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All Journal Jurnal Ilmiah Manajemen dan Bisnis Jurnal Manajemen Pelayanan Hotel Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Seminar Nasional Aplikasi Iptek (SINAPTEK) Paradharma: Jurnal Aplikasi IPTEK
Rosvita Flaviana Osin
Akademi Komunitas Manajemen Perhotelan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PERAN GENERASI MILENIAL DALAM PENGEMBANGAN DESA WISATA BERBASIS KEARIFAN LOKAL Rosvita Flaviana Osin; Ni Komang Purwaningsih
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.557 KB)

Abstract

Peran Generasi Milenial dalam Pengembangan Desa Wisata Berbasis Kearifan Lokal. Generasi milenial dan eksistensinya di media sosial mampu memberi energi yang besar dalam pengembangan desa wisata.  Penelitian ini bertujuan untuk mengetahui peran generasi milenial dalam pengembangan Desa wisata Nyambu dan Desa Baru Marga di Kabupaten Tabanan serta implikasinya terhadap kearifan lokal. Penelitian ini menggunakan teknik analisis data deskriptif kualitatif melalui wawancara dengan informan, observasi, dan dokumentasi. Informan yang dipilih dalam penelitian ini adalah tokoh masyarakat, pengelola desa wisata dan organisasi pemuda yang tergabung dalam Sekaa Teruna Teruni. Tahapan analisis data kualitatif yaitu, menandai kata-kata kunci dan gagasan yang ada di dalam data dan berupaya menemukan tema yang berasal dari data, menuliskan model yang ditemukan dan koding yang telah dilakukan. Hasil penelitian menunjukkan peran generasi milenial dalam pengembangan Desa wisata Nyambu dan Desa Baru Marga melalui tiga tahapan meliputi tahap produser, tahap proses dan tahap produk. Bentuk inovasi generasi milenial terkait upaya pengembangan Desa wisata dilakukan dengan penguatan SDA dan implikasinya adalah generasi milenial dapat berkomitmen menjaga tradisi sosial budaya sehingga identitas diri dapat dipertahankan dan kelestarian alam dapat terjaga. Kata kunci: Peran milenial, Desa Wisata, Kearifan Lokal
PEMBERDAYAAN KELOMPOK PENGERAJIN BATOK KELAPA DI DESA TIMPAG KECAMATAN KERAMBITAN KABUPATEN TABANAN Irawinne Rizky Wahyu Kusuma; Rosvita Flaviana Osin; Surya Nugraha
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol 2 (2019): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

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Abstract

ABSTRAKDesa Timpag Kecamatan Kerambitan Kabupaten Tabanan, merupakan Desa yang terkenal sebagai penghasil kelapa, umbi-umbian dan sayur gonde. Limbah kelapa yang melimpah dapat dimanfaatkan menjadi barang produksi yang bernilai seni. Limbah kelapa ini kemudian dapat diproduksi menjadi barang atau alat yang dibutuhkan dalam rumah tangga atau hotel berupa tempat makan dan minum, sendok, bokor, alat-alat dapur, tempat sabun dan alat lainnya yang sangat diminati masyarakat. Pemberdayaan perekonomian masyarakat melalui batok kelapa ini mampu mendorong, memotivasi dan membangkitkan kesadaran akan potensi yang dimiliki untuk memenuhi kebutuhan masyarakat sehingga perekonomian Desa Timpag meningkat. Pemanfaatan teknologi tepat guna dapat membantu pengerajin batok kelapa untuk menghasilkan produk yang lebih bervariasi dan memenuhi permintaan konsumen. Kegiatan pelatihan dan pendampingan manajemen usaha dilakukan dengan memberikan tatacara pembukuan sederhana agar bisa mengetahui kemajuan dan kemunduran usaha serta kejelasan keuangan dari kelompok mitra. Target luaran kegiatan ini adalah masyarakat mengalami peningkatan ekonomi melalui: (1) Pelatihan dan memberi pengetahuan membuat produk yang lebih bervariasi dari batok kelapa; (2) Pemanfaatan teknologi tepat guna agar mempercepat produksi batok kelapa; (3) Pengetahuan manajemen usaha dari anggota kelompok mitra.Kata kunci: Batok Kelapa, Potensi, Kerajinan, Teknologi
Analysis of Tourism Potential and Marketing Integration in Mundeh Kangin Village Sengkey, Fenny; Osin, Rosvita Flaviana
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080120

