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All Journal JAM JURNAL MANAJEMEN MOTIVASI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jambura Journal of Health Sciences and Research Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Mandiri Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management and Business Economics Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Keuangan dan Bisnis Jurnal Sistem Informasi dan Manajemen Asian Journal of Management, Entrepreneurship and Social Science
Putri, Yuni Adinda
Faculty Of Economics And Business, Tridinanti University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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ONLINE REVIEWS, CELEBRITY ENDORSERS EFFECT PURCHASE DECISION OF GENERATION Z AT SAMSUNG EXPERIENCE STORE PALEMBANG Putri, Yuni Adinda
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to explore and explain the influence of online review and celebrity endorser on the customers’ loyalty, with purchase decision as the intervening variable. The research method used was explanatory with quantitative approach. The research location was at Samsung Experience Store Palembang, with consumers’ population the people who used samsung brand smartphone. Sample selection was carried out by using purposive sampling method, and 57 respondents were involved in this research. Results showed that there was influence of online review and celebrity endorser on the customers’ loyalty with purchase decision as the intervening variable.
PENGARUH KERAGAMAN PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI SAHABAT MOTOR PALEMBANG Muhammad Bagus Saputra; Muhammad Said; Putri, Yuni Adinda
Jurnal Bisnis Terapan Vol. 8 No. 1 (2024): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v8i1.6361

Abstract

The purpose of this study is to investigate the effect of product innovation and word of mouth on the sales of Sahabat Motors Palembang. This study used primary and secondary data obtained from interviews. Combining 25 SPSS models and data from 100 respondents, product category significantly influenced 3,085 purchase decisions. Further analysis shows that the t values in the t table are 3085, 1983 and higher, which indicates a higher t score. T table or 6.725 1. 983 is greater than it. Because it affects your purchasing decision. 6.725 Since y = 14.713 + 0.188X1 + 0.726X2 is small. Productivity Effects 58 Forces and Static Connections greatly influences the purchase choice. The result of this was in line with those studies which have been conducted before related to the techniques of word of mouth in promotion and other techniques which are usually used in the marketing and promotions to accelerate the purchasing decisions of the potential buyers.
Emosi Positif Dan Motivasi Hedonis Terhadap Pembelian Impulsif Pada Aplikasi Online Janji Jiwa (Studi Kasus Pada Mahasiswa Universitas Tridinanti Palembang) Putri, Yuni Adinda
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 7 No. 1 (2023): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (996.187 KB) | DOI: 10.35130/jrimk.v7i1.384

Abstract

Business growth in Indonesia is currently increasing rapidly. Various types of new businesses selling products have sprung up, especially businesses in the food and beverage sector. The current business trend among the public, especially millennials, is the growth of the domestic coffee shop industry, one of which is Kopi Janji Jiwa. This study discusses positive emotions and hedonic motivation toward impulsive purchases in the online application of Soul Promise. The research took a sample of 96 respondents. In analyzing this study using the SPSS application by testing the Validity Test, Reliability Test, Multiple Linear Regression Test, F Test, T-Test, Correlation Coefficient Test, and Coefficient of Determination Test. The results of the study found that positive emotions did not affect impulsive purchases in the online soul promise application.
The Influence of Work Life Balance and Employee Rotation on Performance with Job Satisfaction as an Intervening Media at the State Asset and Auction Service Office, Palembang Ade Parmono; Mikial; Yuni Adinda Putri
International Journal of Management and Business Economics Vol. 3 No. 1 (2024): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i1.626

Abstract

This study aims to determine and prove the Influence of Work Life Balance and Employee Rotation on Performance with Job Satisfaction as an Intervening Media at the Palembang State Asset and Auction Service Office, both directly and indirectly. The population in this study were employees at the Palembang State Asset and Auction Service Office, totaling 37 people. Sampling in this study used the Saturated Sample technique, namely sampling was carried out randomly from the population. So in this study, the number used was 37 employees as research samples. Data analysis used in this study was by using the Structural Equation Model (SEM) analysis method which was operated through the Partial Least Square (PLS) program. The results of this study indicate that, the Work Life Balance variable affects Job Satisfaction, the Employee Rotation variable affects Job Satisfaction, the Work Life Balance variable affects Performance, the Employee Rotation variable affects Performance, the Job Satisfaction variable affects Performance, the Work Life Balance variable affects Performance with Job Satisfaction as an Intervening variable, the Employee Rotation variable affects Performance with Job Satisfaction as an Intervening variable.
EDUKASI MEDIA SOSIAL SEBAGAI SOLUSI PENINGKATAN PENJUALAN UMKM ON’S COFFEE Akbar Sulbahri, Rifani; Putri, Yuni Adinda; Rachmawati, Yuni; Arifin, Firmansyah; Putra, Dimas Pratama
Jurnal Abdimas Musi Charitas Vol. 8 No. 2 (2024): Jurnal Abdimas Musi Charitas Volume 8, Nomor 2, Desember 2024
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v8i2.1283

