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All Journal Research Report - Social Science Jurnal Administrasi Bisnis Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kajian Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Business and Information System Jurnal Manajemen Maranatha Jurnal manajemen dan bisnis (Performa)
Istiharini
Parahyangan Catholic University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Peran customer satisfaction sebagai mediator dalam hubungan antara brand experience dan brand loyalty Reyner Alexander Lyman; Marcellia Susan; Istiharini Istiharini
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7676

Abstract

The development of the smartphone industry has caused market competition between smartphone manufacturers to become increasingly dynamic. Samsung smartphone line currently dominates the global market share. However, from year to year, Samsung market share continues to decline. Apart from that, many consumers complain about experience, loyalty, and satisfaction. The study aims to ascertain how brand experience, which is mediated by customer loyalty to Samsung smartphones, affects customer satisfaction. The research method used is descriptive research with a quantitative approach using the Partial Least Square Structural Equation Model (PLS-SEM). The criteria for this research were 216 respondents aged at least 20 years in Indonesia and using Samsung smartphones. Data collection uses an online questionnaire and non-probability sampling. The findings demonstrate that, through customer satisfaction, brand experience positively impacts customer loyalty.
PENGARUH GAMIFIKASI LOYALITAS PROGRAM REDCLUB TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN DI APLIKASI REDDOORZ Willy Arya Nugraha; Theresia Gunawan; Istiharini
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 2 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i2.4634

Abstract

Perkembangan teknologi telah mendorong pertumbuhan sektor industri akomodasi di Indonesia, termasuk RedDoorz, sebuah perusahaan teknologi di bidang perhotelan yang menyediakan layanan pemesanan hotel budget berbasis aplikasi. Pada tahun 2023, RedDoorz meluncurkan program loyalitas berbasis gamifikasi, RedClub, untuk merespons persaingan ketat dalam layanan pemesanan hotel budget. Namun, penerapan gamifikasi yang tidak sesuai dengan kebutuhan pelanggan dapat berdampak negatif terhadap loyalitas pelanggan. Penelitian ini bertujuan untuk menilai apakah strategi gamifikasi RedDoorz dapat memberikan pengaruh signifikan terhadap loyalitas pelanggan. Pendekatan kuantitatif digunakan dengan menyebarkan survei kepada 385 pengguna RedClub di Indonesia dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa gamifikasi memiliki pengaruh positif signifikan terhadap kepuasan dan loyalitas pelanggan. Selain itu, kepuasan pelanggan memediasi secara signifikan pengaruh gamifikasi program loyalitas RedClub terhadap loyalitas pelanggan RedDoorz. Temuan ini memberikan wawasan kepada pemasar tentang strategi gamifikasi dan bagaimana hal tersebut dapat meningkatkan loyalitas pelanggan untuk memperoleh keunggulan kompetitif dalam industri akomodasi.
The Influence of Financial Literacy and Financial Attitude on Investment Behavior: The Mediating Effect of Self-Control in Generation Z Ahmad Cahyo Nugroho; Istiharini Istiharini
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5206

Abstract

The expansion of digital technology increases Generation Z’s involvement in financial markets, yet also elevates the risk of impulsive and speculative choices driven by behavioral biases. This study aims to evaluate the influence of financial literacy and financial attitude on investment behavior among Generation Z in Jakarta, while explicitly examining self-control as an intervening mechanism. Utilizing a quantitative approach with an explanatory research design, primary data were gathered through structured online questionnaires from 200 active investors selected via non-probability purposive sampling. Data processing was executed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) managed through SmartPLS. The empirical findings reveal that financial literacy and financial attitude exert direct, positive, and significant influences on self-control and investment behavior. Self-control serves as a vital psychological bridge that partially mediates both relationships, demonstrating that cognitive knowledge and positive mindsets are significantly optimized when channeled through personal self-discipline. These insights carry substantial practical implications for financial educators and policymakers, indicating that successful youth financial initiatives must look beyond mere conceptual knowledge by comprehensively redesigning educational frameworks to actively cultivate future-oriented mindsets and digital self-regulation techniques.
PROGRAM PERSIAPAN DAN PENGEMBANGAN BISNIS KULINER BAGI WIRAUSAHA MUDA DI KOTA BANDUNG Maria Merry Marianti; Istiharini Istiharini; Deti Mulyo Harsono; Natalia Christi; Teresia Debby
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5889

Abstract

The birth of young entrepreneurs in a region is considered very important because it can encourage local economic growth and create jobs. However, the current situation shows the tight business competition, especially in the culinary field in Bandung City. In an effort to help prospective entrepreneurs and young entrepreneurs compete in a competitive business environment, the Faculty of Economics, Parahyangan Catholic University, in collaboration with the First Baptist Church of Bandung held a business pre-incubation program for young entrepreneurs, which is expected to be a provision in developing innovative business ideas, building a business, and managing a business well. From the results of the pre-incubation program activities (training and mentoring) for young entrepreneurs in the culinary field in Bandung City, participants felt helped by the various materials presented in an easy-to-understand manner so that it is hoped that this program can help participants achieve business success in the future. “Keywords: Entrepreneur; Young Entrepreneur; Culinary Business”
Evolusi Pemasaran Digital, Peran Media Sosial dan Kecerdasan Buatan dalam Meningkatkan Keterlibatan dan Loyalitas Konsumen Angelina Koesjono; Istiharini Istiharini
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9745

