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EMOTIONAL INTERACTION ON BUYING DECISION, THE ROLE OF APPROPRIATE USEFULNESS AND ADIDAS RUNNING SHOE PRODUCT (AN EMPIRICAL STUDY IN JABODETABEK) Ruslaini; Derren Christof Wilson; John Tampil Purba
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In globalization, the number of brands and products that have rivalry in the market has increased significantly, giving consumers many choices and alternatives of products and services to meet their wants and needs. Every brand and product must maintain Brand Familiarity, Intimacy, and Perceived Quality to increase repurchase intentions and generate emotional customer responses. This study aims to see the effect of Brand Familiarity, Intimacy, and Perceived Quality on purchase intentions. In addition, this study also wants to know the impact of purchase intentions on emotional responses to purchase intentions. The theory used is the Stimulus-Organism-Response (S-O-R) theory. This quantitative study uses questionnaires from respondents who are users of Adidas sports shoes from the running sports branch and who use Adidas brand sports shoes.
STRATEGIC BUSINESS TRANSFORMATION AND CORPORATE SUSTAINABILITY: EXAMINING THE ROLE OF DYNAMIC AND DIGITAL CAPABILITIES Situmorang, Patar; Purba, John Tampil; Hariandja, Evo Sampetua
Jurnal Manajemen Vol. 22 No. 1 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i1.6577

Abstract

In today's dynamic and competitive business environment, organizations must continuously adapt to external and internal changes to achieve corporate sustainability. This study examines the influence of Business  Transformation (BT), Service Innovation Capability (SIC), and Service Delivery (SD) on Corporate Sustainability (CS), with Dynamic Capability (DC) as a mediating variable and Digital Transformation (DT) as a moderate factor. Employing Resource-Based View (RBV) and Market-Based View (MBV) theories, this study aims to explore how firms leverage internal capabilities and external market factors to drive long-term sustainability. A quantitative research design was applied, utilizing "This study employed Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses, utilizing data collected from 400 managers." and executives in the energy sector, with a focus on PT PLN (Persero). The findings confirm that BT, SIC, and SD positively influence CS, both directly and indirectly through DC. Furthermore, DT significantly moderates the relationships between BT, SIC, and SD with DC, indicating that digital adoption enhances firms' ability to adapt and reconfigure resources. The mediating role of DC was also supported, reinforcing its importance in linking strategic initiatives to sustainability outcomes. This study contributes to strategic management literature by integrating RBV and MBV perspectives while providing empirical evidence on DT as a catalyst for corporate sustainability. Practically, the results highlight the importance of firms investing in digital capabilities.", service innovation, and dynamic adaptation strategies to remain competitive. Future research should explore longitudinal effects and industry variations in digital transformation and sustainability practices.
DAMPAK PANDEMI COVID-19 TERHADAP MANAJEMEN SEKOLAH MINGGU KOREA DI INDONESIA UNTUK PENGINTEGRASIAN PEMBELAJARAN IMAN [THE IMPACT OF THE COVID-19 PANDEMIC ON THE MANAGEMENT OF FAITH-LEARNING INTEGRATION OF KOREAN SUNDAY SCHOOL IN INDONESIA] Choi, Chi Hyun; Purba, John Tampil; Sudibjo, Niko; Pramono, Rudy
JOHME: Journal of Holistic Mathematics Education Vol. 5 No. 1 (2021): JUNE
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/johme.v5i1.2794

