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All Journal JURNAL SOSIAL EKONOMI PETERNAKAN Jurnal Sosial Ekonomi Pertanian Animal Agricultural Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK JURNAL AGRICA Jurnal Litbang Provinsi Jawa Tengah Mediagro Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Migie Handayani
Fakultas Peternakan Universitas Diponegoro, Semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Analysis of Consumer Preference Towards Buying Interest Lactasari Milk in Grobogan Regency Atmojiwa, Raya Kandela; Mariyono , Joko; Handayani, Migie
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.71-88

Abstract

Lactasari milk took advantage of opportunities by producing a variety of quality milk products to meet the growing demand and preferences of consumers in Grobogan Regency. This study aimed to examine consumer characteristics, how the number family members affects the amount of Lactasari milk purchased, and consumer preferences for Lactasari milk in Grobogan Regency. The research took place from November to December 2024 at Purwodadi Market, Nglejok Market, Panti Rahayu Yakkum Hospital, and Purwodadi Hospital. The method involved a survey with questionnaires and non-probability sampling through accidental sampling. A total of 100 respondents who bought Lactasari milk participated. The analysis included descriptive analysis, crosstab analysis, and chi-square analysis to examine the link between the number of family members and the amount of Lactasari milk purchased. Conjoint analysis identified which features of Lactasari milk affected consumer preferences.The results showed that the average age of consumers was 41 years or older. Most buyers were female, many had a Diploma III/IV or Bachelor’s degree, the most common number of family members was four, and most consumers had a monthly income of IDR 2,500,000.00 or more. Crosstab and chi-square analyses revealed a significant link between the number of family members and the amount of Lactasari milk purchased. The conjoint analysis showed that consumers preferred Lactasari milk that was affordably priced, had a chocolate flavor, came in large size (1,000 ml), and was packaged in plastic pillow. According to importance values, price was the most important attribute, followed by size, taste, and packaging.
ANALISIS PENDAPATAN USAHA PENGGILINGAN PADI DI KABUPATEN PATI Yunita, Ema; Handayani, Migie; Ekowati, Titik
Jurnal Agribisnis Indonesia Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.223-230

Abstract

Penelitian bertujuan untuk menganalisis pendapatan dan faktor-faktor yang mempengaruhi pendapatan usaha penggilingan padi di Kabupaten Pati. Penelitian dilaksanakan pada bulan November-Desember 2023 di Kabupaten Pati. Metode dalam penelitian ini adalah metode survei. Pengambilan sampel menggunakan metode purposive random sampling dengan jumlah sebanyak 40 unit usaha penggilingan padi di Kabupaten Pati. Jenis data yang digunakan yaitu primer dan sekunder. Metode analisis data yang digunakan yaitu analisis deskriptif dan analisis kuantitatif. Analisis kuantitatif yang digunakan yaitu analisis pendapatan dan analisis regresi linear berganda. Penelitian menunjukkan bahwa usaha penggilingan padi di Kabupaten Pati memiliki karakteristik antara lain: sebagian besar pengelola berumur 26 - 65 tahun, mayoritas tidak sekolah/tidak tamat sekolah, lama usaha 3 - 41 tahun dan status kepemilikan sewa serta milik sendiri. Penerimaan yang diperoleh usaha penggilingan padi sewa di Kabupaten Pati adalah Rp20.691.424.500/tahun, dan pendapatan usaha penggilingan padi sewa sebesar Rp90.970.063/tahun. Penerimaan yang diperoleh usaha penggilingan padi milik sendiri di Kabupaten Pati adalah Rp28.885.623.800/tahun, dan pendapatan usaha penggilingan padi sewa sebesar Rp210.259.968/tahun. Faktor yang mempengaruhi pendapatan usaha penggilingan padi adalah jumlah gabah yang digiling, upah tenaga kerja tetap, dan upah tenaga kerja borongan. Faktor lain yang diuji yaitu umur mesin dan kapasitas mesin tidak berpengaruh terhadap pendapatan usaha penggilingan padi di Kabupaten Pati.
Determinants of Farmers' Interest in Cultivating Herbal Crops in the Special Region of Yogyakarta: a Study on Motivational and Economic Influences Hanif, Muhammad Farhan; Prayoga, Kadhung; Handayani, Migie
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 02 2024 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.02.453-482

