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All Journal Bawi Ayah: Jurnal Pendidikan Agama dan Budaya Hindu GUNA WIDYA: JURNAL PENDIDIKAN HINDU ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Sevanam: Jurnal Pengabdian Masyarakat Japam Guna Widya : Jurnal Pendidikan Hindu Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Pangkaja: Jurnal Agama Hindu RIDE Epaper Bisnis: International Journal Entrepreneurship and Management Sama Jiva Jnanam (International Journal of Social Studies)
I Made Arsa Wiguna
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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COMMUNITY-BASED TOURISM POTENTIAL DEVELOPMENT STRATEGY IN SELAT VILLAGE, SUKASADA DISTRICT, BULELENG DISTRICT Putu Agita Hary Devianti; Ida Ayu Tary Puspa; I Made Arsa Wiguna
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3765

Abstract

The research aimed to analyse the tourism potential in Selat Village as well as the strategies used to develop the tourism potential. Cooper's tourism destination development theory was used in this study. This research used qualitative and descriptive methodology, and data obtained through interviews, observation and literature study. This study also used qualitative data analysis and SWOT analysis. The results of the research show that the tourism potential of Selat Village is cultural sites in the form of Pura Kahyangan Desa Adat Selat Pandan Banten and Panglukatan Pancuran Dasa Mala; the potential of natural tourism parks, namely the Village Forest, Camping Area, Outbound, Yoga and Meditation Area; rural conditions in the form of Jogging tracks; agricultural/plantation land in the form of Agrotourism/ecotourism; cultural and artistic events consisting of Genggong Art, Genjek Art, Baleganjur/Gong Kebyar, Cultural Festival, and Weaving Tradition. Most of Selat Village's tourism potential has not been managed well, so that local communities have not fully enjoyed its benefits. The results of the SWOT analysis show that there are four alternative strategies namely: SO (Strengths-Opportunities) strategy, ST (Strengths-Threats) strategy, WO (Weaknesses-Opportunities) strategy, and WT (Weaknesses-Threats) strategy.  
MARKETING STRATEGY OF TAMAN ANYAR TOURIST ATTRACTION AS A CULTURAL EDUCATIONAL TOURISM IN PENARUNGAN TOURISM VILLAGE, MENGWI DISTRICT, BADUNG REGENCY Anak Agung Any Sutraningrum; I Made Arsa Wiguna; I Gede Sedana Suci
Ride: Journal of Cultural Tourism and Religious Studies Vol. 2 No. 2 (2024): Vol 2 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ride.v2i2.3838

Abstract

Penarungan Village offers several tourism potentials to visitors, including the Lazy River, Jogging Track, Beji Paluh Park, and Taman Anyar. The Taman Anyar Tourist Attraction has become one of the popular destinations for tourists visiting Penarungan Tourism Village, which positively impacts the local economy. The planning and marketing of the tourist attraction provide opportunities for the community to gain hope and expectations from the development of Taman Anyar Tourist Attraction in Penarungan Tourism Village, Mengwi District, Badung Regency. The problem in this research is: What is the marketing strategy for Taman Anyar Tourist Attraction as a cultural educational tourism in Penarungan Tourism Village, Mengwi District, Badung Regency? This research uses a qualitative descriptive analysis method with a phenomenological approach. The results obtained are as follows: The marketing strategy for Taman Anyar Tourist Attraction as cultural educational tourism adopts the Pentahelix model by collaborating with (1) academics, communities, the government, and media by developing flagship cultural tourism, (2) businesses, communities, and the government by developing tourism infrastructure and facilities such as accommodation and parking areas, (3) businesses, communities, and media by promoting through influencer marketing.
Co-Authors Anak Agung Any Sutraningrum Dewa Ketut Wisnawa I Ketut Agus Murdiana I Ketut Tanu I Made Redana I Made Suparma Netra I Made Suparma Netra I Nengah Alit Nuriawan I Putu Sagita Jaya Utama I Putu Sudarma Ida Ayu Tary Puspa Negara, I Made Cakra Ni Ketut Srie Kusuma Wardhani Ni Komang Ayu Puspawati Ni Made Dwipayanti Ni Wayan Sariani Binawati Putu Agita Hary Devianti Relin D.E. Sedana Suci, I Gede