Abstract

The advancement of information technology has transformed the business world from traditional to integrated digital platforms. Easy and fast access to information encourages people to engage more in online shopping through e-commerce. Businesses, including MSMEs, must leverage technology to survive and grow. Social media is one of the critical technologies, serving not only to boost sales but also as a marketing communication tool to build brand image and consumer loyalty. However, MSMEs like On's Coffee face challenges such as low educational background, limited entrepreneurial skills, and restricted access to information. Training was provided on audience segmentation strategies, targeted paid advertising, and interactive features such as polls and video content to address these issues. The program successfully enhanced partner understanding, inspired creative content development, and improved business profits by optimizing social media as an effective digital marketing platform.
TRANSFORMASI DIGITAL DAN KINERJA PERUSAHAAN TELEKOMUNIKASI: BUKTI EMPIRIS DI INDONESIA Sulbahri , Rifani Akbar; Putri, Yuni Adinda
Jurnal Keuangan dan Bisnis Vol. 23 No. 1 (2025): Jurnal Keuangan Dan Bisnis Volume 23, Number 1, March 2025
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v23i1.1451

Abstract

Abstract (Times New Roman 11) Purpose - This study aims to examine the impact of digital transformation—including the adoption of 5G technology, cloud computing, and the Internet of Things (IoT)—on the performance of telecommunication companies in Indonesia. The research focuses on assessing how digitalization influences financial and operational performance, with government policy considered as a moderating factor. Design/Methodology/Approach - A quantitative, causal research design was employed. Data were collected through surveys, interviews, and documentation from five major Indonesian telecommunication firms during the 2023–2024 period. Multiple linear regression analysis was conducted using SPSS software to determine the effect of digital technology adoption on company performance. Findings - The results indicate that digitalization significantly enhances corporate performance in terms of financial outcomes and operational efficiency. The implementation of 5G and cloud computing strengthens service quality and customer satisfaction, while government regulation plays a moderating role in these effects. Practical Implications - These findings offer practical implications for policymakers and telecom executives in formulating digital strategies aligned with regulatory frameworks and market needs. The study also informs public policy aimed at accelerating equitable digital infrastructure across underserved regions. Originality/Value - This research provides novel insights by addressing literature gaps concerning digital transformation in emerging economies. Its originality lies in integrating technology adoption, firm performance, and regulatory influence—an approach rarely explored in previous studies within the Indonesian telecom sector. Keywords: 5G Technology; Cloud Computing; Digital Transformation; Firm Performance; Regulation
Pengaruh Brand Image Dan Perceived Value Terhadap Keputusan Menggunakan Aplikasi Bukalapak Dengan Dimediasi Oleh Trust Di Kota Palembang Putri, Yuni Adinda
Akuntansi dan Manajemen Vol. 20 No. 1 (2025): Jurnal Akuntansi dan Manajemen
Publisher : Jurusan Akuntansi Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jam.v20i1.307

Abstract

The purpose of this study is to examine the impact of brand image and perceived value on the intention to use the Bukalapak e-commerce platform, with trust serving as a mediating variable, specifically in Palembang. Data was gathered via a poll of 200 participants who are active users of Bukalapak. The findings indicate that brand image and perceived value significantly influence intention to use, both directly and indirectly via trust. The direct influence of brand image on intention to use is 0.40, whereas the direct influence of perceived value is 0.35. Furthermore, trust functions as a mediator that enhances the impact of both variables on intention to use, exhibiting indirect effects of 0.26 for brand image and 0.21 for perceived value. An R² score of 0.70 signifies that the model accounts for 70% of the variability in intention to use. This research advances consumer behaviour theory in e-commerce and offers strategic advice for organisations to improve competitiveness and client loyalty
Pengakuan Pendapatan dan Beban Perusahaan Jasa Konstruksi Pada PT. Jaya Abadi Sriwijaya Sulbahri, Rifani Akbar; Putri, Yuni Adinda; Rachmawati, Yuni
Jurnal Abdimas Musi Charitas Vol. 5 No. 2 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 2, Desember 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.514 KB)