Abstract

The purpose of this research is to determine the tourism potential of Mundeh Kangin village, and howmarketing integration is carried out in Mundeh Kangin village, so that a suitable strategy can be implementedin the future. This research uses a qualitative descriptive approach with data collection techniques in the formof direct observation, interviews and document study. In-depth interviews with informants, namely the headof Mundeh Kangin Village, the tourism awareness group and the Farmer's group of Mundeh Kangin village. Thescope of the problem discussed in this research is regarding the potential and marketing mix of Mundeh KanginVillage as a pioneering tourism village in Tabanan Regency. Based on the results of internal, external andinteractive marketing research in Mundeh Kangin village, Tabanan, several key points can be concluded namelyLocal product potential, External communication challenges, and Role of Interactive marketing has beenidentified as a potential strategy to overcome challenges in external marketing. By involving the communitydirectly through social media, community events, interactive content, and collaboration with local influencers,interactive marketing is able to increase engagement and awareness about local products in Mundeh KanginTabanan village.Keywords: Tourism potential, integration, marketing
Readiness Level and Factors Influencing Tourist Decisions to Visit Banjar Hot Springs, Buleleng District in Pandemic Era of Covid-19 Suryawati, Dewa Ayu; Flaviana Osin, Rosvita
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060225

Abstract

The travel and tourist industry has been severely impacted by the COVID-19 pandemic's onslaught. The significant decline in the number of tourist visits during the Covid-19 pandemic greatly affected the economic conditions of a region. Various efforts have been made by tourism object managers in order to attract tourists to return to visit. This study aims to identify readiness and factors that are considered by tourists visiting the Banjar hot spring tourist attraction in Buleleng Regency. The method used in this research is mixed methods, namely quantitative and qualitative. The number of samples used in this study were 95 people using incidental sampling. Data collection using a questionnaire. Data analysis techniques using factor analysis. The results of the study show that the Banjar hot spring tourism object is ready to face the new normal period by considering various factors. Furthermore, by using the Principal Component Analysis (PCA) method, four (4) factors and 19 variables were obtained that influenced tourists visiting the Banjar hot spring tourist attraction, Buleleng Regency during the Covid-19 pandemic and were able to explain all the variants in the data, namely 72.236%. Keywords : Tourist Attraction, Hot Spring, Tourist
Emotional Intelligence and Social Networking Effects on Student Academic Achievement Sengkey, Fenny; Flaviana Osin, Rosvita; Agus Anggayana, I Wayan
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060221

Abstract

This study aims to examine the influence of emotional intelligence and the impact of social media on student academic achievement in Akademi Komunitas Manajemen Perhotelan Indonesia. Data collection using a questionnaire. Determination of samples in this study using simple random techniques. This study took 50% of the total number of students. The results of the study show that emotional intelligence has a positive and significant effect on student achievement and the impact of social media has a positive and significant effect on student academic achievement in Akademi Komunitas Manajemen Perhotelan Indonesia. Affective domains such as interpersonal skills, stress management, adaptability, and general mode are slowly melding into learning instructional designs. Psychological characteristics are seen as necessary characteristics of successful students for the achievement of education programs. The use of social media also has a positive impact on students by being able to add the latest knowledge and information Keywords: emotional intelligence, social network, student academic achievement
Analysis of the Menus' Factors that are Influential in Determining the Marketing Mix : an Empirical Study on Mawar Saron Restaurant in Puri Saron Hotel Seminyak - Bali Sengkey, Fenny; Osin, Rosvita Flaviana
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070113

Abstract

In the global tourism sector, food and beverage menus no longer play a supporting role. In contrast, food occupies a central position both in determining tourists' decision-making to travel and vacation experiences. The purpose of this study was to determine the level of popularity of the menu and the profit level of the menu at Mawar Saron Restaurant. In addition, this study also aims to determine what marketing strategies are appropriate to use to increase sales results according to the menu category. The data analysis technique used in this study is the engineering menu analysis technique which consists of 12 steps. The results of research on the Mawar Saron Restaurant in Puri Saron Seminyak can be seen that 32% or 16 menu items of the entire ala carte menu offered belong to the star menu class (popular and profitable), 26% or 13 menu items belong to the Plowhorse menu class (popular but unprofitable). ) and 20% or 10 menu items belong to the Puzzle menu class (less popular but profitable). While 22% or 11 menu items belong to the Dog menu class (less popular and less profitable). Management policies implemented in increasing food sales are maintaining food quality and price for the star group, increasing food quality and selling price of food for the plowhorse group, improving food raw materials so as to reduce food prices for the puzzle group and evaluating materials, services, promotions and food prices for the dog category. Keywords: Menu popularity, Food Cost, Margin Contribution
THE ROLE OF WOMEN IN PROTECTING THE VILLAGE AND RURAL TOURISM IN TIMPAG VILLAGE Suryawati, Dewa Ayu; Pertiwi Dewi, Si Putu Agung Ayu; Osin, Rosvita Flaviana; Anggayana, I Wayan Agus
Jurnal Manajemen Pelayanan Hotel Vol 5 No 2 (2021): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.050202

