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Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.

Analysis of Consumer Perception of Interest in Organic Vegetables in North Sumatra (Case Study: Semangat Village, Karo Regency) Habibie, Dian; Arumugam, Nalini; Mohd Suhaimi, Nurul Aisyah Binti; Handayani, Leni; Wahyuni, Sri
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2252

This article analyzes consumer perceptions and interest in organic vegetables in Semangat Village, Karo Regency, North Sumatra. Given the growing popularity of organic vegetables grown without synthetic pesticides and chemical fertilizers, this study aims to identify factors influencing consumer purchasing interest. Data were collected through surveys and statistical analysis. Results indicate that while awareness of the benefits of organic vegetables is increasing, consumer purchasing interest remains low, driven by higher prices and a lack of knowledge about their benefits. This study provides insights for producers and marketers to develop effective marketing strategies and encourages increased farmer education on good organic farming practices. Emphasis is also placed on the need for transparency and education to increase consumer trust.

An Exploration of Phytochemical Content in The Endemic Flora of Seruyan District, Central Kalimantan Handayani, Leni; Septiani, G.; Putra, D.A.W.; Husin; Aina, N.; Darweni, S.; Rio, A.
JST (Jurnal Sains dan Teknologi) Vol. 12 No. 3 (2023): Oktober
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jstundiksha.v12i3.68062

Limited knowledge about the chemical compounds present in Seruyan's endemic flora, the underutilization of phytochemical commercial potential, and the necessity to contribute to biodiversity conservation and sustainable development are highlighted. Despite the scarcity of sufficient scientific data on endemic plant types and their phytochemical compounds, there's a pressing need for comprehensive exploration in this domain. This research aims to analyze the diverse chemical compounds within Seruyan Regency's endemic flora and comprehend their applicability across various industries. The methodology includes a literature review, focusing on information about endemic plants used by the Dayak tribe. It commenced with a literature review on Seruyan's endemic plants utilized by the Dayak tribe, followed by field observations and local interviews to gather details about plant types, uses, and commonly utilized parts. Samples were collected from abundant plants in different areas to represent the entirety of Seruyan Regency. The findings reveal that Seruyan's endemic plants encompass flavonoids, alkaloids, steroids, tannins, and saponins. These plants, including fern nahas, galengang, mantal, and others, potentially serve various sectors like health, industry, fisheries, and more based on their active ingredients.

Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.

Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.

Reevaluation of Land Suitability for Soybean Plants in North Sumatra, Indonesia Handayani, Leni; Mazlina, Mazlina; Riyanti, Riyanti; Ilvira, Rika Fitri; Siregar, Rahma Sari
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2057

This study was designed to reevaluate the adjustment of land suitability classes. This study was conducted in North Sumatra Province, precisely in 4 regencies, namely Simalungun, Langkat, Deli Serdang, and Serdang Bedagai Regencies. The study used land suitability classes. Related to rooting media and nutrient retention parameters, the results of a semi-detailed land suitability study for soybean plants in Deli Serdang, Serdang Bedagai, and Langkat Regencies showed that the land was only marginally suitable (S3 rc, nr). In Simalungun Regency, efforts were made to increase the suitability of potential land to a marginally suitable class with the rooting media factor (S3 rc) and the water availability and nutrient retention factor (S3 wa, nr). This was done by attempting to increase the adaptability of potential land to a marginal suitability class with a water availability factor (S3 wa). The land suitability class in the research area for soybean plants includes the marginal suitability class (S3), so planting soybean commodities results in less than maximum production with limiting factors of rainfall and nutrition retention. To improve nutrient retention by adding organic materials, the limiting factor of rainfall is relatively high by creating drainage channels.

Potensi Mikroba Sebagai Pelapis Benih Dalam Mempertahankan Kualitas Selama Penyimpanan Wahyuni, Sri; Handayani, Leni; Habibie, Dian; Noviani, Nomi
BEST Journal (Biology Education, Sains and Technology) Vol 6, No 2 (2023): September 2023
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v6i2.7225

