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All Journal Indonesian Journal of Economics and Bussiness Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JURNAL PENGABDIAN KEPADA MASYARAKAT Syntax Literate: Jurnal Ilmiah Indonesia International Journal of New Media Technology Jurnal Manajemen Pemasaran YUME : Journal of Management Jurnal Administrasi dan Manajemen Jurnal Ilmiah Magister Manajemen (JIMM) Jurnal Ekonomi Bisnis Dan Industri (EBI) Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Impresi Indonesia Golden Ratio of Data in Summary Eduvest - Journal of Universal Studies Business and Economic Publication Jurnal Manajemen, Bisnis dan Kewirausahaan Khazanah Sosial
Rahma Wahdiniwaty
Universitas Komputer Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Mystery in Marketing Management Products Post COVID-19 as a Model of Survival Strategy Towards the Awakening of Micro Small and Medium Enterprises (MSMEs) in the Digital Economy Era Rahma Wahdiniwaty; Deri Firmansyah; Asep Suryana; Dede Dede; Asep Achmad Rifa'i
Khazanah Sosial Vol. 4 No. 1 (2022): Khazanah Sosial Vol 4, No 1 April 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i1.17397

Abstract

This research aims to find out the secret strategy applied in the marketing management of Mie Ewok Sukabumi Post COVID-19 towards the rise of MSMEs in the digital economy era. This study uses a qualitative approach with qualitative descriptive analysis and uses triangulation techniques to examine the data obtained from observations, interviews, FGDs, literature studies, and field visits. Based on the data that was collected, reduced, and the results of the FGD deepening, the findings from our analysis show that the secret survival strategy applied in Mie Ewok marketing management after COVID-19 towards the rise of MSMEs in the Digital Economy era, starting with personal branding and digital branding, digital media selection, business process strategy, online marketing, sales promotion, digital literacy readiness, and economic literacy. It is hoped that the survival strategy revealed is useful, feasible to be adopted and developed by other MSME actors to be implemented through marketing management by combining adaptability and survival in order to be able to rise again to continue to grow and have high competitiveness in the era of the digital economy. Qualitative descriptive analysis using this triangulation technique has enabled us to conduct an in-depth and detailed analysis of the business sector with the criteria of micro and small enterprises but has a narrow generalization capability for the larger business sector or industry. To overcome this limitation, future research is expected to use surveys covering the medium and large business sectors or other industries to test the findings and theories resulting from this research. The generalizations can be applied more broadly and guaranteed.
Analysis of the Development and Business Opportunities of Digital Business in Indonesia in the Last Five Years Lukito Angga Prasakti; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53071

Abstract

Indonesia's digital economy has shown rapid growth over the past five years. The e-Conomy SEA 2024 report noted that the gross merchandise value (GMV) of the digital economy increased from US$27 billion in 2018 to US$90 billion in 2024, with projections of reaching US$200–360 billion by 2030. The largest contribution comes from the e-commerce sector, which reached US$65 billion in 2024. Meanwhile, the adoption of digital payments and fintech is increasing rapidly; Bank Indonesia reported that electronic money transactions increased from 47.2 trillion rupiah in 2018 to 594.2 trillion rupiah in 2024. This article is designed to map trends, analyze opportunities, and link digital business developments in Indonesia to government policies, technological developments, consumer behavior, and the startup and MSME ecosystems. The research will employ a systematic literature review approach and secondary data analysis from government reports, scientific journals, and industry surveys. In addition to examining e-commerce and fintech, the study will also examine the edtech subsector—which is projected to have a market value of US$3.23 billion in 2024 with a predicted annual growth of 11.79% through and healthtech, with transaction value projected to increase from US$16 billion in 2023 to US$34 billion in 2027. Challenges such as digital infrastructure inequality, talent shortages, data privacy and cybersecurity regulations, and funding gaps will also be part of the analysis. This research is expected to provide a comprehensive mapping and strategic recommendations for the government, business actors, and researchers to strengthen Indonesia's digital business ecosystem.
DIGITAL CROWDSOURCING UNTUK INFRASTRUKTUR PERKOTAAN: PENDEKATAN TATA KELOLA SMART CITY Linda Norhan; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
Jurnal EBI Vol 8, No 1 (2026): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v8i1.525

