hasani Abdurrahman Faris Indriya Himawan Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Ivan Dwi Putra Achmad Noorman Setiawan Adiyaksa, Devlin Damara Ahmad Mufarikuddin Ahmad, Nur Khalidah Al Kusani Al Kusani Aldila Anggun Kinanti Amalia Farista Devi, Hildha Andhifa Eka Putri Andriani, Tiara Ayu Anni Saur Rosida Maris Aprilia Naili Salsabila Ardhana, Muchammad Rafly Arifin, Moch Zainul Asa Prasetya Indraswara Asep Saepulloh Asy’ari Ma’ruf Ayu Balqis Salsabilah Ayu Muchlisa, Nanda Briliyan Putri Cintiya Wati Dedi Kadhafi Della Puspita Sari Devi Norfinahari Dewi Nafisah, Dewi Dwi Irma Ningtias Dwi Putra, Achmad Ivan Eva Desembrianita Evi Shofia Nandini Fachri Ramadhan Fahmi Sholeh Aldimiyyathi Faradilla Indah Wahyu Putri Fawwaz, Satria Akbar Fitria Wulandari Hidayatul Fauzia Hidayatullah, M. Iqbal Hildha Amalia Farista Devi Ifa Dimiyati Khasanah Ika Diah Saputri Ika Risky Nurfadilah Ikhwan Hadi, Mukhamad Ilham Amani Nurfi Indah Wahyu Putri, Faradilla Indro Kirono Irma Ningtias, Dwi Ivan Dwi Putra, Achmad Joyosumo, Elvira Maharani Khasanah, Ifa Dimiyati Laily Hanifah Lestari, Dian Ayu Lestari, Mita Dwi M Alifudin Al Islami M. Vicky Hadi Siswanto Maulidia Fathinul Isy K Mega Aulia Rahmi Moch Zainul Arifin Mohammad Mashudy Muhamadin, Rilo Chandra Muhammad Fatihkul Umam Muhammad Fatihkul Umam Muhammad Hamas A Muhammad Rosyihuddin Mukhamad Ikhwan Hadi Mukhammad Alfan Abdillah Nanda Ayu Muchlisa Nikmatul Liizzah Novita, Donna Ari Nur Cahyadi Nur Lailatul Rizqiyah Nurjannah, Alfida Ordy Valentino Pahlawan, Ilham Arifin Patrisya Rosalina Prayudi Harianto Putri, Wahyu Thahara Kusumaning Rahmat Agus Santoso Rivaldy Raihan Syams Rizky Abi Fahriantama Romadhon, Harits Rosalina, Patrisya Sapto Rahardjo Sari , Wahyu Tri Retno Senja Clara Santi Setiya Wati, Intan Shabara, Fidina Binta Shelvira Devi Arianda Edy Putri Shinta Nuriyah Sigit Suhartono Silfiyyatur Rifqiyyah Suaibatul Aslamiyah Suhartono, Sigit Surya Yetni Susilowati*, Endang Syaikhur Rohman Tarisa Eka Syafitri Tiara Khoerunnisa Tita Hayuning Sukma Umaimah Umaimah Umaimah, Umaimah Ummu Lisa’ada Veronica, Ellisa Putri Weni, Chintya Ayu Panglipur Wenti Krisnawati