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Strategi Menghadapi Badai Krisis Industri Semen di Indonesia Studi Kasus: SMGR dan INTP Irwan Suarly; John Tampil Purba; Rudy Pramono; Gracia S. Ugut
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Semen industri di Indonesia sedang sakit. Kapasitas terpasang mencapai dua kali lipat melebihi kebutuhan pasar domestik. Disisi lain, pemain asing masih melanjutkan penyelesaian pembangunan kiln mereka. Aksi mereka telah memprovokasi pemain lokal untuk ikut menambah kapasitas demi menjaga kantong kantong pasar setempat dari serbuan pemain asing ini. Dua pemain utama di pasar semen Indonesia, PT. Semen Indonesia Tbk. (SMGR) dengan 55% pangsa pasar dan PT. Indocement Tunggal Perkasa Tbk. (INTP) dengan 25% pangsa pasar sangat terpengaruh oleh badai krisis saat ini. Berbagai upaya dan langkah strategis telah dijalankan akan tetapi hasil nya masih jauh di bawah harapan. Tulisan ini bertujuan melakukan eksplorasi Remix Strategy sebagai alternatif strategi bagi SMGR dan INTP. Remixing (yaitu, melakukan perubahan atau inovasi sebagai bahan sumber atau inspirasi) adalah bentuk kolaborasi pengetahuan yang menarik karena sederhana dan praktis. Pendekatan Remix yang dilakukan atas strategi korporasi SMGR dan INTP dalam menghadapi krisis diyakini dapat menjadi pencerahan baru bagi pemangku kepentingan dalam mengambil langkah perbaikan kedepan.

DAMPAK PANDEMI COVID-19 TERHADAP MANAJEMEN SEKOLAH MINGGU KOREA DI INDONESIA UNTUK PENGINTEGRASIAN PEMBELAJARAN IMAN [THE IMPACT OF THE COVID-19 PANDEMIC ON THE MANAGEMENT OF FAITH-LEARNING INTEGRATION OF KOREAN SUNDAY SCHOOL IN INDONESIA] Choi, Chi Hyun; Purba, John Tampil; Sudibjo, Niko; Pramono, Rudy
JOHME: Journal of Holistic Mathematics Education Vol 5, No 1 (2021): JUNE
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/johme.v5i1.2794