Abstract

The primary challenge in maintaining infrastructure within developing urban areas is the government's limited capacity to monitor damage in real-time. This study aims to develop and evaluate 'JagaInfra', a web-based platform designed using the Laravel framework as an instrument of social technopreneurship. This research adopts the Design Science Research (DSR) methodology to design a technological artifact that resolves the inefficiency of the reporting bureaucracy. The study highlights how the transformation from manual reporting to a digital crowdsourcing system can enhance public participation. System evaluation results indicate that location validation features (geotagging), distribution map visualization, and transparency in handling status are capable of improving data accountability and public trust. Managerially, JagaInfra offers an effective collaborative governance model within the Smart City ecosystem
Determinasi Komunikasi Organisasi dan Dukungan Manajemen dalam Mitigasi Resistance to Change pada Implementasi Sistem Informasi Manajemen Rumah Sakit (SIMRS) Randy Hermawan; Aditya Rifandi Zaenudin; Harun AS; Rahma Wahdiniwaty; Deden Abdul Wahab Sya’roni
Jurnal Impresi Indonesia Vol. 5 No. 5 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i5.7777

Abstract

Implementasi Sistem Informasi Manajemen Rumah Sakit (SIMRS) merupakan bagian penting dari transformasi digital dalam sektor kesehatan. Namun, proses implementasi seringkali menghadapi hambatan berupa resistance to change dari sumber daya manusia di dalam organisasi. Penelitian ini bertujuan untuk menganalisis determinasi komunikasi organisasi dan dukungan manajemen dalam memitigasi resistance to change pada implementasi SIMRS. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, melalui wawancara mendalam, observasi, dan studi dokumentasi pada rumah sakit yang telah menerapkan SIMRS. Hasil penelitian menunjukkan bahwa komunikasi organisasi yang efektif, transparan, dan partisipatif mampu mengurangi resistensi perubahan secara signifikan. Selain itu, dukungan manajemen yang kuat dalam bentuk kebijakan, pelatihan, serta penyediaan fasilitas menjadi faktor kunci dalam meningkatkan penerimaan sistem oleh pengguna. Namun demikian, masih ditemukan kendala berupa keterbatasan kompetensi digital, kurangnya sosialisasi, serta budaya organisasi yang belum adaptif terhadap perubahan. Kesimpulan penelitian ini menegaskan bahwa keberhasilan implementasi SIMRS sangat dipengaruhi oleh kualitas komunikasi organisasi dan tingkat dukungan manajemen dalam mengelola perubahan. Oleh karena itu, diperlukan strategi komunikasi yang terstruktur serta komitmen manajerial yang berkelanjutan untuk memastikan keberhasilan transformasi digital di rumah sakit.
“Don’t Make the Same Mistake!”: Peer-to-Peer Knowledge Sharing among SME Owners in Digital Business Communities Asep Koswara; Tarso Tarso; Lukito Angga Prasakti; Rahma Wahdiniwaty; Deden Abdul Wahab Sya'roni
Business and Economic Publication Vol. 4 No. 1 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i1.1766

Abstract

Digital social media environments have increasingly become informal spaces where entrepreneurs exchange experiences, operational reflections, and business survival strategies through peer interaction. However, previous studies have predominantly emphasized formal entrepreneurial education, institutional mentoring, or structured online communities, while organically emerging peer-to-peer entrepreneurial learning within public social media discussions remains underexplored. This study aims to examine how entrepreneurial learning is socially constructed among SME owners through interaction within a public Facebook Reel discussion. The study employed a qualitative descriptive content analysis approach using comments extracted through web scraping. From 789 initial comments, 312 comments were purposively selected and analyzed based on their experiential relevance. The findings reveal several dominant entrepreneurial learning themes, including financial discipline, employee management, strategic business growth, operational competence, and customer orientation. The study further demonstrates that digital communities function not only as communication platforms but also as informal entrepreneurial learning ecosystems that strengthen adaptive awareness, experiential reflection, and peer-based business learning among SME owners.
External Reference Price sebagai Faktor Penentu Keputusan Pembelian Produk Fashion Gen Z di E-Commerce Shopee Rahma Wahdiniwaty; Syaira Zahra Anjani; Asfaidil Saldin Putrapratama; Farid Akbar; Nurma Rifatul Latifah; Ridwan Fauzi
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11386

