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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ilmiah Ecobuss Syntax Idea Jurnal Pengabdian Masyarakat Sains dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences Jurnal Ekonomi Manajemen Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dumadi Dumadi
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Pengaruh Distribusi, Kelangkaan, dan Aplikasi Pangkalan terhadap Keputusan Pembelian LPG 3Kg di PT Agung Cipta Sentosa Berdikari Tri Octaviani; Hendri Sucipto; Nur Aisyah; Dumadi Dumadi; Nurkojin Nurkojin
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2952

Abstract

This study aims to analyze the influence of distribution, scarcity, and the use of merchant base applications on the purchasing decisions of 3kg LPG gas customers at PT Agung Cipta Sentosa Berdikari. The background of this study is based on the importance of sustainable household energy supplies, especially 3kg LPG, which is a basic need for the community. Uneven distribution, the issue of scarcity, and the less than optimal use of digital technology by bases are challenges that need to be reviewed from a consumer behavior perspective. The research subjects were active customers who purchased 3kg LPG at the company. Sampling was determined using the Slovin formula with a margin of error of 10% from a population of 359 customers, resulting in 78 respondents. Data collection techniques were carried out through observation, interviews, documentation, and the distribution of structured questionnaires. The research instrument was tested through validity and reliability tests which showed that all questionnaire items met the requirements for reliability and validity. Classical assumption tests such as normality, linearity, and multicollinearity were also conducted and showed that the data were suitable for analysis using multiple linear regression. The results of the study indicate that distribution, scarcity, and the use of merchant base applications simultaneously and partially have a positive and significant effect on the purchase decision of 3kg LPG. Timely and equitable distribution increases customer trust. Scarcity creates a perception of urgent need that encourages purchases. Meanwhile, the use of merchant base applications provides easy access to information and price transparency, thereby increasing customer convenience in transactions. The implications of this study's results demonstrate the importance of an efficient distribution strategy, good stock management to avoid shortages, and digitalization of services through merchant base applications to support consumer decisions.
Strategi Pemasaran terhadap Pencapaian Target Kredit Usaha Rakyat di Bank Jawa Tengah Cabang Brebes Hesti Karuniati Rizkiana; Dumadi Dumadi; Hendri Sucipto; Slamet Bambang Riono
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2955

Abstract

This study aims to evaluate the marketing strategies implemented by Bank Jateng, Brebes Branch, in achieving the 2024 target for the distribution of People’s Business Credit (KUR). KUR is a crucial financial program designed to stimulate the growth of Micro, Small, and Medium Enterprises (MSMEs), making effective marketing strategies essential for its success. This research adopts a descriptive approach, utilizing data collection techniques such as interviews, observations, and documentation from bank officials and KUR-receiving MSMEs. The marketing strategies analyzed include digital marketing, product adjustments to suit local needs, effective communication with prospective customers, and improvements in customer service. The findings reveal that internal factors contributing to the success of marketing strategies include disciplined promotional implementation, competitive low-interest rate offerings, and fast, responsive service. External factors supporting success include direct promotions in public areas such as traditional markets, support from local governments, and stable economic conditions. Direct marketing strategies, such as canvassing and leveraging referrals from existing customers, effectively enhanced customer loyalty and expanded the reach to potential KUR recipients. Furthermore, the use of digital media—such as social media platforms, chatbots, and geotargeted advertising—significantly accelerated communication, increased product visibility, and raised public awareness of the benefits of KUR. The combination of digital and personal approaches proved to be an efficient and effective strategy in reaching broader market segments. Overall, the integration of adaptive and comprehensive marketing strategies has made a significant contribution to increasing the volume of KUR distribution at Bank Jateng, Brebes Branch. This supports the strengthening of the local economy, expands access to inclusive financial services, and reinforces the role of MSMEs as the backbone of regional economic development.
Pengaruh Promosi Word of Mouth, Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Apotek Tegalglagah Sehat Priska Amelia; Hendri Sucipto; Muhammad Syaifulloh; Dumadi Dumadi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2976

Abstract

This study aims to determine the influence of word of mouth promotion, price, and service quality on consumer satisfaction at Tegalglagah Sehat Pharmacy. The research method used is a quantitative approach with a descriptive and verifiable design. The research sample amounted to 88 respondents who were determined using the Slovin formula, and data collection was carried out through questionnaires. The data analysis technique uses the Partial Least Square (PLS) approach with the help of SmartPLS 4.0 software. The results of the study show that the three independent variables, namely word of mouth promotion, price, and service quality, have a positive and significant influence on consumer satisfaction, both partially and simultaneously. These findings reinforce the importance of the role of these three variables in shaping consumer perception and experience of services in pharmacies. Among the three, service quality has proven to be the most dominant variable affecting consumer satisfaction. This reflects that the better the quality of service provided by the pharmacy, the higher the level of satisfaction felt by consumers. Thus, improving the quality of service is a strategic priority that cannot be ignored by pharmacy management. In addition, maintaining competitive price stability and strengthening promotions through word of mouth is also an important step in maintaining and increasing customer loyalty. This strategy is not only important for retaining existing consumers, but also for attracting new consumers through positive recommendations that develop through word of mouth. Furthermore, the results of this study also indicate that pharmacy consumers are increasingly selective and critical in evaluating the health services they receive.
The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi) Firda Fiah Zaini; Syariefful Ikhwan; Ari Kristiana; Dumadi Dumadi; Roby Setiadi
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.537

