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All Journal Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Abdimas Indonesia
Sugeng Purwanto
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Pengaruh Promosi Penjualan terhadap Loyalitas Pelanggan dengan Peran Mediasi Kepuasan Pelanggan Pada Layanan Go-Food di Surabaya Hilman Syahmi Taris; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.427

Abstract

Currently, technology is not only a complement to the business, but also the main point so that businesses can develop and be able to compete. The development of the internet at this time has changed the pattern of consumer behavior that is carried out offline in selling their products, now turning into selling products online. Apart from being a product, online marketing also applies to services and services. One example is the Gojek company, which is now a start-up in the transportation sector. This study aims to analyze the effect of sales promotion and customer satisfaction on customer satisfaction and customer loyalty and to examine the Mediation Role of Customer Satisfaction on the Relationship between Promotion and Customer Loyalty on Go-Food Services in Surabaya. in this study used the variables of Sales Promotion, Customer Satisfaction, and Customer Loyalty. The measurement scale used in this study is the scale-weighting technique (Likert). The population in this study were all Go-Food service users in Surabaya, while the research sample was taken using a non-probability sampling technique so that 130 people were obtained. Furthermore, the data collection method used was by distributing questionnaires containing questions addressed to the sample (other people) who were used as respondents to answer these questions. In addition, the data analysis technique used in this research is Validity Test and Reliability Test using Partial Least Square (PLS) on Outter Model Test and Inner Model Test. The results of this study found that the sales promotion variable was able to support the customer satisfaction of Go-Food services in Surabaya. Promotional variables have not had an overall effect on customer loyalty for Go-Food services in Surabaya. Furthermore, the customer satisfaction variable is able to increase customer loyalty for Go-Food services in Surabaya. Then the customer satisfaction variable is able to mediate the sales promotion variable so that it can lead to customer loyalty for Go-Food services in Surabaya
Pengaruh Brand Ambassador dan Perilaku Konsumtif Fans NCT Dream terhadap keputusan Pembelian Mie Lemonilo Dyah Ayu Sekar Dinny; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.622

Abstract

This study discusses the influence of brand ambassadors and consumptive behavior of NCT DREAM’s fans on the purchase decision of Mie Lemonilo. The independent variable in this study is the brand ambassador and consumptive behavior of NCT Dream’s fans while the dependent variable is the purchase decision of Mie Lemonilo. The research method used is a quantitative research method with a total of 100 respondents obtained using a random sampling method from the entire population of NCTzen who are followers of the @JANCITYbase twitter account. This study uses Partial Least Square (PLS) test equipment and the results of this study indicate that brand ambassadors and consumptive behavior have a positive and significant effect on purchasing decisions for Mie Lemonilo.
PENGARUH SELEBRITIS, GAMBARAN MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI PEMBALUT WANITA MEREK LAURIER Yunita Rosiana; Sugeng Purwanto
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1755

Abstract

The diversity of brands of sanitary napkins in Indonesia makes competition in similar industries tighter, of course, making consumers even more confused about buying a product that can interest them. One of the marketing strategies that companies can implement to attract consumers' buying interest is cooperating with a well-known celebrity. This study analyzes the Laurier product, a well-known brand, by cooperating with Vanesha Prescilla as a celebrity endorser. Laurier brand sanitary napkins belong to the category product Top Brand Index category but has experienced a significant decline yearly. This study aims to analyze the effect of celebrity endorsers, brand image, and product quality on the purchase intention of Laurier brand sanitary napkin products in Surabaya. The study used quantitative methods by distributing questionnaires. The sampling technique in this study applies accidental sampling with 105 respondents. The results of this study explain that celebrity endorsers, brand image, and product quality have a positive and significant influence on purchase intention
OPTIMASI MEDIA SOSIAL INSTAGRAM SEBAGAI PENUNJANG DIGITAL MARKETING PADA PT DISTY TEKNOLOGI INDONESIA Eka Putri Rahmawati; Sugeng Purwanto
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing merupakan suatu strategi pemasaran barang dan jasa dengan memanfaatkan teknologi digital untuk mempromosikan, meningkatkan penjualan, dan peningkatan brand awareness. PT Disty Teknologi Indonesia merupakan saah satu perusahaan yang menerapkan optimasi sosial media dengan melibatkan peserta magang dari Magang Studi Independent Bersertifikat (MSIB) dengan dibekali pengetahuan digital marketing. Tujuan dari kegiatan optimasi sosial media ini mengikatkan penerapan digital marketing pada PT Disty Teknologi Indonesia dengan tepat sasaran. Pada kegiatan magang dilakukan pemasaran terdapat aplikasi untuk menunjang kegiatan optimalisasi sosial media Instagram ini yaitu memanfaatkan fitur Meta Business Suite. Meta Business Suite merupakan aplikasi yang digunakan pelaku bisnis dalam manajemen konten, menjadwalkan postingan, pengelolaan iklan, dan melihat insight.
Kajian Electronic Word Of Mouth (E-WOM) dan Promosi di Media Sosial Terhadap Keputusan Pembelian Lipstik Viva Cosmetics di Kota Blitar Risma Amalia Sari; Sugeng Purwanto
Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i2.944

