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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership E-JURNAL AKUNTANSI
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Journal : Conference on Community Engagement Project (Concept)

Application of Promotion Mix for KH Laundry Micel Thai; Suyono Saputra
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

KH Laundry is a shop engaged in laundry services in Batam City. Many people still need to know or recognize the existence of KH Laundry. Besides that, KH Laundry also still applies traditional management systems or less developed techniques, such as not having an Instagram account. While today's technology is developing rapidly, every business must understand making correct and effective marketing strategies to make the business grow and expand. Therefore, the method that will be applied to KH Laundry is to use the type of promotion mix, which can also be referred to as the promotion mix. Data collection uses observation by visiting the business and conducting interviews via Whatsapp. The conclusion from the research is the importance of improving marketing strategies through an easy-to-use technology platform to increase company sales so that they can compete with other businesses.