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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Disrupsi Bisnis Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Forum Bisnis dan Kewirausahaan International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Management Science Research Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Abdimas Indonesia JOSAR (Journal of Students Academic Research) IIJSE Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Jurnal Ekonomi, Manajemen, Akuntansi Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) IDEI: JURNAL EKONOMI & BISNIS
Sugeng Purwanto
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Pengaruh Promosi Penjualan terhadap Loyalitas Pelanggan dengan Peran Mediasi Kepuasan Pelanggan Pada Layanan Go-Food di Surabaya Hilman Syahmi Taris; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.427

Abstract

Currently, technology is not only a complement to the business, but also the main point so that businesses can develop and be able to compete. The development of the internet at this time has changed the pattern of consumer behavior that is carried out offline in selling their products, now turning into selling products online. Apart from being a product, online marketing also applies to services and services. One example is the Gojek company, which is now a start-up in the transportation sector. This study aims to analyze the effect of sales promotion and customer satisfaction on customer satisfaction and customer loyalty and to examine the Mediation Role of Customer Satisfaction on the Relationship between Promotion and Customer Loyalty on Go-Food Services in Surabaya. in this study used the variables of Sales Promotion, Customer Satisfaction, and Customer Loyalty. The measurement scale used in this study is the scale-weighting technique (Likert). The population in this study were all Go-Food service users in Surabaya, while the research sample was taken using a non-probability sampling technique so that 130 people were obtained. Furthermore, the data collection method used was by distributing questionnaires containing questions addressed to the sample (other people) who were used as respondents to answer these questions. In addition, the data analysis technique used in this research is Validity Test and Reliability Test using Partial Least Square (PLS) on Outter Model Test and Inner Model Test. The results of this study found that the sales promotion variable was able to support the customer satisfaction of Go-Food services in Surabaya. Promotional variables have not had an overall effect on customer loyalty for Go-Food services in Surabaya. Furthermore, the customer satisfaction variable is able to increase customer loyalty for Go-Food services in Surabaya. Then the customer satisfaction variable is able to mediate the sales promotion variable so that it can lead to customer loyalty for Go-Food services in Surabaya
Pengaruh Brand Ambassador dan Perilaku Konsumtif Fans NCT Dream terhadap keputusan Pembelian Mie Lemonilo Dyah Ayu Sekar Dinny; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.622

Abstract

This study discusses the influence of brand ambassadors and consumptive behavior of NCT DREAM’s fans on the purchase decision of Mie Lemonilo. The independent variable in this study is the brand ambassador and consumptive behavior of NCT Dream’s fans while the dependent variable is the purchase decision of Mie Lemonilo. The research method used is a quantitative research method with a total of 100 respondents obtained using a random sampling method from the entire population of NCTzen who are followers of the @JANCITYbase twitter account. This study uses Partial Least Square (PLS) test equipment and the results of this study indicate that brand ambassadors and consumptive behavior have a positive and significant effect on purchasing decisions for Mie Lemonilo.
PENGARUH SELEBRITIS, GAMBARAN MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI PEMBALUT WANITA MEREK LAURIER Yunita Rosiana; Sugeng Purwanto
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1755

Abstract

The diversity of brands of sanitary napkins in Indonesia makes competition in similar industries tighter, of course, making consumers even more confused about buying a product that can interest them. One of the marketing strategies that companies can implement to attract consumers' buying interest is cooperating with a well-known celebrity. This study analyzes the Laurier product, a well-known brand, by cooperating with Vanesha Prescilla as a celebrity endorser. Laurier brand sanitary napkins belong to the category product Top Brand Index category but has experienced a significant decline yearly. This study aims to analyze the effect of celebrity endorsers, brand image, and product quality on the purchase intention of Laurier brand sanitary napkin products in Surabaya. The study used quantitative methods by distributing questionnaires. The sampling technique in this study applies accidental sampling with 105 respondents. The results of this study explain that celebrity endorsers, brand image, and product quality have a positive and significant influence on purchase intention
OPTIMASI MEDIA SOSIAL INSTAGRAM SEBAGAI PENUNJANG DIGITAL MARKETING PADA PT DISTY TEKNOLOGI INDONESIA Eka Putri Rahmawati; Sugeng Purwanto
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing merupakan suatu strategi pemasaran barang dan jasa dengan memanfaatkan teknologi digital untuk mempromosikan, meningkatkan penjualan, dan peningkatan brand awareness. PT Disty Teknologi Indonesia merupakan saah satu perusahaan yang menerapkan optimasi sosial media dengan melibatkan peserta magang dari Magang Studi Independent Bersertifikat (MSIB) dengan dibekali pengetahuan digital marketing. Tujuan dari kegiatan optimasi sosial media ini mengikatkan penerapan digital marketing pada PT Disty Teknologi Indonesia dengan tepat sasaran. Pada kegiatan magang dilakukan pemasaran terdapat aplikasi untuk menunjang kegiatan optimalisasi sosial media Instagram ini yaitu memanfaatkan fitur Meta Business Suite. Meta Business Suite merupakan aplikasi yang digunakan pelaku bisnis dalam manajemen konten, menjadwalkan postingan, pengelolaan iklan, dan melihat insight.
Pengaruh Social Media Marketing, Brand Image Dan Trust Terhadap Repeat Purchase Pada Marketplace Bukalapak Harjuno Yumatri Utomo; Sugeng Purwanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1117

