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Pelatihan Pembuatan Animasi Untuk Kalangan Pengajar Dalam Upaya Meningkatan Ketrampilan Dibidang Teknologi Yulianton, Heribertus; Santi, Rina Candra Noor; Ningsih, Dewi Handayani Untari; Wismarini, Theresia Dwiati; Supriyanto, Edy
Intimas Vol 4 No 1 (2024)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v4i1.9762

Abstract

Macromedia Flash is an application that can be used to create animations. The use of Macromedia Flash is still not used optimally for developing learning media. Macromedia Flash itself is a software application used to create animations and is an application program commonly used in creating multimedia. The convenience of this application can be used to create and edit animations to make them more interesting and beautiful. For learning media, teaching materials can be used to beautify the teaching materials that will be given by students, students who can follow lessons well and not in a monotonous manner can hopefully improve student achievement results
MAKSIMALISASI POTENSI PEMASARAN DIGITAL UMKM MANYARAN: STRATEGI COPYWRITING DAN HOOK YANG TERBUKTI EFEKTIF Saefurrohman, Saefurrohman; Khristianto, Teguh; Hartono, Budi; Lusiana, Veronica
Intimas Vol 5 No 1 (2025)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/intimas.v5i1.10006

Abstract

The entrepreneurs in Kelurahan Manyaran demonstrate substantial potential for UMKM development but face challenges in producing engaging and consistent digital content to sustain audience interest. The primary issue lies in limited understanding of copywriting techniques and the effective use of hooks. To address this, the FTII UNISBANK team, in collaboration with LPMK Manyaran, launched a community service program involving basic training in copywriting and hooks, AI-supported content creation, and ongoing mentorship. The program showed significant improvements in audience engagement and UMKM sales conversion, with an average engagement increase of 30%–50% within three months and a sales conversion rise from 5% to approximately 6.5%–7.5%. This sustained support aims to create a lasting positive impact, promoting business independence and fostering UMKM growth in the digital era.