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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Penelitian Agrisamudra Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sisfo: Jurnal Ilmiah Sistem Informasi Return : Study of Management, Economic and Bussines Jurnal Mahasiswa Agribisnis Jurnal Agrisep
Suryadi Suryadi
Fakultas Pertanian Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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FACTORS AFFECTING FARMERS' DECISIONS IN TRANSFER OF SIAM ORANGE LAND FUNCTIONS TO ARABICA COFFEE IN PARBULUAN DISTRICT, DAIRI REGENCY, NORTH SUMATRA PROVINCE Juliana Juliana; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 1 No. 2 (2023): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v1i2.10388

Abstract

The research was carried out in Parbuluan IV Village, Parbuluan District, Dairi Regency, North Sumatra Province from March 2022 to May 2022. The research method used was a survey method with a questionnaire as a tool. Sampling used the saturated sample method so that the number of samples obtained was 82 respondents. Data were analyzed using farm profit analysis and logistic regression analysis using SPSS software. The results showed that farming profits had a significant effect on farmers' decisions to change land functions and the variables of experience, age, education, land area, and fruit fly pests on Siamese oranges simultaneously had a significant effect on farmers' decisions in the conversion of Siamese orange land to Arabica coffee in Parbuluan District, Dairi Regency, North Sumatra Province. Variables of age, education.
FACTORS INFLUENCING THE INCOME OF RICE FARMING IN GAMPONG BLANG RIEK, KUTAMAKMUR DISTRICT, ACEH UTARA DISTRICT Cut Iklillah; Mawardati Mawardati; Suryadi Suryadi
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12279

Abstract

The research was conducted in Blang Riek Village, Kutamakmur District in August 2022. This study aims to analyze the income off paddy rice farming in Blang Riek Villange, Kutamakmur District, North Aceh Regency and to analyze the factors that influence the income of Lowland Rice Farming in Blang Riek Village, Kutamakmur Disrict, North Aceh District.This research used a purposive sampling method and direct interviews were carried out to obtain data using a questionnaire. The number of samples in this study were farmers who carried out rice farming in Blang Riek Village, Kutamakmur District, with a total sample of 33 people. This analysis data using SPSS software. The results of this study indicate that the variable selling price and production simultaneously have a significant and positive relationship to the income of lowland rice farmers. While partially the selling price has no significant effect and is positively related to income. While partially production has a significant and positive relationship to farmer income. Keywords: income, selling price, production.
APPLICATION OF BUSINESS MODEL CANVAS (BMC) IN THE DEVELOPMENT OF HOME INDUSTRY RIKA BAKERY DESAMARYKE, KUTAMBARU DISTRICT, LANGKAT REGENCY Rasykah Fakhirah Balqis; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20791

Abstract

Home industry Rika Bakery is a company engaged in the processing of flour raw materials into products. It was established in 2020 and is based in Maryke Village, Kutambaru District, Langkat Regency. Product sales are still subject to fluctuations because the products are not durable, a clear accounting system is not implemented, and the business strategy for business development is not clear. These are obstacles that homeowners face. This research aims to determine the application of Business Model Canvas (BMC) in the development of Rika Bakery cottage industry in Maryke Village, Kutambaru District, Langkat Regency. This research uses a qualitative research approach using the Business Model Canvas (BMC) as the data analysis method. The results of this research show that the Rika Bakery home industry has implemented the Canvas business model, but it is not optimal because there are segments in the existing key partnership block that use important resources as their own resources and whose main activity is the creation of product value, utilization of fixed costs and variable costs in carrying out business activities, in the value proposition block, lack of diversity to strengthen the value offered to consumers, use of only one marketing channel, namely direct, use of customer relationships as a form of consumer loyalty, potential present to consumers in product sales to generate revenue only from the achieved product sales.
EFFICIENCY OF USE OF PRODUCTION FACTORS IN RICE FARMING IN SERBA JADI DISTRICT, SERDANG BEDAGAI REGENCY, NORTH SUMATERA Tria Lestari; Suryadi Suryadi; Sakral Hasby Puarada
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20801

Abstract

TRIA LESTARI. This research was conducted on Gambar Island and Tagor Island, Serba Jadi District, Serdang Bedagai Regency. Based on the background, this research was conducted to see the efficiency of using production factors in lowland rice farming on Gambar Island and Tagor Island. This research aims to analyze the influence of land area, fertilizer and labor on lowland rice production and to analyze the technical efficiency of using production factors for lowland rice farming in Serba Jadi District. The data analysis method used is multiple linear regression analysis with the Cobb Douglas model. The types of data in this research are primary and secondary data. The results of this research show that the five factors of agricultural production in the Versatile District, consisting of land area, fertilizer, labor, pest attacks and irrigation. Of the five factors land area, pest infestation and irrigation have a significant effect on lowland rice production, while the fertilizer and labor variables have no significant effect on lowland rice production. and the five production factors are not yet technically efficient.
STRATEGY OF CONCENTRATE FEED BUSINESS DEVELOPMENT AT CV. MULTI NISSA KENCANA IN STABAT DISTRICT, LANGKAT REGENCY, NORTH SUMATERA PROVINCE Shyfa Maudia; Jamilah Jamilah; Sakral Hasby Puarada; Barmawi Barmawi; Suryadi Suryadi
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20803

