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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Syntax Idea Dinasti International Journal of Education Management and Social Science JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Business Preneur : Jurnal Ilmu Administrasi Bisnis Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ekuitas Jurnal Pnedidikan Ekonomi
Kokom Komariah
Universitas Muhammadiyah Sukabumi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Analisis Strategi Inovasi dan Teknologi Digital terhadap Kinerja UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi Wanda Meilanisari; R. Deni Muhammad Danial; Kokom Komariah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2259

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh strategi inovasi dan teknologi digital terhadak kinerja UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi. proses pengumpulan data menggunakan metode nonprobability sampling, yang meliputi sampling jenuh sejumlah 71 responden pelaku UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi. Teknik olah data yang digunakan yaitu uji validitas, uji reliabilitas, analisis regresi linear berganda, analisis koefisien determinasi, dan juga uji hipotesis secara parsial dan simultan strategi inovasi dan teknologi digital berpengaruh secara signifikan terhadap kinerja UMKM Kerajinan Kayu di Kecamatan Cicantayan, Kabupaten Sukabumi.
Analysis Of Endorser Credibility And Content Marketing On Consumer Attitudes Towards Sukabumifoodies Advertisements Mutiara Rayhan Fatyla; Kokom Komariah; Resa Nurmala
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the description of Endorser Credibility and content marketing on Consumer Attitudes on Instagram Sukabumifoodies. To determine the effect of Source / Endorser Credibility on Consumer Attitudes on student followers of Sukabumifoodies Instagram. To determine the role of content marketing on consumer attitudes on the Sukabumifoodies Instagram. The object of this research is about Source / Endorser Credibility, Content Marketing and Consumer Attitudes towards advertising. The research method used by researchers is quantitative research with a descriptive clausal approach. The population in the research conducted by researchers was Sukabumifoodies Instagram followers with a sample of 398 respondents. Data collection used in this study includes primary data and secondary data, namely observation, questionnaires or questionnaires, literature study and documentation. The results of this study are that there is a positive and significant influence between the credibility of the Source / Endorser on consumer attitudes and content marketing has a significant positive relationship with consumer attitudes because Sukabumifoodies promotes its products through marketing content.
Analisis Iklan, Promosi Cashback, Dan Flash Sale Terhadap Online Impulse Buying Syiffa Naimah; Kokom Komariah; Sopyan Saori
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2436

Abstract

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh Iklan, Promosi Cashback, dan Flash Sale terhadap Online Impulse Buying. Metode penelitian yang digunakan adalah metode deskriptif asosiatif dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah mahasiswa pengguna E-commerce Tokopedia di Kota Sukabumi. Penelitian ini menggunakan teknik sampel probability sampling dengan jenis cluster sampling. Penelitian ini menggunakan rumus slovin untuk pengambilan sampelnya dengan jumlah responden sebanyak 394 orang. Dalam penelitian ini menggunakan regresi linear berganda dengan menggunakan software SPSS versi 26. Hasil penelitian ini menunjukkan bahwa Iklan, Promosi Cashback, dan Flash Sale berpengaruh secara positif dan signifikan terhadap Online Impulse Buying.
Analisis Reputasi Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Rifki Ramdhan; Kokom Komariah; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6567

Abstract

Based on the results of the study it was found that purchasing decisions had decreased, which was seen from the data on the best-selling laptop brands in 2020, where the Lenovo laptop brand was ranked 4th, only obtaining an assessment index of 10.3%. This study aims to determine the effect of brand reputation and product quality on purchasing decisions at the Muhammadiyah University of Sukabumi. The method used in this research is descriptive and associative with a quantitative approach. The data collection method uses a questionnaire, which is then analyzed using multiple regression with the classical assumption test. The sampling technique in this study used a probability sampling technique, the samples used in this study were 100 student respondents at the Muhammadiyah University of Sukabumi. The results of this study show that there is a simultaneous relationship between the variables Brand Reputation and Product Quality on Purchasing Decisions with the results F count 113.458 > F table 3.089 and the T-Test test shows that the brand reputation variable on purchasing decisions has an insignificant positive effect, while the variable Product quality has a positive and significant effect on purchasing decisions. Keywords: Brand Reputation, Product Quality, Purchase Decision
Effect of Influencer Marketing and Green Marketing on Brand Awareness of Traditional Culinary SMEs in West Java Asep Muhamad Ramdan; Leonita Siwiyanti; Kokom Komariah; Muhamad Arief Ramdhany
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i3.66147