Penelitian ini bertujuan untuk mengetahui potensi mikroba sebagai pelapis benih dengan menggunakan tiga isolate yaitu Bacillus sp, Pseudomonas sp dan Rhizobium sp terhadap kualitas selama masa penyimpanan. penelitian ini menggunakan Rancangan Acak Lengkap faktorial Faktor pertama adalah C0= Tanpa Coating, C1= Coating Bacillus, C2= Coating Pseudomonas, C3=Coating Rhizobium. Faktor kedua adalah penyimpanan P1= Penyimpanan 1 bulan, P2= Penyimpanan 2 bulan, P3=Penyimpanan 3 bulan. Semua perlakuan ini di ulang sebanyak 4 kali. Hasil penelitian menunjukkan terjadi interaksi pada semua parameter pengamatan dengan kombinasi perlakuan tanaman yang dilapisi bakteri (coating). Pelapisan benih dengan menggunakan Bakteri Pseudomonas sp dapat mempertahankan daya kecambah hingga97,93% dengan indeks vigor 88,90% sampai periode penyimpanan selama 3 bulan. Pelapisan benih dengan menggunakan bakteri Bacillus, sp mampu mempertahankan daya kecambah dengan persentase 93,45% dengan vigor 86,30%. Pada Rhizobium persentase daya kecambah sebesar 89,00% dengan indeks vigor 90,25%. Selanjutnya, untuk persentase kejadian penyakit terlihat persentase terendah pada bakteri Pseudomonas dengan persentase 20%, diikuti Rhizobium sebesar 22 % dan Bacillus sebesar 26 % dibandingkan dengan kontrol sebesar 40%. Berdasarkan perlakuan Bakteri yang digunakan ketiga bakteri yang digunakan memiliki potensial untuk dikembangkan sebagai treatment dengan masa periode simpan 3 bulan.

Komparasi Proksimat Pada Kedelai Lokal Varietas Anjasmoro Dan Kedelai Impor Handayani, Leni; Wahyuni, Sri; Habibie, Dian
BEST Journal (Biology Education, Sains and Technology) Vol 6, No 2 (2023): September 2023
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v6i2.8169

Penelitian ini bertujuan untuk menganalisis perbandingan komposisi proksimat pada kedelai lokal varietas anjasmoro dan kedelai impor. Penelitian dilaksanakan di Laboratorium Jurusan Teknologi Hasil Pertanian Fakultas Pertanian Universitas Sumatera Utara. Bahan baku yang digunakan dalam penelitian yaitu kacang kedelai dengan dua jenis varietas berbeda yaitu kedelai impor dan kedelai lokal. Kedelai lokal varietas Anjasmoro yang diperoleh dari Balai Penelitian Tanaman Kacang-kacangan dan Umbi-umbian (BALITKABI) Malang, sedang kedelai impor merek Bola diperoleh dari Primkopti (Primer Koperasi Produsen Tempe Tahu Indonesia) Kampung Sanan Malang. Hasil yang didapatkan dalam penelitian ini adalah bahwa hasil Proksimat kedelai lokal varietas Anjasmoro dan kedelai impor antara lain kadar air yang tinggi terdapat pada kedelai lokal yaitu 12,07% dibandingkan kedelai impor yaitu 10,84 %. Kadar protein yang tinggi terdapat pada kedelai impor yaitu 43,43 %. Kadar Lemak yang tinggi terdapat pada kedelai impor yaitu 19,29% dibandingkan kedelai lokal yaitu 17,70 %. Kadar abu yang tinggi terdapat pada kedelai impor yaitu 1,92% dibandingkan kedelai lokal yaitu 1.19 %. Kadar karbohidrat yang tinggi terdapat pada kedelai lokal 27,52 % dibandingkan kedelai lokal yaitu 24.52%. Direkomendasikan kepada pengusaha olahan kedelai pembuatan tahu dan tempe untuk menggunakan kedelai impor dikarenakan memiliki kandungan protein dan lemak yang tinggi yang dapat menghasilkan tahu dan tempe memiliki kualitas yang baik sehingga lebih menguntungkan.

