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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) IKRA-ITH EKONOMIKA Minda Baharu Gorontalo Development Review REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal EK dan BI Daengku: Journal of Humanities and Social Sciences Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Joong-Ki : Jurnal Pengabdian Masyarakat DEVOTE: Jurnal Pengabdian Masyarakat Global Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Joong-Ki Journal of Innovative and Creativity Economics Development Analysis Journal Multidisciplinary Indonesian Center Journal Joong-Ki
Zulkarnain Nasution
Universitas Labuhanbatu
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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DIVERSIFICATION OF TOFU WASTE INTO TEMPE GEMBOS AND TEMPE RAGI IN TELUK SENTOSA VILLAGE Zulkarnain Nasution; Henki Japina
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.568

Abstract

The diversification of tofu waste into soft tempeh and tempeh starter in Teluk Sentosa Village aims to optimize the utilization of tofu waste while increasing community income. Through participatory training, the community is taught techniques for processing tofu waste into value-added products. The results indicate that the produced soft tempeh has a tender texture and high nutritional value, while the tempeh starter shows good fermentation activity. Marketing these products has led to a significant income increase of approximately 30% within three months post-training. Additionally, this initiative contributes to waste reduction and enhances community awareness regarding sustainable resource management. It is hoped that this program can continue and provide positive impacts on the economy and environment in the village
PENINGKATAN PENDAPATAN MASYARAKAT DENGAN PRODUK PERMEN PINANG (PERANG) PADA DESA TELUK SENTOSA Zulkarnain Nasution; Tiwi Eviliani; Heni Mardianti
Devote: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 4 (2025): Devote: Jurnal Pengabdian Masyarakat Global, 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v4i4.4196

Abstract

Increasing Income Through Betel Nut Candy Products (PERANG) in Teluk Sentosa Village aims to provide a deep understanding to the community about the significant potential of local products, particularly betel nut, which is known for its health benefits and high economic value. In this outreach program, the community received training on making betel nut candy conducted in a participatory manner, where the entire processing was done together with guidance from experts. The activities began with an introduction to the benefits of betel nut, both from a health perspective, such as its high antioxidant content, and from an economic standpoint, which can enhance household income. Through this training, village residents were encouraged to develop their creativity in creating more attractive and high-value product variants. As a subsequent step, it is hoped that these betel nut candy products can enter larger distribution networks, including modern and online markets, thereby providing a more significant economic impact for the community of Teluk Sentosa Village. This program also plans to involve more community groups in further training, allowing more families to benefit economically from these innovative products.
STRATEGY FOR STRENGTHENING THE REGIONAL ECONOMIC RESILIENCE OF NORTH SUMATERA PROVINCE THROUGH SUSTAINABLE ECONOMIC TRANSFORMATION Zulkarnain Nasution; Henky Japina
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2890

Abstract

This study aims to analyze the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience with Digital Governance as a moderation variable in 33 districts/cities in North Sumatra Province for the 2020–2025 period. The study uses an explanatory quantitative approach with secondary data in the form of panel data which is analyzed using panel data regression through Common Effect Model, Fixed Effect Model, and Random Effect Model. The selection of the best model was carried out using the Chow Test, Hausman Test, and Lagrange Multiplier Test, while hypothesis testing was carried out through t-test, F test, determination coefficient, and Moderated Regression Analysis (MRA). The results of the study show that the Fixed Effect Model is the best model. Regional Economic Innovation, Green Economy, and Digital Governance have a positive and significant effect on Regional Economic Resilience. In addition, Digital Governance has been proven to strengthen the influence of Regional Economic Innovation and Green Economy on Regional Economic Resilience. The Adjusted R² value of 81.8% indicates that the model has an excellent ability to explain variations in regional economic resilience. These findings affirm the importance of strengthening regional innovation, implementing a green economy, and accelerating the transformation of digital government as a sustainable, adaptive, inclusive, and competitive regional economic development strategy in North Sumatra Province.
PENINGKATAN PENDAPATAN MASYARAKAT DENGAN PRODUK PERMEN PINANG (PERANG) PADA DESA TELUK SENTOSA Zulkarnain Nasution; Tiwi Eviliani; Heni Mardianti
MINDA BAHARU Vol 9, No 2 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i2.7203

