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CREATIVEPRENEURSHIP IN HIGH SCHOOL STUDENTS Radnan, Yokie; Meranga, Isana S.C.; Purba, John Tampil; Bernarto, Innocentius; Hariandja, Evo Sampetua
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study investigate the effect of financial literacy towards investment decision among high school students in Jabodetabek. Students were provided with workshop of financial investment. This study address the following questions : are young people are financially literate? How can we enhance their financial literacy? We did pre test and post test for them. From pre test analysis, we found that most young peoples are not familiar with financial literacy. Because, only 39% from sample are familiar with concept of inflation. We use “interest rate” and “inflation” questions to be tested whether respondents were knowledgeable about those two criteria. This paper uses randomized experience to explore how financial literacy changes investment decision among young peoples. The effect of financial literacy program are strong. After having workshop, students are more knowledgeable about financial literacy that might be useful for their financial decision.

INTEGRASI PENGALAMAN DAN KEPUASAN PELANGGAN, DAN WORD OF MOUTH INTENTION TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH HARGA PADA MEREK SKINTIFIC Purba, John Tampil; Michelle, Michelle
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Penelitian ini menginvestigasi integrasi antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan pada merek Skintific dan harga sebagai variabel moderasi. Di era saat ini, industri kosmetik Indonesia mengalami pertumbuhan pesat, didorong oleh perubahan sikap masyarakat yang semakin sadar akan perawatan diri. Fenomena ini memicu kemunculan banyak merek baru dan menghasilkan persaingan ketat yang tentunya menjadi tantangan dalam mempertahankan loyalitas pelanggan. Maka diperlukan penelitian mendalam mengenai loyalitas pelanggan dengan faktor-faktor pendorongnya. Penelitian ini dilaksanakan dari Oktober 2023 - November 2023. Penelitian ini diterapkan dengan pendekatan kuantitatif dan metode pengumpulan data adalah kuesioner online Google Forms yang disebarkan kepada 320 sampel. Data diolah dengan program SPSS 26 dan AMOS 24. Hubungan antar variabel dikaji dengan teknik analisis regresi linier berganda. Hasil temuan dari penelitian ini menunjukan bahwa integrasi pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention berpengaruh positif terhadap loyalitas pelanggan. Namun, temuan menarik adalah harga memoderasi hubungan antara integrasi pengalaman pelanggan, kepuasan pelanggan, dan niat word of mouth intention terhadap loyalitas pelanggan. Hasil penelitian ini diharapkan dapat menyajikan pandangan mendalam mengenai peran harga sebagai faktor moderasi yang dapat memengaruhi hubungan antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan.

ADVERTISING ATTRACTIVENESS, PRICE DISCOUNT, INFLUENCER MARKETING CUSTOMER PURCHASE DECISION MEDIATING BY ONLINE CUSTOMER REVIEWS: A STUDY FROM FASHION H&M DI ZALORA Purba, John Tampil; Letitia, Shareen
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study aims to evaluate the influence of advertising attractiveness, price discount, and influencer marketing on purchasing decisions for H&M fashion products on the Zalora platform. The research also pays attention to the role of online customer reviews as a mediator in influencing marketing factors on purchasing decisions. The research method uses a quantitative approach by distributing electronic questionnaires through Google Forms in the JABODETABEK area with respondents aged 13-45 years. The data collected will be analysed using IBM SPSS Statistics version 26 and AMOS version 26. The results showed that advertising attractiveness, price discount, and influencer marketing have a positive influence on purchasing decisions, supported by online customer reviews as a mediator. This research is expected to deepen the understanding of marketing factors that are significant in making purchasing decisions and contribute to future research.

