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All Journal Indonesian Journal of Economics and Bussiness Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JURNAL PENGABDIAN KEPADA MASYARAKAT Syntax Literate: Jurnal Ilmiah Indonesia International Journal of New Media Technology Jurnal Manajemen Pemasaran YUME : Journal of Management Jurnal Administrasi dan Manajemen Jurnal Ilmu Politik dan Komunikasi Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ilmiah Magister Manajemen (JIMM) Jurnal Ekonomi Bisnis Dan Industri (EBI) Journal of Economics, Management, Business And Accounting (JEMBA) International Journal of Research and Applied Technology (INJURATECH) DIVAGATRA - Jurnal Penelitian Mahasiswa Desain International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Impresi Indonesia Journal Of World Science Golden Ratio of Data in Summary Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Business and Economic Publication Jurnal Manajemen, Bisnis dan Kewirausahaan Khazanah Sosial Optimal: Jurnal Ekonomi dan Manajemen
Rahma Wahdiniwaty
Universitas Komputer Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Pengaruh Work-Life Balance Terhadap Kinerja Karyawan Dengan Stres Kerja Karyawan Di Kabupaten Karawang Muhammad Akhdiyatul Aein; Febriyan Muliany; Rudi Saputra; Rahma Wahdiniwaty; Deden Abdul Wahab Sya’roni
JURNAL ADMINISTRASI & MANAJEMEN Vol 16, No 2 (2026): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v16i2.8531

Abstract

Di era globalisasi yang kompetitif, sumber daya manusia merupakan aset strategis yang menentukan keberhasilan organisasi melalui pencapaian kinerja yang optimal. Namun, tuntutan profesional yang tinggi di kawasan industri seperti Kabupaten Karawang sering kali memicu stres kerja akibat ketidakseimbangan antara urusan pekerjaan dan kehidupan pribadi. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance terhadap kinerja karyawan dengan stres kerja sebagai variabel mediasi. Menggunakan metode kuantitatif, data dikumpulkan dari 100 responden karyawan tetap di Kabupaten Karawang melalui kuesioner daring dan dianalisis menggunakan regresi linier melalui perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa work-life balance berpengaruh positif dan signifikan terhadap kinerja karyawan (p-value=0,03), yang berarti kemampuan mengelola waktu dan kepuasan di dua ranah kehidupan akan meningkatkan kontribusi profesional. Selain itu, ditemukan bahwa work-life balance berpengaruh signifikan dalam menurunkan tingkat stres kerja (p-value=0,01). Sebaliknya, stres kerja terbukti berpengaruh signifikan terhadap penurunan kinerja (p-value=0,02), di mana tekanan fisik dan mental bertindak sebagai penghambat produktivitas serta pemicu kesalahan kerja di lingkungan manufaktur. Secara keseluruhan, stres kerja berperan sebagai variabel mediasi yang menghubungkan hubungan antara keseimbangan kehidupan-kerja dengan performa akhir karyawan Kata Kunci : Work-Life Balance; Kinerja Karyawan;Stres Kerja;Kabupaten Karawang.
The Influence of Technopreneurship-Based Strategic Management on Project Performance at PT Len Industri (Persero) Adhika Ramadhan; Irfan Dwiguna; Eddy Soeryanto; Rahma Wahdiniwaty; Adam Mukaril
Golden Ratio of Data in Summary Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i3.2201

Abstract

This study analyzes the role of technopreneurship-based strategic management in improving the performance of Smart Technology Internet of Things (IoT) E-Bike projects at PT Len Industri (Persero). A quantitative explanatory approach with data triangulation was employed by integrating perception-based assessments with objective project performance indicators derived from Earned Value Management, namely the Schedule Performance Index (SPI) and the Cost Performance Index (CPI). Data were collected through questionnaires administered to project personnel and from official project reports. The results indicate that technopreneurship-based strategic management is implemented at a high level and has a positive and significant effect on project performance. All dimensions, namely productive, creative, innovative, and dynamic, contribute significantly to improving schedule adherence, cost efficiency, system quality, stakeholder satisfaction, and technological reliability. The consistency between subjective assessments and objective performance indicators confirms that project performance can be empirically verified and is not solely based on perceptions. This study concludes that integrating technopreneurship-oriented management with objective performance measurement enhances the effectiveness, efficiency, and accountability of IoT-based technology project management.
STRATEGI KOMUNIKASI BISNIS DAN ORIENTASI KEWIRAUSAHAAN PADA SHOWROOM MOBIL BEKAS KEY GARAGE Ria Anggraeni; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 16 No 1 (2026): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v16i1.19087

