Article Per Year (5 Year)
p-Index From 2021 - 2026
4.967
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Edunomika (JIE) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) JURNAL SeMaRaK Jurnal E-Bis: Ekonomi Bisnis BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Disrupsi Bisnis Forum Bisnis dan Kewirausahaan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) KARYA: Jurnal Pengabdian Kepada Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Management Science Research Journal Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Abdimas Indonesia IDEI: JURNAL EKONOMI & BISNIS
Sugeng Purwanto
Fakultas Ekonomi Dan Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 37 Documents
Search

 1   2   3   4 
PENGARUH BRAND IMAPENGARUH BRAND IMAGE DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY PRODUK LIPSTIK WARDAH DI KOTA SURABAYAGE DAN PERCEIVED VALUE TERHADAP CUSTOMER LOYALTY PRODUK LIPSTIK WARDAH DI KOTA SURABAYA Nadhiya Hana Aushafina; Sugeng Purwanto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12123

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana customer loyalty produk lipstik Wardah di Kota Surabaya dipengaruhi oleh brand image dan perceived value. Skala Likert yang berkisar dari 1 hingga 5 digunakan dalam penelitian ini untuk mengukur variabel. Pelanggan produk lipstik di Kota Surabaya digunakan sebagai populasi dalam penelitian ini. Sampel penelitian terdiri dari 100 responden yang memenuhi kriteria berikut: seorang perempuan, tinggal di Kota Surabaya, telah membeli lipstik Wardah sekurang-kurangnya dua kali, dan berusia paling rendah 17 tahun. Pengambilan sampel dilakukan dengan teknik purposive sampling dan kuesioner disebarkan melalui Google Form. Data primer digunakan dalam penelitian ini dan SmartPLS digunakan untuk uji data. Temuan penelitian menunjukkan bahwa: 1) Brand image berpengaruh signifikan terhadap customer loyalty produk lipstik Wardah di Kota Surabaya, dan 2) Perceived value berpengaruh signifikan terhadap customer loyalty produk lipstik Wardah di Kota Surabaya.
Pengaruh Governemnt Subsidy Policy dan Environmental Concerns Terhadap Minat Beli Motor Listrik di Kota Surabaya Aisa Fadhilatul Istiqomah; Sugeng Purwanto
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1032

Abstract

Emisi gas rumah kaca yang mengalami kenaikan beberapa tahun terakhir berasal dari penggunaan sepeda motor konvensional mengakibatkan terjadinya berbagai kerusakan lingkungan. Motor listrik merupakan salah satu produk ramah lingkungan yang memberikan alternatif solusi terhadap permasalahan peningkatan emisi gas rumah kaca. Tujuan penelitian yaitu mengetahui dan menganalisis pengaruh dari government subsidy policy dan environmental concerns terhadap minat beli motor listrik di Kota Surabaya. Penelitian berjenis kuantitatif dengan populasi masyarakat yang bertempat tinggal di Surabaya. Penggunaan sampel sebesar 110 melalui teknik penentuan sampel yaitu purposive sampling. Analisis data dengan teknik SEM-PLS melalui alat SmartPLS. Temuan penelitian yaitu government subsidy policy dan environmental concerns berpengaruh positif terhadap minat beli motor listrik di Kota Surabaya.
Pengaruh Emotional Marketing Dan Brand Ambassador Terhadap Brand Loyalty Pada Produk Susu UHT Indomilk Di Kota Surabaya Diandra Dwi Navita; Sugeng Purwanto
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1220

Abstract

Potensi kenaikan konsumsi susu menjadi indikasi dari persaingan industri pengolahan susu di Indonesia, khususnya pada jenis produk susu UHT yang menjadi susu favorit orang Indonesia. Penelitian ini bertujuan menganalisis pengaruh emotional marketing dan brand ambassador terhadap brand loyalty susu UHT Indomilk di Surabaya. Pendekatan kuantitatif dengan puposive sampling terhadap 100 responden. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa emotional marketing berpengaruh positif dan signifikan terhadap brand loyalty. Sedangkan brand ambassador Idol K-Pop Seventeen tidak berpengaruh terhadap brand loyalty. Temuan ini mengindikasikan bahwa emotional marketing lebih efektif dalam membangun loyalitas jangka panjang, sementara peran brand ambassador hanya menimbulkan ketertarikan sesaat.
THE INFLUENCE OF SERVICE QUALITY AND DIGITAL MARKETING ON PURCHASE DECISION THROUGH BRAND AWARENESS AS AN INTERVENING VARIABLE AT SURYA MART UM SURABAYA Moh Romli; Wiwik Handayani; Sugeng Purwanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3300