Abstract

The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment. In this article, we explore the effect of influencer marking and green marketing moderated by consumer trust in influencers on SMEs' brand awareness. The population framework in this study is more than 26,000 traditional culinary SMEs in West Java. The representative sample is 380 based on the calculation. Inferential analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM). The results find that influencer marketing positively affects both green marketing initiatives and brand awareness. Green marketing initiatives positively influence brand awareness, and consumer trust in influencers enhances brand awareness. Consumer trust in influencers also moderates the effects of both influencer marketing and green marketing initiatives on brand awareness. Additionally, green marketing initiatives mediate the relationship between influencer marketing and brand awareness, serving as a channel through which influencer marketing impacts brand awareness. These findings highlight the importance of influencer marketing, green marketing initiatives, and consumer trust in shaping brand awareness in a sustainable context.
Penerapan Budaya Organisasi terhadap Peningkatan Kinerja Karyawan pada CV. Desain & Bangunan Sukabumi Wita Aulia Munandar; Acep Samsudin; Kokom Komariah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24412

Abstract

In an industrial world, organizational culture is an important element that must be highlighted in an industry because it can affect the performance of its employees. A company will have more advantages if its employees are able to work well in accordance with their main duties and functions, it can be dealt with by growing a good culture in order to provide examples of good ways of working for fellow employees. The purpose of this study is to determine how much influence the organizational culture of improving employee performance on the CV. Design & Building Sukabumi, with a population of CV employees. Sukabumi Design & Building. The population in CV. Sukabumi design & Building totaling 50 respondents, proving the results of this hypothesis using simple linear analysis, the results obtained from this study are, the results of the t test in this study amounted to 13,587 with a significant value of 0,000 significant value of 0,000 smaller than 0.05 (0,000 <0.05). From this it can be interpreted that there is a positive influence of organizational culture on employee performance in the CV. Sukabumi Design & Building.
Analisis EPS, PER, TVA dan PBV Terhadap Keputusan Stock Split: Studi pada Perusahaan Manufaktur yang Tercatat di BEI Tahun 2016-2020 Bima Zikrillah Haq; Dicky Jhoansyah; Kokom Komariah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i1.46807

Abstract

The goals of the study was to measure the level of influence of the variable earning per share, price to earnings ratio, trading volume activity and price to book value on stock split decisions. This type of research was quantitative where the methods used are descriptive and associative methods. Sampling used in this study is by means of purposive sampling using 6 criteria. The analytical technique used is logistic regression, descriptive statistics, Hosmer and Lemeshow's Goodnes of Fit test, multicollinearity test, coefficient of determination testing and partial hypothesis testing used (t test) and simultaneous hypothesis used the F test. This study bring about, according to the t-test result shows PBV has a significant positive effect on stock split decisions, while EPS, PER, TVA, does not have a significant negative effect on stock split decisions, according to the f-test result shows EPS, PER, TVA and PBV have a simultaneous and significant influence on decisions stock splits.
Pengaruh Komitmen Organisasi Dan Karakteristik Pekerjaan Terhadap Organizational Citizenship Beharvior (OCB) PT. Telkom Akses Sukabumi Repita Pitriani; Kokom Komariah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10848

Abstract

This study aims to determine whether organizational commitment, job characteristics have an influence on organizational citizenship beharvior on employees of PT Telkom Akses Sukabumi. The research method used is quantitative method with descriptive approach and associative analysis. The sample in this study amounted to 95 respondents who were employees of PT Telkom Akses Sukabumi by using purposive sampling technique. Data were obtained through a research questionnaire distributed to all samples containing 37 questions about organizational commitment variables, job characteristics and organizational citizenship beharvior, using a semantic differential measurement system. Furthermore, the data obtained with various tests to answer the hypothesis in this study. The results of this study indicate that there is a positive and significant influence between job characteristics variables on organizational citizenship beharvior and overall organizational commitment and job characteristics can improve organizational citizenship beharvior behavior in employees of PT Telkom Akses Sukabumi.
Analisis Hedonic Shopping Value Terhadap Impulse Buying Melalui Shopping Lifestyle Sebagai Variabel Mediasi (Survei Terhadap Pengguna Lazada Di Kota Sukabumi) Diah Nurul Fauzi; Kokom Komariah; Nor Norisanti Norisanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11333