Abstract

Abstract   The success of automotive business, particularly in the used car market, currently depends on how companies build credibility in the eyes of consumers. This study aims to analyze the business communication strategy and implementation of entrepreneurial orientatiom applied by the Key Garage used car showroom in increasing sales volume and building customer trust. This study uses a descriptive qualitative method. Data were collected through in-depth interview and participant observation to capture the reality on the ground as a whole. In-depth analysis was conducted to map how the business narrative is constructed and how the entrepreneurial spirit is implemented in daily decision-making. The results show that Key Garage implements an integrated communication strategy, combining conventional communication channels (face-to-face) with intensive use of social media to expand market reach. Entrepreneurial orientation is manifested through three main dimensions: innovation in digital marketing, proactiveness in sourcing quality stock units, and the courage to take risks in setting competitive prices. The synergy between persuasive communication and a strong entrepreneurial mentality has proven to be a crucial factor in building customer loyalty and strengthening Key garage’s brand position. This study confirms that strengthening digital literacy and transparency of product information are key factors in maintaining consumer loyalty in the used car business.       Abstrak   Keberhasilan bisnis otomotif, khususnya pada pasar mobil bekas, saat ini bergantung pada cara perusahaan membangun kredibilitas di mata konsumen. Penelitian ini bertujuan untuk menganalisis strategi komunikasi bisnis dan implementasi orientasi kewirausahaan yang diterapkan oleh showroom mobil bekas Key Garage dalam meningkatkan volume penjualan dan membangun kepercayaan pelanggan. Penelitian ini menggunakan metode kualitatif deskriptif. Data dihimpun melalui wawancara mendalam dan observasi partisipatif untuk menangkap realitas di lapangan secara utuh. Analisis dilakukan secara mendalam guna memetakan bagaimana narasi bisnis dibangun dan bagaimana jiwa kewirausahaan diimplementasikan dalam pengambilan Keputusan sehari-hari. Hasil penelitian menunjukan bahwa Key Garage menerapkan strategi komunikasi yang terintegrasi, mengombinasikan saluran komunikasi konvensional (tatap muka) dengan pemanfaatan media sosial secara intensif untuk memperluas jangkauan pasar. Orientasi kewirausahaan diwujudkan melalui tiga dimensi utama yaitu inovasi dalam pemasaran digital, proaktif dalam mencari stok unit yang berkualitas, serta keberanian mengambil risiko dalam menetapkan harga  yang kompetitif. Sinergi antara komunikasi yang persuasif dan mentalitas kewirausahaan yang kuat terbukti menjadi faktor krusial dalam membangun loyalitas pelanggan dan memperkuat posisi merk Key Garage. Penelitian ini menegaskan bahwa penguatan literasi digital dan keterbukaan informasi produk menjadi kunci utama dalam menjaga loyalitas konsumen pada bisnis mobil bekas.  
Development of the Value Co-Creation and Monetization Resilience Model in the Vertical Micro-Drama Ecosystem: a Theoretical Study on Paywall Innovation Ahmad Budi Sulistioyuwono; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar; Irfan Dwiguna Sumitra
Journal of World Science Vol. 5 No. 1 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i1.1624

Abstract

The rapid transformation of digital content consumption toward short-form and vertical video formats has given rise to vertical micro-dramas as a distinct entertainment ecosystem with unique monetization challenges. While prior studies have examined value co-creation and monetization strategies separately, limited attention has been paid to how these two dimensions interact to sustain revenue in highly volatile, attention-driven environments. This study adopts a theoretical research design using a conceptual model development approach based on a systematic synthesis of international and national scholarly literature. Through thematic and comparative analysis, the study identifies key dimensions of value co-creation—engagement, community participation, data-driven feedback, and institutional collaboration—and maps their interaction with diverse paywall innovations, including microtransactions, hybrid advertising models, subscriptions, and access-based partnerships. The findings demonstrate that monetization resilience in vertical micro-drama ecosystems emerges from the dynamic alignment between participatory value creation and adaptive paywall design, rather than from isolated revenue mechanisms. The study contributes a conceptual framework that explains how co-creation processes, when integrated with flexible monetization architectures and contextualized by local market conditions, enable platforms to achieve sustainable revenue under conditions of rapid technological and behavioral change.
DYNAMICS OF GROWTH AND INEQUALITY E-COMMERCE ADOPTION: A SECTORAL ANALYSIS OF DIGITAL ENTREPRENEURSHIP IN INDONESIA Cut Dinda Sara; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1557

