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All Journal DE JURE Jurnal Ilmiah Ekonomi Islam EBSJ KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Al-Fath AdZikra: Jurnal Komunikasi dan Penyiaran Islam Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Education Achievement: Journal of Science and Research JIEGC Journal of Islamic Education Guidance and Counselling Musyawarah: Jurnal Pengabdian Masyarakat
Badruddin Hsubky
Universitas Ibn Khaldun Bogor
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Factors Influencing Decisions to Purchase Fuel Oil at PT. Widya Waskita Wijaya Badruddin, Badruddin; Octavia, Ayu Nurafni
Economics and Business Solutions Journal Vol. 8 No. 2 (2024): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v8i2.9757

Abstract

In a rapidly evolving technological landscape, industries, including those distributing essential goods such as fuel oil (BBM), must adapt to maintain efficiency, BBM is essential for daily mobility and industrial activities. This study examines the influence of price perception, product quality, and service quality on fuel purchasing decisions. Competitive market dynamics require companies to understand and strategically respond to competitors' tactics to improve their market position. PT Widya Waskita Wijaya's recovery from declining revenue in 2022 to high revenue in 2023, although still lagging behind competitors such as PT AKR and PT Shell, underscores the importance of consumer perceptions of fuel prices and product quality. Compliance with international and national standards ensures fuel quality and prevents vehicle damage, while service quality at gas stations affects consumer satisfaction. This study uses a quantitative approach, analyzing secondary data from 2020-2022 and consumer surveys, using multiple linear regression to test the relationship between price perception, product quality, service quality, and purchasing decisions. The results show that price perception affects purchasing decisions, product quality affects purchasing decisions, and service quality affects purchasing decisions. Simultaneously, perceptions of price, product quality and service quality influence purchasing decisions, indicating high consumer trust and satisfaction with PT Widya Waskita Wijaya's BBM products and services
Co-Authors Al Fajar, Fahrurroji Firman Amalia , Nur Aulia , Tiara Rahma Aurellia , Nathasha Ayu Nurafni Octavia Bramantyo , Andreas Chairani , Aisyah Efriza, Nazriel Fanani, Arif Fatihah , Fairuz Arkan Fauzi Rahman Haura, Alyssa Nahwa Husaini, Hasan Junaidi , Febi KHOIRUL ANAM Komariah, Cucu Laili, Fatmala Lidinillah, Ahmad Mujahid Lintang M. P., Paulinna Liza, Ahmad M. Lutfi Mustofa Mahmud Yusuf Melyana, Gefi Nida ankhofiyya Nurhakim , Aam Oisina , Ilona Vicenovi Perdana , Muhammad Andhika Dwi Pradono, Arif Pratama, Sintia Rahman, Fauzi Setiana, Ibda Wahyu Supriyadi, Aditya Prastian Syah , Muhamad Akbar Yuliani , Prima Dwi Yulianti, Qiqi Zakiah Zainal Abidin