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Formulasi Model Bisnis dan Integrasi Tata Kelola Pemasaran Destinasi sebagai Inisiator Transformasi Ekowisata Desa Ngrayudan Ismail, Taufiq; Irawan, Ari; Pariasa, Imaniar Ilmi; Handrito, Radityo Putro; Barinta, Dunga Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4.1 (2025): SPESIAL ISSUE DESEMBER
Publisher : Lembaga Dongan Dosen

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Abstract

Program Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Ngrayudan, Kabupaten Ngawi, periode Agustus-Oktober 2025 dengan melibatkan 25 pengurus BUMDesa dan Pokdarwis. Program bertujuan memperkuat kapasitas manajerial BUMDesa serta menginisiasi transformasi tata kelola ekowisata berbasis komunitas. Permasalahan utama yang dihadapi adalah rendahnya kemampuan manajerial (pretest rata-rata 46), belum tersedianya prosedur operasional baku, serta lemahnya identitas dan strategi pemasaran destinasi. Kegiatan menggunakan pendekatan Community-Based Participatory (CBP) melalui empat tahapan: asesmen kebutuhan, pelatihan manajerial (model bisnis, keuangan, SOP, pemasaran digital), pendampingan teknis, dan evaluasi menggunakan pre-test dan post-test (skala 0-100). Hasil kegiatan menunjukkan peningkatan signifikan pada pemahaman dan keterampilan pengelola dengan nilai posttest rata-rata 78 (peningkatan 70%), serta terwujudnya empat dokumen SOP (2 diimplementasikan), prototipe website berbasis CMS, logo dan company profile untuk 3 objek wisata, serta tiga paket wisata berbasis potensi lokal (eco-trekking, family camping, agro-edu tourism). Tingkat partisipasi peserta mencapai 96% dengan kepuasan program 4.2/5. Program ini berhasil menegaskan bahwa kombinasi pelatihan praktis, pendampingan lapang, dan kolaborasi masyarakat mampu mendorong kemandirian BUMDesa menuju tata kelola destinasi ekowisata yang berkelanjutan.
Empowering Entrepreneurial Teams through Shared Leadership: Insights from Indonesia's Entrepreneurship Programs Andika; Radityo Putro Handrito; Ana Sofia Aryati
Jurnal Ilmiah Administrasi Publik Vol. 12 No. 1 (2026): Jurnal Ilmiah Administrasi Publik (JIAP)
Publisher : Badan Penerbitan Jurnal (BPJ) FIA-UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiap.2026.012.01.2

Abstract

This study examines the impact of shared leadership on entrepreneurial team performance. Based on Social Exchange Theory (SET), we investigate the role of shared leadership in enhancing team performance through team trust and team creativity as mediators. Data were collected from 71 entrepreneurial teams, consisting of 306 members and 73 supervisors, through a combined online and offline survey. Using Smart PLS 3.0, the aggregate data were analyzed at the team level within a mediation framework. The findings indicate that shared leadership significantly enhances team performance, with trust and creativity playing a partial mediating role. This study contributes to the literature by highlighting team creativity as a new mediator and utilizing dyadic data to reduce bias. The results of this study emphasize the importance of fostering trust and creativity to enhance team effectiveness, offering valuable implications for strengthening entrepreneurship programs in Indonesia and achieving sustainable success