Abstract

This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction, with a CR value of 6.045 (CR ≥ 1.96) and p = 0.000 (p ≤ 0.05). In contrast, green product does not significantly affect customer satisfaction (CR = -0.505, p = 0.614), green price has no effect (CR = -0.233, p = 0.816), and green place is also not significant (CR = 1.908, p = 0.056). Regarding the path to customer loyalty, green place has a positive effect on customer loyalty (CR = 8.827, p = 0.000). Meanwhile, green product (CR = 0.002; p = 0.998), green price (CR = 1.528; p = 0.126), green promotion (CR = -1.518; p = 0.129), and customer satisfaction (CR = 0.426; p = 0.670) do not show a positive effect on customer loyalty.
Analisis Celebrity Endorser, Brand Image, Brand Trust Dan Iklan Televisi Terhadap Keputusan Pembelian Sampo Clear Di Toko Mapur Desa Jagalempeni Kabupaten Brebes Mey Nur Aisyah; Citra Mega Suara; Ari Kristiana; Dumadi Dumadi; Nasiruddin Nasiruddin
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1045

Abstract

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.
Pengaruh Fasilitas Kantor dan Disiplin Kerja terhadap Kinerja Perangkat Desa Kalirahayu di Kecamatan Losari Kabupaten Cirebon Ayip Febriansyah; Nur Afridah; Dumadi Dumadi; Slamet Bambang Riono; M Badrun Zaman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5312

Abstract

The level of public satisfaction with public services in Kalirahayu Village, Losari District, Cirebon Regency is still relatively low. This phenomenon is allegedly influenced by the quality of office facilities and the level of work discipline of village officials. This study aims to analyze the influence of office facilities and work discipline on the performance of village apparatus, both partially and simultaneously. The optimal performance of village apparatus is the key in realizing responsive, efficient, and community-satisfied public services. This study uses a quantitative approach with a survey method. The data collection technique was carried out through direct observation, structured interviews, and the distribution of questionnaires to 45 respondents consisting of village officials and service user communities. The research instrument is tested for validity and reliability before use. Data analysis was carried out with the help of SPSS software through multiple linear regression tests, t-tests, and F-tests to test the influence of each variable. The results of the study show that office facilities and work discipline have a positive and significant effect on the performance of village apparatus. Partially, both variables contribute to performance improvement, and simultaneously strengthen the effectiveness of public services. These findings affirm the importance of improving work facilities and establishing a disciplined work culture as the main strategy in improving the quality of public services at the village level. The practical implications of this research encourage the village government to evaluate and continuously improve work facilities and strengthen the work ethic of village officials.
Pengaruh Motivasi Kerja, Pelatihan dan Disiplin Kerja terhadap Kinerja Pegawai Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kabupaten Brebes Eva Lutfiyatul Latipah; Slamet Bambang Riono; Dumadi Dumadi; M. Badrun Zaman; Gian Fitrialisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5365

Abstract

The low performance of employees, which is caused by suboptimal work motivation, training programs that are not fully relevant to job requirements, and inconsistent discipline, remains a major issue. This condition is also evident at the Regional Planning, Research, and Development Agency (Baperlitbangda) of Brebes Regency, where several employees have shown work delays, lack of initiative, and training programs that are not well-targeted. This study aims to analyze the effect of work motivation, training, and work discipline on the performance of employees at Baperlitbangda Brebes. This research employed a quantitative approach with an explanatory method. The population consisted of all 50 employees of Baperlitbangda, and due to the relatively small population size, a saturated sampling technique was applied so that the entire population was included as research respondents. Data were collected through observation, interviews, and questionnaires using a Likert scale, and analyzed using multiple linear regression with SPSS. The results of the study indicate that work motivation has a positive and significant effect on employee performance. Training also shows a positive and significant effect, suggesting that relevant training materials, competent instructors, and appropriate methods can enhance productivity. Work discipline significantly affects performance, particularly through compliance with regulations, punctuality, and responsibility. Simultaneously, the three independent variables have a significant positive effect on employee performance. Work motivation, training, and discipline are crucial factors that must be taken into consideration in improving employee performance in the public sector. The practical implication of this study is that the management of Baperlitbangda Brebes needs to strengthen its reward system, improve the quality of training, and enforce disciplinary rules to enhance organizational performance
Co-Authors Ageng Widodo Akbar NP Darma Wahana Anisa Sains Kharisma Ari Kristiana Ayip Febriansyah Azis Tri Budianto Catur Raharjo Febrayanto Citra Mega Suara Eva Lutfiyatul Latipah Firda Fiah Zaini Fitri Susiyanti Gian Fitrialisma Hendri Sucipto Hesti Karuniati Rizkiana Hilda Kumala Wulandari Ikhwan, Syariefful Indah Dewi Mulyani Ira Amanda Hirbasari M Badrun Zaman M. Badrun Zaman Melly Pitria Indriani Mey Nur Aisyah Moh. Nurizki Mohamad Badrun Zaman Mohammad Agus Yulianto Muhammad Siwi Nugraha MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Nasiruddin Nasiruddin Navira Nur Hannisa Nur Afridah Nur Aisyah Nurkojin Nurkojin Priska Amelia Rena Widayanti Riki Yogi Yusnanto Riono, Slamet Bambang Risma Amelia Roby Setiadi Roni Roni Tri Octaviani Wihartiani Wihartiani Yenny Ernitawati