Abstract

Kosmetik telah menjadi salah satu kebutuhan sehari-hari bagi para wanita, salah satunya produk lipstik. Selain itu, perkembangan teknologi yang semakin pesat membuat informasi dapat ditemukan dengan cepat dan mudah dengan cara mengakses internet ataupun media sosial. Penelitian ini memiliki tujuan guna meneliti pengaruh electronic word of mouth dan promosi di media sosial terhadap keputusan pembelian Lipstik Viva Cosmetics di Kota Blitar. Dalam mengumpulkan sebuah data peneliti melakukan penyebaran kuesioner melalui google form dengan responden sebanyak 90 orang yaitu konsumen yang pernah membeli Lipstik Viva Cosmetics di Kota Blitar. Metode purposive sampling dilakukan di penelitian ini. Analisis yang dilakukan memakai Partial Least Square (PLS). Hasil penelitian ini menghasilkan bahwasannya electronic word of mouth serta promosi di media sosial berpengaruh positif serta signifikan terhadap keputusan pembelian Lipstik Viva Cosmetics di Kota Blitar.
Pengaruh Visual Merchandising dan Positive Emotion terhadap Impulse Buying pada Pelanggan Indomaret di Surabaya Bunga Indah Cahyani; Sugeng Purwanto
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43308

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh visual merchandising dan positive emotion terhadap impulse buying pelanggan Indomaret di Surabaya. Populasi dalam penelitian ini yaitu pelanggan Indomaret yang ada di Kota Surabaya. Teknik pengambilan sampel menggunakan metode teknik non-probability sampling dengan teknik penetapan responden melalui accidental sampling, sehingga diperoleh 99 responden. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden dengan skala likert dari rentang skor 1 sampai 5. Kemudian data diolah menggunakan teknik analisis data Partial Least Square (PLS) dengan melakukan uji validitas, uji reliabilitas, uji struktural model dan uji hipotesis. Hasil penelitian menunjukan bahwa visual merchandising dan positive emotion berpengaruh terhadap impulse buying pelanggan Indomaret di Surabaya.Kata Kunci: Impulse Buying; Positive Emotion; Visual Merchandising.
The Effect of Trust and Product Quality on Repurchase Intention for Yamalube Oil Products in Gresik Regency Muhammad Harun Alrasyid; Sugeng Purwanto; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.432