Abstract

The area of Timpag Village , Tabanan Regency is very potential to be developed. This village has interesting natural characteristics, unique social and cultural life. In its development, it is necessary to pay attention to the existence of the role of woman. The purpose of this study was to determine the role of women in protecting villages and tourist villages in Timpag village. This research is a type of qualitative research that uses data collection techniques with direct observation to the research location (observation), in-depth interviews, distributing questionnaires, and using literature studies. This study looks at the involvement of women in tourism activities, political empowerment motivates, social empowerment, economic empowerment. Women in the Timpag village not only gain economic benefits but also foster a sense of pride in their local culture. The women in Timpag village are actively involved in the Family Welfare Development group, which is a community organization that empowers women to participate in Indonesia's development. Keywords: Role, Woman, Timpag Village
ANALISIS MENU SERTA KAITANNYA DENGAN STRATEGI BAURAN PEMASARAN PADA LOLOAN RESTAURANT KUTA-BALI Suarthana, Jimmy Harry Putu; Osin, Rosvita Flaviana; Anggayana, I Wayan Agus
Jurnal Manajemen Pelayanan Hotel Vol 4 No 1 (2020): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.040102

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana keadaan menu yang dimiliki restoran Loloan, apakah mempunyai tingkat popularitas yang tinggi dan keuntungan yang tinggi pula atau malah sebaliknya. Dengan mengetahui keadaan menu maka dapat diklasifikasi menu tersebut, kemudian dapat ditentukan strategi bauran pemasaran yang akan digunakan oleh perusahaan. Dalam penelitian ini menggunakan data kualitatif bersumber dari wawancara dan dokumentasi serta data kuantitatif yaitu data-data yang berupa informasi dan angka-angka dari data intern dan ekstern. Data ini dikumpulkan dan diolah dengan teknik analisis menu engineering. Hasil dari penelitian ini menunjukan bahwa diantara 47 jenis makanan yang diteliti di Loloan Restoran, 19 jenis makanan atau 40% tergolong menu Star, dan tindak lanjut dari menu ini adalah mempertahankan kualitas produk, harga dan distribusi. 13 jenis makanan atau 28% tergolong kelompok plow horse, tindak lanjut dari kelompok menu ini adalah mempertahankan kualitas produk dan menaikkan harga secara perlahan sesuai dengan permintaan konsumen. 7 jenis makanan atau 15% tergolong puzzle, tindak lanjut dari kelompok menu ini adalah meningkatkan kualitas produk baik dari segi rasa atau penampilan makanan, meninjau kembali harga jual agar bisa menarik perhatian konsumen. 8 jenis makanan atau 19% tergolong kelompok Dog, tindak lanjut dari kelompok ini adalah mengevaluasi menu baik dari segi bahan, rasa, pengolahan dan harga, megganti menu dengan menu lain yang mengarah kepada menu Star walaupun bahan dasarnya sama atau menghapus menu ini dari daftar makanan. Kata kunci: Originalitas, Resep Kuliner, Kuliner khas The purpose of this study was to determine how the menu owned by Loloan restaurant, does it have a high level of popularity and high profits as well. By knowing the state of the menu, the menu can be classified, then the marketing mix strategy that can be used by the company can be determined. In this study using qualitative data sourced from interviews and documentation and quantitative data is data in the form of information and figures from internal and external data. This data is collected and processed using menu engineering analysis techniques. The results of this study indicate that among the 47 types of food studied at Loloan Restaurant, 19 types of food or 40% are classified as Star menu, and the follow-up of this menu is to maintain product quality, price and distribution. 13 types of food or 28% belong to the plow horse group, the follow up of this menu group is to maintain product quality and raise prices slowly according to consumer demand. 7 types of food or 15% classified as puzzle, the follow up of this menu group is to improve the quality of the product both in terms of taste or appearance of the food, reviewing the selling price in order to attract the attention of consumers. 8 types of food or 19% belong to the Dog group, the follow up of this group is evaluating the menu in terms of ingredients, taste, processing and price, replacing the menu with another menu that leads to the Star menu even though the basic ingredients are the same or removing this menu from the food list. Kata kunci: Originalitas, Resep Kuliner, Kuliner khas
PENGARUH SERVICE PERFORMANCE TERHADAP NILAI SEKOLAH KEPUASAN DAN LOYALITAS PELAJAR PADA SMK PARIWISATA TRIATMA JAYA TABANAN Anggayani, Ni Wayan; Osin, Rosvita Flaviana
Jurnal Manajemen Pelayanan Hotel Vol 1 No 1 (2017): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.853 KB) | DOI: 10.37484/jmph.010105