Abstract

Herbal plants are horticultural commodities rich in health benefits. In DI Yogyakarta, these plants are frequently used to make traditional herbal medicine (jamu), serving as natural remedies for the community. Despite having significant land amounts and relatively good production levels, the overall yield of DI Yogyakarta's herbal plants remain suboptimal. This is attributed to the low number of farmers and their low time allocation for cultivation, which stemmed from decreasing interest among farmers in herbal plant cultivation, influenced by time constraints and economic challenges. Identifying factors that could increase farmers' interest in herbal plant cultivation is essential to enhance interest. This study aims to analyze how motivation, needs, family support, availability of facilities, ease of cultivation, production capacity, and quality, price stability, and income influence farmers' interest in cultivating herbal plants in DI Yogyakarta. The research was conducted from April 2024 to May 2024. This research used a quantitative survey method. The samples were 20 farmers (KT Lombok Ijo), 15 farmers (KWT Sekar Kenanga), and 22 farmers (KWT Sumber Rejeki). Data analysis employed descriptive analysis and multiple linear regression. Results showed that needs and price stability affected farmers' interest in cultivating herbal plants in DI Yogyakarta, indicating that the fulfillment of primary needs and price stability during weather changes proven to affect farmers' interest in cultivating herbal plants. DI Yogyakarta's government should boost farmers’ interest by aligning it with the actual conditions faced by farmers.
Co-Authors Agus Setiadi Alisyah, Rafifa Amalia, Ifa Firda Andi Aisyah Azzahrah Atmojiwa, Raya Kandela Atqiya, Muhammad Wildanul Bakhtiar Dwi Zentiko, Bakhtiar Dwi Bumi, Agustina Rosari Ilalang Damayanti, Annisa Lutfiyah Denny Praditia, Denny Dicky Aprilianto Nugroho Putro Dinda Ayu Sekarnurani Edy Prasetyo Eka Septiadi Febriana Febriana, Febriana Ghassani, Farhan Ginting, Namira Widiana Hanif, Muhammad Farhan Haryani, Nadila Septyana Hera Susanti Herinatasya, Angela Anindyta Hery Setiyawan Hutami, Etika Dwi Izzy, Muhammad Jaragi, Figo Ahmad Putra Jeni Leko JOKO MARIYONO Joko Sumarjono Jumaguni, Naomi Kadhung Prayoga, Kadhung Kayyis Miftahul Ulya Khowarizi, Wildan Hilal Kurnia, Septy Alif Kustopo Budiraharjo Kustopo Budiraharjo Manurung, Ferdi Mariyono , Joko Miranda Natalia Mukson Mukson Mukson Mutia Intan Savitri Herista Ningsih, Tika Lestari Nugroho, Bayuardi Nur Ayizah Nurfadillah, Suryani Prisanti, Andara Nuradika Purnomo, Brillianti Sekar Ayu Putri Damayanti, Evarista Ramadhanti, Sarah Faradhila Rizky Saefullah Roessali, Wiludjeng Rosita Arum Putri Krisella Salsabilla, Nurahma Amelia Santoso, Mikael Adi Setiyawan, Hery Setyaningrum, Fira Siswanto Imam Santoso Sitompul, Putri Ruth Aprilia Siwi Gayatri Slamet Hartono Sriroso Satmoko Sudiyono Marzuki Talasi Ruqaya Yasmin Tarigan, Junius Imanuel Titik Ekowati Veithzal Rivai Zainal Vini Anzani Wahyu Dyah Prastiwi Warsono Sarengat Wijaya, Edward Surya Willion, Racel Joy Mikesi Yunita, Ema