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This research is a case study that analyzes the problem of the Faith-Learning Integration management process for the Korean Sunday School “Y” in Indonesia during the COVID-19 pandemic. In this research, data collection was carried out with 5 informants, 58 questionnaires from respondents consisting of students, parents and teachers as well as recordings of student activity results. From the results of this study, it can be seen that there are several obstacles experienced by students, teachers and parents in the Faith-Learning Integration management process. First, students are not satisfied with centering on video learning platforms because there is no interaction between teachers, students and their friends so it needs to be changed from a one-way platform, such as video to an interactive platform between students and teachers such as Zoom or Google Classroom, etc.  In addition, students from parents of other religions do not get support and attention from their parents to carry out  Faith-Learning Integration with Work From Home (WFH)  so that  Faith-Learning Integration activities stop. Second, teachers' technical skills are very limited, so interactive online classroom training is required. Third, parents feel burdened and stressed when they have to give examples of faith, morals and good discipline to children in  Faith-Learning Integration during WFH. The last obstacle, the 5 dimensions of the Faith-Learning Integration are not tightly integrated with each other so they do not run in harmony. The dimensions of Leitourgia and Didache were implemented well, while Kerygma, Koinonia, and Diakonia were not carried out well due to social distancing obstacles. For this reason, it is recommended that "Y" management use an interactive platform and develop innovative and creative ways that can motivate students so that they do not feel the distance between teachers and students and the surrounding environment is getting farther away even though they participate in social distancing.BAHASA INDONESIA ABSTRACT: Penelitian ini adalah studi kasus yang menganalisa masalah proses manajemen pengintegrasian pembelajaran iman Sekolah Minggu Korea “Y” di Indonesia pada masa pandemi COVID-19. Dalam penelitian ini dilaksanakan pengumpulan data dengan 5 orang narasumber, 58 hasil kuesioner dari responden yang terdiri dari siswa, orangtua dan guru serta rekaman hasil aktivitas siswa. Dari hasil penelitian ini terlihat adanya beberapa kendala yang dialami oleh siswa, guru dan orang tua dalam proses manajemen pengintegrasian pembelajaran iman. Pertama, siswa tidak puas dengan berpusat pada media pembelajaran video karena tidak terjadi interaksi antara guru, siswa dan teman-temannya sehingga perlu diubah dari media yang bersifat satu arah, seperti video ke berbagai media yang interaktif antara siswa dan guru seperti Zoom atau Google Classroom, dll. Selain itu, siswa dari orangtua yang beragama lain kurang mendapat dukungan dan perhatian dari orangtuanya untuk melakukan pengintegrasian pembelajaran iman dengan pembelajaran daring dari rumah sehingga aktivitas pengintegrasian pembelajaran iman jadi terhenti. Kedua, keterampilan teknis guru sangat terbatas sehingga diperlukan pelatihan kelas online secara interaktif. Ketiga, orangtua merasa terbebani dan stress ketika harus memberikan contoh iman, moral dan disiplin yang baik kepada anak-anak dalam pengintegrasian pembelajaran iman selama pembelajaran daring dari rumah. Kendala yang terakhir, 5 dimensi dari pengintegrasian pembelajaran iman tidak terintegrasi satu sama lain secara erat sehingga tidak berjalan selaras. Dimensi Leitourgia dan Didache dilaksanakan dengan baik, sedangkan Kerygma, Koinonia, dan Diakonia tidak terlaksana dengan baik karena adanya hambatan social distancing. Untuk itu disarankan manajemen “Y” menggunakan berbagai media yang interaktif dan mengembangkan cara yang inovatif dan kreatif yang dapat memotivasi siswa supaya tidak merasakan jarak antara guru dan siswa serta lingkungan sekitarnya semakin jauh walaupun mengikuti social distancing.
Connectivity Emotional Brand, Brand Love, Bridging Transition Process from Satisfaction to Loyalty (Evidenced from Samsung) John Tampil Purba; Sylvia Samuel; Diego; Hardi Basoeki; Song Yup Lee
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to analyze the positive effects of brand satisfaction, brand love, and emotional brand attachment on brand loyalty and customer loyalty. The research was conducted over four months, from August to November 2021, using a quantitative approach through online questionnaires distributed via Google Forms. A total of 300 respondents participated in this study. Data analysis was performed using SPSS and SEM AMOS software. The results indicate that all six proposed hypotheses are statistically significant. Brand satisfaction, brand love, and emotional brand attachment positively influence brand loyalty. Furthermore, brand satisfaction, brand loyalty, and emotional brand attachment also have a positive impact on customer loyalty. These findings highlight the importance of emotional and experiential factors in building long-term relationships between brands and consumers.
TPACK Based Differentiated Problem Posing to Enhance Entrepreneurial Digital Problem Solving Derlina, Derlina; Zuhra, Siti; Mihardi, Satria; Lubis, Rajo Hasim; Purba, John Tampil; Stephanie, Stephanie
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.609

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This study aims to determine the effect of TPACK-based differentiated learning on high school students' problem-solving abilities and motivation. The study, conducted at Private Senior High School PAB 8 Saentis Sei Tuan, used a quasi-experiment method with two classes: the experimental class, which used the differentiated problem solving model based on TPACK, and the control class, which used the conventional school learning model without differentiation. The results of this study indicate that the average post-test score for student problem-solving abilities in the experimental class was higher than in the control class. Statistical testing using two-way ANOVA showed that the problem-solving skills of students taught with the TPACK-based differentiated learning model demonstrated a significant influence between the learning model and motivation on students' problem-solving skills, as well as an interaction between the TPACK based problem posing learning model and motivation in terms of problem-solving skills. These findings have practical implications for educators, providing evidence that the TPACK-based differentiated problem-posing learning model is more effective in improving students' problem solving abilities than the conventional learning model, with learning motivation also playing an essential role in enhancing student problem-solving skills.
Owners’ integrity, customers’ relation, and focused attitude as strategiies of family business sustainability and growth: an empirical study John Tampil Purba; Jacob Donald Tan
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 2 (2018): August - November 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i2.1433

