Garuda - Garba Rujukan Digital

PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI KAMPUNG WISATA BATIK KEDUNGGUDEL DI KABUPATEN SUKOHARJO Gama, Betty; Saputro, Ardean Rio; Hariyanto
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2054

Social media provides many benefits to its users. A variety of information is available. One of them is tourist information about Kedunggudel Batik Village in Kenep Village, Sukoharjo Regency. There are several batik artisans, but the ones that still exist today are Batik Ayu Kusuma and Batik Satrio Utomo. Both use Instagram as a promotional medium for their products. The owners of both batik makers are not very skilled in using Instagram. As a result, their batik production are less well-known, and as a result, their high-quality batik with beautiful patterns receives less attention from the public and netizens. Batik Ayu Kusuma and Batik Satrio Utomo do not use influencers or Instagram celebrities as promotional media for their batik. The purpose of this study was to determine how Batik Ayu Kusuma and Batik Satrio Utomo utilize social media as a promotional tool and the obstacles they face in conducting promotions. This study used qualitative research methods. Data analysis used qualitative analysis. Data sources include primary and secondary data. The analysis method uses the Miles and Hubermas model. The results of the study show that the use of Instagram could increase tourist visits to Kedunggudel Batik Village, while the obstacles that occur were not utilizing Instagram social media optimally, not using influencers or Instagram celebrities to promote batik and batik motifs based on local image.

PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI KAMPUNG WISATA BATIK KEDUNGGUDEL DI KABUPATEN SUKOHARJO Gama, Betty; Saputro, Ardean Rio; Hariyanto
JURNAL KOMUNITAS Vol. 11 No. 2 (2025): Jurnal Komunitas, Edisi September 2025-Februari 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v11i2.2054

Social media provides many benefits to its users. A variety of information is available. One of them is tourist information about Kedunggudel Batik Village in Kenep Village, Sukoharjo Regency. There are several batik artisans, but the ones that still exist today are Batik Ayu Kusuma and Batik Satrio Utomo. Both use Instagram as a promotional medium for their products. The owners of both batik makers are not very skilled in using Instagram. As a result, their batik production are less well-known, and as a result, their high-quality batik with beautiful patterns receives less attention from the public and netizens. Batik Ayu Kusuma and Batik Satrio Utomo do not use influencers or Instagram celebrities as promotional media for their batik. The purpose of this study was to determine how Batik Ayu Kusuma and Batik Satrio Utomo utilize social media as a promotional tool and the obstacles they face in conducting promotions. This study used qualitative research methods. Data analysis used qualitative analysis. Data sources include primary and secondary data. The analysis method uses the Miles and Hubermas model. The results of the study show that the use of Instagram could increase tourist visits to Kedunggudel Batik Village, while the obstacles that occur were not utilizing Instagram social media optimally, not using influencers or Instagram celebrities to promote batik and batik motifs based on local image.

Utilization of Euphemism in Conveying Negative Information: A Mixed-Methods Case Study Widarwati, Nunun Tri; Purnomo, Budi; Indri Astuti, Purwani; Gama, Betty; Unun Pratiwi, Veronika; Arianti, Arin
Langkawi: Journal of The Association for Arabic and English Vol 10, No 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lkw.v0i0.7383

While euphemism has been extensively studied, there remains a gap in the literature regarding its use by physicians with critically ill patients during consultations, as well as medical students' perceptions of this practice. This present mixed-methods case study addresses this gap by examining the forms of euphemistic language employed by doctors with critically ill patients and exploring medical student’s perspectives on this use. Findings reveal that physicians utilize euphemisms to emphasize positive aspects, employ softer terminology, and omit frightening details when communicating with critically ill patients. Medical students perceive this practice as valuable for minimizing patient stress and facilitating comprehension of information. of information. These findings have significant implications for medical practice and education. For practitioners, a nuanced understanding of euphemisms language can enhance patient-doctor communication, particularly in sensitive contexts, by mitigating anxiety and fostering a more supportive atmosphere. For medical educators, incorporating training on the effective use of euphemisms into curricula can better equip future physicians to navigate difficult conversations with empathy and clarity. This study also highlights the need for continued research into communication strategies within healthcare to ensure their alignment with both ethical principles and the emotional well-being of patients.

PENERAPAN DIGITAL MARKETING SEBAGAI INFORMASI BARANG DAGANGAN DI PASAR NUSUKAN SOLO Gama, Betty; Widodo, Yoto; Sri Kusumawati, Henny; Syahrial, Yoppi
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Rambideun: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i1.2391

ABSTRACT One form of application that can be used as a digital marketing medium is imooji. The imooji digital application was not yet known to market traders and was only discovered when the PKM team arrived. This community service activity aimed to increase participants' knowledge in understanding the concept of digital marketing using the imooji application, namely contents containing photos of merchandise found at market stalls. The participants in the activity were 8 traders and shop owners. The method of implementing activities was through the application of digital marketing, creating content for the imooji application. This is done because kiosk traders do not understand digital technology. Next, the team provided a brief explanation regarding the use of imooji which can be shared via social media such as WA, FB, and IG. The results of the implementation of the community service activities showed that not all participants are technologically literate and understand how to use imooji via cellphone because half of the participants are elderly, namely over 55 years, thus made it difficult to understand the imooji digital work process. Creating imooji content by providing a link containing a catalog of goods sold at market stalls can be easily shared with various participant social networks. This activity is expected to foster an entrepreneurial spirit in the digital era.

