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All Journal JAM JURNAL MANAJEMEN MOTIVASI Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Jambura Journal of Health Sciences and Research Jurnal Bisnis Terapan JURNAL MANAJEMEN Jurnal Abdimas Mandiri Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Abdimas Musi Charitas Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management and Business Economics Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Keuangan dan Bisnis Jurnal Sistem Informasi dan Manajemen Asian Journal of Management, Entrepreneurship and Social Science
Putri, Yuni Adinda
Faculty Of Economics And Business, Tridinanti University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City Putri, Yuni Adinda; Wahab, Zakaria; Shihab, Muchsin Saggaff; Hanafi, Agustina
JURNAL MANAJEMEN MOTIVASI Vol 14 No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.642 KB) | DOI: 10.29406/jmm.v14i1.1028

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
The Effect of Green Marketing Mix on Purchase Intention of Body Shop Products in Palembang City Yuni Adinda Putri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7 No 2 (2022): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1104

Abstract

Public awareness of protecting the environment is critical. This is very important because it will have an impact on global warming. This condition has made global consumers aware of environmental sustainability. This creates new demand for environmentally friendly products. Therefore, a new marketing concept that is environmentally sound or commonly referred to as green marketing, has emerged. In this study, the independent variable used is the green marketing mix, and the dependent variable is purchase intention. This type of research is quantitative, with a sample of 96 respondents. The research technique used is non-probability sampling. The results showed that all green marketing mix variables, green product, green price, green place, and green promotion, affected product purchase intention.
The Influence of Work Skills and Physical Workload on Employee Performance at CV. Jaya Perkasa Abadi Palembang Fitri Nurjanah Wati; Nina Fitriana; Yuni Adinda Putri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i1.2016

Abstract

As of right now, one company category in Indonesia that is considered to never fail is printing. Due to societal advancement, printing services are becoming more and more necessary in today's world. In the actual world, this has been seen. For instance, printing and design services are needed by certain organizations in offices and other agencies to satisfy their demands for office supplies like business cards, identity or membership cards, letterheads, maps, and so on. Employee performance is the dependent variable in this study, whereas work skills and physical workload are the independent factors. There is a sample of 49 respondents in this quantitative research design. Non-probability sampling is the research method employed.
ONLINE REVIEWS, CELEBRITY ENDORSERS EFFECT PURCHASE DECISION OF GENERATION Z AT SAMSUNG EXPERIENCE STORE PALEMBANG Yuni Adinda Putri
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 1 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to explore and explain the influence of online review and celebrity endorser on the customers’ loyalty, with purchase decision as the intervening variable. The research method used was explanatory with quantitative approach. The research location was at Samsung Experience Store Palembang, with consumers’ population the people who used samsung brand smartphone. Sample selection was carried out by using purposive sampling method, and 57 respondents were involved in this research. Results showed that there was influence of online review and celebrity endorser on the customers’ loyalty with purchase decision as the intervening variable.
TRANSFORMASI PROFESI AKUNTAN DALAM KEBERLANJUTAN DI ERA DIGITAL Mohammad Aryo Arifin; Rifani Akbar Sulbahri; Maya Dini; Titin Vegirawati; Yuni Adinda Putri
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 3 (2026): Juni
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i3.4031

Abstract

Kegiatan Pengabdian ini bertujuan untuk memberikan edukasi mengenai tantangan utama yang dihadapi oleh profesi akuntan dalam keberlanjutan di era digital. Dikarenakan kenyataannya transformasi digital memperlihatkan bahwa dalam kehidupan dunia bisnis saat ini bergantung kepada penggunaan teknologi dan anlitik data. Kegiatan diikuti oleh berbagai mahasiswa akuntansi di Universitas Negeri dan Swasta yang berjumlah 125 mahasiswa baik secara online dan off line. Kegiatan ini dinilai sangat bermanfaat bagi mahasiswa akuntansi yang nantinya akan menjadi akuntan muda. Selanjutnya dilakukan evaluasi melalui pretest dan posttest yang menunjukan hasil peningkatan 25 persen, dikarenakan mahasiswa menyadari bahwa kedepannya dunia kerja akan terus berubah seiring perkembangan teknologi. Oleh sebab itu, mahasiswa penting untuk tidak hanya menguasi kemampuan teknis tetapi juga harus berpikir kritis dan komunikatif. Hasilnya menunjukkan mahasiswa merasa termotivasi untuk terus belajar dan mengembangkan diri dalam menghadapi tantangan di era digital dan juga harus memiliki sikap proaktif melalui pelatihan dan seminar serta kegiatan organisasi baik didalam maupun diluar kampus. Oleh karena itu, dengan persiapan yang matang mahasiswa dapat menghadapi tantangan dan memanfaatkan peluang di bidang akuntansi sebagai akuntan muda dimasa depan.
Digital Storytelling dan Nilai Hijau: Membangun Niat Beli terhadap Tas Belanja Ramah Lingkungan Yuni Adinda Putri; Yolanda Veybitha; Yuni Rachmawati; Muhammad Nur Muttaqin; Widya Anisa Pratiwi; Aisyah Regita
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9331

Abstract

This study explores how Digital Storytelling (DS) and Green Value Perception (GVP) influence consumers’ Purchase Intention (PI) toward recycled plastic shopping bags, with Customer Engagement (CE) acting as a mediating variable. Guided by the Theory of Planned Behavior (TPB), Narrative Transportation Theory, and Customer Engagement Theory, the research investigates how emotional stories and perceptions of environmental value encourage sustainable purchasing decisions. Data were obtained from 360 respondents in Palembang City, Indonesia, through a structured online survey, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that both DS and GVP have significant positive effects on CE and PI, while CE partially mediates these relationships. These findings suggest that when consumers are emotionally drawn into authentic digital narratives and perceive clear ecological benefits, they are more likely to act on sustainable intentions. This study extends the growing body of sustainability marketing research by offering an integrative framework that connects narrative-based communication, perceived green value, and consumer engagement—providing insights especially relevant for developing markets seeking to foster environmentally responsible behavior.
Co-Authors Ade Parmono Agustina Hanafi Aisyah Regita Ardesy Melizah Kurniati Ari Martino Arifin, Firmansyah Didik Susetyo Fiona Widyasari Fitri Nurjanah Wati Gumulya Sonny Marcel Kusuma Isnurhadi Isnurhadi Karolin Adhisty Martha Rianty Maya Dini Melia Frastuti Mikial Mohammad Aryo Arifin Muchsin Saggaff Shihab Muchsin Saggaff Shihab Muhammad Bagus Saputra Muhammad Nur Muttaqin Muhammad Said Mulyani Susanti Nazifah, Yasmin Nina Fitriana Nina Fitriana, Nina Putra, Dimas Pratama Rachmawati, Yuni Rifani Akbar Sulbahri Sakarina, Sari Siti Sarahdeaz Fazzaura Putri Sulbahri Madjir Susanti, Mulyani Titin Vegirawati Wati, Fitri Nurjanah Widya Anisa Pratiwi Yolanda Veybitha Yuni Rachmawati Yuni Rachmawati Zakaria Wahab, Zakaria