This research is a case study that analyzes the problem of the Faith-Learning Integration management process for the Korean Sunday School “Y” in Indonesia during the COVID-19 pandemic. In this research, data collection was carried out with 5 informants, 58 questionnaires from respondents consisting of students, parents and teachers as well as recordings of student activity results. From the results of this study, it can be seen that there are several obstacles experienced by students, teachers and parents in the Faith-Learning Integration management process. First, students are not satisfied with centering on video learning platforms because there is no interaction between teachers, students and their friends so it needs to be changed from a one-way platform, such as video to an interactive platform between students and teachers such as Zoom or Google Classroom, etc. In addition, students from parents of other religions do not get support and attention from their parents to carry out Faith-Learning Integration with Work From Home (WFH) so that Faith-Learning Integration activities stop. Second, teachers' technical skills are very limited, so interactive online classroom training is required. Third, parents feel burdened and stressed when they have to give examples of faith, morals and good discipline to children in Faith-Learning Integration during WFH. The last obstacle, the 5 dimensions of the Faith-Learning Integration are not tightly integrated with each other so they do not run in harmony. The dimensions of Leitourgia and Didache were implemented well, while Kerygma, Koinonia, and Diakonia were not carried out well due to social distancing obstacles. For this reason, it is recommended that "Y" management use an interactive platform and develop innovative and creative ways that can motivate students so that they do not feel the distance between teachers and students and the surrounding environment is getting farther away even though they participate in social distancing.BAHASA INDONESIA ABSTRACT: Penelitian ini adalah studi kasus yang menganalisa masalah proses manajemen pengintegrasian pembelajaran iman Sekolah Minggu Korea “Y” di Indonesia pada masa pandemi COVID-19. Dalam penelitian ini dilaksanakan pengumpulan data dengan 5 orang narasumber, 58 hasil kuesioner dari responden yang terdiri dari siswa, orangtua dan guru serta rekaman hasil aktivitas siswa. Dari hasil penelitian ini terlihat adanya beberapa kendala yang dialami oleh siswa, guru dan orang tua dalam proses manajemen pengintegrasian pembelajaran iman. Pertama, siswa tidak puas dengan berpusat pada media pembelajaran video karena tidak terjadi interaksi antara guru, siswa dan teman-temannya sehingga perlu diubah dari media yang bersifat satu arah, seperti video ke berbagai media yang interaktif antara siswa dan guru seperti Zoom atau Google Classroom, dll. Selain itu, siswa dari orangtua yang beragama lain kurang mendapat dukungan dan perhatian dari orangtuanya untuk melakukan pengintegrasian pembelajaran iman dengan pembelajaran daring dari rumah sehingga aktivitas pengintegrasian pembelajaran iman jadi terhenti. Kedua, keterampilan teknis guru sangat terbatas sehingga diperlukan pelatihan kelas online secara interaktif. Ketiga, orangtua merasa terbebani dan stress ketika harus memberikan contoh iman, moral dan disiplin yang baik kepada anak-anak dalam pengintegrasian pembelajaran iman selama pembelajaran daring dari rumah. Kendala yang terakhir, 5 dimensi dari pengintegrasian pembelajaran iman tidak terintegrasi satu sama lain secara erat sehingga tidak berjalan selaras. Dimensi Leitourgia dan Didache dilaksanakan dengan baik, sedangkan Kerygma, Koinonia, dan Diakonia tidak terlaksana dengan baik karena adanya hambatan social distancing. Untuk itu disarankan manajemen “Y” menggunakan berbagai media yang interaktif dan mengembangkan cara yang inovatif dan kreatif yang dapat memotivasi siswa supaya tidak merasakan jarak antara guru dan siswa serta lingkungan sekitarnya semakin jauh walaupun mengikuti social distancing.

CREATIVEPRENEURSHIP IN HIGH SCHOOL STUDENTS Radnan, Yokie; Meranga, Isana S.C.; Purba, John Tampil; Bernarto, Innocentius; Hariandja, Evo Sampetua
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigate the effect of financial literacy towards investment decision among high school students in Jabodetabek. Students were provided with workshop of financial investment. This study address the following questions : are young people are financially literate? How can we enhance their financial literacy? We did pre test and post test for them. From pre test analysis, we found that most young peoples are not familiar with financial literacy. Because, only 39% from sample are familiar with concept of inflation. We use “interest rate” and “inflation” questions to be tested whether respondents were knowledgeable about those two criteria. This paper uses randomized experience to explore how financial literacy changes investment decision among young peoples. The effect of financial literacy program are strong. After having workshop, students are more knowledgeable about financial literacy that might be useful for their financial decision.

INTEGRASI PENGALAMAN DAN KEPUASAN PELANGGAN, DAN WORD OF MOUTH INTENTION TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH HARGA PADA MEREK SKINTIFIC Purba, John Tampil; Michelle, Michelle
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menginvestigasi integrasi antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan pada merek Skintific dan harga sebagai variabel moderasi. Di era saat ini, industri kosmetik Indonesia mengalami pertumbuhan pesat, didorong oleh perubahan sikap masyarakat yang semakin sadar akan perawatan diri. Fenomena ini memicu kemunculan banyak merek baru dan menghasilkan persaingan ketat yang tentunya menjadi tantangan dalam mempertahankan loyalitas pelanggan. Maka diperlukan penelitian mendalam mengenai loyalitas pelanggan dengan faktor-faktor pendorongnya. Penelitian ini dilaksanakan dari Oktober 2023 - November 2023. Penelitian ini diterapkan dengan pendekatan kuantitatif dan metode pengumpulan data adalah kuesioner online Google Forms yang disebarkan kepada 320 sampel. Data diolah dengan program SPSS 26 dan AMOS 24. Hubungan antar variabel dikaji dengan teknik analisis regresi linier berganda. Hasil temuan dari penelitian ini menunjukan bahwa integrasi pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention berpengaruh positif terhadap loyalitas pelanggan. Namun, temuan menarik adalah harga memoderasi hubungan antara integrasi pengalaman pelanggan, kepuasan pelanggan, dan niat word of mouth intention terhadap loyalitas pelanggan. Hasil penelitian ini diharapkan dapat menyajikan pandangan mendalam mengenai peran harga sebagai faktor moderasi yang dapat memengaruhi hubungan antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan.