Abstract

CV. Multi Nissa Kencana is a company that produces concentrate feed which is located in Stabat District, Langkat Regency, North Sumatra Province. Sales of feed concentrates have experienced a decline in production in the last two years due to limited raw materials and raw material prices which are increasing from year to year. Apart from that, the increasing demand for feed concentrate creates opportunities for CV Multi Nissa Kencana, so a development strategy for the feed concentrate business is needed. This research aims to develop an appropriate development strategy for the feed concentrate business in CV. Multi Nissa Kencana. The research method used is descriptive qualitative. The data analysis used in this research is SWOT analysis. The results of the analysis show that the alternative development strategy is appropriate to be applied to the CV concentrate feed business. Multi Nissa Kencana uses an SO (Strength-Opportunity) strategy, namely by evaluating distribution performance and identifying areas that need to be improved by establishing partnerships with distributors, maintaining the quality of concentrate feed and increasing brand awareness by using various marketing channels.
THE INFLUENCE OF MARKETING MIX ON THE PURCHASE DECISION OF MOBILE JAMU SELLERS IN MERANTI DISTRICT, ASAHAN REGENCY (Case Study: Mrs. Mamy's Herbal Medicine Business) Devi Syahfitri; Suryadi Suryadi; Riani Riani
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20804

Abstract

This research was conducted in Meranti District, Asahan Regency, focusing on the mobile herbal medicine business of Mrs. Mamy in June 2024. To meet consumer needs, Mrs. Mamy's mobile herbal medicine business must consider the four marketing mix elements: product, price, promotion, and place. These elements interrelate and impact consumer purchasing decisions for Mrs. Mamy's mobile herbal medicine. The method used was Multiple Linear Regression with SPSS 29. The resulting multiple linear regression equation from the study is Y = 20.511 + 0.003X‚ - 0.314X‚‚ + 0.300X‚ƒ - 0.129X‚„. The F-test results show that the variables product, price, promotion, and place significantly affect consumer purchasing decisions with an F-value of 3.290 and a significance level of 0.019 < 0.05. The t-test results indicate that the price and promotion variables positively and significantly influence consumer purchasing decisions with a significance level of 0.021 < 0.05. In contrast, the product and place variables do not significantly influence consumer purchasing decisions, as their significance values are greater than the alpha level of 0.05.).
ANALYSIS OF ADDED VALUE OF BADA RACKET AGROINDUSTRY IN MATANG KRUET VILLAGE, PANTE BIDARI DISTRICT, KABUPATEN EAST ACEH (Case Study: UD.CITA RASA) Quswarnika Quswarnika; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21105

Abstract

Banana is a fruit plant, a source of vitamins, minerals and carbohydrates. In Indonesia, bananas that are planted either on a household or garden scale are less intensively maintained. Thus, Indonesian banana production is low, and unable to compete in the international market. In Southeast Asia, Indonesia is one of the countries with the largest number of fruit varieties. This research aims to analyze the added value of the banana agroindustry, especially in the UD bada racket agroindustry. TASTE in village Matang Kruet, Pante Bidari District, East Aceh Regency. This research was carried out in Matang Kruet village, Pante Bidari District, East Aceh Regency, namely at the UD racket business. CITA RASA, the determination of the location for this research was carried out deliberately (purposive sampling), with the consideration that the UD racket business. CITA RASA is a more advanced business compared to other bada racket businesses by producing bada rackets in one production producing 300 packs. The types of data in this research include quantitative data and qualitative data using the Hayami method. Based on the results of research that has been carried out, the income from bada racket production is IDR. 507,340/production. The average output (sales volume) is 300 packs/production. The added value of the racket is IDR. 7,675 with a value added ratio of 53.30%.
ANALISIS EFISIENSI PEMASARAN PINANG (Areca catechu L) DIKECAMATAN SAWANG Dewi Alya; Saral Hasby Puarada; Ade Firmansyah Tanjung; Suryadi; Muhammad Authar ND
Jurnal Mahasiswa Agribisnis Vol. 4 No. 1 (2025): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i1.21479