Abstract

Social media adalah salah satu tools marketing yang banyak digunakan perusahaan perusahan dalam melakukan kegiatan marketing untuk meningkatkan penjualan dan brand awareness. Salah satunya adalah marketplace Bukalapak yang mengunakan social media untuk kegiatan marketingnya.  Penelitian memiliki tujuan untuk mengetahi pengaruh social media marketing, brand image dan trust terhadap repeat purchase. Metode penelitian yang digunakan adalah metode kuantitatif dengan mengunakan partial lest square (PLS) dalam analisih hasilnya. Sampel dalam penelitian ini berjumlah 100 orang yang diperolah dengan metode teknik purposive sampling. Pengumpulan data penelitian ini dilakukan dengan menyebarkan google form. Uji validitas dan reliabilitas data menggunakan data yang telah dikumpulkan dari hasil kuesioner dengan menggunakan Teknik likert. Penelitian yang telah dilakukan menunjukkan social media marketing, brand image dan trust berpengaruh positif terhadap repeat purchase pada marketplace Bukalapak. Kata kunci:Social Media Marketing, Brand Image, Trust, Repeat Purchase
Kajian Electronic Word Of Mouth (E-WOM) dan Promosi di Media Sosial Terhadap Keputusan Pembelian Lipstik Viva Cosmetics di Kota Blitar Risma Amalia Sari; Sugeng Purwanto
Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i2.944

Abstract

Kosmetik telah menjadi salah satu kebutuhan sehari-hari bagi para wanita, salah satunya produk lipstik. Selain itu, perkembangan teknologi yang semakin pesat membuat informasi dapat ditemukan dengan cepat dan mudah dengan cara mengakses internet ataupun media sosial. Penelitian ini memiliki tujuan guna meneliti pengaruh electronic word of mouth dan promosi di media sosial terhadap keputusan pembelian Lipstik Viva Cosmetics di Kota Blitar. Dalam mengumpulkan sebuah data peneliti melakukan penyebaran kuesioner melalui google form dengan responden sebanyak 90 orang yaitu konsumen yang pernah membeli Lipstik Viva Cosmetics di Kota Blitar. Metode purposive sampling dilakukan di penelitian ini. Analisis yang dilakukan memakai Partial Least Square (PLS). Hasil penelitian ini menghasilkan bahwasannya electronic word of mouth serta promosi di media sosial berpengaruh positif serta signifikan terhadap keputusan pembelian Lipstik Viva Cosmetics di Kota Blitar.
Pengaruh Visual Merchandising dan Positive Emotion terhadap Impulse Buying pada Pelanggan Indomaret di Surabaya Bunga Indah Cahyani; Sugeng Purwanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh visual merchandising dan positive emotion terhadap impulse buying pelanggan Indomaret di Surabaya. Populasi dalam penelitian ini yaitu pelanggan Indomaret yang ada di Kota Surabaya. Teknik pengambilan sampel menggunakan metode teknik non-probability sampling dengan teknik penetapan responden melalui accidental sampling, sehingga diperoleh 99 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden dengan skala likert dari rentang skor 1 sampai 5. Kemudian data diolah menggunakan teknik analisis data Partial Least Square (PLS) dengan melakukan uji validitas, uji reliabilitas, uji struktural model dan uji hipotesis. Hasil penelitian menunjukan bahwa visual merchandising dan positive emotion berpengaruh terhadap impulse buying pelanggan Indomaret di Surabaya.Kata Kunci: Impulse Buying; Positive Emotion; Visual Merchandising.
Analysis of Green Self Identity and Environment Concern on Adopt Electric Vehicle Intention with Perception of EV and Subjective Norm as Mediation Variables Sugeng Purwanto; Hesty Prima Rini
International Journal of Social Service and Research Vol. 2 No. 10 (2022): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v2i10.168