Dampak Sosial Ekonomi Terhadap Penerapan Teknologi Padi Sawah di Desa Melati II Noviani, Nomi; Sari, Dwi Novita; Handayani, Leni; Wahyuni, Sri; Yani, Farida; Habibie, Dian
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.921

Kemajuan bidang pertanian di Indonesia mengalami peningkatan yang terjadi secara signifikan dari masa ke masa. Penggunaan alat pertanian yang tradisional dari masa ke masa mengalami perubahan, dengan seiring berkembangnya zaman dan peningkatan serta perkembangan teknologi yang semakin pesat. Begitu juga di bidang pertanian dari pada saat petani sudah banyak menerapkan teknologi di bidang alat pertanian, sehingga memudahkan dan membuat kegiatan produksi pertanian menjadi lebih cepat dan efisien. Urgensi Penelitian, Untuk menganalisis dampak positif dan negatif pada penerapan penggunaan teknologi modern petani padi sawah desa Melati II. Metode penelitian dengan deskriptif kualitatif. Jenis dan sumber data yaitu jenis data primer dan data sekunder. Hasil penelitian menjelaskan bahwa. Dampak positif dan negative terhadap penerapan teknologi adalah sebelum menggunakan teknologi petani padi sawah menggunakan alat pertanian yang tradisonal. Dan setelah menggunakan teknologi para petani padi sawah menggunakan teknologi modern. Dengan perubahan sarana produksi, terjadi banyak perubahan dalam kegiatan pertanian. Sebelum munculnya teknologi modern, pekerjaan para petani dan buruh tani bisa membutuhkan waktu yang tidak singkat, tetapi biaya produksi yang di keluarkan lebih sedikit karena menggunakan tenaga manual. Sedangkan setelah menggunakan teknologi pekerjaan petani lebih muda dan memakan waktu pengerjaan yang singkat. Tetapi petani mengeluarkan biaya produksi lebih dengan menggunakan teknologi modern. Dan kebutuhan untuk tenaga kerja juga berkurang karena sudah digantikan teknologi modern. Dengan begitu di simpulkan bahwa, pentingnya penerapan teknologi, tetapi teknologi maju juga memiliki sisi negatif, karena dengan adanya alat canggih tidak memerlukan banyak tenaga kerja hanya dengan beberapa orang alat tersebut bisa di jalankan. Sedangkan pekerjaan para tenaga kerja akan semakin berkurang. Karena bagian dari pekerjaannya sudah digantikan dengan alat modern.

Analisis Kinerja Sistem Manajemen Agribisnis Cabai Merah di Kecamatan Beringin Kabupaten Deli Serdang Handayani, Leni; Hidayat, Farhan; Suhendra, Suhendra; Widodo, Sri Insaf; Rinaldi, Kelvin; Sudarmaji, Sudarmaji; Ardiansyah, Muhammad; Sarumpaet, Irvan
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1650

Petani biasanya tidak menangani subsistem pengolahan dan pemasaran, tetapi pedagang atau pebisnis lainnya. Tujuan penelitian ini adalah untuk melihat seberapa baik sistem manajemen agribisnis cabai merah berfungsi. Studi ini dilakukan di Kecamatan Beringin, yang berada di Kabupaten Deli Serdang. Sebanyak empat puluh responden adalah petani cabai merah yang menjadi subjek penelitian. Data primer dan sekunder digunakan dalam penelitian ini. Informan kunci adalah responden penelitian ini. Penelitian ini menggunakan skala peringkat, di mana nilai 0 hingga 66 menunjukkan kinerja kurang baik, 67 hingga 133 menunjukkan kinerja cukup baik, dan 134 hingga 200 menunjukkan kinerja baik. Hasil penelitian menunjukkan bahwa sistem manajemen agribisnis cabai merah cukup baik dengan skor 132,03, dengan skor 0 untuk pengaktualisasian dan 18,03 untuk pengawasan. Sistem manajemen agribisnis di daerah penelitian rata-rata bekerja dengan baik. Kegiatan-Kegiatan penting dalam agribisnis yang belum dilaksanakan dengan baik termasuk merencanakan secara tertulis dan menyeluruh kegiatan usaha tani, menggunakan benih berkualitas tinggi dan bersertifikat, dan melakukan promosi yang luas. Penelitian ini meneliti sistem manajemen agribisnis secara keseluruhan, mulai dari perencanaan, pengorganisasian, pengaktualisasi, dan pengawasan. Menurut penelitian ini, sistem manajemen yang telah digunakan petani cabai merah di Kecamatan Beringin berada pada kategori "Cukup Baik" dalam kinerjanya. Namun, untuk meningkatkan kinerjanya menjadi kategori "Baik", perencanaan usaha tani cabai merah harus dibuat, yang mencakup penggunaan benih yang unggul (bersertifikat) dan pemasaran yang lebih luas.

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