ADVERTISING ATTRACTIVENESS, PRICE DISCOUNT, INFLUENCER MARKETING CUSTOMER PURCHASE DECISION MEDIATING BY ONLINE CUSTOMER REVIEWS: A STUDY FROM FASHION H&M DI ZALORA Purba, John Tampil; Letitia, Shareen
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to evaluate the influence of advertising attractiveness, price discount, and influencer marketing on purchasing decisions for H&M fashion products on the Zalora platform. The research also pays attention to the role of online customer reviews as a mediator in influencing marketing factors on purchasing decisions. The research method uses a quantitative approach by distributing electronic questionnaires through Google Forms in the JABODETABEK area with respondents aged 13-45 years. The data collected will be analysed using IBM SPSS Statistics version 26 and AMOS version 26. The results showed that advertising attractiveness, price discount, and influencer marketing have a positive influence on purchasing decisions, supported by online customer reviews as a mediator. This research is expected to deepen the understanding of marketing factors that are significant in making purchasing decisions and contribute to future research.

INTEGRASI PENGALAMAN DAN KEPUASAN PELANGGAN, DAN WORD OF MOUTH INTENTION TERHADAP LOYALITAS PELANGGAN DIMODERASI OLEH HARGA PADA MEREK SKINTIFIC Purba, John Tampil; Michelle, Michelle
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini menginvestigasi integrasi antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan pada merek Skintific dan harga sebagai variabel moderasi. Di era saat ini, industri kosmetik Indonesia mengalami pertumbuhan pesat, didorong oleh perubahan sikap masyarakat yang semakin sadar akan perawatan diri. Fenomena ini memicu kemunculan banyak merek baru dan menghasilkan persaingan ketat yang tentunya menjadi tantangan dalam mempertahankan loyalitas pelanggan. Maka diperlukan penelitian mendalam mengenai loyalitas pelanggan dengan faktor-faktor pendorongnya. Penelitian ini dilaksanakan dari Oktober 2023 - November 2023. Penelitian ini diterapkan dengan pendekatan kuantitatif dan metode pengumpulan data adalah kuesioner online Google Forms yang disebarkan kepada 320 sampel. Data diolah dengan program SPSS 26 dan AMOS 24. Hubungan antar variabel dikaji dengan teknik analisis regresi linier berganda. Hasil temuan dari penelitian ini menunjukan bahwa integrasi pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention berpengaruh positif terhadap loyalitas pelanggan. Namun, temuan menarik adalah harga memoderasi hubungan antara integrasi pengalaman pelanggan, kepuasan pelanggan, dan niat word of mouth intention terhadap loyalitas pelanggan. Hasil penelitian ini diharapkan dapat menyajikan pandangan mendalam mengenai peran harga sebagai faktor moderasi yang dapat memengaruhi hubungan antara pengalaman pelanggan, kepuasan pelanggan, dan word of mouth intention terhadap loyalitas pelanggan.