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar Pengaruh Harga Referensi Eksternal terhadap keputusan Gen Z dalam membeli barang fashion di platform e-commerce Shopee. Analisis regresi bersama dengan penelitian kuantitatif adalah metodologi penelitian yang digunakan. Kuesioner digunakan untuk mengumpulkan data dari 50 responden guna menilai bagaimana harga referensi eksternal—khususnya, flash sale dan harga coret—mempengaruhi keputusan Gen Z untuk membeli barang fashion di Shopee. Temuan penelitian menunjukkan bahwa flash sale dan harga coret memiliki dampak positif terhadap keputusan konsumen untuk membeli. Bersama-sama, kedua faktor ini mempengaruhi 62,5% dari keputusan pembelian yang dibuat. Hal ini menunjukkan bahwa penyajian harga yang dikombinasikan dengan strategi urgensi waktu yang merupakan stimulus yang efektif dalam memengaruhi perilaku pembelian Generasi Z yang responsif terhadap promosi visual dan berbatas waktu di lingkungan e-commerce. Harga Coret membentuk persepsi penghematan, sedangkan Flash Sale mempercepat keputusan melalui tekanan waktu. Integrasi kedua strategi tersebut menunjukkan bahwa stimulus harga berbasis referensi dan urgensi waktu bekerja secara komplementer dalam memengaruhi perilaku konsumen Generasi Z.
From Students To Talent: Orchestrating Human Capital For The Technopreneurial University Transformation Imanuel Eko Anggun Sugiyono; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar; Puri Swastika Gusti Krisna Dewi
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11446

Abstract

This research focuses on testing the effectiveness of the Student-HRM framework—Competency Development, Incentive Support, and Innovation-based Assessment—in influencing multidimensional transformation of student technopreneurship (Culture, Digital Readiness, and Innovation Ecosystem) in higher education institutions. Based on a quantitative explanatory design, data were obtained from 100 undergraduate students who are actively involved with digital entrepreneurship programs through a purposive sampling technique. The conceptual model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 to assess the measurement model and evaluate the structural path coefficients by a bootstrapping procedure using 5,000 subsamples. The structural model shows significant predictive power (R2 > 0.70). The results highlighted a surprising paradox: Competency Development Support did not contribute significantly to transformation in any dimension, therefore questioning the ingrained belief that training alone leads to readiness. On the other hand, Incentive and Appreciation Support emerged as the stronger predictor and significantly affected all three dimensions. Innovation-based Assessment, however, was effective only in shaping the Technopreneurship Culture but proved ineffective in improving Digital Readiness or Ecosystem engagement.
Peran Teori dan Model Work-Life Balance: Upaya Meningkatkan Kepuasan Kerja Karyawan Dalam Konteks Organisasi Modern Burhanuddin Burhanuddin; R Budi Setiawan; Pance Daniel; Rahma Wahdiniwaty; Deden Abdul Wahab Sya’roni
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i5.64317

Abstract

Penelitian ini membahas peran teori dan model work-life balance dalam meningkatkan kepuasan kerja karyawan pada konteks organisasi modern. Work-life balance telah berkembang dari konsep konflik antara pekerjaan dan kehidupan pribadi menjadi pendekatan yang lebih komprehensif yang mencakup keseimbangan waktu, keterlibatan, kepuasan, fleksibilitas kerja, serta dukungan organisasi. Berbagai teori seperti Work-Family Conflict Theory, Border Theory, Role Enhancement Theory, hingga Organizational Support Theory menjelaskan bahwa keseimbangan yang baik antara kehidupan kerja dan pribadi dapat meningkatkan kepuasan kerja karyawan. Penelitian ini menunjukkan bahwa karyawan yang memiliki tingkat work-life balance yang baik cenderung memiliki kepuasan kerja yang lebih tinggi, tingkat stres yang lebih rendah, serta loyalitas yang lebih kuat terhadap organisasi. Selain itu, fleksibilitas kerja dan dukungan organisasi menjadi faktor penting dalam menciptakan keseimbangan tersebut. Dengan demikian, work-life balance berperan penting tidak hanya dalam meningkatkan kesejahteraan karyawan, tetapi juga dalam meningkatkan efektivitas organisasi secara keseluruhan.
Analisis Efektivitas Transformasi Digital dalam Skema Sertifikat Halal di Provinsi Banten Rita Sari Puspita; Mari Maryati; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar; Suryatno Wiganepdo Soegoto
JEMBA Vol 6 No 1 (2026): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v6i1.18897

