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STRATEGIC BUSINESS TRANSFORMATION AND CORPORATE SUSTAINABILITY: EXAMINING THE ROLE OF DYNAMIC AND DIGITAL CAPABILITIES Situmorang, Patar; Purba, John Tampil; Hariandja, Evo Sampetua
Jurnal Manajemen Vol. 22 No. 1 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i1.6577

In today's dynamic and competitive business environment, organizations must continuously adapt to external and internal changes to achieve corporate sustainability. This study examines the influence of Business Transformation (BT), Service Innovation Capability (SIC), and Service Delivery (SD) on Corporate Sustainability (CS), with Dynamic Capability (DC) as a mediating variable and Digital Transformation (DT) as a moderate factor. Employing Resource-Based View (RBV) and Market-Based View (MBV) theories, this study aims to explore how firms leverage internal capabilities and external market factors to drive long-term sustainability. A quantitative research design was applied, utilizing "This study employed Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses, utilizing data collected from 400 managers." and executives in the energy sector, with a focus on PT PLN (Persero). The findings confirm that BT, SIC, and SD positively influence CS, both directly and indirectly through DC. Furthermore, DT significantly moderates the relationships between BT, SIC, and SD with DC, indicating that digital adoption enhances firms' ability to adapt and reconfigure resources. The mediating role of DC was also supported, reinforcing its importance in linking strategic initiatives to sustainability outcomes. This study contributes to strategic management literature by integrating RBV and MBV perspectives while providing empirical evidence on DT as a catalyst for corporate sustainability. Practically, the results highlight the importance of firms investing in digital capabilities.", service innovation, and dynamic adaptation strategies to remain competitive. Future research should explore longitudinal effects and industry variations in digital transformation and sustainability practices.

SYNERGY OF ADVERTISING INFORMATIVENESS AND ADVERTISING PERSUASIVENESS ON BRAND AWARENESS AND PURCHASE DECISIONS FOR TOTO SANITARY PRODUCTS John Tampil Purba; Laurensia Kelly
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study examines the impact of advertising informativeness, persuasiveness, product quality, price, and brand awareness on consumer purchase decisions for TOTO sanitary products. It also aims to explore brand awareness as a mediating factor influencing purchase decisions. Data were collected through an online survey via Google Forms, using a quantitative approach, with participants aged 18 to 60 years in the Jabodetabek area of Indonesia. The data were analysed using IBM SPSS Statistics version 27 and AMOS version 24, employing the Structural Equation Modelling (SEM) approach. The findings revealed that advertising informativeness, persuasiveness, product quality, and price significantly positively impact purchase decisions, supported by the mediating role of brand awareness. This study aims to enhance understanding of key marketing factors influencing purchase decisions and contribute valuable insights for future research.

EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK) Ruslaini; Derren Christof Wilson; John Tampil Purba
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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In globalization, the number of brands and products that have rivalry in the market has increased significantly, giving consumers many choices and alternatives of products and services to meet their wants and needs. Every brand and product must maintain Brand Familiarity, Intimacy, and Perceived Quality to increase repurchase intentions and generate emotional customer responses. This study aims to see the effect of Brand Familiarity, Intimacy, and Perceived Quality on purchase intentions. In addition, this study also wants to know the impact of purchase intentions on emotional responses to purchase intentions. The theory used is the Stimulus-Organism-Response (S-O-R) theory. This quantitative study uses questionnaires from respondents who are users of Adidas sports shoes from the running sports branch and who use Adidas brand sports shoes.

STRATEGIC BUSINESS TRANSFORMATION AND CORPORATE SUSTAINABILITY: EXAMINING THE ROLE OF DYNAMIC AND DIGITAL CAPABILITIES Situmorang, Patar; Purba, John Tampil; Hariandja, Evo Sampetua
Jurnal Manajemen Vol. 22 No. 1 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i1.6577

In today's dynamic and competitive business environment, organizations must continuously adapt to external and internal changes to achieve corporate sustainability. This study examines the influence of Business Transformation (BT), Service Innovation Capability (SIC), and Service Delivery (SD) on Corporate Sustainability (CS), with Dynamic Capability (DC) as a mediating variable and Digital Transformation (DT) as a moderate factor. Employing Resource-Based View (RBV) and Market-Based View (MBV) theories, this study aims to explore how firms leverage internal capabilities and external market factors to drive long-term sustainability. A quantitative research design was applied, utilizing "This study employed Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses, utilizing data collected from 400 managers." and executives in the energy sector, with a focus on PT PLN (Persero). The findings confirm that BT, SIC, and SD positively influence CS, both directly and indirectly through DC. Furthermore, DT significantly moderates the relationships between BT, SIC, and SD with DC, indicating that digital adoption enhances firms' ability to adapt and reconfigure resources. The mediating role of DC was also supported, reinforcing its importance in linking strategic initiatives to sustainability outcomes. This study contributes to strategic management literature by integrating RBV and MBV perspectives while providing empirical evidence on DT as a catalyst for corporate sustainability. Practically, the results highlight the importance of firms investing in digital capabilities.", service innovation, and dynamic adaptation strategies to remain competitive. Future research should explore longitudinal effects and industry variations in digital transformation and sustainability practices.