Abstract

The issue of environmental damage often arises in recent years, as a result of continuous and uncontrolled emission of harmful atmospheric pollutants. through various human activities. The consumption of fossil fuels by industry as well as the transportation system is considered to be the main reason, from which several studies have paid considerable attention to the pollution caused by vehicles. As indicated by the statistics of the International Energy Agency (IEA), a recent estimate of the number of one million vehicles used worldwide, with daily consumption of about 60 million barrels per day (nearly 70% of total oil production); nearly 36 million barrels of daily oil consumption is attributed to private vehicles, which cause the emission of 14 million tons of carbon dioxide. As a result, the replacement of conventional vehicles with renewable energy vehicles can be considered as a promising solution. In this regard, electric vehicles are expected to reduce negative effects on the environment and also help conserve scarce non-renewable fuel reserves throughout the life cycle. Electric Vehicles are considered an effective alternative to sustaining transportation through the reduction of oil dependence and subsequent air pollution, leading to significant health and environmental benefits. The purpose of this study is to analyze consumer behavior towards the intention to adopt an electric vehicle by involving the variables of Green Self Identity, Environment Concern, Perception of Electric Vehicle, and Subjective Norms. With 250 respondents spread across Indonesia and using the SmartPLS software, the results of a partial analysis of Green Self Identity proved to have an effect on Environment Concern. Meanwhile, Environment Concern was proven to affect Perception of EV and Subjective Norms, but did not affect Adoption Intention. For the indirect effect analysis, Perception of EV and Subjective Norms variables proved to be mediating variables between Environment Concern and Adoption Intention.
Soar Analysis on Marketing Strategy Integrated Online Smart Parking System I Gede Susrama Mas Diyasa; Sugeng Purwanto; Wahyu S.J. Saputra; Slamet Winardi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 1 (2023): January 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i1.2134

Abstract

Purpose: This research was conducted in transportation service industry of PT. Wastu Kencana in collaboration with UPN Veteran East Java through the Matching Fund program by Building an Integrated Online Smart Parking System (IOS-Park) Management Startup in 2022. Thus, this study needs to examine applying SOAR analysis to marketing strategies in this case study. Design/methodology/approach: The analysis method used in this study is a descriptive method with a qualitative approach, the data used is information about marketing strategies by interviews and observation Findings: The results showed that the management of this IOS Parking System start-up has many positive potentials that become strengths and business opportunities from internal and external. Practical implications: The results of this study are expected to be input and reference for the company in setting a selling strategy in the next sales period. Originality/value: This paper is original Paper type: a Research Paper
The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya Fidela Mandasari; Eko Purwanto; Sugeng Purwanto
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 1: January - March 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i1.19059

Abstract

Celebrity endorsers and electronic word of mouth are essential factors in creating trust and consumer purchase decisions for Lazada. Therefore, this study aims to determine whether celebrity endorsers and electronic word-of-mouth marketing can influence a consumer's purchase decision directly or through trust. The type of data used in this study is quantitative data. The sampling technique used in this study was nonprobability sampling with the purposive sampling method. Thus the sample used was 102 Lazada marketplace customers in Surabaya. The data analysis technique used to process data is SmartPLS. The results of this study show that Celebrity endorsers and Electronic word of mouth have a positive and significant effect on purchase decisions. Furthermore, Celebrity Endorsers and Electronic word of mouth positively and significantly affect purchase decisions through trust
Co-Authors Aisa Fadhilatul Istiqomah Akhmad Farhan Nordianto Aldinda Fanya Kanza Utama Anggy Kinaya Putri Aura Alfnavisa Az-Zahra Aurelia Salsabila Bryan Johar Ilham Alam Bunga Indah Cahyani Cecilia Dini Hapsari Daisy Marthina Rosyanti Dhani Ichsanuddin Nur Dhea Nofa Lestiyani Diandra Dwi Navita Dini Nur Sofya Dyah Ayu Sekar Dinny Eka Putri Rahmawati Eko Purwanto Erlinda Kusuma Wardani Fidela Mandasari Gancar Candra Premananto Gilang Izdihar Hafid Akmal Alamsah Harjuno Yumatri Utomo Hesty Prima Rini Hikmah Saptya Ningrum Hilda Khuzaifah Hilman Syahmi Taris Hiras Hutapea I Gede Susrama Mas Diyasa Ilham Muhammad Yusuf Indi Arimawasti Irfan Iman Akbar Saputra Isnatul Agil Kinanti Izaak, Wilma Cordelia Kharisma Eka Ardiansyah Kinasih Asta Karunia Lucyana Mirah Dyas Ludy Roosandianto M. Sabilal Ali Efendi Maria Regina Arya Dewati Marsetio Paramandhana Putra Martha Hendrati, Ignatia Moh Romli Mohammad Abid Abdillah Muhammad Adrian Reza Wahyuaji Muhammad Harun Alrasyid Muhammad Tapus Revaldo Nadhiya Hana Aushafina Natasye Wulan Meilina Novi Rahma Wati Nur Habibah Dwi Astuti Nur Latifah Royhannah Raden Johnny Hadi Raharjo Reynaldi Rizal Giovani Reza Dwi Firmansyah Rezhota Gemirangga Rias Wiranda Putri Kusnul Aprilia Risma Amalia Sari Shinta Khusnatul Fadilah Slamet Winardi Sri Hartini Syeril Tiffany Prasetyo Terry Terentya Theresa Arum Viadollorosa Trya Shintanur Malitasari Virginia Mandasari Wahyu S.J. Saputra Wildan Jamil Wiwik Handayani Yunita Rosiana Zidane Fernanda Kusuma