Abstract

This research was conducted in Sawang District, North Aceh Regency, Riseh Tunong Village, Gunci Village, and Blang Teurakan Village. The samples taken were from the 3 villages as many as 20 farmers from Riseh Tunong Village, 15 farmers from Gunci Village and 13 farmers from Blang Teurakan Village. This study aims to 1) describe the general overview of areca nut marketing channels in Sawang District, North Aceh Regency. 2) analyze the efficiency of areca nut marketing in Sawang District, North Aceh Regency. The data used in this study is primary data obtained based on the results of observations and interviews conducted using questionnaires on sample farmers and traders and supported by secondary data from several literature. Based on the results of the research, it is known that areca nut marketing in Sawang District consists of 3 marketing channels, namely 1) channel I consists of farmers - wholesalers - end consumers/exporters, 2) channel II, namely farmers - collectors - final consumers/exporters, 3) channel III, namely farmers - collectors - wholesalers - end consumers/exporters. The results of the analysis of the most efficient marketing margin value are based on the size of the margin, namely channel I, which is Rp.2,800/Kg. the value of the farmer's share received by the largest farmer, namely in channel I, is 65% and the value of the profit-to-cost ratio in channel I Ï/C>1 is 3%.Keywords: Marketing Efficiency, Marketing Channel, Marketing Margin, Farmer's Share, Ï/C Ratio
BENCHMARKING ANALYSIS FOR SALAK-BASED PROCESSED PRODUCT DEVELOPMENT STRATEGY AT UD. BOLU SALAK KENANGA IN PADANGSIDIMPUAN CITY Riyahul Jannah; Suryadi; Wahyu Isnanda Nasution
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24047

Abstract

UD. Salak Kenanga is a business that produces processed salak products located in Ujung Padang Village, Padangsidimpuan Selatan District, South Tapanuli Regency. Salak processed production at UD. Bolu Salak Kenanga is not yet widely known by the public and the product innovation produced is still minimal, especially in terms of variants. In addition, the promotion carried out has not been optimal so that the income obtained is still low. This study aims to benchmark against similar competitors to find competitive advantages, then formulate a development strategy using SWOT and QSPM analysis. The research method used is a qualitative approach by processing data starting with the input stage, matching stage, and decision-making stage. Based on the results of the IFE and EFE matrix analysis, it shows that UD. Bolu Salak Kenanga is in quadrant I which focuses on the SO (Strength-Opportunity) strategy and produces 3 alternative strategies. The results of the QSPM matrix show that the main priority strategy is to strengthen the branding of innovative MSMEs with the support of technology and partnerships with the government and MSMEs with a TAS score of 4.27.
ANALYSIS OF MARKETING EFFICIENCY IN THE CHIP AGROINDUSTRY IN PUTOH VILLAGE PEUSANGAN SUBDISTRICT BIREUEN REGENCY Nur Jannah Simatupang; Suryadi; Eva Wardah; Fadli; Riani
Jurnal Mahasiswa Agribisnis Vol. 4 No. 2 (2026): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v4i2.24553

Abstract

This study aims to analyze the marketing efficiency of the chip agroindustry" Dhapue Keripik Cap Bunga Dahlia" located in Gampong Putoh, Peusangan Subdistrict, Bireuen Regency. The focus of the research includes identifying the marketing channels used, analyzing marketing margins, farmer’s share, and the level of marketing efficiency in each channel. The research employed a quantitative approach using primary data collected through interviews with the business owner and resellers, as well as secondary data from literature sources. The results showed that there are two marketing channels: (1) direct sales from producer to consumer, and (2) producer – retailer/reseller – consumer. The first channel, with no intermediaries involved, resulted in a marketing margin of zero and a farmer’s share of 100%, making it the most efficient channel. The second channel yielded a marketing margin of IDR 20,000 per kilogram and a farmer’s share ranging from 66.7% to 71.4%, which is also considered efficient as it remains below the 50% marketing efficiency threshold. Therefore, both marketing channels are considered efficient, although the direct-to-consumer channel provides higher benefits to the producer. This research is expected to serve as a reference for business owners and policymakers in improving the effectiveness of distribution and marketing strategies for local agroindustrial products.
Co-Authors Ade Firmansyah Tanjung Ade Mauliza Adhiana, Adhiana Angga Pratama Bagio Bagio Barmawi Benbuleuen, Murdani Cut Iklillah Devi Syahfitri Dewi Alya Eva Wardah Fadli Fadli Fadli Fadli Fadli Irada Sinta Isqi Mayani Sagala Isqi Mayani Sagala Jafaruddin Jafaruddin Jamilah Juliana Juliana Kembaren, Emmia Tambarta Mawardati Mawardati Mochamad Ari Saptari Muhammad Authar ND Nur Jannah Simatupang Nurdarmawan Syahputra Quswarnika Quswarnika Rasykah Fakhirah Balqis Riani Riani Riani Riani Riani Riani Riani Riyahul Jannah Rizky Putra Phonna Rosmaniar Rosmaniar Rosmaniar Rosmaniar Sakral Hasby Puarada Saral Hasby Puarada Shyfa Maudia Suryani Suryani Tria Lestari Ulvia Fadilah Utami Aditya Wahyu Isnanda Nasution