Abstract

This study aims to examine the effect of service quality and digital marketing on purchase decision with brand awareness as a mediating variable in Surya Mart UM Surabaya. Using a quantitative approach and data from 95 respondents, the study employed the PLS-SEM method to analyze the relationships among variables. The results reveal that both service quality and digital marketing significantly affect brand awareness and purchase decision. Moreover, brand awareness was proven to mediate the relationship between the two independent variables and purchase decision. The findings highlight that tangible aspects such as cleanliness and neat product arrangement are highly valued by consumers, while appealing digital content enhances brand recognition and consumer trust. The implication is that optimizing customer service and marketing strategies not only boosts consumer engagement but also strengthens brand perception and loyalty. These results provide valuable insights for developing more effective marketing strategies in community-based retail businesses.
The Influence of Hedonic Shopping Motivation, Flash Sales, and Twin Date Promotions on Impulse Buying of Miniso Products on TikTok Shop among University Students in Surabaya Theresa Arum Viadollorosa; Sugeng Purwanto
Management Science Research Journal Vol. 5 No. 2 (2026): MAY 2026
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v5i2.214

Abstract

This study aims to analyze the effect of hedonic shopping motivation, flash sale, and Twin Date promotion on impulse buying behavior of Miniso products on TikTok Shop among university students in Surabaya. This research employs a quantitative approach using a purposive sampling technique involving 180 respondents. Data processing and analysis were conducted using SmartPLS 4.0. The results indicate that hedonic shopping motivation, flash sale, and Twin Date promotion have a positive and significant effect on impulse buying. These findings highlight the importance of digital promotional strategies and consumer behavior understanding in enhancing impulsive purchasing behavior.
INFLUENCER MARKETING, DISCOUNT VOUCHER, DAN SOCIAL PROOF PADA IMPULSE BUYING KEBAB TURKI BABA RAFI DI TIKTOK GO Aldinda Fanya Kanza Utama; Sugeng Purwanto
IDEI: Jurnal Ekonomi & Bisnis Vol 7 No 1 (2026): JUNE 2026
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/vzmv4v17

Abstract

Perkembangan social commerce pada platform TikTok mendorong meningkatnya perilaku impulse buying, khususnya pada sektor food and beverage. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing, discount voucher, dan social proof pada impulse buying. Metode yang digunakan adalah pendekatan kuantitatif dengan data primer yang diperoleh melalui kuesioner daring kepada 102 responden yang berusia minimal 17 tahun, memiliki akun TikTok, dan pernah melakukan pembelian Kebab Turki Baba Rafi melalui TikTok Go. Teknik analisis data menggunakan SEM-PLS dengan bantuan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh positif dan signifikan pada impulse buying (T-Statistic 2,358 > 1,96; P-Value 0,019 < 0,05). Discount voucher juga berpengaruh positif dan signifikan (T-Statistic 2,218 > 1,96; P-Value 0,027 < 0,05), serta social proof berpengaruh positif dan signifikan (T-Statistic 2,580 > 1,96; P-Value 0,010 < 0,05). Temuan ini diperkuat oleh hasil pra survei yang menunjukkan jika mayoritas responden melakukan impulse buying. Penelitian ini berkontribusi dalam memberikan pemahaman tentang efektivitas strategi pemasaran berbasis social commerce dalam meningkatkan perilaku impulse buying konsumen. The development of social commerce on the TikTok platform drove an increase in impulse buying behavior, particularly in the food and beverage sector. This study aimed to analyze the influence of influencer marketing, discount vouchers, and social proof on impulse buying. This research employed a quantitative approach using primary data collected through an online questionnaire distributed to 102 respondents aged at least 17 years, who had a TikTok account and had purchased Kebab Turki Baba Rafi via TikTok Go. Data analysis was conducted using SEM-PLS with the assistance of SmartPLS 3.0. The results indicated that influencer marketing had a positive and significant effect on impulse buying (t-statistic 2.358 > 1.96; p-value 0.019 < 0.05). Discount vouchers also had a positive and significant effect (t-statistic 2.218 > 1.96; p-value 0.027 < 0.05), while social proof showed a positive and significant effect (t-statistic 2.580 > 1.96; p-value 0.010 < 0.05). These findings were supported by the pre-survey, which showed that most respondents engaged in impulse buying. This study highlighted the effectiveness of social commerce marketing in increasing impulse buying behavior. 
PERSONALIZATION MARKETING, PRICE DISCOUNT, DAN PERCEIVED VALUE PADA SUBSCRIBE INTENTION SPOTIFY PREMIUM STUDENT: STUDI PADA MAHASISWA DI SURABAYA Kinasih Asta Karunia; Sugeng Purwanto
IDEI: Jurnal Ekonomi & Bisnis Vol 7 No 1 (2026): JUNE 2026
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/g1t0y834