Abstract

Asian Development Bank Institute reported that the contribution of Micro, Small and Medium Enterprises (MSMEs) to the Indonesian GDP is 57.8% and the contribution to total employment is 97.2%. MSMEs in Indonesia are almost owned by families. According to Family Firm Institute in 2016, 72% of all businesses in Indonesia’s private sector are run by family businesses, and while most of the MSMEs started out as family businesses, many successful entrepreneurs come from family business background.  This empirical study is based on 3 family business cases that have been expanding in terms of its sales and operations throughout more than 10 years. The method used in this study is qualitative research by exploring the strategic management to sustain the family businesses through owners’ integrity, customers’ relations, and focused attitude in their vocations.  As the family businesses are currently in transition of passing the torch to the next generation, their sustaining strategies have to be extended.
Connectivity Emotional Brand, Brand Love, Bridging Transition Process from Satisfaction to Loyalty (Evidenced from Samsung) John Tampil Purba; Sylvia Samuel; Diego; Hardi Basoeki; Song Yup Lee
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to analyze the positive effects of brand satisfaction, brand love, and emotional brand attachment on brand loyalty and customer loyalty. The research was conducted over four months, from August to November 2021, using a quantitative approach through online questionnaires distributed via Google Forms. A total of 300 respondents participated in this study. Data analysis was performed using SPSS and SEM AMOS software. The results indicate that all six proposed hypotheses are statistically significant. Brand satisfaction, brand love, and emotional brand attachment positively influence brand loyalty. Furthermore, brand satisfaction, brand loyalty, and emotional brand attachment also have a positive impact on customer loyalty. These findings highlight the importance of emotional and experiential factors in building long-term relationships between brands and consumers.
Dynamic capabilities and the governance of energy resilience: Indonesia’s adaptive transition under the RUPTL 2025–2034 Akhmad Feiral Rizky Batubara; John Tampil Purba
Jurnal Ekonomi Perusahaan Vol. 32 No. 2 (2025): Sept 2025 - Feb 2026
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i2.1626

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This study analyzes how Indonesia governs energy resilience under the RUPTL 2025–2034 regulation during the country's adaptive transition using the dynamic capabilities approach. It investigates the operationalization of the sensing, seizing, and transforming capabilities, which are the flexible portion of the governance policy, organizational, and technological pillars in the adaptive transitions framework toward the envisioned sustainable energy future. Using strategic management and international case studies on energy transitions, this work highlights how Indonesia adjusts the adaptable and competitive components of its energy systems to respond to shifts in the global energy market. The dynamic capabilities and governance flexibility construct links energy resilience security and environmental sustainability, providing emerging economies valuable insights. Finally, the study emphasizes transition complexity and offers energy policy and energy transition managers concrete solutions.
Corporate Digital Responsibility Framework for Successful AI Implementation in News Media Arief Adi Wibowo; John Tampil Purba
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4550

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This study aims to identify the key components of Corporate Digital Responsibility (CDR) that are most relevant to AI implementation in news media organizations and to examine the relationships between these dimensions and the mediating factors that shape implementation outcomes. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling to test a framework that integrates digital ethics, responsible innovation, and media sustainability with media credibility, operational effectiveness, and business sustainability as mediating variables toward AI implementation success. The findings indicate that CDR dimensions play a significant role in strengthening credibility, improving operational performance, and supporting long-term business sustainability, which collectively contribute to more effective AI implementation. The results highlight that ethical governance, innovation capability, and sustainability orientation not only influence AI adoption directly but also operate through key organizational mechanisms that enhance trust, efficiency, and resilience. These findings imply that news media organizations need to adopt an integrated and balanced approach to digital responsibility in order to ensure that AI integration supports both technological advancement and journalistic values while maintaining long-term organizational viability.
Enhancing employability: Merdeka campus policy and facilities mediated by industrial collaboration Alexander Batara Marpaung; John Tampil Purba; Martinus Tukiran
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.7079

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This study examines how the effectiveness of the Merdeka Campus policy and the quality of university service facilities contribute to student employability, with industrial collaboration positioned as a mediating mechanism. Drawing on the Resource-Based View (RBV), the research conceptualizes institutional policies and facilities as strategic resources that can generate competitive advantages for graduates when effectively aligned with external partnerships. A quantitative design was adopted, using purposive sampling to collect data from 311 final-year students and recent graduates in the Greater Jakarta area. The data were analyzed through Covariance-Based Structural Equation Modeling (CB-SEM). The results indicate that both the effective implementation of the Merdeka Campus policy and the adequacy of service facilities significantly strengthen industrial collaboration. In turn, industrial collaboration plays a pivotal mediating role, substantially enhancing the positive effect of university resources on student employability. These findings suggest that institutional resources alone are insufficient; their impact is maximized when integrated with meaningful industry engagement. The study therefore underscores the importance for higher education institutions to align flexible academic policies and supportive infrastructure with sustained industry partnerships in order to better address labor market demands and narrow the gap between graduate competencies and employer expectations.