Abstract

he more intensive the development, the more mushrooming of construction service companies in Indonesia. The high competition is also a challenge for this company to be able to survive and even become superior in its class. The performance of construction companies can certainly be seen in the financial statements that can be compared per period. Problems arise when the construction company's expenses have occurred but the income has not been obtained, while in that period it is necessary to present financial statements. is implemented. In construction companies, there is a specific point in determining the timing of revenue, namely the point at which revenue must be recognized and reported. In general, revenue is recognized when the work is completed. However, according to financial accounting standards, it is possible for construction companies to recognize revenue during the course of production in accordance with the stage of contract completion. PSAK No. 34 of 2010 concerning accounting for construction contracts describes the accounting treatment of income and expenses related to construction contracts, the date when the activity is started and the date when the activity is completed usually falls on a different date. company. Improper performance appraisal will make management decisions that are not right as well. Therefore, socialization in the form of assistance in recognizing the income and expenses of construction companies needs to be carried out at PT Jaya Abadi Sriiwijaya
The Effect of Audit Quality, Audit Committe and External Audit on Financial Reporting Quality: Empirical Study of Registered Real Estate Companies in Indonesia Stock Exchange Sulbahri , Rifani Akbar; Putri, Yuni Adinda; Susanti, Mulyani
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.186 KB) | DOI: 10.32524/jkb.v19i2.290

Abstract

This research discuss the effect of the quality of audit, audit committe, and external audit on financial reporting quality registered real estate companies in Indonesia Stock Exchange (BEI). The population in this research are property and real estate companies listed on the Indonesia Stock Exchange from 2014-2017 with the observation period annual financial report issued by using 27 sample companies that match the criteria set by author with purposive sampling method. The data was tested by using classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the study show that: a) Simultaneously the quality of audit, audit committe and external audit has a significant effect on the quality of financial reporting; b) Partially, audit quality does not have a significant effect on the quality of financial reporting; c) Partially the audit committee does not have a significant influnce on financial reporting quality, and d) Partially the external audit has a significant effect on the quality of financial reporting. It is better for the next researcher to add other variables besides audit quality, audit committee, and external audit to financial reporting quality.
PENGARUH KOMPETENSI EMOSIONAL DAN BUDAYA ORGANISASI TERHADAP DISIPLIN KERJA MELALUI KECERDASAN MORAL PEGAWAI DI PENGADILAN TINGGI PALEMBANG Nazifah, Yasmin; Sakarina, Sari; Putri, Yuni Adinda
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1174

Abstract

Work discipline is a crucial element in building a professional and accountable institution, particularly in the judicial sector. However, problems such as tardiness, rule violations, and low individual responsibility are still prevalent. This study aims to examine the influence of emotional competence and organizational culture on employee work discipline, both directly and indirectly through moral intelligence as a mediating variable at the High Court of Palembang. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 90 permanent employees and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS. The findings reveal that both emotional competence and organizational culture significantly influence work discipline, either directly or indirectly through moral intelligence. In addition, moral intelligence also has a significant impact on improving employee discipline. These findings highlight the importance of developing human resources that are not only technically competent but also emotionally intelligent, supported by a positive organizational culture and strong moral values to enhance work discipline within judicial institutions.
Co-Authors Ade Parmono Agustina Hanafi Aisyah Regita Ardesy Melizah Kurniati Ari Martino Arifin, Firmansyah Didik Susetyo Fiona Widyasari Fitri Nurjanah Wati Gumulya Sonny Marcel Kusuma Isnurhadi Isnurhadi Karolin Adhisty Martha Rianty Maya Dini Melia Frastuti Mikial Mohammad Aryo Arifin Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Bagus Saputra Muhammad Nur Muttaqin Muhammad Said Mulyani Susanti Nazifah, Yasmin Nina Fitriana Nina Fitriana, Nina Putra, Dimas Pratama Rachmawati, Yuni Rifani Akbar Sulbahri Sakarina, Sari Siti Sarahdeaz Fazzaura Putri Sulbahri Madjir Susanti, Mulyani Titin Vegirawati Wati, Fitri Nurjanah Widya Anisa Pratiwi Yolanda Veybitha Yuni Rachmawati Yuni Rachmawati Zakaria Wahab, Zakaria