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh mediasi gaya hidup belanja dalam hubungan nilai belanja hedonis terhadap pembelian impuls. Metode penelitian yang digunakan dala penelitian ini yaitu metode kuantitatif dengan pendekatan deskriptif kausal. Teknil sampel yang digunakan adalah non probability sampling dengan menyebarkan kuesioner terhadap 165 pengguna Lazada di Kota Sukabumi dengan teknik analisis yaitu Structural Equating Modeling Parsial Least Square (SEM-PLS) dengan bantuan software SmartPls Versi 3.2.9. Hasil penelitian ini menunjukan bahwa Lazada mendorong konsumen memiliki perilaku hedonis, gaya hidup belanja dan pembelian impuls. Nilai belanja hedonis berpengaruh positif dan signifikan terhadap gaya hidup belanja sebesar 0,792. Nilai belanja hedonis berpengaruh positif dan signifikan terhadap pembelian impuls sebesar 0,327. Dan gaya hidup belanja dapat berperan sebagai variabel mediasi pada hubungan antara nilai belanja hedonis dan pembelian impuls namun hubungannya tidak efektif dikarenakan nilai pengaruh tidak langsung lebih kecil dari pada pengaruh langsung, yakni sebesar 0,459.
Analisis Dynamic Capabilities Dan Entrepreneurial Orientation Terhadap Competitive Advantage (Survey Pada Home Industry Sektor Kuliner Dengan Rating Google Maps 4 Ke Atas Di Kota Sukabumi) Dian Rahma Putri; Kokom Komariah; Sopyan Saori
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12007

Abstract

The purpose of this study was to determine the Analysis of Dynamic Capabilities and Entrepreneurial Orientation on Competitive Advantage. The research method used is quantitative method with descriptive and associative approaches. The sampling technique in this study used non probability sampling with saturated sample method with a sample size of 36 Home Industry Culinary Sector businesses with Google Maps Rating 4 upwards in Sukabumi City as respondents. The data analysis technique used in this study is multiple linear regression. The research results based on the simultaneous test (F test) show that dynamic capabilities and entrepreneurial orientation have a simultaneous influence on competitive advantage. The results of the hypothesis test (T test) show that entrepreneurial orientation has no effect on competitive advantage, while dynamic capabilities have a significant effect on competitive advantage in the culinary sector home industry with a google maps rating of 4 and above in Sukabumi City.
Co-Authors Acep Samsudin Acep Syamsudin Ahmad Pauzi Alicia Puteri Herdiany Alwi Noer Muhamad Andyta Rizki Octaviana Ane Emigia Kusuma Angellita Zulfa Ferrati Vutri Anisa Maramis Anisa Nur Oktaviani Anissa Fitria Damayanti Annisa Ayulestari Noer Aris Juliansyah Asep M.Ramdan Asep Muhamad Ramdan Asriyanik . Aulia Asri Fawwazi Haryanto Ayatullah Rosyadi Bagus Muhammad Guntur Bima Zikrillah Haq Dara Almira Delen Alifian Noviansyah Dema Puteri Ayu Cahyani Deni Muhammad Danial Desi Permatasari Desta Riany Devi Ayulestari Diah Nurul Fauzi Dian Rahma Putri Dicky Jhoansyah Erry Sunarya Erry Sunarya Faizal Mulia Z fani Rismayanti Febriansyah Kurniawan Fitria Juliani Fitriani Fitriani Galis Garnia Hana Diawati Hanna Friska P Friska P Ilfam Yaksi Intana Audri Frikatiani Larasati Dewi Hermawann Leonita Siwiyanti Linda Novita Dewi Lulu Luthfiani Lusi Susilawati M Rizal Maulana M. Arief Ramdhany M. Riszhaldi Dwi Cahya N. Meilisya Nurfazzar Abdurohim Melati Putri Agustini Melinda Anastasya Mochamad Iqbal Zulfikar Mochammad Sigit Satibi Muhammad Dirham Muhammad Fauzan Mujahidy Mutiara Insani Mutiara Rayhan Fatyla Nabila Maulidina Nor Norisanti Nu Putri Novia Rizky Nur Ilmi Octaviani Nur Siti Rahma Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R Muhammad Danial Rahayu Damayanti Ramdan Nurul Anwar Rana Putra Pamungkas Refi Sandria Oktapiadi Repita Pitriani Resa Nurmala Resa Nurmala Retla Della Rustawan Reza Aditya Nurmada Reza Eka Perdana Rifera Cita Adeba Rifki Ramdhan Rika Endah Budiharti Rin Rin Riyanti Risma Nurmilah Rizki Akbari Rizky Anugerah Pratama Sahira Nurjehan Sally Oktaviani Sandra Ayu A Sansan Nurhasanah Sarif Hidayatullah selvi rahmawati Shalwa Mega Mega Utami Shasa Yuni Nofiani Sintia Anjani Siska Hestiana Siti Latifah Siti Nur Syipa Sopyan Saori Suci Azzahra Adela Sulastri Fazriah Syifa Ikrima Fauziah Syifa Sofariah Syiffa Naimah Viscal Muhamad Khalis Wanda Meilanisari Widya Nindi Pratiwi Windi Yanti Wita Aulia Munandar Wulan Amalia Rizky Yoga Mudofar Bahri Yunie Mevia Zahra Syahmia Haidar Zia Rahmawati