Abstract

This study aims to analyze the disparity in e-commerce adoption by entrepreneurs across Indonesia. Using quantitative descriptive methods, this study processed secondary data sourced from the E-Commerce Statistics report from the Central Statistics Agency (BPS). The results show significant differences in the use of digital technology across regions. Java Island recorded the highest digital adoption rate, supported by established infrastructure. Conversely, eastern Indonesia, such as Papua, showed the lowest adoption rate due to internet access and logistical constraints. These findings emphasize the importance of equitable digital ecosystems to support the sustainability of entrepreneurship across Indonesia.
Technopreneurship and Digital Innovation as Determinants of MSME Competitive Advantage: A Strategic Management Perspective in the Digital Economy Era Burhanuddin Burhanuddin; Eddy Soeryanto Soegoto; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar; Rahma Wahdiniwaty
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1311

Abstract

Digital transformation is understood as a systematic process that influences the entire management cycle—from strategy formulation and implementation to organizational performance evaluation. This study aims to analyze the effect of digital innovation, technopreneurial managerial competence, and technology orientation on the competitive advantage of Small and Medium Enterprises (SMEs). A quantitative approach was employed using a survey method involving 150 SME respondents who had adopted digital technologies, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital innovation, technopreneurial managerial competence, and technology orientation have a positive and significant impact on SMEs’ competitive advantage, explaining 71.7% of the variance. These findings highlight the importance of integrating technopreneurship and digital innovation as an effective managerial strategy to enhance the competitiveness and sustainability of SMEs. The study provides practical implications for SME owners to prioritize managerial competence development, technology adoption, and innovation culture while offering guidance for future research to consider external factors influencing competitive advantage models.
KERANGKA KERJA TATA KELOLA DATA BERDASARKAN DMBOK V2 UNTUK MENDUKUNG KOMERSIALISASI ASET DATA PADA DIGITAL STARTUP Herdiansyah Pratama Ginanjar; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17597

Abstract

Amidst the escalation of the digital economy, commercialization of data assets (data monetization) has become a crucial strategy for startups to open new revenue streams. However, the ambition to convert data into profit is often hampered by information silos, low data quality, and legal risks following the implementation of the Personal Data Protection Law (PDP Law). This literature research aims to formulate a conceptual framework for adaptive data governance for startups by adopting the Data Management Body of Knowledge v2 (DMBOK v2) guidelines. Using a systematic literature review approach to reputable scientific articles and regulatory documents, this research constructs a governance model that aligns business needs with technical compliance. The resulting theoretical synthesis yields the Agile Data Commercialization Governance Framework (ADCGF), a streamlined model focused on the three main pillars of DMBOK v2. These pillars include data governance with a minimalist role structure (Data Governance), standardization of data product quality based on completeness and accuracy metrics (Data Quality), and de-identification techniques through anonymization and aggregation (Data Security & Privacy). The implementation of this model demonstrates that privacy regulatory restrictions are not a barrier to entrepreneurial innovation, but rather a strategic anchor for building market trust. The resulting blueprint is expected to serve as a practical guide for digital businesses in optimizing the economic potential of data securely, legally, and with high economic value.
PERANCANGAN MODEL STRATEGIS TRANSFORMASI BISNIS RADIO LOKAL BERBASIS AI-DRIVEN TECHNOPRENEURSHIP PADA NIRWANA FM BANJARMASIN Novia Purnamasari; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.514

Abstract

The rapid development of Artificial Intelligence (AI) offers strategic opportunities to strengthen technopreneurship models, including within conventional offline businesses. This study aims to design an AI-driven strategic transformation model for a local radio business, focusing on Nirwana FM Banjarmasin, particularly its Event Organizer (EO) services, product sales, and marketing collaborations. A qualitative case study approach was employed, with data collected through in-depth interviews, field observations, and analysis of operational documents to map the existing level of technological integration. The findings reveal a significant digitalization gap, where Nirwana FM has not yet implemented AI in a comprehensive and integrated manner. Operational processes within the EO unit and marketing strategies remain largely manual and rely on fragmented technological tools. To address this issue, the study proposes a strategic AI-based model through the integration of five core solutions: (1) AI-Based Audience Analytics, (2) Predictive Analytics for Product Stock Planning, (3) AI-Powered Social Media Performance Tracking, (4) AI-Assisted Scheduling and Event Management, and (5) Automated Chatbot and Information Services. This model serves not only as an operational optimization framework but also as a sustainable hybrid business transformation strategy for local radio enterprises and MSMEs in the digital era.
ARTIFICIAL INTELLIGENCE SEBAGAI ENABLER TECHNOPRENEURSHIP DALAM PENGUATAN EKOSISTEM DIGITAL UMKM KOPERASI Harun AS; Muhammad Helmi; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.515

