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Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

Abstract

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.
Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

Abstract

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.
An Exploration of Phytochemical Content in The Endemic Flora of Seruyan District, Central Kalimantan Handayani, Leni; Septiani, G.; Putra, D.A.W.; Husin; Aina, N.; Darweni, S.; Rio, A.
JST (Jurnal Sains dan Teknologi) Vol. 12 No. 3 (2023): Oktober
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jstundiksha.v12i3.68062

Abstract

Limited knowledge about the chemical compounds present in Seruyan's endemic flora, the underutilization of phytochemical commercial potential, and the necessity to contribute to biodiversity conservation and sustainable development are highlighted. Despite the scarcity of sufficient scientific data on endemic plant types and their phytochemical compounds, there's a pressing need for comprehensive exploration in this domain. This research aims to analyze the diverse chemical compounds within Seruyan Regency's endemic flora and comprehend their applicability across various industries. The methodology includes a literature review, focusing on information about endemic plants used by the Dayak tribe. It commenced with a literature review on Seruyan's endemic plants utilized by the Dayak tribe, followed by field observations and local interviews to gather details about plant types, uses, and commonly utilized parts. Samples were collected from abundant plants in different areas to represent the entirety of Seruyan Regency. The findings reveal that Seruyan's endemic plants encompass flavonoids, alkaloids, steroids, tannins, and saponins. These plants, including fern nahas, galengang, mantal, and others, potentially serve various sectors like health, industry, fisheries, and more based on their active ingredients.