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All Journal Jurnal Manajemen dan Organisasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Ilmiah Manajemen dan Bisnis Jurnal Pendidikan dan Konseling Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Prosiding National Conference for Community Service Project Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) IIJSE International Journal of Indonesian Business Review Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL MANAJEMEN DAN BISNIS INDONESIA
Suyono Saputra
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : IIJSE

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Determining Factors for House Purchasing Decisions in Batam City Jacky, Jacky; Saputra, Suyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4423

Abstract

The research was conducted to test the relationship between independent and dependent variables using mediating variables. The object of research is the people of Batam City who are interested in buying a house. The data obtained is primary data by distributing a research questionnaire containing 31 questions. The number of respondents collected was 310 respondents. The research results found that there was a significant influence between the variables product quality, price, location, and promotion, E-WOM had a positive influence on purchasing decisions mediated by the purchase interest variable. This empirical study has limitations in collecting data sources due to the high house prices in Batam city, as well as limited sources supporting several research variables. These limitations form several suggestions for future researchers to expand research locations and link house purchase decisions with investment goals, due to the increasing topic of investment literacy which is a current trend.
Influence Brand Trust, Word of Mouth, Price, Brand Image, Product Quality, and Location against the Purchase Decision on Coffee Shop in Batam City Saputra, Suyono; Hernandez, Louis
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4424

Abstract

Nowadays, everyone knows the name Coffee Shop, from young people to old people. This research was conducted to identify the influences of Brand Trust, WOM, Price, Brand Image, Product Quality, and location on Consumer Satisfaction and Purchasing Decisions. The population taken was all the people of Batam City who had been to a Coffee Shop in Batam City. The data collection process in this research obtained primary data using data collection techniques in the form of distributing questionnaires to respondents via Google Forms. The method used to analyze this research uses IBM SPSS PLS Statistics software with the application of descriptive analysis, quantitative analysis, and classical assumption tests. From the research results it was found that Brand Trust, WOM, Price, Brand Image, Product Quality, and location significantly influence consumer satisfaction and purchasing decisions. Consumer satisfaction significantly influences purchasing decisions.
Co-Authors Agustinus Sri Wahyudi Angelyn Angelyn Anggita Wulan Dari Atnan Ari Anderson Azwin Handoko Christella Christella Dadan Umar Daehani Diana Vimalakirit Chow Edric Fortunius Evelyn Loo Ewaldo, Davin Fharis Aditya Kusworo Figo Winnerko Hardi Suandri Hendra Dewantara Hendri Wijaya, Hendri Hendro Hendry Charles Hendy Wiliyan Herman Herman Hernandez, Louis Iveren Monica Jacky, Jacky Jasa, Ryan Harsana Jihan Karisma Josline, Josline Joslyn Volensya June Alvina Kelvin Kelvin Kelvin Yovanka Kezia Yohanna Zai Khesi Khesi Khusnul khotimah Lady Lady Leonard, Rivaldo Lilis Cinthya Lionna, Febby Marheni, Dewi Khornida Maryati Maryati Melissa Melissa Merlin Leona Micel Thai Monica, Iveren Nasyah Amanda Natalia, Via Marselina Nelson Handoko Ng, Cindy Novi Angelina Novi Novi Noviani Noviani Prissilia Angelika Putri Wulandari Rangkuti Putri Wulandari Rangkuti Rachmi, Tio Sania Rahmadhanti Rahmadhanti Ricky Ricky Rico Sinaga Ridhayati Farid Rovina Rovina Rovina, Rovina Sahara, Putri Salsabilla Febriatul Husna Sandy Putra Selina Phang Selina. Ng selli, Selli Setiawan Setiawan Sie Thai Ping STELLA STELLA Tan Wan I Tan, Selina Tang, Sukiantono Tjoa, Kevin Via Marselina Natalia Vivin Mayviana William William Winson Winson Wira Erlangga Pratama Wisnu Yuwono Yulfiswandi, Yulfiswandi Yulianti, Rosa Yuliyanti Zhangrinto, Febbryan