Abstract

Artikel ini membahas evolusi pemasaran digital dengan fokus pada peran media sosial dan kecerdasan buatan (AI) dalam meningkatkan keterlibatan dan loyalitas konsumen. Melalui tinjauan pustaka terhadap sepuluh artikel ilmiah, ditemukan bahwa strategi pemasaran berbasis AI lebih efektif dalam mendorong interaksi dan konversi dibandingkan pendekatan konvensional. Personalisasi konten dan promosi eksklusif terbukti meningkatkan intensi pembelian, sementara media sosial berperan penting dalam membangun kesadaran merek. Buying intention berfungsi sebagai variabel mediasi antara strategi digital dan keputusan pembelian akhir. Studi ini menekankan pentingnya integrasi teknologi digital, psikologi konsumen, dan strategi branding untuk menciptakan pengalaman pelanggan yang relevan dan berkelanjutan.
BRAND TRUST DALAM PERSPEKTIF KONSUMEN: SEBUAH SYSTEMATIC LITERATURE REVIEW TERHADAP FAKTOR DAN IMPLIKASINYA Ramayani Yusuf; Istiharini Istiharini; Heny Hendrayati
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 2 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i2.132

Abstract

Brand trust is a critical element in building long-term relationships between brands and consumers. In the context of increasingly intense market competition, understanding the factors that influence brand trust and its implications for consumer behavior is essential for both business practitioners and academics. This study aims to identify the factors influencing brand trust from the consumer perspective and its implications for brand loyalty, consumer satisfaction, and repurchase intention.This research employs a Systematic Literature Review (SLR) method, analyzing 15 scholarly articles published in indexed journals between 2000 and 2023. The articles were selected based on their relevance to the topics of brand trust, its forming factors, and its implications. Data were analyzed qualitatively to identify key patterns and findings. The literature synthesis reveals that brand trust is influenced by several key factors, including: (1) product quality, (2) brand reputation, (3) consumer experience, (4) transparent brand communication, and (5) brand consistency in fulfilling promises. Additionally, brand trust has significant implications for enhancing brand loyalty, consumer satisfaction, and repurchase intention. This study also finds that brand trust acts as a mediator between service quality and consumer loyalty. Brand trust is a multidimensional construct built through the interaction of various factors, both from the brand and consumer experience perspectives. The practical implication of these findings is the importance for companies to focus on consistency, transparency, and quality in building consumer trust. This study contributes theoretically by mapping the factors that shape brand trust and its implications, while also offering recommendations for future research to explore different industrial and cultural contexts.
Post Visit Behavior and the Influence of Destination Branding and Destination Image in Geopark Tourism Terra Saptina Maulani; Ujang Sumarwan; Istiharini Istiharini
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 3 (2026): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i3.773

Abstract

This study emphasizes the significant role of destination branding elements such as culture, climate, product offerings, and government support in shaping the destination image of Ciletuh-Palabuhanratu Global Geopark. The findings show that infrastructure and people have less impact on destination image, likely due to the nature based appeal of Geopark destinations, attracting younger generations like Millennials and Generation Z, who prioritize adventure over amenities. The results suggest that enhancing product offerings, including diverse accommodations, cultural experiences, and unique natural attractions, is key to improving the destination image and overall tourist satisfaction. Additionally, the study reveals that tourist satisfaction mediates the relationship between destination image and revisit intention, meaning that a positive image alone does not directly lead to revisits. Instead, satisfaction derived from the overall experience shaped by product offerings, cultural identity, and climate determines revisit intention. To strengthen destination image and encourage revisit intention, the study recommends expanding family friendly, star rated hotels and diversifying tourism activities such as hiking, camping, and water sports. Both the public and private sectors should collaborate on these initiatives, with government support playing a critical role in enhancing destination competitiveness. These recommendations align with SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production), promoting sustainable tourism, creating jobs, and enhancing regional competitiveness through inclusive development.
Co-Authors Aditya Ivan Angelina Koesjono Ayu Wulandari Bani Ady Ramadhan Debby, Teresia Dede Mohamad Sandris Deti Mulyo Harsono Farman, Fanji Farman Fernando Mulia Harsono, Deti Mulyo Hasyim, Irsanti Heny Hendrayati Irawan, Yeremias Budi Kurniasih, Desti L. Retno Adriani Marcellia Susan Maria Merry Marianti Mutiara, Ni Ketut Sonia Natalia Christi Natalia Suwarsih Novianti, Nurfa Citra Nugraha, Willy Arya Nugroho, Ahmad Cahyo Nyoman Sakyarsih Pandya, Raden Mochamad Ariandi Putra Paulina Permatasari Prasetya, Nicolas Regina Detty Reyner Alexander Lyman Riska Fitri Ratnafuri Sandra Sunanto Sastroredjo, Probowo Erawan Setiadi Umar Setiawan, Sandy Siska Anzelin Terra Saptina Maulani Theresia Gunawan Theresia Gunawan Theresia Gunawan Ujang Sumarwan Vera Intanie Dewi Willy Arya Nugraha YUSUF, RAMAYANI Zuhria Nirahai