INTEGRASI PENGALAMAN DAN KEPUASAN PELANGGAN, DAN WORD OF MOUTH INTENTION TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH HARGA PADA MEREK SKINTIFIC Purba, John Tampil; Michelle, Michelle
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menginvestigasi integrasi antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan pada merek Skintific dan harga sebagai variabel moderasi. Di era saat ini, industri kosmetik Indonesia mengalami pertumbuhan pesat, didorong oleh perubahan sikap masyarakat yang semakin sadar akan perawatan diri. Fenomena ini memicu kemunculan banyak merek baru dan menghasilkan persaingan ketat yang tentunya menjadi tantangan dalam mempertahankan loyalitas pelanggan. Maka diperlukan penelitian mendalam mengenai loyalitas pelanggan dengan faktor-faktor pendorongnya. Penelitian ini dilaksanakan dari Oktober 2023 - November 2023. Penelitian ini diterapkan dengan pendekatan kuantitatif dan metode pengumpulan data adalah kuesioner online Google Forms yang disebarkan kepada 320 sampel. Data diolah dengan program SPSS 26 dan AMOS 24. Hubungan antar variabel dikaji dengan teknik analisis regresi linier berganda. Hasil temuan dari penelitian ini menunjukan bahwa integrasi pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention berpengaruh positif terhadap loyalitas pelanggan. Namun, temuan menarik adalah harga memoderasi hubungan antara integrasi pengalaman pelanggan, kepuasan pelanggan, dan niat word of mouth intention terhadap loyalitas pelanggan. Hasil penelitian ini diharapkan dapat menyajikan pandangan mendalam mengenai peran harga sebagai faktor moderasi yang dapat memengaruhi hubungan antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan.

ADVERTISING ATTRACTIVENESS, PRICE DISCOUNT, INFLUENCER MARKETING CUSTOMER PURCHASE DECISION MEDIATING BY ONLINE CUSTOMER REVIEWS: A STUDY FROM FASHION H&M DI ZALORA Purba, John Tampil; Letitia, Shareen
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to evaluate the influence of advertising attractiveness, price discount, and influencer marketing on purchasing decisions for H&M fashion products on the Zalora platform. The research also pays attention to the role of online customer reviews as a mediator in influencing marketing factors on purchasing decisions. The research method uses a quantitative approach by distributing electronic questionnaires through Google Forms in the JABODETABEK area with respondents aged 13-45 years. The data collected will be analysed using IBM SPSS Statistics version 26 and AMOS version 26. The results showed that advertising attractiveness, price discount, and influencer marketing have a positive influence on purchasing decisions, supported by online customer reviews as a mediator. This research is expected to deepen the understanding of marketing factors that are significant in making purchasing decisions and contribute to future research.

CREATIVEPRENEURSHIP IN HIGH SCHOOL STUDENTS Radnan, Yokie; Meranga, Isana S.C.; Purba, John Tampil; Bernarto, Innocentius; Hariandja, Evo Sampetua
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigate the effect of financial literacy towards investment decision among high school students in Jabodetabek. Students were provided with workshop of financial investment. This study address the following questions : are young people are financially literate? How can we enhance their financial literacy? We did pre test and post test for them. From pre test analysis, we found that most young peoples are not familiar with financial literacy. Because, only 39% from sample are familiar with concept of inflation. We use “interest rate” and “inflation” questions to be tested whether respondents were knowledgeable about those two criteria. This paper uses randomized experience to explore how financial literacy changes investment decision among young peoples. The effect of financial literacy program are strong. After having workshop, students are more knowledgeable about financial literacy that might be useful for their financial decision.

EFFECT OF MANAGEMENT INNOVATION, TRANSFORMATIONAL LEADERSHIP, AND KNOWLEDGE SHARING ON MARKET PERFORMANCE OF INDONESIAN CONSUMER GOODS COMPANY Purwanto, Agus; Purba, John Tampil; Bernarto, Innocentius; Sijabat, Rosdiana
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.18

Transformational leadership greatly influences the management innovation and market performance of consumer good companies enterprises. According to the survey data about 244 employees of consumer goods companies, an empirical study was conducted on the relationship between transformational leadership, management innovation, knowledge sharing, market performance of consumer good companies enterprises, and analysis was made on the mediating effect of management innovation and knowledge sharing. The results showed that knowledge sharing has no significant effect on the market performance of consumer goods companies. Management innovation has not a significant effect on the market performance of consumer goods companies. Transformational leadership has no significant effect on the knowledge sharing of consumer goods companies. Transformational leadership has a significant effect on management innovation of consumer goods. Transformational leadership has no significant positive effect on the market performance of consumer goods companies.

