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All Journal Jurnal Civics: Media Kajian Kewarganegaraan INTEGRALISTIK Edueksos : Jurnal Pendidikan Sosial & Ekonomi Untirta Civic Education Journal Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan Pro Patria: Jurnal Pendidikan, Kewarganegaraan, Hukum, Sosial, dan Politik Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pendidikan PKn Journal of Community Development ABDIKARYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat JUrnal Riset Ilmu Pendidikan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan Masyarakat Journal of Innovative and Creativity Kurnia Mengabdi (jurnal Pengabdian Kepada Masyarakat) Journal of Management Education Social Sciences Information and Religion
Aryanti Dwi Untari
Universitas Sultan Ageng Tirtayasa
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Studi Deskriptif Korean Wave Terhadap Penguatan Ekonomi Kreatif Di Kota Serang Bustomi, Yurista; Untari, Aryanti Dwi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6948

Abstract

This study aims to understand the development of the creative economy influenced by the Korean Wave in Serang City and to describe its impact on consumption patterns and production of local creative economy products. The research method used was qualitative with a descriptive approach. Data were collected through interviews, observation, and documentation. Data sources came from the Serang City Department of Tourism, Youth, and Sports (Disparpora), Korean-themed food businesses, and consumers. The results indicate that the Korean Wave has made a significant contribution to the development of the creative economy in Serang City, particularly in the culinary subsector. Entrepreneurs' creativity and innovation are evident in their ability to adapt authentic Korean dishes (such as tteokbokki, odeng, and kimbab) to local tastes and their use of social media as a promotional tool. In terms of consumption patterns, the Korean Wave has sparked public interest in trying culinary products featured in Korean dramas and on social media. In terms of production patterns, entrepreneurs employ flexible production strategies (constant, wave-like, and moderate) that are responsive to market demand and current viral trends. Furthermore, this phenomenon has also stimulated the local economic chain through the use of raw materials from local suppliers.
Co-Authors Ade Millatus Sa'adiyyah Afrianisa, Caca Alamsyah Basri Anwar Mahmud, Toni Apriani, Neni Arsali Arsali Asmawi, Muhammad Bahrudin, Febrian Alwan Bustomi, Yurista Elly Setiawati Fitrayadi, Dinar Sugiana Fitrayadi, Dinar Sugiana Herawati, Herawati Ibtisam, Muhammad Gilang Bayana Ifah Muzdalifah Ika Murtiningsih Khoirunnisa, Dira Lina Marlina lina marlina, lina Luthfi, Zaky Farid Mahmud, Toni Anwar Maulana Yusup, Maulana Muhammad Arif Muhammad Asmawi Murtiningsih, Ika Nibras Shohwatul Islam Nurfitriana Nurfitriana Plesyia Indriyani Pungky Enjelita Ratna Sari Dewi Rusdiana, Dadang Sudrajat, Rizki Sunggu, Oktavia Theresia Ompu Sunggu, Oktavia Theresia Ompu Sunila Sunila Yayang Siska Restu