Abstract

Digital transformation driven by national policies, including Presidential Instruction No. 3 of 2021 and Presidential Regulation No. 2 of 2024 on the National Artificial Intelligence Strategy, has reshaped the entrepreneurial landscape, particularly for Micro, Small, and Medium Enterprises (MSMEs). This transformation has encouraged the development of technopreneurship by positioning technology as a primary source of value creation and competitive advantage. Although Artificial Intelligence (AI) has been prioritized as a strategic technology in Indonesia’s digital transformation agenda, existing studies predominantly conceptualize AI as a technical tool rather than an entrepreneurial capability that shapes technopreneurial orientation and behavior. This study aims to analyze the role of AI as an enabler of technopreneurship in strengthening the digital ecosystem of cooperative-based MSMEs through a holding approach. A conceptual research design employing a systematic synthesis of the literature on technopreneurship, artificial intelligence, dynamic capabilities, MSME holdings, and digital ecosystems was applied. The findings indicate that AI functions as a collective entrepreneurial capability that strengthens sensing, seizing, and transforming capacities in business development. The integration of AI within holding schemes and digital ecosystems enables MSMEs to enhance collaboration, operational efficiency, innovation, and sustainable competitiveness.
SINERGI PERSONAL BRANDING CEO DAN CONTENT MARKETING DALAM STRATEGI TECHNOPRENEURSHIP KLINIK & APOTEK MAS BANJARBARU Martin Agusta; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.520

Abstract

This study aims to analyze the synergy between CEO personal branding and content marketing within the technopreneurship strategy implemented at MAS Clinic and Pharmacy, Banjarbaru, South Kalimantan. A descriptive qualitative approach was employed through digital observation of the official Instagram account, social media content analysis, and examination of digital technologies supporting healthcare services and marketing. The findings reveal that digital transformation extends beyond service digitalization by strengthening health education, communication, and marketing through social media. Educational content featuring doctors and healthcare professionals increases audience engagement, fosters emotional connection, and enhances brand awareness and public trust. The main finding demonstrates that the synergy between CEO personal branding and institutional content marketing organically expands market reach, improves marketing cost efficiency, and strengthens the competitiveness of healthcare services. Furthermore, this strategy supports all stages of digital consumer behavior based on the Attention, Interest, Search, Action, and Share (AISAS) model. The study concludes that integrating digital leadership with educational content marketing represents an effective technopreneurship strategy for enhancing public trust while reinforcing the competitive position of healthcare providers within the digital healthcare ecosystem.
Co-Authors AA Sudharmawan, AA Adam Mukaril Adam Mukharil Bachtiar Adhika Ramadhan Aditya Rifandi Zaenudin Agus Mulyana Ahmad Budi Sulistioyuwono Asep Achmad Rifa'i Asep Achmad Rifa'i Asep Koswara Asep Suryana Asfaidil Saldin Putrapratama Burhanuddin Burhanuddin Chandra Maullana Cut Dinda Sara Debora Siahaan Dede Dede Deden A. Wahab Sya’roni Deden Abdul Wahab Sya'roni Deden Abdul Wahab Sya’roni Deri Firmansyah Diah Nur Kusumawardhani Dicky Kurniawan Dwinanda Pratya Annisa Murni Eddy Soeryanto Eddy Soeryanto Soegoto Eddy Soeryanto Soeogoto Eko Budi Setiawan Eko Budi Setiawan Fahmi Muhamad Mukhliansyah Fajri Auliardi Farid Akbar Febriyan Muliany Fifi Ainur Ramadhina Harun AS Herdiansyah Pratama Ginanjar Imanuel Eko Anggun Sugiyono Irfan Dwiguna Irfan Dwiguna Sumitra Linda Norhan Lingga Puspita Handayani Lukito Angga Prasakti Mari Maryati Martin Agusta Maryadi Aris Munandar Muhammad Akhdiyatul Aein Muhammad Helmi Noorihan Abdul Rahman Novia Purnamasari Nurma Rifatul Latifah Nurwijayanti Pance Daniel Puri Swastika Gusti Krisna Dewi R Budi Setiawan Randy Hermawan Ria Anggraeni ridwan fauzi Rita Sari Puspita Rudi Saputra Siti Daniyah Atika Suryatno Wiganepdo Soegoto Susilawati, Erna Syaira Zahra Anjani Tarso Tarso Wahab, Deden A Yeffry Handoko Handoko Putra Zuriani Ahmad Zukarnain