Pengaruh Tridharma Perguruan Tinggi terhadap Kinerja Dosen Milenial di Perguruan Tinggi Jakarta Petrus P.F. Titirloloby; John Tampil Purba; Dylmon Hidayat; Hendra Achmadi
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 4 (2024): Desember: Jurnal Riset Sosial Humaniora, dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v3i4.2650

This study aims to analyze the influence of tridharma perguruan tinggi on the performance of millennial lecturers. A quantitative approach was employed using a survey method involving 385 millennial lecturers from 30 universities under LLDIKTI Region III Jakarta, selected through cluster random sampling. Data were collected using a structured questionnaire that had undergone validity and reliability testing. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The outer model test results indicate that all indicators have loading factor values above 0.70 and AVE values greater than 0.5, confirming convergent validity. The reliability test using Composite Reliability yielded values above 0.962, and Cronbach's Alpha exceeded 0.951, indicating strong internal consistency. The results show that tridharma perguruan tinggi have significant effects on lecturer performance. This research provides implications for human resource development in higher education institutions, particularly in nurturing adaptive and productive young lecturers.

STRATEGIC BUSINESS TRANSFORMATION AND CORPORATE SUSTAINABILITY: EXAMINING THE ROLE OF DYNAMIC AND DIGITAL CAPABILITIES Situmorang, Patar; Purba, John Tampil; Hariandja, Evo Sampetua
Jurnal Manajemen Vol. 22 No. 1 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i1.6577

In today's dynamic and competitive business environment, organizations must continuously adapt to external and internal changes to achieve corporate sustainability. This study examines the influence of Business Transformation (BT), Service Innovation Capability (SIC), and Service Delivery (SD) on Corporate Sustainability (CS), with Dynamic Capability (DC) as a mediating variable and Digital Transformation (DT) as a moderate factor. Employing Resource-Based View (RBV) and Market-Based View (MBV) theories, this study aims to explore how firms leverage internal capabilities and external market factors to drive long-term sustainability. A quantitative research design was applied, utilizing "This study employed Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses, utilizing data collected from 400 managers." and executives in the energy sector, with a focus on PT PLN (Persero). The findings confirm that BT, SIC, and SD positively influence CS, both directly and indirectly through DC. Furthermore, DT significantly moderates the relationships between BT, SIC, and SD with DC, indicating that digital adoption enhances firms' ability to adapt and reconfigure resources. The mediating role of DC was also supported, reinforcing its importance in linking strategic initiatives to sustainability outcomes. This study contributes to strategic management literature by integrating RBV and MBV perspectives while providing empirical evidence on DT as a catalyst for corporate sustainability. Practically, the results highlight the importance of firms investing in digital capabilities.", service innovation, and dynamic adaptation strategies to remain competitive. Future research should explore longitudinal effects and industry variations in digital transformation and sustainability practices.

SYNERGY OF ADVERTISING INFORMATIVENESS AND ADVERTISING PERSUASIVENESS ON BRAND AWARENESS AND PURCHASE DECISIONS FOR TOTO SANITARY PRODUCTS John Tampil Purba; Laurensia Kelly
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study examines the impact of advertising informativeness, persuasiveness, product quality, price, and brand awareness on consumer purchase decisions for TOTO sanitary products. It also aims to explore brand awareness as a mediating factor influencing purchase decisions. Data were collected through an online survey via Google Forms, using a quantitative approach, with participants aged 18 to 60 years in the Jabodetabek area of Indonesia. The data were analysed using IBM SPSS Statistics version 27 and AMOS version 24, employing the Structural Equation Modelling (SEM) approach. The findings revealed that advertising informativeness, persuasiveness, product quality, and price significantly positively impact purchase decisions, supported by the mediating role of brand awareness. This study aims to enhance understanding of key marketing factors influencing purchase decisions and contribute valuable insights for future research.

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