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh service performance terhadap nilaisekolah, kepuasan dan loyalitas pelajar. Permasalahan penelitian ini adalah “Apakah service performanceberpengaruh terhadap nilai sekolah, kepuasan dan loyalitas pelajar?”. Data dikumpulkan dengan caramenyebarkan kuesioner kepada 89 siswa pada kelas X, XI, XII di SMK Pariwisata Triatma Jaya Tabanan.Hasil penelitian membuktikan bahwa service performance berpengaruh terhadap nilai sekolah dankepuasan pelajar. Akan tetapi nilai sekolah tidak mampu meningkatkan kepuasan pelajar. Namun nilaisekolah berpengaruh terhadap loyalitas pelajar. Sementara itu kepuasan pelajar tidak mampumempengaruhi loyalitas pelajar. Hasil penelitian di atas menunjukkan bahwa hubungan yang erat antaraservice performance, nilai, kepuasan dan loyalitas. Dimana service performance memengaruhi kepuasanpelajar yang kemudian kepuasan pelajar tersebut akan berlanjut kepada loyalitas pelajar. Denganmemberikan value yang baik kepada pelajar, maka akan berdampak positif terhadap loyalitas pelajar.Apabila faktor-faktor tersebut dapat bersinergis dengan baik, maka SMK Pariwisata Triatma JayaTabanan akan mampu mempertahankan eksistensinya.
Application of the Sad Kerthi Concept in Developing Marine Tourism Area on the Blue Economy in Karangasem Regency Osin, Rosvita Flaviana; Putra, I Nyoman Darma; Sudiarta, I Nyoman; Sari, Ni Putu Ratna
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 1 (2025): February-Juli
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.235

Abstract

This study presents a problem statement by exploring the application of the Sad Kerthi concept in the development of a marine tourism area in Karangasem Regency, Bali, with a focus on blue economy principles. The Sad Kerthi, deeply rooted in Balinese Hindu local wisdom, emphasizes the preservation of six sacred elements: Atma (soul), Segara (ocean), Danu (lake), Wana (forest), Jagat (earth), and Jana (human). The challenge lies in applying the blue economy approach to optimize the sustainable and wise utilization of marine resources while maintaining ecosystem balance and enhancing local community welfare. By aligning with Blue Economy principles, which advocate for the sustainable use of ocean resources for economic growth, the study underscores the potential of integrating traditional wisdom with modern economic models. The research indicates a methodology that utilizes a qualitative approach, conducting in-depth interviews with experts from governmental and cultural sectors, as well as academic and research programs that incorporate these values of local wisdom. The main findings indicate that local wisdom and the blue economy are interdependent, mutually strengthening each other in the quest for sustainable development. Local wisdom serves as a cornerstone for sustainable practices, cultural values, and community involvement, which can significantly enhance the effectiveness of the Blue Economy framework. The main conclusions of this research contribute to the discussion on sustainable tourism by illustrating the effectiveness of a culturally rooted approach to achieving both environmental and economic sustainability.
Co-Authors Anggayani, Ni Wayan Dewi, Si Putu Agung Ayu Pertiwi I Nyoman Darma Putra I Nyoman Sudiarta I Wayan Agus Anggayana Irawinne Rizky Wahyu Kusuma Jimmy Harry Putu Suarthana Kusuma, Irawinne Rizky Wahyu Ni Putu Ratna Sari Nugraha, Surya Purwaningsih, Ni Komang Sengkey, Fenny Surya Nugraha Suryawati, Dewa Ayu