Reading the Campus Through Translation: A Critical Study of Indonesian–English Public Signs in Higher Education Widarwati, Nunun Tri; Gama, Betty; Purnomo, Budi; Arianti, Arin; Giyatmi, Giyatmi
Langkawi: Journal of The Association for Arabic and English Vol. 11 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lkw.v11i2.12712

The strategic establishment of an internationalized status has led many Indonesian universities to implement bilingual policies on campus public signage. However, a significant research gap exists regarding a systematic analysis of the translation quality in this domain, despite its crucial role in projecting the institution's global image. This study aims to investigate the phenomenon of Indonesian-English translation in the public signage at a state university in Surakarta. Employing qualitative research grounded in critical content analysis, data were collected through photographic documentation of 32 public signs. The analysis was framed within the theoretical lens of translation techniques and methods to assess the correspondence between source and target texts. The findings reveal the use of four translation methods: word-for-word, literal, adaptation, and free translation, with the literal method being the most predominant. In terms of translation techniques, adaptation was the most frequently employed, alongside linguistic compression, literal translation, and established equivalence. This indicates a concurrent tendency to retain source-language structures while modifying cultural elements, occasionally leading to inconsistency. The implication is that the university must employ a more considered approach, potentially involving linguistic experts, to ensure the signage achieves clarity, accuracy, and cultural appropriateness for an international audience

Assessing the Impact of News Reporting Regarding the Mount Semeru Eruption Betty Gama; Yoto Yoto Widodo; Nunun Tri Widarwati; Henny Sri Kusumawati Kusumawati
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/yb6k4531

Communication has an important role in supporting the process of education and learning. To make the learning material well transformed for santri (students), an appropriate and effective communication strategy is needed. Thus, this study analyzes communication strategies in empowering entrepreneurship at Pesantren Asshiddiqiyah 2, Tangerang. This is a qualitative study and uses a case study method. Its data was collected by case studies, in-depth interviews and literature studies. Its results reveal that ustadz (teachers) in the pesantren (Islamic Boarding Schools) tend to act more as communicators in entrepreneurship learning. The message packaging strategy, which includes religious lessons, general lessons, entrepreneurship, and life skills, was delivered in three ways. The first is applying the local content curriculum to the formal learning process, the second is integrating entrepreneurship values with extracurricular activities, and the third is conveying a message of independence and responsibility in daily life within the pesantren environment. Meanwhile, the channels used is face-to-face communication and the media. The communicants involved were students of Classes 10, 11 and 12. The effects of the communication process contribute to the domains of cognition, affection, and psychomotor.

Utilization of Instagram @posaja_sragen for Marketing Communication to Promote PT Pos Indonesia Sragen Products Ardiana, Ellen Ira; Suryono, Joko; Gama, Betty; Setyo, Bono
Revenue Journal: Management and Entrepreneurship Vol 2 No 1 (2024): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i1.490

Instagram is one of the social media most frequently accessed by internet users, so PT Pos Indonesia Sragen Branch, which operates in the expedition and financial services sector, uses Instagram as a marketing communications platform to introduce products and services to increase company sales. This research aims to identify and describe the use of social media Instagram @posaja_sragen as a marketing communication medium in introducing the products and services of PT Pos Indonesia Sragen Branch based on the marketing communication mix theory of Philip Kotler and Keller. This research focuses on the main problem faced by companies, namely the lack of public awareness regarding the products and services offered due to the limitations of conventional promotional media. The approach used in this research is qualitative with descriptive methods. Data collection techniques include observation, in-depth interviews with 10 employees and 15 customers, as well as documentation over three months. Data analysis was carried out through data reduction, data presentation, and conclusion, with data validity and reliability maintained through triangulation of sources and methods. The research results show that PT Pos Indonesia Sragen Branch has made optimal use of Instagram features, such as feeds, captions, Instagram stories, reels, hashtags, and direct messages (DMs) to introduce products and services. For example, using reels to show a fast and safe delivery process, as well as stories to promote discounts on delivery services. This strategy has proven effective in increasing engagement and interaction with customers, which is reflected in an increase in the number of followers by 25% and interactions on each post by 30%. The main benefits of using Instagram as a marketing communications medium include reducing promotional costs, ease of introducing service products, expanding communication facilities with the target market, and increasing company sales. This research concludes that the use of Instagram by PT Pos Indonesia Sragen Branch as a marketing communications medium has had a significant positive impact. As a recommendation, other companies are advised to adopt similar strategies with adjustments to suit their specific needs to maximize the potential of social media in their marketing strategies.

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