Abstract

Pertumbuhan pesat layanan streaming musik digital telah memicu persaingan yang ketat di antara berbagai platform untuk menarik pelanggan, terutama pada kalangan mahasiswa yang aktif menggunakan teknologi. Tujuan penelitian ini adalah untuk mengkaji bagaimana personalization marketing, price discount, dan perceived value memengaruhi subscribe intention Spotify Premium Student, dengan fokus pada mahasiswa di Surabaya. Dalam penelitian ini digunakan pendekatan yang bersifat kuantitatif berdasarkan Structural Equation Modeling (SEM) dengan metode Partial Least Squares (PLS). Data dari penelitian ini dihimpun dengan mendistribusikan kuesioner daring kepada 112 responden melalui purposive sampling. Analisis menunjukkan adanya pengaruh positif dan signifikan dari price discount dan perceived value terhadap subscribe intention, sedangkan personalization marketing belum menunjukkan adanya pengaruh yang signifikan. Analisis ini menegaskan bahwa harga dan nilai yang dirasakan merupakan pertimbangan utama bagi mahasiswa dalam memutuskan untuk berlangganan Spotify Premium Student, sekaligus menyiratkan rekomendasi bagi perusahaan untuk mengoptimalkan strategi penetapan harga dan meningkatkan nilai yang dirasakan oleh pengguna. The rapid growth of digital music streaming services had sparked intense competition among various platforms to attract customers, particularly among college students who were active users of technology. The purpose of this study was to examine how personalized marketing, price discounts, and perceived value influenced the intention to subscribe to Spotify Premium Student, with a focus on college students in Surabaya. This study employed a quantitative approach based on Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) method. Data for this study were collected by distributing an online questionnaire to 112 respondents via purposive sampling. The analysis indicated a positive and significant influence of price discounts and perceived value on subscription intention, whereas personalized marketing did not show a significant influence. This analysis confirmed that price and perceived value were the primary considerations for students in deciding to subscribe to Spotify Premium Student, while also implying recommendations for the company to optimize its pricing strategy and enhanced the perceived value for users.
Co-Authors Aisa Fadhilatul Istiqomah Akhmad Farhan Nordianto Aldinda Fanya Kanza Utama Aurelia Salsabila Bryan Johar Ilham Alam Bunga Indah Cahyani Daisy Marthina Rosyanti Dhani Ichsanuddin Nur Dhea Nofa Lestiyani Diandra Dwi Navita Dini Nur Sofya Dyah Ayu Sekar Dinny Eka Putri Rahmawati Gancar Candra Premananto Gilang Izdihar Hikmah Saptya Ningrum Hilman Syahmi Taris Hiras Hutapea Irfan Iman Akbar Saputra Izaak, Wilma Cordelia Kinasih Asta Karunia Lucyana Mirah Dyas Ludy Roosandianto M. Sabilal Ali Efendi Moh Romli Muhammad Harun Alrasyid Muhammad Tapus Revaldo Nadhiya Hana Aushafina Natasye Wulan Meilina Novi Rahma Wati Nur Habibah Dwi Astuti Reynaldi Rizal Giovani Reza Dwi Firmansyah Rias Wiranda Putri Kusnul Aprilia Risma Amalia Sari Sri Hartini Terry Terentya Theresa Arum Viadollorosa Wildan Jamil Wiwik Handayani Yunita Rosiana