Ownersâ€™ integrity, customersâ€™ relation, and focused attitude as strategiies of family business sustainability and growth: an empirical study Purba, John Tampil; Tan, Jacob Donald
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 2 (2018): August - November 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i2.1433

Asian Development Bank Institute reported that the contribution of Micro, Small and Medium Enterprises (MSMEs) to the Indonesian GDP is 57.8% and the contribution to total employment is 97.2%. MSMEs in Indonesia are almost owned by families. According to Family Firm Institute in 2016, 72% of all businesses in Indonesiaâ€™s private sector are run by family businesses, and while most of the MSMEs started out as family businesses, many successful entrepreneurs come from family business background.Â This empirical study is based on 3 family business cases that have been expanding in terms of its sales and operations throughout more than 10 years. The method used in this study is qualitative research by exploring the strategic management to sustain the family businesses through ownersâ€™ integrity, customersâ€™ relations, and focused attitude in their vocations.Â As the family businesses are currently in transition of passing the torch to the next generation, their sustaining strategies have to be extended.

DAMPAK PANDEMI COVID-19 TERHADAP MANAJEMEN SEKOLAH MINGGU KOREA DI INDONESIA UNTUK PENGINTEGRASIAN PEMBELAJARAN IMAN [THE IMPACT OF THE COVID-19 PANDEMIC ON THE MANAGEMENT OF FAITH-LEARNING INTEGRATION OF KOREAN SUNDAY SCHOOL IN INDONESIA] Choi, Chi Hyun; Purba, John Tampil; Sudibjo, Niko; Pramono, Rudy
JOHME: Journal of Holistic Mathematics Education Vol. 5 No. 1 (2021): JUNE
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/johme.v5i1.2794

This research is a case study that analyzes the problem of the Faith-Learning Integration management process for the Korean Sunday School “Y” in Indonesia during the COVID-19 pandemic. In this research, data collection was carried out with 5 informants, 58 questionnaires from respondents consisting of students, parents and teachers as well as recordings of student activity results. From the results of this study, it can be seen that there are several obstacles experienced by students, teachers and parents in the Faith-Learning Integration management process. First, students are not satisfied with centering on video learning platforms because there is no interaction between teachers, students and their friends so it needs to be changed from a one-way platform, such as video to an interactive platform between students and teachers such as Zoom or Google Classroom, etc. In addition, students from parents of other religions do not get support and attention from their parents to carry out Faith-Learning Integration with Work From Home (WFH) so that Faith-Learning Integration activities stop. Second, teachers' technical skills are very limited, so interactive online classroom training is required. Third, parents feel burdened and stressed when they have to give examples of faith, morals and good discipline to children in Faith-Learning Integration during WFH. The last obstacle, the 5 dimensions of the Faith-Learning Integration are not tightly integrated with each other so they do not run in harmony. The dimensions of Leitourgia and Didache were implemented well, while Kerygma, Koinonia, and Diakonia were not carried out well due to social distancing obstacles. For this reason, it is recommended that "Y" management use an interactive platform and develop innovative and creative ways that can motivate students so that they do not feel the distance between teachers and students and the surrounding environment is getting farther away even though they participate in social distancing.BAHASA INDONESIA ABSTRACT: Penelitian ini adalah studi kasus yang menganalisa masalah proses manajemen pengintegrasian pembelajaran iman Sekolah Minggu Korea “Y” di Indonesia pada masa pandemi COVID-19. Dalam penelitian ini dilaksanakan pengumpulan data dengan 5 orang narasumber, 58 hasil kuesioner dari responden yang terdiri dari siswa, orangtua dan guru serta rekaman hasil aktivitas siswa. Dari hasil penelitian ini terlihat adanya beberapa kendala yang dialami oleh siswa, guru dan orang tua dalam proses manajemen pengintegrasian pembelajaran iman. Pertama, siswa tidak puas dengan berpusat pada media pembelajaran video karena tidak terjadi interaksi antara guru, siswa dan teman-temannya sehingga perlu diubah dari media yang bersifat satu arah, seperti video ke berbagai media yang interaktif antara siswa dan guru seperti Zoom atau Google Classroom, dll. Selain itu, siswa dari orangtua yang beragama lain kurang mendapat dukungan dan perhatian dari orangtuanya untuk melakukan pengintegrasian pembelajaran iman dengan pembelajaran daring dari rumah sehingga aktivitas pengintegrasian pembelajaran iman jadi terhenti. Kedua, keterampilan teknis guru sangat terbatas sehingga diperlukan pelatihan kelas online secara interaktif. Ketiga, orangtua merasa terbebani dan stress ketika harus memberikan contoh iman, moral dan disiplin yang baik kepada anak-anak dalam pengintegrasian pembelajaran iman selama pembelajaran daring dari rumah. Kendala yang terakhir, 5 dimensi dari pengintegrasian pembelajaran iman tidak terintegrasi satu sama lain secara erat sehingga tidak berjalan selaras. Dimensi Leitourgia dan Didache dilaksanakan dengan baik, sedangkan Kerygma, Koinonia, dan Diakonia tidak terlaksana dengan baik karena adanya hambatan social distancing. Untuk itu disarankan manajemen “Y” menggunakan berbagai media yang interaktif dan mengembangkan cara yang inovatif dan kreatif yang dapat memotivasi siswa supaya tidak merasakan jarak antara guru dan siswa serta lingkungan sekitarnya semakin jauh walaupun mengikuti social distancing.

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