Abstract

In line with the automotive industry's unstoppable growth, a pervasive phenomenon of counterfeit lubricants and motorcycle oils circulating in the market has emerged, with some of them increasingly mimicking the appearance of genuine oil products. Counterfeit oil manufacturers not only imitate various characteristics of the packaging but also innovate by replicating the label technology developed by reputable oil brands. This has caused consumers to worry about the quality of the products and lose trust in several well-known oil brands. Therefore, researchers became interested in conducting a study on the variables of Trust and Product Quality influencing repurchase intention. This study utilized a quantitative descriptive research approach and non-probability sampling with a purposive sample strategy among 105 users of Yamalube Oil products in Gresik Regency. All hypotheses in this study were investigated using component-based SEM analysis with PLS. The research instrument in this study was an online questionnaire created using Google Forms. Based on statistical calculations, the researchers found that Trust and product quality significantly effect repurchase intention for Yamalube oil products in Gresik Regency. The results of this study explain that the repurchase intention variable, effected by the independent variables of Trust and Product Quality, accounts for 88,9% of the variance, while the remaining 11,1% is explained by other variables outside the scope of this study.
PEMBERDAYAAN ANAK YATIM DAN DHUAFA BINAAN LEMBAGA MANAJEMEN INFAQ DALAM PROGRAM BEASISWA PINTAR Akhmad Farhan Nordianto; Sugeng Purwanto
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Jurnal ini membahas tentang pemberdayaan terhadap anak yatim dan dhuafa binaan yang dilakukan oleh Lembaga Manajemen Infaq (LMI) dalam program Beasiswa Pintar. Program Beasiswa Pintar merupakan program pemberdayaan yang bertujuan untuk memberikan bantuan berupa beasiswa guna membantu anak dan remaja yang berasal dari keluarga miskin (Dhuafa) dan Yatim. Penelitian ini menggunakan pendekatatan kualitatif deskriptif dengan metode penelitian lapangan dengan cara mengumpulkan data melalui observasi dan evaluasi secara langsung, wawancara dan dokumentasi pembinaan pemberdayaan anak yatim dan dhuafa LMI. Data yang terkumpul dianalisis secara deskriptif untuk mengidentifikasi keberhasilan dan tantangan yang dihadapi dalam implementasi program Beasiswa Pintar oleh LMI.
Implementasi Sistem Pemasaran Digital Marketing Pada Salah Satu UMKM “Geprek SS” Yang Ada Di Kelurahan Rungkut Tengah Surabaya Nur Habibah Dwi Astuti; Novi Rahma Wati; Daisy Marthina Rosyanti; Sugeng Purwanto
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.324

Abstract

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.
Optimalisasi Potensi Wisata Desa Kedungpari Melalui Festival Wisata Kuliner Usaha Mikro Kecil dan Menengah Hikmah Saptya Ningrum; Sugeng Purwanto
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2023): juni : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i2.760

Abstract

Community service program held in Kedungpari Village aims to optimize tourism potential in the village. Through the held of culinary tourism festivals, the potential of Micro, Small Medium Enterprise (MSMEs) that is eminent on the village could be optimized to become Kedungpari Village’s main object of tourism. Accordingly, the culinary tourism festivals are expected to be a tourist destination that is able to appeal tourists to come and visit Kedungpari Village. This study uses qualitative methods of research with a descriptive type of research that focuses on explaining how the process of culinary tourism festivals being held and how it impacted the local communities.
Co-Authors Aisa Fadhilatul Istiqomah Akhmad Farhan Nordianto Aurelia Salsabila Bryan Johar Ilham Alam Bunga Indah Cahyani Daisy Marthina Rosyanti Dhani Ichsanuddin Nur Dhea Nofa Lestiyani Diandra Dwi Navita Dini Nur Sofya Dyah Ayu Sekar Dinny Eka Putri Rahmawati Gancar Candra Premananto Gilang Izdihar Hikmah Saptya Ningrum Hilman Syahmi Taris Hiras Hutapea Irfan Iman Akbar Saputra Izaak, Wilma Cordelia Lucyana Mirah Dyas Ludy Roosandianto M. Sabilal Ali Efendi Moh Romli Muhammad Harun Alrasyid Muhammad Tapus Revaldo Nadhiya Hana Aushafina Natasye Wulan Meilina Novi Rahma Wati Nur Habibah Dwi Astuti Reynaldi Rizal Giovani Reza Dwi Firmansyah Rias Wiranda Putri Kusnul Aprilia Risma Amalia Sari Sri Hartini Terry Terentya Wildan Jamil Wiwik Handayani Yunita Rosiana