Abstract

Peningkatan pendapatan melalui produk permen pinang (PERANG) di Desa Teluk Sentosa bertujuan untuk memberikan pemahaman mendalam kepada masyarakat tentang potensi besar produk lokal, terutama pinang, yang dikenal memiliki manfaat kesehatan dan nilai ekonomi yang tinggi. Dalam sosialisasi ini, masyarakat diberikan pelatihan pembuatan permen pinang yang dilakukan secara partisipatif, di mana seluruh proses pengolahan dilakukan bersama-sama dengan panduan dari para ahli. Kegiatan ini dimulai dengan pengenalan manfaat pinang, baik dari sisi kesehatan seperti kandungan antioksidan yang tinggi, maupun dari sisi ekonomi, yang dapat meningkatkan pendapatan rumah tangga. Melalui kegiatan pelatihan ini, warga desa diajak untuk mengembangkan kreativitas mereka dalam menciptakan varian produk yang lebih menarik dan bernilai jual tinggi. Sebagai langkah selanjutnya, diharapkan produk permen pinang ini dapat masuk ke dalam jaringan distribusi yang lebih besar, termasuk pasar modern dan online, sehingga memberikan dampak ekonomi yang lebih signifikan bagi masyarakat Desa Teluk Sentosa. Program ini juga berencana untuk melibatkan lebih banyak kelompok masyarakat dalam pelatihan lanjutan, sehingga lebih banyak keluarga yang dapat merasakan manfaat ekonomi dari produk inovatif.
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA OUTLET MINUMAN BOBA FITRI FOODIES DI RANTAUPRAPAT Nursyah Fitri; Zulkarnain Nasution; Raja Saul Marto Hendry
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh strategi pemasaran terhadapkeputusan pembelian pada Outlet Minuman Boba Fitri Foodies di Rantauprapat. Strategipemasaran dalam penelitian ini terdiri dari produk, harga, tempat, dan pelayanan. Penelitian inimenggunakan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 96 responden yangmerupakan konsumen Fitri Foodies. Data dikumpulkan melalui penyebaran kuesioner dandianalisis menggunakan regresi linear berganda dengan bantuan SPSS versi 23. Hasil penelitianmenunjukkan bahwa produk, harga, tempat, dan pelayanan secara parsial berpengaruh positif dansignifikan terhadap keputusan pembelian. Pelayanan merupakan variabel yang paling dominandengan nilai t hitung sebesar 4,586. Secara simultan, produk, harga, tempat, dan pelayananberpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai F hitung sebesar129,828 dan nilai signifikansi sebesar 0,000. Hasil uji koefisien determinasi menunjukkan nilai RSquare sebesar 0,851, yang berarti bahwa 85,1% keputusan pembelian dapat dijelaskan olehproduk, harga, tempat, dan pelayanan, sedangkan 14,9% sisanya dijelaskan oleh faktor lain di luarmodel penelitian. Oleh karena itu, penerapan strategi pemasaran yang efektif, khususnya dalammeningkatkan kualitas pelayanan, berperan penting dalam meningkatkan keputusan pembeliankonsumen pada Outlet Minuman Boba Fitri Foodies di Rantauprapat.
Pengaruh Harga, Kesegaran Buah, dan Promosi terhadap Keputusan Pembelian Konsumen pada Usaha Dagang Buah Mak Lusi di Pasar Sigambal Yansen Sianturi; Zulkarnain Nasution; Nova Jayanti Harahap
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7787

Abstract

This study aims to analyze the effect of price, fruit freshness, and promotion on consumer purchase decisions at the Mak Lusi Fruit Trading Business in Sigambal Market. This research adopts a quantitative approach using a survey method. Samples were selected using a purposive sampling technique based on the Lemeshow formula, resulting in 96 respondents. Data were analyzed using instrument testing (validity and reliability), classical assumption tests, and multiple linear regression analysis via SPSS version 26. The results show that partially, Price t = 3.069, sig = 0.003), Fruit Freshness (t = 2.446, sig = 0.016), and Promotion (t = 3.528, sig = 0.001) have a positive and significant effect on consumer purchasing decisions. Simultaneously, Price, Fruit Freshness, and Promotion significantly influence Purchase Decisions with an F-count of 143.923 (sig = 0.000). The Coefficient of Determination (Adjusted R2) is 0.819, indicating that 81.9% of the variance in purchase decisions can be explained by these three independent variables, while the remaining 18.1% is influenced by other factors outside the research model.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Amrizal Amrizal AZIDDIN HARAHAP Daslan Simanjuntak dewi yusnita Edwin Talambanua Elsa Siregar Elvina, Elvina Evannde Nababan Fauziah Hanum Heni Mardianti Henki Japina Henky Japina Hery Widijanto Ida Siregar Iwan Syahputra Nasution Junita Lubis Khairul Rizal Mardian Syahputra Meisa Fitri Nasution Muhammad Syahrul Ramadhan Nova Jayanti Harahap Nuria Maspiana Siregar Nursyah Fitri Raja Saul Marto Hendry Rizki Syahputra Safira Ulya Nurid Siti Lam’ah Nasution Sonia Fitri Syahrizal Tiwi Eviliani Wilda Hasanah Yansen Sianturi