ADVERTISING ATTRACTIVENESS, PRICE DISCOUNT, INFLUENCER MARKETING CUSTOMER PURCHASE DECISION MEDIATING BY ONLINE CUSTOMER REVIEWS: A STUDY FROM FASHION H&M DI ZALORA Purba, John Tampil; Letitia, Shareen
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to evaluate the influence of advertising attractiveness, price discount, and influencer marketing on purchasing decisions for H&M fashion products on the Zalora platform. The research also pays attention to the role of online customer reviews as a mediator in influencing marketing factors on purchasing decisions. The research method uses a quantitative approach by distributing electronic questionnaires through Google Forms in the JABODETABEK area with respondents aged 13-45 years. The data collected will be analysed using IBM SPSS Statistics version 26 and AMOS version 26. The results showed that advertising attractiveness, price discount, and influencer marketing have a positive influence on purchasing decisions, supported by online customer reviews as a mediator. This research is expected to deepen the understanding of marketing factors that are significant in making purchasing decisions and contribute to future research.

CREATIVEPRENEURSHIP IN HIGH SCHOOL STUDENTS Radnan, Yokie; Meranga, Isana S.C.; Purba, John Tampil; Bernarto, Innocentius; Hariandja, Evo Sampetua
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study investigate the effect of financial literacy towards investment decision among high school students in Jabodetabek. Students were provided with workshop of financial investment. This study address the following questions : are young people are financially literate? How can we enhance their financial literacy? We did pre test and post test for them. From pre test analysis, we found that most young peoples are not familiar with financial literacy. Because, only 39% from sample are familiar with concept of inflation. We use “interest rate” and “inflation” questions to be tested whether respondents were knowledgeable about those two criteria. This paper uses randomized experience to explore how financial literacy changes investment decision among young peoples. The effect of financial literacy program are strong. After having workshop, students are more knowledgeable about financial literacy that might be useful for their financial decision.

EFFECT OF MANAGEMENT INNOVATION, TRANSFORMATIONAL LEADERSHIP, AND KNOWLEDGE SHARING ON MARKET PERFORMANCE OF INDONESIAN CONSUMER GOODS COMPANY Purwanto, Agus; Purba, John Tampil; Bernarto, Innocentius; Sijabat, Rosdiana
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.18

Transformational leadership greatly influences the management innovation and market performance of consumer good companies enterprises. According to the survey data about 244 employees of consumer goods companies, an empirical study was conducted on the relationship between transformational leadership, management innovation, knowledge sharing, market performance of consumer good companies enterprises, and analysis was made on the mediating effect of management innovation and knowledge sharing. The results showed that knowledge sharing has no significant effect on the market performance of consumer goods companies. Management innovation has not a significant effect on the market performance of consumer goods companies. Transformational leadership has no significant effect on the knowledge sharing of consumer goods companies. Transformational leadership has a significant effect on management innovation of consumer goods. Transformational leadership has no significant positive effect on the market performance of consumer goods companies.

Pengaruh Tridharma Perguruan Tinggi terhadap Kinerja Dosen Milenial di Perguruan Tinggi Jakarta Petrus P.F. Titirloloby; John Tampil Purba; Dylmon Hidayat; Hendra Achmadi
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 3 No. 4 (2024): Desember: Jurnal Riset Sosial Humaniora, dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v3i4.2650

This study aims to analyze the influence of tridharma perguruan tinggi on the performance of millennial lecturers. A quantitative approach was employed using a survey method involving 385 millennial lecturers from 30 universities under LLDIKTI Region III Jakarta, selected through cluster random sampling. Data were collected using a structured questionnaire that had undergone validity and reliability testing. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The outer model test results indicate that all indicators have loading factor values above 0.70 and AVE values greater than 0.5, confirming convergent validity. The reliability test using Composite Reliability yielded values above 0.962, and Cronbach's Alpha exceeded 0.951, indicating strong internal consistency. The results show that tridharma perguruan tinggi have significant effects on lecturer performance. This research provides implications for human resource development in higher education institutions, particularly in nurturing adaptive and productive young lecturers.

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