Abstract

Digital transformation has become a central element of public service reform, including the implementation of halal certification in Indonesia. This study aims to analyze the effectiveness of digital transformation in the halal certification scheme in Banten Province and to identify the key factors influencing its performance. A quantitative explanatory approach was employed through a survey of 235 micro and small enterprise owners who had applied for or were in the process of applying for halal certification using a digital system. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that digital transformation has improved service accessibility and transparency; however, its overall effectiveness has not yet been fully achieved, particularly in terms of process efficiency and time certainty. The effectiveness of digital halal certification services is influenced by system quality, information quality, quality of facilitation services, and users’ facilitating conditions. These results suggest that the success of digital transformation in regulatory public services is not determined solely by technological quality, but also by implementation support and contextual factors at the regional level. Theoretically, this study contributes to the literature on digital transformation in the public sector by emphasizing a public value and socio-technical perspective in evaluating service effectiveness. Practically, the findings provide insights for improving the governance of digital halal certification through strengthening facilitation mechanisms, enhancing digital literacy among enterprises, and adopting more context-sensitive implementation strategies.
The Role of Service Culture and Organizational Climate in Healthcare Workforce Digital Adaptation Readiness at the MAS Clinic in Banjarbaru, Indonesia Martin Agusta; Adhika Ramadhan; Novia Purnamasari; Rahma Wahdiniwaty; Deden A. Wahab Sya’roni
Golden Ratio of Data in Summary Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i3.2303

Abstract

Digital transformation through Electronic Medical Records (EMR) is an urgent need for primary-level healthcare facilities to improve service quality in the 4.0 era. However, the effectiveness of this technology is often hampered by suboptimal Human Resources (HR) readiness and support from the work environment, particularly in regional primary clinics. This study aims to analyze the role of service culture and organizational climate in the digital adaptation readiness of healthcare workers at the MAS Clinic in Banjarbaru. This study used a descriptive qualitative approach with a case study design. Data collection was conducted through in-depth interviews, observations, and documentation with 12 informants consisting of clinic leaders, doctors, nurses, and administrative staff. The results show that a service culture oriented towards professionalism, collaboration, and commitment to service quality are the main factors driving the acceptance of digital technology. In addition, a supportive organizational climate, especially through direct support from leadership, plays a role in helping healthcare workers overcome digital competency barriers. However, the digital adaptation process still faces several challenges, such as limited technological infrastructure, resistance to change, and low digital literacy. Healthcare workers' digital adaptation readiness depends not only on technological aspects, but also on strengthening the service culture and creating a conducive organizational climate. This study recommends the need for improved technology infrastructure and ongoing digital training at the MAS Banjarbaru Clinic to align conventional work culture with an integrated health information system.
Co-Authors AA Sudharmawan, AA Adam Mukharil Bachtiar Adhika Ramadhan Aditya Rifandi Zaenudin Agus Mulyana Asep Achmad Rifa'i Asep Achmad Rifa'i Asep Koswara Asep Suryana Asfaidil Saldin Putrapratama Burhanuddin Burhanuddin Dede Dede Deden A. Wahab Sya’roni Deden Abdul Wahab Sya'roni Deden Abdul Wahab Sya’roni Deri Firmansyah Diah Nur Kusumawardhani Dicky Kurniawan Dwinanda Pratya Annisa Murni Eddy Soeryanto Soegoto Eko Budi Setiawan Eko Budi Setiawan Fajri Auliardi Farid Akbar Febriyan Muliany Fifi Ainur Ramadhina Harun AS Imanuel Eko Anggun Sugiyono Irfan Dwiguna Sumitra Linda Norhan Lukito Angga Prasakti Mari Maryati Martin Agusta Maryadi Aris Munandar Muhammad Akhdiyatul Aein Noorihan Abdul Rahman Novia Purnamasari Nurma Rifatul Latifah Nurwijayanti Pance Daniel Puri Swastika Gusti Krisna Dewi R Budi Setiawan Randy Hermawan ridwan fauzi Rita Sari Puspita Rudi Saputra Siti Daniyah Atika Suryatno Wiganepdo Soegoto Susilawati, Erna Syaira Zahra Anjani Tarso Tarso Wahab, Deden A Yeffry Handoko Handoko Putra Zuriani Ahmad Zukarnain