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All Journal Indonesian Journal of Economics and Bussiness Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of New Media Technology Jurnal Manajemen Pemasaran Jurnal Ilmiah Magister Manajemen (JIMM) Eduvest - Journal of Universal Studies Jurnal Manajemen, Bisnis dan Kewirausahaan Khazanah Sosial
Rahma Wahdiniwaty
Universitas Komputer Indonesia
Religion Aerospace Engineering Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Mystery in Marketing Management Products Post COVID-19 as a Model of Survival Strategy Towards the Awakening of Micro Small and Medium Enterprises (MSMEs) in the Digital Economy Era Rahma Wahdiniwaty; Deri Firmansyah; Asep Suryana; Dede Dede; Asep Achmad Rifa'i
Khazanah Sosial Vol. 4 No. 1 (2022): Khazanah Sosial Vol 4, No 1 April 2022
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v4i1.17397

Abstract

This research aims to find out the secret strategy applied in the marketing management of Mie Ewok Sukabumi Post COVID-19 towards the rise of MSMEs in the digital economy era. This study uses a qualitative approach with qualitative descriptive analysis and uses triangulation techniques to examine the data obtained from observations, interviews, FGDs, literature studies, and field visits. Based on the data that was collected, reduced, and the results of the FGD deepening, the findings from our analysis show that the secret survival strategy applied in Mie Ewok marketing management after COVID-19 towards the rise of MSMEs in the Digital Economy era, starting with personal branding and digital branding, digital media selection, business process strategy, online marketing, sales promotion, digital literacy readiness, and economic literacy. It is hoped that the survival strategy revealed is useful, feasible to be adopted and developed by other MSME actors to be implemented through marketing management by combining adaptability and survival in order to be able to rise again to continue to grow and have high competitiveness in the era of the digital economy. Qualitative descriptive analysis using this triangulation technique has enabled us to conduct an in-depth and detailed analysis of the business sector with the criteria of micro and small enterprises but has a narrow generalization capability for the larger business sector or industry. To overcome this limitation, future research is expected to use surveys covering the medium and large business sectors or other industries to test the findings and theories resulting from this research. The generalizations can be applied more broadly and guaranteed.
Analysis of the Development and Business Opportunities of Digital Business in Indonesia in the Last Five Years Lukito Angga Prasakti; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.53071

Abstract

Indonesia's digital economy has shown rapid growth over the past five years. The e-Conomy SEA 2024 report noted that the gross merchandise value (GMV) of the digital economy increased from US$27 billion in 2018 to US$90 billion in 2024, with projections of reaching US$200–360 billion by 2030. The largest contribution comes from the e-commerce sector, which reached US$65 billion in 2024. Meanwhile, the adoption of digital payments and fintech is increasing rapidly; Bank Indonesia reported that electronic money transactions increased from 47.2 trillion rupiah in 2018 to 594.2 trillion rupiah in 2024. This article is designed to map trends, analyze opportunities, and link digital business developments in Indonesia to government policies, technological developments, consumer behavior, and the startup and MSME ecosystems. The research will employ a systematic literature review approach and secondary data analysis from government reports, scientific journals, and industry surveys. In addition to examining e-commerce and fintech, the study will also examine the edtech subsector—which is projected to have a market value of US$3.23 billion in 2024 with a predicted annual growth of 11.79% through and healthtech, with transaction value projected to increase from US$16 billion in 2023 to US$34 billion in 2027. Challenges such as digital infrastructure inequality, talent shortages, data privacy and cybersecurity regulations, and funding gaps will also be part of the analysis. This research is expected to provide a comprehensive mapping and strategic recommendations for the government, business actors, and researchers to strengthen Indonesia's digital business ecosystem.
Co-Authors AA Sudharmawan, AA Adam Mukharil Bachtiar Agus Mulyana Asep Achmad Rifa'i Asep Achmad Rifa'i Asep Suryana Dede Dede Deri Firmansyah Diah Nur Kusumawardhani Dicky Kurniawan Dwinanda Pratya Annisa Murni Eddy Soeryanto Soegoto Eko Budi Setiawan Eko Budi Setiawan Fajri Auliardi Fifi Ainur Ramadhina Lukito Angga Prasakti Maryadi Aris Munandar Noorihan Abdul Rahman Nurwijayanti Siti Daniyah Atika Susilawati, Erna Wahab, Deden A Yeffry Handoko Handoko Putra Zuriani Ahmad Zukarnain